MGT GROUP

INTRODUCTION

GROUP’S OBJECTIVES

We expect:

1. To get high mark

2. Make a good teamwork

3. Finish this assignment on time

4. Know more about business

5. Can use for our lesson

6. Know more about business of Ayamas

7. Comlplete assignment in correct way

COMPANY’S / BUSINESS PROFILE

BACKGROUND

Ayamas operates in accordance with GMP (Good Manufacturing Practices)

requirements and has a HACCP (Hazard Analysis and Critical Control Points) and ISO

9001:2000 systems in place within its Quality Management System (QMS) that ensures food

safety and consistent high quality products.

E- supply Halal chicken meat to KFC, Pizza Hut and Rasamas restaurants across

Malaysia, as well as providing our very own products at our flagship chain retail outlets,

KedaiAyamas. Our products include:

The Ayamas Food Corporation SdnBhd (AFCSB) has a processing plant located in

Port Klang, Selangor. Operating since 1989, AFCSB plant processes live broilers and

produces further processed chicken products.

The plant has an onsite ISO/IEC 17025 accredited microbiology laboratory.

The Ayamas processing plant was the first to receive the Veterinary Health Mark

(VHM) logo from the Department of Veterinary Services (DVS) in Malaysia.

We are fully equipped with a fully integrated product development and sensory

evaluation facility, and with this Ayamasis capable of conducting up to date Research &

Development activities.

Our Research and Development team is made up of qualified, trained, and

experienced food technologists that are constantly improving on the quality of our products.

This team also works on improving current products and innovating new products to meet

our consumers’ expectations

COMPETITORS

The Group faces competition from various competitors which include other private and

public listed companies. Players in the industry compete on the basis of product quality,

pricing, range of products, marketing strength and financial backing. The Group is one of the

key players in the poultry processing industry and the “Ayamas” brand is one of the leading

local brand. Despite such competitive advantage which Ayamas Group has in the poultry

processing industry, no assurance can be given that the Group will be able to maintain its

favourable position in the market or its competitive advantage in the future.

- Ramly Burger Sdn. Bhd.

- Mukmin Brand Sdn. Bhd.

COMPANY’S / BUSINESS COPORATE SOCIAL RESPONSIBLITIES (CSR)

- Community

Over the years they have extended both their hands as well as their hearts to help

those in need. During the year, some of their community related initiatives included.

“Projek Penyayang KFC ” has been a fixture in their coporate social responsibility for

thelast 14 years.They continued with the tradition by giving out KFC to the less

fortunate,elderly and orphanaged throughout Malaysia every quarter.Over 7800

people in over 150 homes benefited from this programme.

- Environment

KFCH is dedicated towards exploring ways in which they can reduce their important

on the environment without compromising operational standards or shareholder

value. Environmental waste water management efforts during the year included:

“ Wastewater Treatment Initiatives” . The waste water treatment plant at Ayamas Port

Klang was setup and treats the finaldischarge water in compliance with the DOE

Standard B of discharge. This plant hasbeen upgraded numerous times for an

estimated cost pf RM5 million. It operates usingtwo main wastewater treatment

processes ± Continuous Processor and the SequentialBatch Reactor (SBR) Process.

- Market place

Halal compliance is integral to the success and expansion of their Group and brands.

Corporate Social Responsibilty in the marketplace initiative include product impact

Management, customer support for the youth, building, suppliers as partners

business relationships, consistent best practices and standards management is

establishing of respectful consumer environment.

“ World Halal Forum (WHF) ”. They participate in the forum which speakers from all

areas of Halal industryparticipating in.KFCH¶s participation was in the for of

sponsorship and productshowcase.

ADMIN & HUMAN RESOURCE DEPARTMENT

TOTAL NUMBERS OF EMPLOYEES & POSITION

- Board of Directors

Chairman

Deputy Chairman

Managing Director

Independent Non Executive Director

Non Independent Non Executive Director

- Senior Management

Director Intergrated Poultry & Food Manufacturing

Managing Director

Director Finance & Human Resources

Senior Vice President Finance

Director Legal & Corporate Service

- Head of Division

Senior General Manager

General Manager

Vice President

- Shariah Advisory Council

- Company Secretaries

Chief Executive Officer

- Auditors

Internal Audit

- Solicitors

COMMUNICATION PROCESS

In Ayamas the communication process are set in a pattern that the information goes through

higher level to lower level. Firstly the information comes to the branch manager then pass to

restaurent manager, restaurant manager to shift manager and shift manager to crew

members. The role of team members is to contribute towards the goal of Organization they

just need to follow the orders and if they have any suggestion they can give in the meetings

organised by the team leaders or by the head manager.

- Communication between staff and customers

Communication between staff and customers is main part there. In restaurant mostly women

attend the customers. The staff is well trainded and experienced. If the staff members are

happy with there work environment then they can serve the customer well. Manager should

also encourage members to deal with customers to aviod any gender basic. The

communication becomes better by creating a positive climate. The employees should try to

understand the problems of customers. New employees also try to learn from old employees.

- Communication between managers and staff members

This communcation can be better if the meetings are held at once in a week

TRAINING ACTIVITIES

How AYAMAS trains their employees:

Goods and Sevices.

AYAMAS produce halal product in Malaysia and other country.AYAMAS produce quality

goods.They learn and teach employees whether under department marketing or the works at

restaurant how to serve customer nicely.

Taking Order

They teach employees how to take order from customer until their workers know how to

taking order very well.

Cleaning Windows

Teach workers cleaning windows to make sure the restaurant keep clean to encourage

more customers for coming and to make employees more disciplined when do their works.

Cleaning Lobby and Kitchen

Make sure their employees always keep clean the kitchen and lobby.

Suggested Selling

Their teach employees how to talks to customer clearly and nicely.Always suggest selling to

customers so that can improve confident level of employees and encourage more customers.

Teamwork

Always make sure their work in team and always practice to be team apart.

FINANCIAL COMPESATION AND BENEFITS OFFERED

There is some example of salary to employees.

Wages/salary

Safety and Healthy Officer:From RM2000

Assistant Retail Manager Trainee:From RM1300

Full Time Team Members: From RM900

Part Time Members: From RM 4.33/hour

Overtime wages is provided

Uniforms clothes is provided

Free training

Medical facilities to employees

Year holiday,EPF.SOCSO is provided.

Other facilities such as toilet,muslim place to pray,and food.

COMMENTS AND RECOMMENDATION

This is some comments for AYAMAS Admin and Human Department.The

compensation provided to employees.Firstly thanks to AYAMAS Cooperation because

provide more chance to people to work with them.The benefits provide to employees is

good.The facilities provided also perfect to make employees more comfortable to work with

them.

The communication between staff and customers and manager and staff is also good.

The staff has been trained by the manager on how to comunicate with customers. They must

serve the customers well and happily.

The trainig activities gives by the manager is good foor the company. It is because

the company teach the staff on how to take order. In addition, thye manager teach all the

staff to work in a team.

The manager give many benefits to all the staff such as medical facilities and a

holiday. This make all the staff feel happy and happy to work with the company.

I am thinking that it is good if AYAMAS open more restaurant in Malaysia whether in

supermarket or outside to make people easy to go to the AYAMAS restaurant to eat.

MARKETING & OPERATIONAL (PRODUCTION) DEPARTMENT

TARGET MARKET

Definition

- A specific group of consumer at which a company aims its products and services.

Ayamas product readily available where such places as many shops and

supermarkets are marketing the product such as Giant Supermarket, Tesco,

Econsave, Mini Market and the other restaurant.

Expected the target market is RM 100,000.00

Business owner thought it was enough to market their product or services to

everybody regardless male or female and all ages. Everybody love to eat chicken.

People who has lower income also can eat Ayamas because it is not too

expensive.

PRODUCT CHARACTERISTIC

GOLDEN

ROASTERSET FRIED CHICKEN(2PCS) FRESH CHICKEN (1kg)

(RM8.40)

+ chicken rice RM9.57 (M)

+ carbonated drink RM13.05 (L)

RM15.66 (XL)

- We cook our product well above the minimum temperature recommended by

WHO.We have developed standard procedure that would minimize risk.

DISTRIBUTION

In this era of globalization,all things can be done easily with the creation of

advanced technology that makes business more quickly.InAyamas customer can

access to the product by social network,advertisementand etc.

Social network. Customer can book Ayamas products via websites such as

facebook,twitter and also blog. With this social network,customer will get more

information about Ayamas product. Besides that,the customer can give suggestion or

complaint in the social network to improve their services.

Futhermore,Ayamas also can introduce their products through brochure and

advertisement in radio and television.Often,the company will make promotions on

certain days especially on festival days.

PROMOTION

In order to market their products, Ayamas advertise their products through mass

media. Among the media used are television, radio, magazines, internet and newspapers to

promote their products worldwide. Ayamas also paticipated in exhibition, exposition and fair

locally and internationally. The purpose is to inform, persuade, attract and influence

customers to buy their current or latest products.

Besides using television to advertise their sales promotions to appear constantly they

used Media Prima Network, TV3 as a platform to broadcast

their cook show series Mmm… Sedapnya Bersama Ayamas

that were shot entirely on locations in Italy during spring and

filmed in different scenic locations.. Hosted by celebrity Chef

Wan, also well known as a famous chef in Malaysia the cook

show series was about simple and easy-to cook-new recipes

Chef Wan has created using Ayamas.

They also have their own official website, even customers are

informed about their organisation, sales promotions, delivery menu

and others information needed.Online ordering is now available,

customers can save on their phone bills. 30 minutes delivery

guaranteed or free roaster voucher. The customers can keep on

track about their latest productsin just one click!

Ayamas also had participated in exhibition and

fairsglobally like Mihas 2011, announced its entry into the

personal care and health beverage industry with the launch

of its first line of essences.

Other than that, Ayamas organised a roadshows and meet

up session with Chef Wan besides cooking contests held as the

roadshows activities. These roadshows demonstrate new recipes

using Ayamas products as main ingredients.

OPERATIONAL PROCESS

- Poultry integration

Ayamas Food Corporation Bhd is

Malaysia's foremost poultry integrator and

its operations consists of breeder farms

and hatchery, feedmills, poultry farms,

contract broiler farming and processing

and further processing plants. The

Ayamas operations supply whole chicken

and cut chicken parts and further

processed chicken products to the

domestic market as well as to export

markets such as Singapore, Bangladesh,

Brunei, Hong Kong and the Middle East.

- The Processing System

The Processing System is housed in two separate Ayamas processing plants located in Port

Klang and Bukit Mertajam to ensure Halal standards are kept along the processing of the

poultries.

COMMENTS & RECOMMENDATIONS

Only live birds are allowed to be

processed, first going through

the pre-slaughter process of

stunning the birds with a 32-volt

electric current as approved by

the National Fatwa Council 1988

Post-slaughtered birds are then

checked by special Halal

Checkers to ensure proper

slaughtering and are dead before

undergoing the subsequent

process to maintain freshness

and ease de-feathering

procedure

The chickens are eviscerated and the

internal organs and external physical

appearance will be checked by specially

trained workers and personnel from the

Department of Veterinary Services to

ascertain the absence of any diseases,

failing which the chicken will be

discarded

The birds are chilled to

between 0-4 deg C to prohibit

bacterial growth, machine cut

to optimise handling, packed

and stored in cold rooms before

being delivered to customers

using customised chilled trucks.

Here is the comment about the marketing and operational department. The target

market is at Supermarket that many people shopping at there. The target is about

RM 100000.00. All ages can buy this product either male or female. Lower income can also

buy because Ayamas product is not too expesive.

The product that entered the market is such as fried chicken. Besides, there is a fresh

chicken with many size.

Customers can order this product at Ayamas Website or social web like Facebook

fanpage. Ayamas Corperation always make promotion on the festival day so that the

company will inform about that to people.

There are many ways to make promotion. One of them is by using advertisemet in

television or radio. Ayamas also make a contest and call a chef to join them.

The process to make Ayamas product is long. First the company will buy the healthy

chicken from the company. As the chicken reach at factory, the chicken will be process to

make ayamas product.

I am thinking that Ayamas Company must always make a contest and always call a

chef for the event. This will attract people to come and buy the Ayamas’s product that time.

CONCLUSION

GROUP’S OBJECTIVE – ARCHIEVE

-we achieve our group objective

1. We make a good teamwork2. We finish the assignment on time3. We know more about business4. We use it in our lesson5. We know more about ayamas6. We complete assignment in correct way

LEARNING EXPERIENCE

1. Learn how to make a report from business or company

2. Discuss about marketing and operational (production) department

3. How to do the assignment in teamwork

4. Understand about business profile and achievement

5. How to make a promote for the businessproduct

6. The social responsibility of business