● The Perth Card ● A unique gift card for your Town, City or ● Business Improvement District ● 4658 2249 5347 9023 ● Colin Munro, Managing Director
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A unique gift card for your Town, City orBusiness Improvement District4658 2249 5347 9023Colin Munro, Managing Director
The Perth Card
Intro, Welcome and thanks, Leigh Apologies, Background
What is it?Miconex have partnered with Scandinavian company Presend to deliver this new product designed to retain more spend in towns and cities.There are already over 35 programmes up and running with many of them generating over 500k of additional revenue for towns and cities every year.
The gift card programme uses the Visa infrastructure to provide a new, simple way for local people to buy a gift for friends, family and colleagues.The recipients of the cards can then choose to spend their cards at a network of local businesses including restaurants, cafes, shops, salons, attractions and venues.
Perth Card Video
Why do consumers like it?Its a great present:It provides more choice than a single brand gift cardYou don't need to use it in one placeIt includes a mix of experiences and products i.e. cafes, restaurants, entertainment, leisure and retailIt supports the local economyIt helps support and promote local businessesProvides an alternative to existing cards such as Amazon, Google and Apple
#shoplocal
YOUR BUSINESS
Why do businesses like it?Town/City gift cards are a proven way to introduce new customers to your business - people that receive the cards like to explore new businessesOn average people that redeem their gift card spend 30-35% over the value of the cardIts Free - there are no setup costs or ongoing fees* Its easy to get involved - no new software, hardware or contracts requiredAll businesses need to do is accept this new local currency
* It costs the same as accepting a Visa debit card
Why do Place Managers like it?The programme helps to drive traffic and aid local merchants in competing against nearby retail destinations and online shopping sites such as Amazon, Apple and Google PlayThe gift card and gift voucher market represents 5bn in the UK every yearThe programme can generate revenue via breakage providing a financially sustainable and even profit making programme
How can it generate income?Via Non-redemption (Breakage)On average 10% of all Gift Card Spend is never redeemed. Once the gift cards expire (after 12 months) this money remains within the programme to be withdrawn by the programme operator
Via SponsorshipBranding on the gift cards and marketing materialsAdvertising space on the e-commerce website and kiosksPromotion via relevant social media channels and press releases
How does it work?How do consumers buy the card?Via a local network of retailersOnline via the e-commerce website providedAt a range of purpose built kiosks
How do consumers redeem the card?At a network of local businesses as defined by the programme operatorUsing existing Visa card terminalsIn full or in part at any local registered business
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Lock in spend for local businesses and provide a product to sell on behalf of member businessesCan benefit any business that accepts card paymentEncourage the community to engage with a wider range of businessesProvide a financially sustainable model with the potential to generate additional revenue which can be reinvested in the townGift Card Programmes
A unique gift card for your Town, City orBusiness Improvement District4658 2249 5347 9023
The Perth Card
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