michelemi ideation | strategy | leadership | flexibility | KNOW: Marketing agency wants to showcase the importance of branding on their website. THINK: Use video to engage viewers. DO: Keynote-based presentation merged with sound in Adobe Premier for a robust, engaging “video.” CLICK TO VIEW
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KNOW:Upscale, Boca Raton-area Lexus dealer wants an ad campaign to differentiate them from the competition.
THINK:The dealership is already the #1 Lexus dealer in the world, doesn’t need to build awareness, has wonderful amenities—cappuccino bar, Zen garden, homemade cookies.
DO:Pure image campaign, highlighting the customer experience.
KNOW:Corporate holiday card must be produced within a plethora of parameters and approved by committee of high level executives.
THINK:Oh shit!
DO:Non-denominational card, recognizing the company’s 40th anniversary, printed on recycled paper, delivered on-time and under budget to raving reviews and doesn’t look half bad!
KNOW:Due to budget constraints, automotive dealer annual incentive trip is at a rustic resort in Utah. Client has very modern taste.
THINK:This is a reward trip for the owners of the Top 100 dealerships, who expect the finer things in life and are not necessarily outdoorsy types, so need to set the tone for the trip accordingly.
DO:Clean, elegant design remains true to the beautiful setting of the venue without going lumberjack.