MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali, 28 April to 1 May 2014.
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MICE - A New Paradigm for
Tourism
8th UNWTO Asia/Pacific Executive Training
Program on Tourism Policy and Strategy
Bali, 28 April to 1 May 2014.
• Laos has great tourism
potential based on its
excellent cultural, natural
and historical assets.
Existing forest cover is 53%,
with 24 National Protected
Areas harboring a wealth of
biodiversity and globally
important species.
• There is the Mekong River and its tributaries, beautiful scenery,
archaeological sites and distinctive Lao arts and heritage
There are 49 hospitable ethnic groups with diverse
lifestyles, cultural practices and customs living
together in peace and harmony.
TOURISM STATISTICS LAO P D R
2008 Million $
2009 Million $
2010 Million $
2011 Million $
2012 Million $
2013 Million $
275.51 267.70 381.66 406.18 513.57 595.90
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
2008 2009 2010 2011 2012 2013
Top Ten Tourist
Generating Countries
Countries 2012 People 2013 People
Thailand 1,937,612 2,059,434
Vietnam 705,596 910,164
China 199,857 199,857
USA 53,380 61,608
France 46,903 52,411
Japan 42,026 48,644
UK 35,694 41,741
Korea 53,829 81,799
Australia 33,878 35,450
Germany 23,417 29,250
Type
of Tourists
2011
(Days)
2012
(Days)
2013
(Days)
All Types 4.50 4.50 5.20
International Tourists
7.0 7.2 8.4
Regional Tourists 2.0 2.0 2.0
Accommodation and
Restaurant Statistics
Type 2012 2013 Total Number of Hotels 468 429 Total number of Guesthouses 1,562 1,760 Total Number of Room s 35,857 41,033 Total number of Beds 47,394 52,351 Total number of Restaurants 1,276 1,760
2010 2011 2012 2013
Number of travel agents 189 236 275 290
Number of branch travel agents 77 74 75 75
Tourist Attraction
Statistics
Type of Attraction Number
Natural Attraction 1.042
Cultural Attraction 501
Historical Attraction 264
World Heritage Sites 2
Total 1,807
Policy of Lao Government on Tourism
Development
The Lao Government has placed tourism as 1 of 11 priority sectors to contribute to country’s socio -economic development;
National Tourism Development Plan(1998)
National Tourism Marketing Plan (1999)
National Tourism Development Strategy (2012 to 2020)
Introduction of MICE Industry in Country
History of MICE industry in country in 2004 Lao
PDR hosted the ATF 2004 and 2013 in Vientiane
Capital
Seagame 2009, AIPO 2012, ASEMP 2013
Current state of MICE in country
handicraft Exhibition Festival and Meeting
every year,
Market Priorities – which of the M, I, C and E is
most important to your country, and why? (M
and E)
Introduction of MICE Industry in Country
Do you have a national MICE Strategy? No
Supporting agencies of MICE and their roles
Ministry of Information, Culture and Tourism
Ministry of Foreign Affaires, Protocol Depart
Lao Government Office
Lao Handicraft Association
Lao Hotel and Restaurant Association
Lao Association of Travel Agents
Introduction of MICE Industry in Country
What resources and campaigns are
undertaken to promote your country as a
destination for international MICE events.
Venues: Vientiane (Lao ITEC, ICTC,
National Convention Hall......Hotels.....)
Introduction of MICE Industry in Country
Benefits of MICE for country
estimate ½ of income of tourist arrival to
Laos
employment in the country
improving of quality services
MICE Destination Promotion by country
What resources and campaigns are
undertaken to promote your country as a
destination for international MICE events.
Based on the researcher report for Luang
Prabang Province, Vientiane Capital,
Vientiane Province Champasak Province
, and Savannakhet province as
destination for MICE of country
MICE Capacity Building
What initiatives and programmes are
undertaken by your country to ensure
service, product and overall development
in the MICE industry?
National University of Laos, Private
Colleges also including MICE subject in to
their curriculum
MICE training supported by ASEAN, GMS
ADB and UNWTO
Current challenges affecting MICE in country
lack of National Development plan for
MICE industry(MICE Destination Promotion by
country)
Lack of infrastructure to provide for MICE
industry insufficient of human resource
development in MICE
Human resource development and MICE
still new for the country
Lack of budget
Country logo
SOMXAY SIPASEUTH
DEPUTY DIRECTOR OF TOURISM PLANNING AND
DEVELOPMENT DIVISION,
MINISTRY OF INFORMATION, CULTURE AND TOURISM
Thank You
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