Michalski Studio e-Community presence project

Michalski Studio e-Community presence project

Soumitra Dasnurkar Eliot Gelernter Jack Shutzman Maria Tapia

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Michalski Studio eCommunity Presence

Blog entry highlighting some past projects and furniture

Personal facebook page

Empty facebook page for Michalski Studio

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The Competition

Good visual content in some of the websites

Firms have comparable experiences and resources

No one has truly creative content or strategy that Michalski Studio wants to emulate

The industry in general has been hit hard. Internet presence will provide a competitive advantage

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eCommunity Plan for Michalski Studio

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People: Potential clients for Michalski Studio

Broad Range of clients

–70% spectators ; 23% inactive

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Objectives: Goals of Michalski Studio ?

Identify larger projects - residential and commercial

Increase Geographic Diversity – expand out West and into other states

Retain ability to customize communications and provide portfolio based upon the needs of a prospective customer.

In general, seeking to expand online presence and grow contacts via the internet

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Strategy to engage the Groundswell

Listening

“What do people need “

What do customers look for from an architect ? What are home design trends ? Are there geographic influences ? Which materials are hot now ? Does it vary by geography ?

Talking

“Building the Brand”

Communicate overall expertise Share previous projects with potential customers Identify specialization, approach to design to other professionals

Energizing

“Spreading the word”

Provide on-line presence to off-line community of contacts Using technology to enable customer engagement

Supporting

“Community helps each other”

Obtain insight into concerns on engaging an architect and undertaking projects

Embracing

“Involving the masses”

Incorporate customer input into the work that Michalski Studio does – more appropriate for furniture part of the business

Great opportunity to engage the groundswell and improve the offerings of Michalski Studio

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The Technology – Short Term project plan

Launch facebook page for the studio with picture gallery and testimonials

Create LinkedIn page with a resume, recommendations

Submit urls to Yahoo, Google, Bing and AltaVista search engines

Increase presence on online forums and websites

– Join online communities and off-line organizations

– Use subscription services such as Google Alerts to automate on-line research

Continue activity on monthly basis to increase fan base and contacts

Investment in time, not money

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Michalski Facebook Page

A new way to communicate past

projects and reach out to prospective clients

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Facebook Analytics and Advertising

Estimate # of people reached - 600

Costs approx 50¢.

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Michalski Studio – Linked in

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The Technology – Long Term proposal

Enhance main website

– More dynamic ; possibly a weekly or monthly blog about on-going project(s)

– Links to eCommunity (fb, Twitter,LinkedIn)

– Recommendations on past work

– Feedback form for client or prospect comments, requests etc.

– Affiliations, recommendations, resume, awards and other accolades.

Increase knowledge of other tools

– Blog on the process involved in a large scale project including creation of time-lapse video with commentary

– Investigate 360° photography for projects

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New Technology

360° Photography for projects

–Modern Interior Design

–Classical Interior Design

–Residential Interior

–Complex Commercial project

–Church

Blogs and communities

– Top 100 Architecture Blogs

– Architecture Social Network

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Measuring Success

Increase in Facebook fans – goal of 5 fans a month

Increase connections on Linked in – goal of 5 connections a month

Evaluate quality of fans and connections and growth in network

Calculate value of new business obtained online and compare to cost of maintaining an on-line presence

Review new tools regularly – Listen for new trends

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BACKUP

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Jeff Etelamaki Design Studio

Company website

Adjunct professor at CUNY school of Architecture

Editor of book on Architecture

Online Recommedations

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Dennis Wedlick,Architect LLC Well established business

Beautiful website with great examples of work

Author of design books and articles

Low social networking presence- not marketing business

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Wenger Kois Architecture & Design

Husband and wife partnership

Specialize in architecture and design

Personal facebook page and no other presence