1 Selling Honey Products in MI Diane Longanbach MSU Product Center Counselor and MSU Extension Educators 1 MSU is an affirmative-action, equal-opportunity employer. Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, sex, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status. 2 I have the best unique recipe/idea. Family and friends tell me to take it to market. Where do I go from here? 3 4 FDA - Personal Care: Cosmetics – lotion, soaps, etc FDA - Medical: Honey Paste for wounds MI Liquor Commission Alcohol: • Honey beer • Honey Liqueurs MDARD Food: • Honey spreads • Honey Jelly • Syrup • Sugar Substitute • Confections: Caramels, Nougat, Torrone, Marzipan, Gum • Honey in Baked Goods 5 } U.S. Food and Drug Administration (FDA) Food Law - National Law } Michigan Department of Agriculture and Rural Development (MDARD) Food and Dairy Division – Sets and enforces MI rules based on the federal Food Law 6
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Michigan State University Selling Honey Products in
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Selling Honey Products in
MI
Diane LonganbachMSU Product Center Counselor
and MSU Extension Educators
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MSU is an affirmative-action, equal-opportunity employer. Michigan State University Extension programs and materials are open to all without regard to race, color, national origin, sex, gender, gender identity, religion, age, height, weight, disability, political beliefs, sexual orientation, marital status, family status or veteran status.
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I have the best unique recipe/idea. Family and friends tell me to take it to market.
"Processed in a facility not inspected by the Michigan Department of Agriculture & Rural Development" Artie PinksterIngredient: Honey
Net Wt. 3 oz (88.7 ml)
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Two Options:
• All statements on the front label panel, (the PRINCIPAL DISPLAY PANEL= PDP)
• Required statements on PDP and other statements on Information Panel/IP (immediate right of PDP)
* See MDARD Food Labeling Guide
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Name of Item
• Common name of product must be on label
Net Weight or Volume
• Must be located in lower third of panel • Both metric and imperial are required
Ingredient Statement • In descending order by weight, listed by common
name, other rules apply
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• Not required for companies with less than <$500,000 in TOTAL Sales (food product + non-food product sales) AND whose food sales are less than $50,000 IF you are not making any nutrition claims
• Customers look for it
• Product Center can develop for fee
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CAUTION on LABEL CLAIMS!} Health and Medical Claims VERY Hard to use per
FDA rules} ‘Organic’ and ‘Free Of’– has standards and rules
per FDA
} “Local”, “Natural”, “Pure”, Unfiltered” not regulated
} See FDA ”A Food Labeling Guide” for industry} Health Claims CANNOT be in print
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} Do you need one?
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What They Will Want To Know:
• Ingredients, Allergens, Special features
• UPC, Nutrition Facts Label, Shelf Life
• Upscaled Packaging
• Distribution
• Insurance Coverage• Price
• Marketing Tools and Sampling Plan
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Ø How will you get the product to the customer?
• Retail person to person, wholesale to store, or on-line
Ø Cost must include real distribution costs -gas/time/shipment
Ø Distributors: NOTHING MORE THAN LOGISTICS
• 25 stores minimum
• They aren’t your sales force – recruit more stores