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Michael Herlache’s Wealth Plan The Billionaire Plan Michael Herlache MBA Managing Director, Holdings Industries May 23, 2015
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Page 1: Michael Herlache's Wealth Plan

Michael Herlache’s Wealth PlanThe Billionaire Plan

Michael Herlache MBA

Managing Director, Holdings Industries

May 23, 2015

Page 2: Michael Herlache's Wealth Plan

Michael Herlache’s Wealth Plan™

The Billionaire Plan™I. The Billionaire Plan

II. Michael Herlache’s Billionaire Portfolio

III. Syndication Plans

Page 3: Michael Herlache's Wealth Plan

The Billionaire PlanMichael Herlache's Wealth Plan: The Billionaire Plan

Page 4: Michael Herlache's Wealth Plan
Page 5: Michael Herlache's Wealth Plan

Michael Herlache’s Billionaire PortfolioMichael Herlache's Wealth Plan: The Billionaire Plan

Page 6: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 7: Michael Herlache's Wealth Plan

Syndication Prioritization™Based Upon Syndication Mapping™

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

1.

2.

3.

4.

Page 8: Michael Herlache's Wealth Plan

Syndication Comp Spread™Syndication:

Syndications

Cash Flowing & Scaling

Market Share

Aggregate Cash

Cash Flowing Niche

Page 9: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

Page 10: Michael Herlache's Wealth Plan

Gust.com & AngelList.com

Capital Markets Targets:

Cornerstone Angels - $35.00

Silicon Valley Angels - $35.00

New York Angels - $35.00

Syndication’s Deliverables Sent to Capital Market Targets™

Deliverable:

Pitchdeck

Page 11: Michael Herlache's Wealth Plan

Leading Enterprise Through Liquidity Events to Exit

Platform Done

Pitchdeck Done

Database Purchased

Database Contacted

First Users

Pitchdeck Submitted

3-6 Month Trial

Paying Users

Updated Pitchdeck

Series A Obtained

Page 12: Michael Herlache's Wealth Plan

Leading Enterprise Through Liquidity Events to Exit

Platform Done

Pitchdeck Done

Database Purchased

Database Contacted

First Users

Pitchdeck Submitted

3-6 Month Trial

Paying Users

Updated Pitchdeck

Series A Obtained

Page 13: Michael Herlache's Wealth Plan

Leading Enterprise Through Liquidity Events to Exit

Platform Done

Pitchdeck Done

Database Purchased

Database Contacted

First Users

Pitchdeck Submitted

3-6 Month Trial

Paying Users

Updated Pitchdeck

Series A Obtained

Page 14: Michael Herlache's Wealth Plan

Corporate Market Segmentation Model™Each Section Represents a Subdatabase

Small Business

Middle Market

Lower Middle Market

Upper Middle Market

Majors

Page 15: Michael Herlache's Wealth Plan

Market Capture Timeline Model™Each Section Represents a Subdatabase

1. Small Business

3. Middle Market

2. Lower Middle Market

4. Upper Middle Market

5. Majors

Page 16: Michael Herlache's Wealth Plan

Building a Book of Business™Starting with Underserved Prospects then Moving to More Served Prospects in the

Subdatabase

Further segmenting the subdatabase starting with those that made less money then working to those that made more money. Those that made less money have less services to no current service providers. The book of business allows you to build a cash flow stream and achieve profitability.

1. Small Business

Growth Rate

Cash Growth

Page 17: Michael Herlache's Wealth Plan

Building a Book of Business & The Cash Flow Stream™

The initial book of business allows the enterprise to obtain a Series A valuation rather than a Seed valuation

Seed Valuation

$6 mm

Series A Valuation

$13 mm

By simply building the prospect database,messaging them, obtaining user then invoicing the user,the syndicator can almost double the value of the enterprise and raise a larger round of financing

Page 18: Michael Herlache's Wealth Plan

Syndicator Wealth Increase with Book of BusinessThe wealth of the syndicator can be calculated by adding the stage of financing valuations together to get the sum of the portfolio’s valuation. With a book of

business there is a Series A valuation on the enterprise

$13 mm x 12 = $156 mm with book of business for each enterprise

Keep in mind that even though these assets have a real seed valuation, the shares are less liquid taking a longer period of time to exchange into cash

Page 19: Michael Herlache's Wealth Plan

InvestmentMaximizing the return of cash on cash deployment

1. Calculate the NPV of the enterprise (i.e. a portfolio of projects) or project including exit

2. Multiply projected ownership share by NPV including exit to see what % of the total NPV the absolute return will be

3. Compare to projected principal (i.e. cash deployed) invested

4. Divide to get the multiple (i.e. x) (ex. 20x, 100x, 5x); this is the multiple on the principal investment you will receive

Those dealing in retail investments (i.e. the stock market) will receive the market return and may prefer to calculate % return of their cash deployed.

Those dealing with syndications will obtain real multiples on their cash deployed and the multiple is the measure of true wealth creation rather than simply earning a market return on existing wealth

Page 20: Michael Herlache's Wealth Plan

Progression of Capital AllocationFrom Covering Living Expenses with Active Income (No return on

capital), to Covering Living Expenses with Passive Income (Return on capital), to Syndications (Multiple on capital)

Active income to cover living expenses

No return on capital

Passive income to cover living expenses (capital returns on investment pay for living expenses)

Return on capital

Capital used for inorganic syndications (ex. Purchasing existing businesses via LBO)

Low Multiple on capital

Easy with established market and existing cash flows

Capital used for hybrid syndications (ex. Heavy commodity plays and media plays)

Medium Multiple on capital

Less easy with established market but no existing cash flows (takes period to develop cash flow)

Capital used for organic syndications

High Multiple on capital

Least easy with no established market or existing cash flows (takes more time to develop cash flow)

Page 21: Michael Herlache's Wealth Plan

Syndications by Nature of Cash FlowSize of cash increases from bottom left to top right

Cash on Presale

Cash Recurring

Cash Transaction

Cash at Exit

Page 22: Michael Herlache's Wealth Plan

Database Purchasing/Acquisition PrioritizationThe first databases to be purchased/acquired should be those in the bottom

left as they convert to cash more quickly

Cash on Presale

Cash Recurring

Cash Transaction

Cash at Exit

Page 23: Michael Herlache's Wealth Plan

Syndication Plan: M&A NexusMichael Herlache's Wealth Plan: The Billionaire Plan

Page 24: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 25: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

Page 26: Michael Herlache's Wealth Plan

M&A Nexus™The Official Online Investment Banking Platform™

Michael Herlache MBAManaging Director, Holdings Industries

April 13, 2015

Page 27: Michael Herlache's Wealth Plan

M&A Nexus: The Official Online Investment Banking PlatformI. Vision

II. Capabilities

III. Work Breakdown Structure

IV. Database Architecture

V. Database Breakdown

VI. Database Breakdown Financial Modeling

VII. Database Breakdown Valuation

VIII. Subdatabase Conversion

IX. User Group Architecture

X. Message Architecture

XI. Communication Architecture

XII. Process Architecture

XIII. Platform Customization

XIV. Monetization

XV. Monetization Timeline

XVI. Exit

XVII. Exit Timeline

Page 28: Michael Herlache's Wealth Plan

VisionM&A Nexus: The Official Online Investment Banking Platform

Page 29: Michael Herlache's Wealth Plan

M&A Nexus Vision

Phase I: Paid Membership Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) Phase III: FINRA compliant Investment BankPhase IV: Independent investment bankers globally underneath the umbrella of M&A Nexus

Page 30: Michael Herlache's Wealth Plan

CapabilitiesM&A Nexus: The Official Online Investment Banking Platform

Page 31: Michael Herlache's Wealth Plan
Page 32: Michael Herlache's Wealth Plan

Work Breakdown StructureM&A Nexus: The Official Online Investment Banking Platform

Page 33: Michael Herlache's Wealth Plan

M&A Nexus: Work Breakdown Structure

Page 34: Michael Herlache's Wealth Plan

Database ArchitectureM&A Nexus: The Official Online Investment Banking Platform

Page 35: Michael Herlache's Wealth Plan
Page 36: Michael Herlache's Wealth Plan

Database BreakdownM&A Nexus: The Official Online Investment Banking Platform

Page 37: Michael Herlache's Wealth Plan

M&A Nexus Database Breakdown Model

Page 38: Michael Herlache's Wealth Plan

Database Breakdown Financial ModelingM&A Nexus: The Official Online Investment Banking Platform

Page 39: Michael Herlache's Wealth Plan

M&A Nexus Database Breakdown Financial Modeling Method

Page 40: Michael Herlache's Wealth Plan

M&A Nexus Database Breakdown Financial Modeling Method

Page 41: Michael Herlache's Wealth Plan

Database Breakdown ValuationM&A Nexus: The Official Online Investment Banking Platform

Page 42: Michael Herlache's Wealth Plan

M&A Nexus Database Breakdown Valuation Method

Page 43: Michael Herlache's Wealth Plan

Subdatabase ConversionM&A Nexus: The Official Online Investment Banking Platform

Page 44: Michael Herlache's Wealth Plan

M&A Nexus Subdatabase Conversion Model

Page 45: Michael Herlache's Wealth Plan

User Group ArchitectureM&A Nexus: The Official Online Investment Banking Platform

Page 46: Michael Herlache's Wealth Plan

M&A Nexus: User Group Architecture

Page 47: Michael Herlache's Wealth Plan

Message ArchitectureM&A Nexus: The Official Online Investment Banking Platform

Page 48: Michael Herlache's Wealth Plan

M&A Nexus: Message Architecture

M&A Nexus is the official investment banking platform. Connect with Investment Banking professionals for advisory, capital raising, and M&A services. Principals list their deal and then get bids from investment bankers for their deals.

Page 49: Michael Herlache's Wealth Plan

Communication ArchitectureM&A Nexus: The Official Online Investment Banking Platform

Page 50: Michael Herlache's Wealth Plan

M&A Nexus: Communication Architecture

Database Lead Communication: Email

Based

User Communication:Platform Based

Paid User Communication:

Platform & Email Based

• M&A Nexus is the official investment banking platform. Connect with Investment Banking professionals for advisory, capital raising, and M&A services. Principals list their deal and then get bids from investment bankers for their deals. Create your free profile & business page now and start doing deals.

• Upgrade to paid membership to communicate with Principals and access deal flow

• Monthly payment invoicing and renewal autopay via PayPal

Page 51: Michael Herlache's Wealth Plan

Process ArchitectureM&A Nexus: The Official Online Investment Banking Platform

Page 52: Michael Herlache's Wealth Plan

M&A Nexus: Process Architecture

Pay for M&A Nexus Premium Subscription?

Yes

No

Can create profile, page

Functionality accessed includes message box, messaging, deals mod

Can go from guest to registered member after creating a profile and page; by trying to access message box, messaging, or deals mod, guest will be prompted to upgrade to premium membership

Page 53: Michael Herlache's Wealth Plan

Platform CustomizationM&A Nexus: The Official Online Investment Banking Platform

Page 54: Michael Herlache's Wealth Plan

M&A Nexus: Platform Customization

Page 55: Michael Herlache's Wealth Plan

MonetizationM&A Nexus: The Official Online Investment Banking Platform

Page 56: Michael Herlache's Wealth Plan

M&A Nexus Monetization

Phase I: Paid Membership, $34.95 monthly Phase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: FINRA compliant Investment Bank deal fees of 3% transaction sizePhase IV: Independent investment bankers globally underneath the umbrella of M&A Nexus with deal fee split of 50%-50%

Page 57: Michael Herlache's Wealth Plan

Monetization TimelineM&A Nexus: The Official Online Investment Banking Platform

Page 58: Michael Herlache's Wealth Plan

M&A Nexus Monetization Timeline

Phase I: Paid Membership, $34.95 monthlyPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: FINRA compliant Investment Bank deal fees of 3% transaction sizePhase IV: Independent investment bankers globally underneath the umbrella of M&A Nexus with deal fee split of 50%-50%

Phase I: Year 1 to Year 3

Phase II: Year 3 to Year 6

Phase III: Year 6 to Year 8

Phase IV: Year 8 to Perpetuity

Page 59: Michael Herlache's Wealth Plan

ExitM&A Nexus: The Official Online Investment Banking Platform

Page 60: Michael Herlache's Wealth Plan

M&A Nexus Exit

At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.

Page 61: Michael Herlache's Wealth Plan

Exit TimelineM&A Nexus: The Official Online Investment Banking Platform

Page 62: Michael Herlache's Wealth Plan

M&A Nexus Exit Timeline

Partial Exit to Strategic or Financial: Year 3 to Year 6

Exit at IPO: Year 6 to Year 8

At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.

Page 63: Michael Herlache's Wealth Plan

Syndication Plan: FundLinkedMichael Herlache's Wealth Plan: The Billionaire Plan

Page 64: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 65: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

Page 66: Michael Herlache's Wealth Plan

FundLinked™The Official Fund Placement Platform™

Michael Herlache MBAManaging Director, Holdings Industries

April 13, 2015

Page 67: Michael Herlache's Wealth Plan

FundLinked: The Official Fund Placement Platform

I. Vision

II. Capabilities

III. Work Breakdown Structure

IV. Database Architecture

V. Database Breakdown

VI. Database Breakdown Financial Modeling

VII. Database Breakdown Valuation

VIII. Subdatabase Conversion

IX. User Group Architecture

X. Message Architecture

XI. Communication Architecture

XII. Process Architecture

XIII. Platform Customization

XIV. Monetization

XV. Monetization Timeline

XVI. Exit

XVII. Exit Timeline

Page 68: Michael Herlache's Wealth Plan

VisionFundLinked: The Official Fund Placement Platform

Page 69: Michael Herlache's Wealth Plan

FundLinked Vision

Phase I: Paid MembershipPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction)Phase III: Analyst and Associate fund placement teamPhase IV: : Independent placement agents globally underneath the umbrella of FundLinked

Page 70: Michael Herlache's Wealth Plan

CapabilitiesFundLinked: The Official Fund Placement Platform

Page 71: Michael Herlache's Wealth Plan

FundLinked

Fund Placement

Placement Agents

GPs (General Partners) LPs (Limited Partners)

Run process to raise fund or buy & sell secondaries

Page 72: Michael Herlache's Wealth Plan

Work Breakdown StructureFundLinked: The Official Fund Placement Platform

Page 73: Michael Herlache's Wealth Plan

FundLinked: Work Breakdown Structure

Page 74: Michael Herlache's Wealth Plan

Database ArchitectureFundLinked: The Official Fund Placement Platform

Page 75: Michael Herlache's Wealth Plan

FundLinked Database Architecture

Fund Placement

Run process to raise fund or buy & sell secondaries

5 k LPs (Limited Partners) database

SIC Code: Funds

10 k GPs (General Partners) database

SIC code: Investment Managers

1 k Placement Agentdatabase

SIC Code: Placement Agents

Page 76: Michael Herlache's Wealth Plan

Message ArchitectureFundLinked: The Official Fund Placement Platform

Page 77: Michael Herlache's Wealth Plan

FundLinked: Message Architecture

Welcome to FundLinked, the Official Online Placement Agent Platform. FundLinked allows you to use the platform for free but when you want to talk to an LP for funds, you get charged a fee. Further, only on receipt of the funds from closing does the GP then pay the placement agent fee. Instead of having to pay 10s and 100s of thousands of dollars up front (in retainers or consulting fees) to raise Private Equity funds and Hedge Funds, GPs simply go on to FundLinked and find only those LPs that fit with their mandate and then from there, solicit interest. Join FundLinked now for free and start raising your next fund.

Page 78: Michael Herlache's Wealth Plan

Communication ArchitectureFundLinked: The Official Fund Placement Platform

Page 79: Michael Herlache's Wealth Plan

FundLinked: Communication Architecture

Database Lead Communication: Email

Based

User Communication:Platform Based

Paid User Communication:

Platform & Email Based

• Welcome to FundLinked, the Official Online Placement Agent Platform. FundLinked allows you to use the platform for free but when you want to talk to an LP for funds, you get charged a fee. Further, only on receipt of the funds from closing does the GP then pay the placement agent fee. Instead of having to pay 10s and 100s of thousands of dollars up front (in retainers or consulting fees) to raise Private Equity funds and Hedge Funds, GPs simply go on to FundLinked and find only those LPs that fit with their mandate and then from there, solicit interest. Join FundLinked now for free and start raising your next fund.

• Upgrade to paid membership to communicate with GPs and LPs and access fund placement functionality

• Monthly payment invoicing and renewal autopay via PayPal

Page 80: Michael Herlache's Wealth Plan

Process ArchitectureFundLinked: The Official Fund Placement Platform

Page 81: Michael Herlache's Wealth Plan

FundLinked: Process Architecture

Pay for FundLinked Premium Subscription?

Yes

No

Can create profile, page

Functionality accessed includes message box, messaging, fund placement mod

Can go from guest to registered member after creating a profile and page; by trying to access message box, messaging, or deals mod, guest will be prompted to upgrade to premium membership

Page 82: Michael Herlache's Wealth Plan

Platform CustomizationFundLinked: The Official Fund Placement Platform

Page 83: Michael Herlache's Wealth Plan

FundLinked: Platform Customization

Page 84: Michael Herlache's Wealth Plan

MonetizationFundLinked: The Official Fund Placement Platform

Page 85: Michael Herlache's Wealth Plan

FundLinked Monetization

Phase I: Paid Membership, $34.95 monthlyPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: Analyst and Associate fund placement team 2.5% per placementPhase IV: : Independent placement agents globally underneath the umbrella of FundLinked with placement fee split of 50%-50%

Page 86: Michael Herlache's Wealth Plan

Monetization TimelineFundLinked: The Official Fund Placement Platform

Page 87: Michael Herlache's Wealth Plan

FundLinked Monetization Timeline

Phase I: Paid Membership, $34.95 monthlyPhase II: Analyst and Associate deal origination team selling lead to highest bidder (auction) average lead price of $1,500 to $3,000Phase III: Analyst and Associate fund placement team 2.5% per placementPhase IV: : Independent placement agents globally underneath the umbrella of FundLinked with placement fee split of 50%-50%

Phase I: Year 1 to Year 3

Phase II: Year 3 to Year 6

Phase III: Year 6 to Year 8

Phase IV: Year 8 to Perpetuity

Page 88: Michael Herlache's Wealth Plan

ExitFundLinked: The Official Fund Placement Platform

Page 89: Michael Herlache's Wealth Plan

FundLinked Exit

At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.

Page 90: Michael Herlache's Wealth Plan

Exit TimelineFundLinked: The Official Fund Placement Platform

Page 91: Michael Herlache's Wealth Plan

FundLinked Exit Timeline

Partial Exit to Strategic or Financial: Year 3 to Year 6

Exit at IPO: Year 6 to Year 8

At 50 mm valuation make partial exit to strategic (to large commercial banks or existing investment bank) or financial at pre IPO to cash out. After increasing valuation to $100 mm then full cash out at IPO.

Page 92: Michael Herlache's Wealth Plan

Syndication Plan: Merger NexusMichael Herlache's Wealth Plan: The Billionaire Plan

Page 93: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 94: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

Page 95: Michael Herlache's Wealth Plan

Syndication Plan: International Football AssociationMichael Herlache's Wealth Plan: The Billionaire Plan

Page 96: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 97: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

Page 98: Michael Herlache's Wealth Plan

International Football Association™

The Home of the International Cup Games™

Michael Herlache MBAManaging Director, Holdings Industries

April 20, 2015

Page 99: Michael Herlache's Wealth Plan

International Football Association: The Home of the International Cup GamesI. Vision

II. Capabilities

III. Work Breakdown Structure

IV. Database Architecture

V. Database Breakdown

VI. Database Breakdown Financial Modeling

VII. Database Breakdown Valuation

VIII. Subdatabase Conversion

IX. User Group Architecture

X. Message Architecture

XI. Communication Architecture

XII. Process Architecture

XIII. Platform Customization

XIV. Monetization

XV. Monetization Timeline

XVI. Exit

XVII. Exit Timeline

Page 100: Michael Herlache's Wealth Plan

VisionInternational Football Association: The Home of the International Cup Games

Page 101: Michael Herlache's Wealth Plan

International Football Association Vision

Phase I: Initial sale of television rights to major network (discounted valuation)Phase II: Teams syndicated and stadiums bookedPhase III: Fully staffed teams, games played and broadcastedPhase IV: Merchandise and additional sale of television rights to major network (full valuation)

Page 102: Michael Herlache's Wealth Plan

CapabilitiesInternational Football Association: The Home of the International Cup Games

Page 103: Michael Herlache's Wealth Plan

International Football Association

International Cup Games & Championship

IFA

Sponsoring Country for each team

Markets

Run process to sell and executeon the delivery of TV rights tomarkets

Television Networks

Team Players

Page 104: Michael Herlache's Wealth Plan

Work Breakdown StructureInternational Football Association: The Home of the International Cup Games

Page 105: Michael Herlache's Wealth Plan

International Football Association: Work Breakdown Structure

Page 106: Michael Herlache's Wealth Plan

MilestonesInternational Football Association: The Home of the International Cup Games

Page 107: Michael Herlache's Wealth Plan

Liquidity Event Timeline

Seed Series A Series B Series C Acquisition IPO

TV Contract Growth Timeline

1 2 3 4

Multiple Expansion Timeline (TV Rights Value)

$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn

Valuation Timeline

$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000

t=0

Desired End State (Vision)

International Football Association does not require external financing to sell the TV rights for regular season games, playoffs & championship. Liquidity events will include partial sale privately or publicly (IPO)

t=0

Desired End State (Vision)

User and viewer growth will be within 50% of the NFL

t=0

Desired End State (Vision)

International Football Association’s valuation pre contract is $1 mm, after the first contract the valuation goes up to $50 mm and then up from there

t=0

Desired End State (Vision)

International Football Association’s initial contract value is targeted to be $25 mm

International Football Association: Milestones

Page 108: Michael Herlache's Wealth Plan

Database ArchitectureInternational Football Association: The Home of the International Cup Games

Page 109: Michael Herlache's Wealth Plan

International Football Association Database

Architecture

International Cup Games & Championship

IFA

Run process to sell and executeon the delivery of TV rights tomarkets

25 Television Network database

SIC code: Television Network

220 mm individuals database

150 Ministries of Athletics database

Custom database

220 mm individuals database

Page 110: Michael Herlache's Wealth Plan

Message ArchitectureInternational Football Association: The Home of the International Cup Games

Page 111: Michael Herlache's Wealth Plan

International Football Association: Message Architecture• This is an excellent opportunity that allows for countries to compete for the global cup!• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the ultimate

sporting event for all the teams in the world to be able to gain as much popularity as they can. • Team owners can take full advantage of this because the exposure that the global cup provides!• World tournament and cups have always been the perfect way for sports teams to be recognized worldwide.

This is the reason why team owners should do everting they can in order o sign their teams up for the IFA global cup.

• Football players should also take advantage of the amount of exposure they will get!• This can be an excellent way for any Football player to enhance his career and get new sponsorships. Those who

play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top dollar if they are able to perform well when they play.

• If you are a Football fan now you have the chance to experience the game at an international level!• There is nothing more important than being able to experience the thrills of your favorite sport by going to the

stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the crowds of people cheering each team.

• This is the opportunity to make sure that you get the most out of your involvement in this sport!

Page 112: Michael Herlache's Wealth Plan

Communication ArchitectureInternational Football Association: The Home of the International Cup Games

Page 113: Michael Herlache's Wealth Plan

International Football Association: Communication Architecture

Database Lead Communication:

Email Based

Database Lead Communication:

Email Based

Paid User Communication:

Email Based

• This is an excellent opportunity that allows for countries to compete for the global cup!• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the

ultimate sporting event for all the teams in the world to be able to gain as much popularity as they can. • Team owners can take full advantage of this because the exposure that the global cup provides!• World tournament and cups have always been the perfect way for sports teams to be recognized

worldwide. This is the reason why team owners should do everting they can in order o sign their teams up for the IFA global cup.

• Football players should also take advantage of the amount of exposure they will get!• This can be an excellent way for any Football player to enhance his career and get new sponsorships.

Those who play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top dollar if they are able to perform well when they play.

• If you are a Football fan now you have the chance to experience the game at an international level!• There is nothing more important than being able to experience the thrills of your favorite sport by going

to the stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the crowds of people cheering each team.

• This is the opportunity to make sure that you get the most out of your involvement in this sport!

• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you. We are syndicating a D-League for professional football that is modeled off of the NFL.

• Our Group would like to discuss the renewal of the television rights for International Football Association

Page 114: Michael Herlache's Wealth Plan

Process ArchitectureInternational Football Association: The Home of the International Cup Games

Page 115: Michael Herlache's Wealth Plan

International Football Association: Process Architecture

Pay for International Football Association segment already?

Yes

No

Receive an initial consultation email with call to action

Receive a returning customer email with call to action

Page 116: Michael Herlache's Wealth Plan

Platform CustomizationInternational Football Association: The Home of the International Cup Games

Page 117: Michael Herlache's Wealth Plan

International Football Association: Platform Customization

Page 118: Michael Herlache's Wealth Plan

MonetizationInternational Football Association: The Home of the International Cup Games

Page 119: Michael Herlache's Wealth Plan

International Football Association Monetization

Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)Phase II: Teams sold to current soccer team owners or former soccer players and stadiums booked; $20,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

Page 120: Michael Herlache's Wealth Plan

Monetization TimelineInternational Football Association: The Home of the International Cup Games

Page 121: Michael Herlache's Wealth Plan

International Football Association Monetization Timeline

Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)Phase II: Teams sold to current soccer team owners or former NFL players and stadiums booked; $20,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

Phase I: Year 1 to Year 3

Phase II: Year 3 to Year 6

Phase III: Year 6 to Year 8

Phase IV: Year 8 to Perpetuity

Page 122: Michael Herlache's Wealth Plan

ExitInternational Football Association: The Home of the Global Cup Games

Page 123: Michael Herlache's Wealth Plan

International Football Association Exit

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

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Exit TimelineInternational Football Association: The Home of the Global Cup Games

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International Football Association Exit Timeline

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Partial Exit to Strategic or Financial: Year 2 to 3

Exit at IPO: Year 4 to Year 5

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Syndication Plan: D-League FootballMichael Herlache's Wealth Plan: The Billionaire Plan

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Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

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Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

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D-League Football™The Official D-League of Professional Football™

Michael Herlache MBAManaging Director, Holdings Industries

April 20, 2015

Page 130: Michael Herlache's Wealth Plan

D-League Football: The Official D-League of Professional FootballI. Vision

II. Capabilities

III. Work Breakdown Structure

IV. Database Architecture

V. Database Breakdown

VI. Database Breakdown Financial Modeling

VII. Database Breakdown Valuation

VIII. Subdatabase Conversion

IX. User Group Architecture

X. Message Architecture

XI. Communication Architecture

XII. Process Architecture

XIII. Platform Customization

XIV. Monetization

XV. Monetization Timeline

XVI. Exit

XVII. Exit Timeline

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VisionD-League Football: The Official D-League of Professional Football

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D-League Football Vision

Phase I: Initial sale of television rights to major network (discounted valuation)Phase II: Teams sold to current NFL owners or former NFL players and stadiums bookedPhase III: Fully staffed teams, games played and broadcastedPhase IV: Merchandise and additional sale of television rights to major network (full valuation)

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CapabilitiesD-League Football: The Official D-League of Professional Football

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D-League Football

Regular season games to playoff & championship

D-League Football

Team Owners

Markets

Run process to sell and executeon the delivery of TV rights tomarkets

Television Networks

Team Players

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Work Breakdown StructureD-League Football: The Official D-League of Professional Football

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D-League Football: Work Breakdown Structure

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MilestonesD-League Football: The Official D-League of Professional Football

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Liquidity Event Timeline

Seed Series A Series B Series C Acquisition IPO

TV Contract Growth Timeline

1 2 3 4

Multiple Expansion Timeline (TV Rights Value)

$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn

Valuation Timeline

$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000

t=0

Desired End State (Vision)

D-League Football does not require external financing to sell the TV rights for regular season games, playoffs & championship. Liquidity events will include partial sale privately or publicly (IPO)

t=0

Desired End State (Vision)

User and viewer growth will be within 50% of the NFL

t=0

Desired End State (Vision)

D-League Football’s valuation pre contract is $1 mm, after the first contract the valuation goes up to $50 mm and then up from there

t=0

Desired End State (Vision)

D-League Football’s initial contract value is targeted to be $25 mm

D-League Football: Milestones

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Database ArchitectureD-League Football: The Official D-League of Professional Football

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D-League Football Database Architecture

Regular season games to playoff & championship

D-League Football

Run process to sell and executeon the delivery of TV rights tomarkets

25 Television Network database

SIC code: Television Network

220 mm individuals database

1 k NFL Team Owners & Former Players database

SIC code: Sports Franchise

220 mm individuals database

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Message ArchitectureD-League Football: The Official D-League of Professional Football

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D-League Football: Message Architecture

Football teams competing in a whole new and exciting league!• There are many different leagues that are meant to enhance the experience and exposure of a sport in a country. The

official Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for the teams involved.

Team owners will benefit greatly from this new league!• Team owners can always take advantage of having another major sporting event to gain more sponsorships and get

more merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at top levels.

Players are going to benefit greatly from the increased exposure!• If you want to be able to make the most out of your professional career, you need to look for as many opportunities to

showcase your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your career.

Football fans now have another league that they can check out in order to get the more football thrills!• You can get your ticket for this exciting league and you will be able to get your Football fix with new seasons that will

keep you involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives them more time to get to know how their favorite players are performing too.

The D-League is here to stay and it will bring the sport to a whole new level!

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Communication ArchitectureD-League Football: The Official D-League of Professional Football

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D-League Football: Communication Architecture

Database Lead Communication:

Email Based

Database Lead Communication:

Email Based

Paid User Communication:

Email Based

• Football teams competing in a whole new and exciting league!• There are many different leagues that are meant to enhance the experience and exposure of a sport in a

country. The official Football D-League is something that will be extremely similar to the NFL, but this is going to have different rules and seasons for the teams involved.

• Team owners will benefit greatly from this new league!• Team owners can always take advantage of having another major sporting event to gain more

sponsorships and get more merchandise sold. This is going to increase their revenue significantly and that is very important in order to maintain their team at top levels.

• Players are going to benefit greatly from the increased exposure!• If you want to be able to make the most out of your professional career, you need to look for as many

opportunities to showcase your talents as you can find. This is going to allow you to find more sponsorship deals and earn more during the best years of your career.

• Football fans now have another league that they can check out in order to get the more football thrills!• You can get your ticket for this exciting league and you will be able to get your Football fix with new

seasons that will keep you involved in the sport for much longer periods of time. This is something that most fans dreams of being able to do because it gives them more time to get to know how their favorite players are performing too.

• The D-League is here to stay and it will bring the sport to a whole new level!

• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you. We are syndicating a D-League for professional football that is modeled off of the NFL.

• Our Group would like to discuss the renewal of the television rights for D-League football

Page 145: Michael Herlache's Wealth Plan

Process ArchitectureD-League Football: The Official D-League of Professional Football

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D-League Football: Process Architecture

Pay for D-League Football segment already?

Yes

No

Receive an initial consultation email with call to action

Receive a returning customer email with call to action

Page 147: Michael Herlache's Wealth Plan

Platform CustomizationD-League Football: The Official D-League of Professional Football

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D-League Football: Platform Customization

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MonetizationD-League Football: The Official D-League of Professional Football

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D-League Football Monetization

Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per year (3 year contract)Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked; $2,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

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D-League Football Vision

Phase I: Paid Segments (one by one basis), $1,000 for one minute, $2,000 for two minutesPhase II: Membership (quarterly coverage $4,000 per year, monthly coverage $15,000 per year, daily coverage package $100,000 per year)Phase III: Sponsored Online Broadcast (continuous)Phase IV: Sponsored Channel Broadcast (continuous)

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Monetization TimelineD-League Football: The Official D-League of Professional Football

Page 153: Michael Herlache's Wealth Plan

D-League Football Monetization

Phase I: Initial sale of television rights to major network (discounted valuation); $50,000,000 per year (3 year contract)Phase II: Teams sold to current NFL owners or former NFL players and stadiums booked; $2,000,000 per franchisePhase III: Fully staffed teams, games played and broadcasted (Ticket sales)Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)

Phase I: Year 1 to Year 3

Phase II: Year 1

Phase III: Year 1 to Year 3

Phase IV: Year 4 to Perpetuity

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ExitD-League Football: The Official D-League of Professional Football

Page 155: Michael Herlache's Wealth Plan

D-League Football Exit

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Page 156: Michael Herlache's Wealth Plan

Exit TimelineD-League Football: The Official D-League of Professional Football

Page 157: Michael Herlache's Wealth Plan

D-League Football Exit Timeline

At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out. After increasing valuation to $1 bn then full cash out at IPO.

Partial Exit to Strategic or Financial: Year 2 to 3

Exit at IPO: Year 4 to Year 5

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Syndication Plan: AsiansbookMichael Herlache's Wealth Plan: The Billionaire Plan

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Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

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Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

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Syndication Plan: FameLinkedMichael Herlache's Wealth Plan: The Billionaire Plan

Page 162: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 163: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

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Syndication Plan: NationLinkedMichael Herlache's Wealth Plan: The Billionaire Plan

Page 165: Michael Herlache's Wealth Plan

Syndication Mapping™Based Upon Work Breakdown Structure and Financial

Model & Valuation

Cash Stars

Cash Cows

Commodities

Unicorns

Growth Rate

Cash Growth

Page 166: Michael Herlache's Wealth Plan

Products for the Capital Markets™Securities

Syndications

Cash Flowing & Scaling

Market Multiple

Definiteness of Cash Flows

Cash Flowing Niche

Page 167: Michael Herlache's Wealth Plan

ContactMichael Herlache's Wealth Plan: The Billionaire Plan

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Contact

Michael Herlache MBAEmail: [email protected]: 979.219.7520