Innovatie als business driver De praktijk van NU.nl
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Innovatie als business driverDe praktijk van NU.nl
Als alles gebeurt in het NU
Snel – sneller – snelst…
“Nieuws is de grootste onopgemerkte verslaving van onze tijd” (R. Wijnberg 2014)
“13% van de NU.nl bezoekers komt meer dan 5 keer per dag op NU.nl” (NU.nl 2015)
25/3/15 Digital Content strategy7
25/3/15 Digital Content strategy8
1. Innovative character
25/3/1511
a. iPhone
b. Google Glass
25/3/1513
c. Smart watches
2. How?
Don’t solve your own problem, but the
problem of your visitors
IDEAS
BUILD
CODE
MEASURE
DATA
LEARN
25 March 201517
THEN
25 March 201518
NOW
3. Business Model Innovation
Sanoma believes in an integrated approach……without forgetting to utilize the unique possibilities of every device
25/3/15 Sanoma's view on mobile20
1. 2. 3.
desktop tablet smartphone
ap
pw
eb
x. 4. 5.
From selling devices and productsTo selling brands, target
audiences and solutions
Because it is all about the journey……where we create valuable touch points
25/3/15 Sanoma's view on mobile21
00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23
desktop
mobile
tablet
NU.nl during the dayrelative use of devices
23
a. Responsive advertising
11% 14%
Store traffic: recent bezoek Subway
b. Mobile advertising3 minutes
c. Native advertising
CONTENTBLOKKEN
VOORPAGINA
Cross-device (web & app)
ADVERTORIALS
RUBRIEK
Desktop (responsive website)
Apps (smartphone)
SMARTIKEL
VOORPAGINA/RUBRIEK
Cross-device (web & app)
PARTNERSHIP POSITIE
VOORPAGINA/RUBRIEK
Desktop (responsive website)
NU.nl will increasingly become a platform for Externally Generated Content (EGC), from both individuals as well as companies
Products (web, app & other)
API (text, video & photo)
CMS (including moderation)
Automated
Generated Content
Own content User Generated
Content
Branded ContentExternal Content
Look ahead
Future challenge:
Deliver micro-relevancy.
Instantly.
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