EXECUTIVE POST GRADUATE DIPLOMA IN MANAGEMENT (COMMUNICATIONS) MA GLOBAL COMMUNICATIONS EXECUTIVES WITH EXPERIENCE (AND EVERYTHING THAT COMES WITH IT!) EXPANSIVE EXPLORATIVE EXCELLENCE EXUBERANT EXCEPTIONAL EXEMPLARY EXHIBITOR EXCLUSIVE EXALTED EXPRESSIVE EXOTIC EXPONENT EXCITED EXCEEDING EXPERT... RECRUITER’S HANDBOOK 2009–10 Cambridge, UK DUAL DEGREE PROGRAMME
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ExEcutivE Post GraduatE diPloma in manaGEmEnt (communications)
ma Global communications
ExEcutivEs WitH EXPERIENCE(and EvErYtHinG tHat comEs WitH it!)
EXPANSIVE EXPLORATIVE EXCELLENCE EXUBERANT
EXCEPTIONAL EXEMPLARY EXHIBITOR EXCLuSIVE
EXALTED EXPRESSIVE EXOTIC EXPONENT EXCITED
EXCEEDING EXPERT...
rEcruitEr’s handbook 2009–10
cambridge, uK
d u a l d e g r e e p r o g r a m m e
dirEctor’s MEssagE
it gives me great pleasure in introducing to you mica’s Executive Post Graduate Programme. india is one of the fastest
growing economies in the world and it needs executives who can change the face of its business activities.
this unique programme combines high-level inputs with international immersion at universities in Europe. the learning
in the course takes place in many different ways so that the students get a good idea of the challenges facing the global
economy. these executives have, on an average, around eight years of industry experience across a range of verticals
in media, FmcG, banking, it, telecoms, Pr, Education and bPo sectors.
the intellectual capital available at mica provides a challenging environment for them to sharpen their skills to meet
current and future industry requirements.
such students tend to shine in responsible positions, and given an opportunity to work with an organization such as
yours will excel at every task
i join the mica community in inviting your organization to meet with the well-rounded, creative and experienced
leaders of the future. We look forward to forging a mutually enriching relationship with your organization.
prof. ashok ranchhod
director, mica
dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
about MICa
started in 1991, mudra institute of communications, ahmedabad (mica) is a communication manage-
ment education institution. mica has set a precedent as the first residential academic institution
in the country and perhaps in the asia-Pacific region wholly dedicated to meeting the needs of the
integrated marketing communications industry. the institute complements the role of management
education towards modernising and professionalising communications-driven businesses.
the institute believes in facilitating learning, sharing ideas and experience, and encourages experimentation and
innovation. While encouraging each individual to develop higher potential, mica also helps students understand and
imbibe the value of teamwork.
today, it is the alma mater of professionals who are serving in the media sector, marketing, marketing research, advert-
ising, and emerging communication-driven businesses such as brand management, media management, retail, design
communication, public relations, broadcasting, events and entertainment management to name a few.
the mica brand, with its well designed curriculum assures the delivery of current, reliable and cost-effective communication
management skills. the programs are structured and taught to give to the industry a set of fine communication manage-
ment specialists, who are able to understand the multiple requirements of business, develop strong business strategies
and measure effectiveness.
dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
The aim of the pgpCmX is to
improve the business skills and
leadership capabilities of the
participants and build on their
experience to enhance their
capacity for strategic decision-
making. The programme offers
a unique opportunity to learn
and exchange ideas with
distinguished faculty, peer
group and industry practitioners.
about PgPCMX
Having witnessed the ever-changing landscape of management education, mica sensed the need to adapt to the latest
trends. the next logical step for mica was the conception of a management programme for executive level professionals.
thus, the Executive Post Graduate diploma in management (communications) – PGPcmx was flagged off in 2008 after
about two years of research and planning. this is a 15-month, full-time residential, aictE-approved programme.
the intellectual capital available at mica provides a challenging environ-
ment for the students. in addition, it seeks to help them think faster and
more creatively. the course also tries to broaden the understanding of
organisational dynamics in order to improve the design and implementation
of new initiatives. consequently, the PGPcmx curriculum requires all
students to undergo a global immersion through a study tour in Germany
& switzerland along with a residential dual degree awarding masters in
Global communication at anglia ruskin university, cambridge. the
PGPcmx, while aiming to offer the participants to the media & entertain-
ment, retail and design industry, develops perspective and aptitude to
serve these industry sectors in the globalised environment. the curriculum
expands the participant’s perspective and creates an aptitude to work
across cultures and serve an array of industries.
the programme links work experience and educational knowledge to the desired domain of each participant. as a
conclusion to their formal education, each student would write a dissertation on a subject of their choice. they will be
guided by academicians and professionals towards application of their theoretical learning in the business domain.
dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
stRatEgIC MaRkEtINg
intEGratEd marKEtinG communication
stratEGic brand manaGEmEnt
BRaNd CoMMuNICatIoN
brand PErFormancE mEasurEmEnt
undErstandinG consumPtion
FinancE For non-FinancE manaGErs
cost analYsis For ProblEm solvinG
BusINEss ECoNoMICs
ENtREPRENEuRshIP aNd INNovatIoN
intErnational lEadErsHiP
businEss EtHics
craFtinG corPoratE stratEGY
INtERNatIoNal BusINEss
businEss ProcEss modElinG, analYsis and
imProvEmEnt
craFtinG crEativE communication
CREatIvE dECIsIoN MakINg skIlls
tExt and contExt
transcrEativitY
CultuRE aNd CoMMuNICatIoN
cross cultural nEGotiation
Globalisation studiEs
mEdia and sociEtY
BusINEss of MEdIa
businEss oF Films
mEdia convErGEncE
mEdia PlanninG and buYinG
mEdia laWs
MEdIa stRatEgy
mEdia audit
WorKsHoPs on tam, nrs and irs
PR aNd CoRPoRatE CoMMuNICatIoN
orGanisational communication
social and dEvEloPmEnt communication
REsEaRCh MEthodology
consumEr bEHaviour
coursE CoNtENt
dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
PRofEssIoNal coursEsat Zurich university of applied
sciences, Winterthur, switzerland,
the students explored various
modules like media Convergence
and Intercultural Competence.
at berlin, the workshops included
Intercultural Communication
and negotiation which focused
on cross-cultural management
and leadership, managing multi-
cultural teams and reconciling
cross-cultural dilemmas.
intErnational EXPosuRE
dual dEGrEEthe present batch of students at mica is awarded with dual degrees; a Post Graduate diploma in management
(communications) from mudra institute of communications, ahmedabad and m.a. in Global communications from
anglia ruskin university at cambridge, uK. the students spend one term with international students who join the dual
degree programme at the aforementioned university. Following this, the cross cultural experience continued with the
international students studying at mica. studying with students of other nationalities and staying at cambridge gives
the students a first-hand experience in understanding new cultures. the entire batch stayed and studied as a cohort
and absorbed the cultural nuances as they immersed themselves in the city life. to embrace student life to its fullest
potential student took up various assignments apart from what the course stipulated. some students worked on a
project with a large multinational corporation, some chose to work on projects with non-profit organizations, while
others chose other forms of part-time employment.
akin to the high standards set by mica, anglia ruskin university also
lays a heavy emphasis on interaction with industry professionals and
academicians. For the purpose of securing the dual degree, students
submit two dissertations, one to mica and the other to its partner
university in cambridge. in both cases guidance is provided by renowned
academicians and professionals towards applying their theoretical
learning in the business domain. this unique exposure has prepared our
students to take on global opportunities.
gloBal immErsionas an integral part of the course, the Executive Post Graduate diploma
in management (communications) – PGPcmx program includes a
global immersion. Here students attend workshops for a concentrated
and holistic exposure to multiple cultures and communities. this year
the students travelled to two countries: switzerland and germany.
dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
faCulty
CoRE FacultYa f MathEw
culture & communication
aNIta BasalINgaPPa
marketing
aRBINd sINha (acadEmic dEan)
social & development communication
ashok RaNChhod (dirEctor)
marketing
dEval kaRtIk
marketing research
falguNI vasavada
marketing
gautaM Raj jaIN
organisational behaviour
hEMaNt tRIvEdI
retail communications
MINI MathuR
retail management
Naval k BhaRgava
marketing
RajNEEsh kRIshNa
marketing research
RIta kothaRI
culture and communication
saNtaNa Pathak
business communication
shuBhRa gauR
organizational behavior
suBhash tENdlE
advertising
vINa vaNI
marketing research
adjuNCt FacultYaMaR gaRgEsh
trans-creativity
taRuN tRIPathI
business of Films
vIsItINg FacultYaNIRudh saXENa
asst. manager–s Group, tam media research
dEBadutta uPadhyaya
vice President, vdopia
gauRav MIshRa
cEo, @2020social
kaRthIk lakshMINaRayaN
business Head, colours [viacom 18]
kRutI shah Founder, thinking ink
morE
dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
MaNdakINI sud Gm, brand and corporate communication, arcelor mittal
MEENakshI MadhvaNI Founder and chairperson, spatial access advertising communication
Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communications anglia ruskin university, cambridge advanced diploma in advertising, Marketing and Communications st. xavier institute of communication, mumbai Bachelor of Commerceuniversity of Pune, Punediploma in hotel Management and Catering technology bharti vidyapeeth, Pune
bacK
HomE
nExt ProFilE
IMRaN aHmEd jaFri2010...brand and marKEtinG communicationssPEcialist
Executive Post graduate diploma in Management (Communications)mica, ahmedabadMa global Communicationsanglia ruskin university, cambridgeM.B.ar.a Podar institute of management, jaipurB.tech (dairy tech)college of dairy science, anand
Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communicationsanglia ruskin university, cambridge Masters in Communications Managementsymbiosis institute of mass communications, Pune
Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge Post graduate diploma in sales & Marketing nis sParta Bachelor of Commerce (hons)calcutta university
HomE
bacK
nExt ProFilE
lalIMa bosE2010...nEW mEdia andcommunicationssPEcialist
Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge Post graduate diploma in advertising and Communicationnational institute of advertising, new delhi
Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge diploma in Computer Engineering board of technical Education (mumbai)
HomE
bacK
nExt ProFilE
vIkRaNt josHi2010...brand and marKEtinG communicationssPEcialist
Executive Post graduate diploma in Management (Communications)mica, ahmedabad Ma global Communicationanglia ruskin university, cambridge Bachelor of Commercemumbai university
HomE
bacK
nExt ProFilE
RaChIta MEhRa
age: 23 years
Post graduate in Communications Management mica, ahmedabad Ma global Communicationsanglia ruskin university, cambridge Ba (hons.) Mathematicsst. stephen’s college
total WorK ExPEriEncE 1 yEaRmadISon CommunICaTIonSMedia Planner
Post graduate diploma in Management (Communications)mica, ahmedabad, india Ma global Communicationsanglia ruskin university, cambridge, uK International Management Bacheloranglia ruskin university, cambridge, uKInternational Marketing formationvanier college and andré laurendeau, montreal, canada dut with honours in Business studies val d’Essonne universityEvry, France Baccalauréat EsFrançois truffaut,bondoufle, France
total WorK ExPEriEncE 3 yEaRs
reSTauranT le groS FranCk Restaurant manager SIlC, lInguISTIC STay CompanyGuide and French teacher aj TranSporTDirectoreFm radIoSales Assistant
like his first name, his profile is totally unique. He studied marketing, manage-
ment and communication in different parts of the world and ran a family
business for 2 years. His multifaceted profile combined with his international
experience gives him the insight to understand the complex world of business
and makes him aware of all the minute cultural differences around the world.
today, in the age of Globalization, insights of various cultures and how people
work in different countries is not just a valuable addition, but a necessity.
being the eldest in a family of seven children, he learnt how to handle
responsibilities at a very young age. this family status helped him mature faster
than his peers.
to conclude, Paolin Pascot is ready to reach for the stars with a perfect mix of
a good sense of humor, a lot of hard work and sport.