ACKNOWLEDGE Assalamualaikum w.b.t. First of all, thankful to Allah S.W.T because giving us this opportunity and strength to finish this assignment on time with successfully. We also like to express our gratitude and deep appreciation to Sir Mohammad Sayuti as our lecturer of Entrepreneurship for sharing all her experience and knowledge, leading and guiding us throughout completing this task until we can submit this assignment. A special thank again to Sir Sayuti, who patiently read out our draft, made many useful comment and recommendation for all of which made the completion of assignment a reality. Deepest thank and appreciation to our family, friend, and others for their cooperation, encouragement, constructive suggestion, and full of support which have been constant source of strength in completing the assignment from the beginning till the end. Last but not least, thanks to all of our group members who give full commitment in completing the assignment. The cooperation that given by our group members is really valuable. Finally, we hope this report will fulfill the criteria that are needed. Thank you very much. 1
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ACKNOWLEDGE
Assalamualaikum w.b.t.
First of all, thankful to Allah S.W.T because giving us this opportunity and strength to finish this
assignment on time with successfully.
We also like to express our gratitude and deep appreciation to Sir Mohammad Sayuti as our
lecturer of Entrepreneurship for sharing all her experience and knowledge, leading and guiding
us throughout completing this task until we can submit this assignment. A special thank again to
Sir Sayuti, who patiently read out our draft, made many useful comment and recommendation
for all of which made the completion of assignment a reality.
Deepest thank and appreciation to our family, friend, and others for their cooperation,
encouragement, constructive suggestion, and full of support which have been constant source of
strength in completing the assignment from the beginning till the end.
Last but not least, thanks to all of our group members who give full commitment in completing
the assignment. The cooperation that given by our group members is really valuable.
Finally, we hope this report will fulfill the criteria that are needed.
Thank you very much.
1
TABLE OF CONTENT
Cover Page
Acknowledge
Table of Content
1.0 Introduction
1.1 Background of Mybride 1-3
1.2 Mybride’s logo 4
2.0 Planning 5
2.1 Mission statement 5
2.2 Goals 5
2.3 Objectives 6
2.4 Single use plan 6
3.0 Organizing
3.1 Organizational structure 7
3.1.1 Deparmentation by function 7-11
3.1.2 Locus of decision making 12
i. Centralization 12-13
ii. Decentralization 12-13
4.0 Leading
4.1 Leadership 14
4.2 Situational approach of leadership 14
4.2.1 Path-goal theory 14-16
5.0 Control
5.1 Organizational control 17
5.2 Control method 17
5.3 Control process 18-19
5.4 Controlling activities 19
6.0 Conclusion 20
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INTRODUCTION
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1.0 INTRODUCTION
1.1 BACKGROUND OF MYBRIDE
In order to establish a company which is can compete with another company, there is
exist a company which is given name as Mybride is a wedding company that leading
other wedding company in Malaysia with higher total revenue every year. Setting the
benchmark in the producing of wedding services in Malaysia, Mybride, as a public
listed company has earned a place in the country’s of corporate successes.
Mybride was established on 1 January 2008, set up in response to the Malaysian
Government’s invitation to several services companies to get more supportive from
Malaysian. Mybride name today is well established among Malaysian as well as
foreigners, especially due to the wedding day.
This company was established as a leading chain of general wedding stores with full
of wedding instrument to satisfy the various needs and desires of customers. Mybride
integrated services with principal activities in generating the wedding stuffs,
advertising the services, supplying the services, and generate income. We have
succeeded in developing and promoting our services as being synonymous with
excellent in respect of quality, exclusivity, glamorous, and reasonable. Mybride offers
wedding package like bridal suite, make-up, canopy, catering services, photography,
wedding card and wedding gift. Services given by Mybride are the best among the best
because we have hired the staffs with high qualification to work with our company.
Services with the best and qualified staff, have garnered unbelievable responses
amongst the people who will become a bride and groom.
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The gallery or Mybride is situated in the city center and vast middle income of group
in order to suit with the target of the company, to make everyone feel satisfied with the
services offered with reasonable price. It is located at Lot 222, Wisma Puteri, Jalan
Kebun Sultan, 15000 Kota Bharu, Kelantan.
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As the other company, Mybride also have it own strategy that called marketing
strategy to generate customer and achieve the main goal of the company. “YOUR
SATISFACTION IS OUR RESPONSIBILITY”, is the motto develops by Mybride to
show the promise to our customer for the great services for them. We always make
sure that our services are better than other, so that our customer will always ask for our
services. Besides that, Mybride also offer the satisfaction of customer who deals with
us and once they have come to us, they will always come to see us again. That is our
promise to our customer that suit with our motto. Mybride has its own principle that
will put customer satisfaction in the first priority. Under this principle, we are
determined to achieve global management standard while being the best services
provider in the local community. Mybride offers a more choices of wedding package
focused on style, quality, and variety, in a contemporary ambience targeting the
middle and upper income customers. The most important is the Mybride’s services
will give high satisfaction and customers will experience the feeling of luxuries.
Mybride is present to the entire customers with the best services over the world. There
are always something for everyone, from exquisite pieces to simple design, from
irresistible collection of wedding dress to dazzling custom-made orders are available
to suit our patrons taste and budget. Plus, Mybride also have their own designer that
surely can give the high satisfaction towards the customers who want to design their
own wedding dress. The customers who deal with Mybride are people who want to
make a wedding ceremony, engagement, or other reservations.
The board of director is consisting of General Manager, Marketing Manager, Financial
Manager and Human Resources Manager. General Manager of Mybride is Rohayu
Binti Mohamed, the Marketing Maneger is Norzulaida Binti Kamaruddin, Noor
Fazlina Binti Abd Raman as a Financial Manager, and the last one is Siti Nor Fatin
Binti Ghazmi as a Human Resources Manager. Mybride also has the other staffs that
generate the operation together so that, the company will achieve the main goal which
is to get the maximum profits and achieve a higher satisfaction among the customer
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who deal with Mybride. Budget for Mybride is RM250,000.
1.2 MYBRIDE’S LOGO
Mybride name come out from the inspiration on the beauty and awesome bride on the
wedding day. Mybride believe that everybody have their own dream and crazily about
their wedding day. In that important day, everyone would like to be as a king and
queen so that, the day will be the most historical day to be remember always. There,
Mybride was establishes to make the dream come true. For people who want to serve
themselves just come for us and we will bring the quality and the best services for
them.
Mybride logo are decorate with this design to give an exclusive look and prestige with
the combination of the design and colours, Mybride believe that who come to this
gallery may feel satisfied. Mybride logo’s have several implicit meaning. There are:
Woodwork cut in decorative pattern is to make the exclusive that also can bring
the meaning luxurious and glamorous
The colour of white to give look of services is the first class.
The black colour of the background give meaning that Mybride offers affordable
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. prices to the customers based on their budget.
PLANNING
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2.0 PLANNING
In order to achieve the goal that have been set up in Mybride, we have make a
planning which is process of setting goals and defining the action necessary that lead
to it. We have set up our own goals in our company include short term goals and long
term goals. We also develop mission statement that provides strategic direction to the
members of an organization and keeps them focused on common goals. The objectives
of our organization are target towards which Mybride is directed. In developing
Mybride, we have to concern about specific organization situation that typically do not
recur. So we have design single use plan to meet the unique situation. Here we state
the mission statement, goals, objectives and single use plan that have been set up:
2.1 MISSION STATEMENT
Mybride is a services company that provided various type of wedding package. For