MicroConf Europe 2014 -- Ryan Delk

T H E R E V E N U E

C L I F F

Y O U S H O U L D

B E A T I T

C O N T E N TE V E R G R E E N

EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

>

50% of revenue

= $20k = 0 = 1

worst month promotion

baby

+valuable

+free

+valuable

+shareable

+free

+valuable

+similar

+shareable

+free

+valuable

R E L E V A N TK E E P I T

EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

T H E P O W E R O F

T H E D R I P

T W O O U T C O M E S

P R I C I N GT I E R E D

EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

T I E R E D P R I C I N G

1x

2.2x

5x

N O T I E R S ? N O P O T E N T I A L .

T i e r s ? R E V E N U E /U P S E L L .

P R O M O T I O NC R O S S

EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

J /V D E A L S

+ $91,444 (51.6%)+ $85,543 (48.4%)

D E V E L O P A N E C O S Y S T E M