MGMT 7160 Presenatation Jeff Baravik, DVM
Dec 30, 2015
MGMT 7160 Presenatation
Jeff Baravik, DVM
Apple’s Business Strategy
• Product Differentiation– First Mover– Innovation– Diverse Offerings
Innovative First Mover
• Pioneer in personal computer industry• Introduced first PDA in 1993 (Newton)• iMac and iBook in 1999
Innovative First Mover
• Launched iTunes application in 2001• Introduced the iPod in 2001• Opened the iTunes online store in 2003
Innovative First Mover
• Released the iPhone in 2007
• Apple TV offered in 2007
• Launched the iPad in 2010
Apple’ Corporate Strategy
• Diverse product offering• Strategic Alliances• Vertical Integration
Diversification
• In 2007, Apple Computers, Inc. dropped the “Computer”
• Signified apples new emphasis on consumer electronics
Strategic Alliances
• Historically avoided alliances– Failure to license software – IBM and Apple debacle
• Apple and AT&T 2007– Verizon added iPhone
2011
Vertical Integration
• Limited Vertical Integration– Apple Retail outlets opened in 2001– Distributors fear cannibalization
Strategic Challenges
• Succession Plan• Continued Innovation• Fierce Rivalry• Lack of Openness
Succession Plan
• Steve Jobs takes indefinite medical leave of absence
Ongoing Innovation
• Apple has flourished via innovation• Steve Jobs has driven innovation
Fierce Rivalry
Openness
• Apple tightly controls its environment
Strategic Solutions
• Succession Plan– Need a visionary leader– This guy?
Strategic Solutions
• Continue to compete on innovation• Foster creativity
Strategic Solutions
• Strategic Alliances?