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Imagining the Future of Travel Dr. Ian Yeoman Victoria Business School, New Zealand European Tourism Futures Institute, Netherlands
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MICECON_01 Imagining the Future of Travel by Prof Ian Yeoman

Nov 30, 2014

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Page 1: MICECON_01 Imagining the Future of Travel by Prof Ian Yeoman

Imagining the Future of Travel

Dr. Ian YeomanVictoria Business School, New Zealand

European Tourism Futures Institute, Netherlands

Page 2: MICECON_01 Imagining the Future of Travel by Prof Ian Yeoman

Key Drivers of Change

Resources

Wealth

Technology

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Wealth

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Net Gen by Population

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Country% of total

population under 25

Growth in under-25 population since 1980

India 52 46China 38 -9

United States 35 11Brazil 47 22

Mexico 49 14Russia 32 -15Japan 25 -27

Germany 26 -20France 31 -7

UK 31 -10Spain 27 -27

Canada 31 -4

Source: UN 2009

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Country% of total

population under 25

Growth in under-25 population since 1980

India 52 46China 38 -9

United States 35 11Brazil 47 22

Mexico 49 14Russia 32 -15Japan 25 -27

Germany 26 -20France 31 -7

UK 31 -10Spain 27 -27

Canada 31 -4

Source: UN 2009

Page 6: MICECON_01 Imagining the Future of Travel by Prof Ian Yeoman

Early Life: Growth and Development

Adult Maintaining highest

possible level of function

Disability threshold

Older AgeMaintaining independence and

Preventing disability

Age

Functionalit

y o

f capacity

Rehabilitation and ensuring the quality of life

Changing Life Courses

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Source: Yeoman & Butterfield 2010

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New Tourist

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The transition of changing values

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Fluid identity

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Simplicity

Flatters & Wilmott 2009

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Thomas Malthus has become widely known for his theories concerning population and its increase or decrease in response to various factors. The six editions of his An Essay on the Principle of Population, published from 1798 to 1826, observed that sooner or later population gets checked by famine and disease.

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Future of Flight

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Future of Transport

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Future of Transport

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Tesla Roadster

Robotic Power Suites

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Future of Food

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Sustainable architecture seeks to minimize the negative environmental impact of buildings by enhancing efficiency and moderation in the use of materials, energy, and development space.

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Photo: Songjiang Inter Continental, Shangai

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Futuris

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Space is Scarce

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New Sciences: Programmable Matter

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What’s new in housekeeping?

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Meetings by Sector (Source: ICCA)

Events

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Ab

so

lute

fig

ure

s

Medical science

Technology

Science

Industry

Other

Future of the Meetings Industry

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In Japan 30% of online travel agents report 30% of hotel bookings coming via mobile phones on the day of arrival (Hatton 2009)

Augmented audio and visual recognition technology means that a smartphone with a camera can recognise the environment and provide information

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Scientists at the University of Washington have been developing a contact lens containing one built-in LED, powered wirelessly with radio frequency waves, facial recognition systems etc (Nelson 2008)

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Future of Sporting Events

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What will the fan experience be? Real or virtual

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What is the Future of Visitor Information Centres?

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Artificial Intelligence

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Adaptive Inc, is an artificial general intelligence system that can conduct smart intelligence conservations with you. SmartActionIVR monitors the conversation for mood, degree of certainty, learns how to respond and even ask you on a date

Google’s cross-language search can retrieve results in another by providing automatic translation services

Page 33: MICECON_01 Imagining the Future of Travel by Prof Ian Yeoman

Artificial Intelligence

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Adaptive Inc, is an artificial general intelligence system that can conduct smart intelligence conservations with you. SmartActionIVR monitors the conversation for mood, degree of certainty, learns how to respond and even ask you on a date

Google’s cross-language search can retrieve results in another by providing automatic translation services

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Can I read your mind?

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DAPRA’s Silent Talk. The goal is to “allow user-to-user communication on the battlefield without the use of vocalized speech through analysis of neural signals.” This is were telepathy becomes real.

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Haptic Technologies

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The concept of haptic technology builds on the users’ sense of touch, allowing them to touch and feel objects within the virtual real. (Yeoman 2011)

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The Future

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According to Charles Duell of the US PatentOffice, everything that can be invented hasbeen invented. That’s the end of innovation andtechnological change then!

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The Future

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It was Thomas Watson of IBM that said “I think there is a world market for maybe five computers”.

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Yeoman I (2012) 2050: Tomorrows

Tourism. Channelview, BristolSchanzel H. Yeoman, I. & Backer, E (2012) Family Tourism, Channelview,