Michael Kors Digital Strategy

M I C H AE L KO R S D I G I TA L S T RAT E GY

MEGAN BAUGHMAN

via Eye the Look

B I G I D E A

• Use:

• Instagram

• Facebook

• Pinterest

• Twitter

via Instagram

I N S TAG RA M

• Colorful, creative photos

• Visual sites show handbags in an interesting way

via Instagram

FAC E BOO K

via Facebook

P I N T E R E S T

• Showing how Michael Kors bags works with outfits gets women excited to buy the bag

via Pinterest

T W I TT E R

• Hashtags gets people talking/interacting

• #WhatsInYourKors

via Twitter

TA R G E T A U D I E N C E

• Like and buy designer handbags

• Converting “knock-off” consumers to “real thing” consumers

via Fabsugar

KE Y PE RF O R M A N CE IN D I CAT O RS ( K P I )

• Lead-to-customer conversion rate

• Accessible site over mobile platforms

• Increase in salesvia mylifestylenews

BU D G E T

• Social Media - $5,200/month

• Strategy Set-Up - $2,000/month

• Management - $2,000/month

• Pay-Per-Click - $250,000/month

• Merging with Existing - $12,000/total

TOTAL BUDGET: $271,000/month

S UM M A RY

• Keeping and creating new clientele

• Visual social media sites

• Large budget for a billion dollar company

via fashionadexplorer.com