Mickey Mice Wong Ming Sum F.2A (33) Wong Siu Him Janus F.2A (34) Wong Timothy Pak Hong F.2A (35)

Mickey MiceWong Ming Sum F.2A (33)

Wong Siu Him Janus F.2A (34)Wong Timothy Pak Hong F.2A (35)

Project Aim

Introduce HK Disneyland

Identify the problems of HK Disneyland

Recommend solutions to solve the problems

IntroductionHad fun working together

Did a lot of research

Learned a lot about HK Disneyland

Identified the problems of HK Disneyland

Provide solutions to improve the image and popularity of HK Disneyland

Hope you will enjoy our presentation as much as we did in the process of preparing it

FactsFifth Disneyland in the worldAt Penny’s Bay, Lantau IslandAdmission Fee: $295Opening Hours:10:00am-8:00pm4 themes2 Resorts23 Attractions11 Shops9 Restaurants

DevelopmentAnnounced in November 1999

Invested by Walt Disney Company and the HK Government

Sleeping Beauty Castle ‘topping ceremony’ on September 23, 2004

Opened on September 12, 2005 by Chinese Vice President Zeng Qinghong

First Disneyland in China

Both Chinese and Western Culture can be found

Brought in a feng shui master to choose a lucky day for its grand opening

How to Get There?MTR

Tung Chung line

Disneyland Resort Station

Bus

Cross-Boundary Buses from Lo Wu Control Point / Sheung Shui KCR Station

FASTPASS

Reduce queuing time

“Reserve” a place of that ride

Enter through the FASTPASS

queue of the attraction

Disney on ParadeSuitable for all ages

Starts at 3:30pm

From Fantasyland to the Main Street USA

Last for 20 minutes

Disney in the Stars

Starts at 8:00pm

Shown in the sky above Sleeping Beauty Castle

Park Map

ThemesMain Street USA

Fantasyland

Adventureland

Tomorrowland

Main Street USA

American town in early 1900s

Wide variety of charming shops and restaurants

Lively marching bands and parades

Main Street USACity Hall

Hong Kong Disneyland Railroad

Main Street Vehicles

The Disneyland Story

FantasylandWalt Disney once said: "Fantasyland is dedicated to the young at heart and to those who believe that when you wish upon a star, your dreams come true."

FantasylandThe Many Adventures of Winnie the Pooh Sleeping Beauty CastleFantasy GardensDumbo the Flying ElephantMad Hatter Tea Cups Cinderella CarouselSword in the StoneSnow White GrottoThe Golden Mickeys at Disney'sStorybook TheaterMickey's Philhar Magic

Adventureland

Edge and heart of adventure

Features the terrain of far-off regions of the

world and landscapes

Fun-filled adventures

AdventurelandFestival of the Lion King

Jungle River Cruise

Rafts

Tarzan's Treehouse

Liki Tikis

TomorrowlandFilled with futuristic fun

Dreams inspire fantastic Disney adventures

Explore distant reaches of the universe and discover untold wonders

TomorrowlandBuzz Lightyear Astro Blasters

Space Mountain

Orbitron

Restaurants Plaza InnMarket House BakeryMain Street Corner CaféRoyal Banquet HallClopin's Festival of FoodsTahitian Terrace RestaurantRiver View CaféStarliner DinerComet Cafe

ShopsEmporiumMain Street SweetsTown Square PhotoMain Street MercantileThe Curiosity ShopMidtown JewelryCrystal ArtsSilhouette Shop

ShopsPooh Corner

Storybook Shoppe

Merlin's Treasures

Professor Porter's Trading Post

Star Command Suppliers

Space Traders

Future developmentsTwo New Themes• Frontierland

• Mickey’s Toontown

Future developmentsSix new attractions

• Autopia

• Stitch Encounter

• UFO Cool Zone

• “It's a small world"• Pirates of the Caribbean• Peter Pan's Flight

SurveyAim:

Find out what visitors felt about the park

Compare HK Disneyland with Ocean Park

Interviewed 100 people

Most were local citizens

Survey Results

Are Attractions At HK Disneyland Enough?

Yes24%

No59%

No Opinion17%

Survey Results

Opinion on Attractions in HK Disneyland

Excellent15%

Good42%

Neutral29%

Poor12%

Worse2%

Survey Results

3515

2

4

4

2

1

0 5 10 15 20 25 30 35

Space Mountain

Buzz Lightyear Astro Blasters

HK Disneyland Railroad

Jungle Cruise

Mickey's PhilharMagic

Shops

Adventures of Winnie the Pooh

Attractions Visitors Like Most

Survey Results

Queue Time At HK Disneyland

Too Long27%

Long35%

Neutral32%

Short6%

Survey ResultsVisitors' Opinion on Quality of Customer

Service

Excellent22%

Good 39%

Neutral36%

Worse0%

Poor3%

Survey Results

Marks Given By Visitors to HK Disneyland

7 Marks22%

10 Marks4%

0-2 Marks2%

6 Marks18%

3-5 Marks11%

9 Marks8%

8 Marks35%

Survey AnalysisMain challenges of Hong Kong Disneyland:

Park is too small

Needs more attractions

Long queues for rides

Prices are too high

Recommendations1. Offer half-day ticket with 40%

discount

2. Build more resting places

3. Encourage people to re-visit the park

4. Promote HK Disneyland to foreign tourists

5. Develop unique rides and attractions

6. Enhance corporate responsibilities

Comparison betweenHK Disneyland and Ocean Park

Preference of Visitors

HK Disneylan

d45%

Ocean Park41%

Neutral14%

Comparison betweenHK Disneyland and Ocean ParkOcean Park scored well on questions related to location and size

Cheaper in terms of transportation and admission fees

Hong Kong Disneyland led by Mickey Mouse clearly won when it came to cartoon characters

RecommendationsSurvey results were close

45% favours HK Disneyland

41% prefers Ocean Park

14% neutral

Cannot draw a definite conclusion

Recommendations• Two parks should not rage hostile

competition against each other

• Two parks have different purposes:– HK Disneyland is for amusement– Ocean Park is for educational & amusement

• The two parks form a cornerstone of the Hong Kong tourism industry

ConclusionAchieved the main objective of the report

Very rewarding and we believe the skills we acquired will be useful to us in the future

We believe Hong Kong Disneyland now plays an important role in local tourism industry, and will always be

Q & Asession

THE END