Michael Vogelbacher, MVB @Frankfurt Book Fair 2015, TISP workshop

FUTURE OF BOOK

SEARCH

Michael Vogelbacher

MVB Marketing und Verlagsservice

des Dt. Buchhandels GmbH

1

Exponential Growth

• 2008 1,1 mio titles / 2015 6 mio titles

• POD, E-BOOKS, long tail books back into use

Semantic Search

3

Benefit

• Better interpretation of topics through ontologies

• Qualified hits for your search

• Thematic interpretation leads to more turn over

requirement:

Without well maintained metadata you will not get sufficient

search results within the semantic search

Content interpretation

Knowledge circle Collective

employment law

Individual

Employment law

Collective Agreement

Company Agrrement

Industrial Constitution

Act

Coaltion

strike/ industrial

action

Booksearch today

• Even very popular book searches (opac, VLB, amazon, etcetera.)

use only search functionalities in bibliographic metadata:

• Means:

– author

– title

– and key words

Book search today

• Qualität of search result depends on quality of search strings

• Minor problems in formulating the search striing lead to big problems in the search result

• Orthographic mistakes – franz geuenthner no hits / franz guenthner 50 hits

• Morphologic mistakes – They have six childrens

• Syntactic mistakes – The professor said on Monday he would give an exam.

– The chicken is ready to eat.

goal: more than metadata

Next to static metadata you

receive dynamic extracted

associations as part of your

individual search.

Semantic Search

I´m looking for a book….

… for existenzialism

Albert Camus

Facel Vega FV

Jean-Paul Sartre

philosopher 20 Jh.

died in

is a

is a

existenzialism

represents

represents

Principle of an ontology

possible challenge / example

emotional Booksearch

future challenges / research

• Identification of existing ontologies

• Tools for indexing full text

• Scalable and high performance database for

handling term indexes with millions of Terms in an

ontology

• Tools for manual developments of ontologies

First move:

http://suche.avgl.net/ Benutzer: mvbsuche Passwort: Iget9Uwa38

Thank you!

Michael Vogelbacher

Marketing- und Verlagsservice

des Buchhandels GmbH

[email protected]