1 MGMT4140 Course Syllabus Fall 2012 Course Instructor: Jim Marlatt - For this course I will act like an executive providing you with expectations and resources you must use to organize and complete your work. Office: S450G Class: Koelbel 330 Mondays and Wednesdays from 3:30 to 4:45 Cell Phone: 720-933-5541 (Don’t be afraid to call with questions 7 days a week anytime between 9 am and 7 pm) Office Hours: Mondays and Wednesdays from 2 pm to 3 pm and 6:15 pm to 7 pm or by appointment Course Summary This project management course integrates many concepts and theories from your undergraduate course work into an applied project experience with a real company. Students are given a problem and then plan, execute and deliver a solution. This course requires extensive use of problem solving, research and communications. Learning Objectives Upon completion of this course, students will demonstrate how to: Identify the root cause(s) of a problem that, when solved, improves the organization’s performance, Ask the right questions to discover accurate and useful information, Define measurable project objectives, Identify and negotiate project scope that can be accomplished during a semester-long project, Conduct company and industry research to help identify and support your recommendations, Organize and manage your team, Identify and manage project milestones, Write professional-quality deliverables, Use graphs and tables to present information, Make effective presentations to groups, Provide constructive feedback. Incorporate feedback into project deliverables
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MGMT4140 Course Syllabus
Fall 2012
Course Instructor: Jim Marlatt - For this course I will act
like an executive providing you with expectations and
resources you must use to organize and complete your work.
Office: S450G
Class: Koelbel 330 Mondays and Wednesdays from 3:30 to 4:45
Cell Phone: 720-933-5541 (Don’t be afraid to call with
questions 7 days a week anytime between 9 am and 7 pm)
Office Hours: Mondays and Wednesdays from 2 pm to 3 pm and
6:15 pm to 7 pm or by appointment
Course Summary
This project management course integrates many concepts
and theories from your undergraduate course work into an
applied project experience with a real company. Students
are given a problem and then plan, execute and deliver a
solution. This course requires extensive use of problem
solving, research and communications.
Learning Objectives
Upon completion of this course, students will demonstrate
how to:
Identify the root cause(s) of a problem that, when
solved, improves the organization’s performance,
Ask the right questions to discover accurate and
useful information,
Define measurable project objectives,
Identify and negotiate project scope that can be
accomplished during a semester-long project,
Conduct company and industry research to help identify
and support your recommendations,
Organize and manage your team,
Identify and manage project milestones,
Write professional-quality deliverables,
Use graphs and tables to present information,
Make effective presentations to groups,
Provide constructive feedback.
Incorporate feedback into project deliverables
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Class Authority
Jim
Determines the grade you earned in the class,
Calls on you for input during class and provides
feedback (in addition to your grades) on your work,
Provides a different project grade for an individual
student than their team receives if appropriate.
Students
Determine how to communicate with your team, client
and Hitachi mentor,
Provide constructive and timely feedback to Jim,
team members, Hitachi mentor and your client,
Fire a teammate who is not contributing as agreed,
Determine how to allocate work within your team,
Perform the work as agreed.
Assignments Are Due at the Beginning of Class – No late
assignments will be accepted
First Deliverable (Wednesday, October 3rd) 25%
Interim Peer Evaluation (Wednesday, October 17th) 15%
Final Deliverable,(In my office no later than Wednesday,
December 19th at 5 pm) 40%
Final Presentations at Your Client (TBD) 20%
First Deliverable (25%)
Cover Page (with contact info for team members, client
and Hitachi mentor - name, e-mail, cell phone #),
Table of Contents (note changes to the class outline
based on client standards and procedures),
Executive Summary,
Industry/Company Background and KPIs,
Project Purpose Breakdown,
Project Charter,
Breaking Assumptions,
Roles and Responsibilities,
Communications Plan,
Work Breakdown Structure,
Project Schedule and Key Milestones,
Risk Management Plan,
Supporting Research,
Final Deliverable Outline.
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Final Deliverable (40%) and Final Presentation (20%)
Cover Page (with contact info for team members and
client - name, e-mail, cell phone #),
Table of Contents,
Executive Summary,
Final Deliverable Based on Final Deliverable Outline,
Final Presentation,
Meeting Notes,
Status Reports,
Graded First Deliverable and Summary of Changes Made
to the Project Plan Since the First Deliverable,
Hard and Soft Copies (in SharePoint) of all
Deliverable and Presentation Files.
All of this should be bound in a three ring binder or
spiral bound notebook
Class Schedule and Reading Assignments - All assignments
are to be completed prior to the week assigned (except for
week 1).
Week One
Review the course syllabus and class expectations,
Read Managing Client Projects – Chapters 1 to 3,
Sign and return the business meeting code of conduct,
Review and discuss reading assignments,
Review current project opportunities to determine
student interest,
Week Two
Prepare for the project fair by reviewing project
charters and identifying questions to ask company
representatives,
Review and discuss the Peer Evaluation,
Week Three
***Project Fair – Monday, September 10th, 3:30 to 4:30
in the Koelbel Atrium. You will choose your client
and commit to their project at some point during the
fair***
Read Managing Client Projects – Chapters 4 to 6,
Explain how your client makes money (and loses money),
including how your project can help them achieve their
Marketing and communication plan: registered teams
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Assumptions We are assuming that students with a business interest would be
interested in competing against their peers in different mock trials
interviews, case studies, and written events. We are also assuming that the university and corporate networks would
see the benefit of sponsoring this event because of the exposure that
it would bring to them.
Benefits to corporate sponsors:
Access to top talent shown through competition
Student networking
University and student group involvement
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Project Outline for Leeds Projects Class- Fall 2012 Project Purpose Over the last 5 years dozens of projects have been completed for local companies. These companies and student team members get the most benefit when this work is actually used by the company. This project will determine the factors that most influence whether the work was used by the company, in order to improve the company and project selection process and project management process for future semesters. History The projects class has been taught by Jim Marlatt from its inception. Jim will be transitioning this class to Noah Zikmund for spring 2013. As with anything there is pride of ownership, and as a result there are many improvements that can be made to the existing processes. In addition to transition what has been done to date, there is a need to identify improvements to the class while Jim is still available to provide insights about why things are being done the way they are, what has been tried, make client introductions, etc. The primary focus of the project is client/project selection and project management in order to increase the likelihood of the project (or some part of the project) being implemented by the client within a one year timeframe. Project Objectives
Review twenty projects for at least ten different companies,
Identify at least five key factors that positively influence if the work is used,
Identify at least five key factors that negatively influence if the work is used,
Identify at least five improvements to the current project management process that will increase the likelihood a project will be implemented.
Project Scope
Only student projects done in MGMT4140,
Only companies that have done projects in the last five years. Project Deliverables
List of projects reviewed, including company, sponsor, mentor, team members, deliverables and project outcomes (success stories and horror stories),
Five key factors that positively influence if the work is used,
Five key factors that negatively influence if the work is used,
Company and project selection criteria for future semesters,
Updated project deliverables template.
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Assumptions
Jim Marlatt will provide the students with all materials requested within three business days,
Noah Zikmund will act as the client for this project and will be available on a bi-weekly basis for an hour to review and provide feedback about the work,
Brian Lewandowski in the Leeds BRD is another key stakeholder who would like to actively participate in the project and who is very familiar with the current process,
Kim Link is responsible for our corporate outreach at Leeds and must be part of the project as appropriate (TBD by the team),
Other Leeds’ stakeholders will be identified early and made aware of the project as soon as possible during the fall 2012 semester,
Student final presentation will be made to Leeds stakeholders and any existing/interested clients who have provided information to the project team.
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Project Outline for Vail Resorts Project Purpose Restore and integrate a lodging reservation system copy within our
Enterprise Customer Database.
History Within the last year we have integrated several lodging systems into
our customer database – these have ranged from various enterprise
solutions from Visual One to Springer Miller Systems and Micros’
Opera. We no longer have a management agreement with Hotel Jerome is
Aspen, however we do have a copy of their Opera based database – we
would like to restore that database into our SQL back end so we may
integrate the customers with our future CRM initiatives.
Project Objectives 1) Research restore options from Opera to a Microsoft SQL Server
back end
2) Restore database to SQL backend and begin to evaluate quality of
data
Project Scope Data is limited to Hotel Jerome backup received in August of 2011
Restore source tables to SQL Server 2005 environment
Project Deliverables Recommend method(s) to restore Opera database to SQL back end
Restore database to SQL Server 2005 environment
Evaluate guest data – if time clean up and standardize into
format we can input into central Person table – this can be
removed if time is constrained
Assumptions Team has basic/working knowledge of Microsoft SQL Server and
generic knowledge of database design
Students can get access to SQL Server instance either through
campus or Vail Resorts can arrange a secure Citrix link for work
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Project Outline for Planet YOU Promotions
Project Purpose Assess demand for personal branding services. The completion of this
project will be vital in deciding whether this business idea is
feasible and what the target market will be. Conduct research to
determine who is interested in these services, in which specific
services they are interested, and what prices they are willing to pay
for those services. Make recommendations regarding how to reach the
market you have defined.
History This is the jumping-off point for a startup business. The business will
be primarily web-based and will provide personal branding services for
those in need of an image, or an image re-vamp. Possible services will
include business card design, personal logo design, personal website
production, coordination of LinkedIn, Twitter, and other
social/professional networking services, even assisting with physical
image—building a YOU-brand. This will allow the client to spend time
and energy focusing on their work, while we build the foundation upon
which they can market themselves to potential employers, clients, and
investors. This is a unique opportunity to participate in starting a
business, and gain some valuable market research experience.
Project Objectives Knowledge of the market for this service. These questions will be
answered:
o Who is this market?
o What services, specifically, does this market desire?
o What prices are they willing to pay for these services?
o Through which channels can we effectively reach this
market?
Knowledge of similar businesses currently in operation
o Only relating to their services, prices, and target
markets.
The completion of this project will enable the client to build
the business around what is
in-demand, which will help to minimize risk, and to create a
well-informed marketing/advertising campaign.
Project Scope In scope: Conduct research and surveys to gather data regarding demand
for specific services and acceptable price points for these services.
This will include looking at competitors to see who they are targeting
and what services they are providing. Aggregate data and analyze it to
determine what the target market looks like for a business like this.
Conduct research to identify effective channels for reaching this
market.
Out of scope: We will not actually develop a marketing or advertising
campaign, nor will we put together a business plan. This project is all
market research.
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Project Deliverables Competitor Information
o Who are they?
o What services are they providing, and at what prices?
o Which markets are they targeting?
Survey data
Analysis of survey data, regarding the following:
o Target market characteristics
o Desired services
o Prices the target market is willing to pay
Develop a target market profile
Recommend effective ways to reach this target market, based on
its profile.
Assumptions Client will be easily accessible and will be cooperative, but
expects pro-active communication
Project to be completed by mid-December
Each participant will be paid $150 upon completion of a thorough
project
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Project Outline for:
Project Purpose A new mobile, dispatching and scheduling and GIS prototype system has been developed on the SAP’s Sybase platform and now needs to be marketed, sold in implementation projects, certified by SAP and ideally adopted by SAP as one of their mobile solutions. This project will focus on developing and executing a strategic plan for this new product.
History SAP has not had a reliable mobile solution for utility companies. Previously, SAP developed a mobile application with its middleware but it lacked many features that utilities needed. This product is named MAU (mobile asset management for utilities). Many utilities worldwide have implemented MAU but SAP support will end in 2015, so they will need to transition to another platform. In 2010 SAP acquired Sybase for $9B and plan to use this technology as the platform for the new mobile solutions. Sybase’s innovative mobile platform can connect all applications and data (SAP and non-SAP) and enable them on mobile devices.
Project Objectives (Define measurable items that will be accomplished from the project. Bullet list format is fine.)
Develop strategic plan document for the new product
Achieve SAP certification for the product
Develop marketing materials for the product (PowerPoint presentations, word document flyers, advertisements)
Identify at least five utility companies as sales targets
Project Scope (Describe the boundaries of the project, defining in- and out-of-scope elements.) The scope is limited to the mobile (user interface and back end logic), scheduling and dispatch piece, and GIS interface modules within the utility SAP solution.
Project Deliverables (Describe in reasonable detail the tangible work products that are the outcome of the project work. Bullet list format is fine.)
Strategic plan document for the new product
SAP certification for the product
Marketing materials for the product (PowerPoint presentations, word document flyers, advertisements)
List of utilities for sales targets
Survey of utility companies to obtain product refinements
Meetings with Quintel mobile product development staff
Assumptions
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(Identify critical planning assumptions that may or will have an impact to project scope, time, quality, or satisfaction.)
1) The mobile prototype can be expanded to meet survey input 2) SAP is available for meetings and reviews 3) Quintel staff is available for meetings and review sessions 4) Costs for marketing collateral materials are funded by Quintel
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Project Outline for Mod Market Restaurant
Project Purpose Generate a Business Plan to attract investors to buy a franchise and
establish the restaurant Mod Market in Monterrey, Mexico.
History The business idea came up by going to Mod Market and discussing with my
friends how this business can be profitable in Monterrey, Mexico. The
organic/health type of restaurants is growing fast in the area and
establishing a brand early can give us a competitive advantage.
Project Objectives Business Plan in place that prove there is a business
opportunity.
Get the owners to approve the business plan.
Get the funding from investors.
Identify trends and strategic opportunities.
Deliver quality service to our customers.
Project Scope Provide a new concept in the area by providing organic/health
foods.
Make it affordable to our customers.
The market of health/organic foods is still on an early stage in
Mexico so time is critical.
Identify competition.
Project Deliverables Finance Plan (Projection of Financial Statements, competitive
margins to the industry).
Marketing (market penetration, marketing strategy, point of sale
print media, broadcast media)
Operations strategies (facilities and offices, hours of
operation, employee training, systems and controls, food
production).
Demographic study of the area.
Identify problems in implementing the restaurant in Monterrey,
Mexico and their solutions.
Assumptions
Establishing the company internationally.
Getting the owners of Mod Market to open their business to an
international scope.
Demographic data from Mexico is not 100% available and reliable.
(Identify critical planning assumptions that may or will have an
impact to project scope, time, quality, or satisfaction.)
Franchises are expensive and high initial investment.
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Mexico is still learning the experience of organic and healthy
food. The concept of Mod Market is a proven business in the
United States and an early entry to the Mexican market will
create brand recognition and excellent customer service.