Michelle Basket US Centers for Disease Control and Prevention National Center for Immunization & Respiratory Diseases Health Communication Science Office.

Michelle BasketUS Centers for Disease Control and Prevention

National Center for Immunization & Respiratory Diseases

Health Communication Science Office

National Infant Immunization Week

April 23-30, 2011

2

Immunization Week Goes Global!

17th annual National Infant Immunization Week (NIIW) - United States

National Immunization Awareness Week (NIAW)- Canada

8th Vaccination Week in the Americas (VWA)

6th European Immunization Week (EIW)

2nd Vaccination Week in the Eastern Mediterranean (VWEM)

1st Vaccination Week in African 1st Vaccination Week in Western

Pacific Region

NIIW History-US• Began in 1994

• Promotes immunization for children < 2 years old

• Celebrates immunization achievements

• Revitalizes efforts

• Locally driven effort

• Held in conjunction with VWA

Objectives• Create events to increase media

interest in infant immunization.

• Create events to increase awareness about importance of infant immunization.

• Recognize partners/volunteers for their efforts in helping to immunize children and increase immunization rates.

• Create opportunities to educate hcp.

• Engage new partners and strengthen existing ones.

• Re-energize or launch of year round immunization efforts

5

www.cdc.gov/vaccines/events/niiw

Web-based Resources

6

Web-based Resources

Planning Guidance and Tools

Promotional, Public Relations, and Media Materials

Educational Resources

Activities and Events Listing

7

Planning Tools• Lay the foundation/needs assessment

• Plan Activities

• Build successful partnerships

• Develop champions

• Evaluate

• Planning Templates

• State and local success stories

www.cdc.gov/vaccines/events/niiw/planning

8

Promotional Materials

Media

Web and E-tools

Print Products

Event Signage

www.cdc.gov/vaccines/events/niiw/promotional

9

Media Tools

PR Toolkit

Sample Press Release

Sample Key Messages

Proclamation

Tweets– Don’t wait! #Vaccinate! Protect your baby from

harmful diseases with immunization– Parents, protect your baby from 14 vaccine-

preventable diseases! #Immunize on time!– Check your child’s #immunization records to make

sure he is up-to-date on all his #vaccines.

Print Ads (various sizes)

Drop-in Articles

Media Tips• Involve communication specialists

in planning• Consider involving media in the

planning committee• Chose your media strategy wisely • Clear and consistent messaging• Need a “news worthy” story • Share the immunization challenges• Choose credible and skilled

spokespeople• Good location with good visuals

11

Web and E-tools

Web Banners

Web Buttons

E-cards

Videos

www.cdc.gov/vaccines/events/niiw/web-etools

Videos

13

Print Products

PostersStickersBookmarksCertificatesLetterheadLogos

www.cdc.gov/vaccines/events/niiw/promotional

14

Event Signage

www.cdc.gov/vaccines/events/niiw/promotional

15

Educational Resources-Providers-1

16

Educational Resources-Providers -2

Talking with Parents about Vaccines for Infants

The Childhood Schedule

www.cdc.gov/vaccines/conversations

17

Diseases and the Vaccines that Prevent them

– English– Spanish– Plain

Language

www.cdc.gov/vaccines/conversations

Educational Resources for Parents-1

Educational Resources for Parents-2

Educational Resources for Parents-3

Educational Resources for Parents-4

www.cdc.gov/pertussis/pubs-tools/multimedia.html

Share your plans!AND find out what others are doing

www.cdc.gov/vaccines/events/niiw/activities/activity-form

Activity and Event Listing

22

Stay Connected and Be the First to Know

• Hundreds of US communities participate

• Successful cross border collaboration

• New partnerships and strengthened existing partnerships

• Media relationships

• Increased political goodwill for immunization

• Revitalizes immunization leaders, partners, and programs

NIIW: A Partnership Success Story

Lessons Learned• Part of year-long immunization

program • Needs assessment critical• Involve new partners • National, state and local leaders• Highlight achievements AND

challenges• Keep it simple• Make it fun!

25

Anne Schuchat, MD“For me, NIIW provides a chance to get out and listen and learn from the immunization providers and coalition members on the front line about their real challenges and needs. It gives me one more chance to understand the realities they must cope with, and to thank them personally. Although everyone involved in planning works very hard, the NIIW and VWA activities always leave us all feeling re-energized and committed to the important mission we share. “

Thank You!

• Michelle Basket– (404) 639-8561– [email protected]

• Vicki Evans– (404) 639-8637– [email protected]