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Transcript
MI021/CS021:Computers in Management
April 24, 2009
Peer Production, Social Media, and Web 2.0
Prof. John Gallaugherwww.gallaugher.com
written case & podcasts available at www.gallaugher.com/chapters
• Key features– Easy to post, persistent, searchable,
multimedia support, fosters user interaction (comments)
• Key uses – Quickly share / disseminate / vet idea– Obtain feedback, Mobilize a
community
• Corporate Users– Traditional Media (e.g. NYT, WSJ),
GM, NetApp, Sun
Trusting Citizen Journalism?
“Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath. My source has opted to remain anonymous, but he is quite reliable. I haven't seen anything about this anywhere else yet, and as of right now, I have no further information, so I thought this would be a good place to start. If anyone else has more information, please share it.”
iReport, Oct. 3, 2008
Wikis
• Key features– “Anyone” can edit, version
history/comparison/roll back, auto notification of changes (RSS)
• Key uses – Collaboration on common tasks or
to create a common knowledge base.
• Corporate users– Dresdner, Sony, Pixar,
– Intuit, AmEx Executive Travel
Electronic Social Networks
• Features & Uses– Discovery & Organizing: Profile pages,
affiliations
– Information Sharing: messaging, discussions, feeds, rich media