“Home of the Ho*est Apps and Games” MOBILE + MEDIA = MAINSTREAM Website h7p://apps.metro.co.uk/ | Email [email protected] | Phone +44 (0)20 7752 8415 © February 2011
“HomeoftheHo*estAppsandGames”
MOBILE+MEDIA=MAINSTREAM
Websiteh7p://apps.metro.co.uk/|[email protected]|Phone+44(0)2077528415
©February2011
Areyousi*ngonagreatmobileApp?LookingforaPublisherwith*real*marke>ngpower?
MetroAppsisaninternaVonalpublisherandmarketeroftheho7estsmartphoneGamesandApps.
Wecangetyourmobileappsseenbyamainstreamandglobalaudiencewithpowerfulprint,TV,digital,mobileandsocialmediamarkeVng.
SoifyouhaveagreatSmartphoneapporidea,indevelopmentoralreadypublished…Getintouch!
h7p://apps.metro.co.uk/
AboutMetroAppsandDMGTPlc.MetroAppsisasubdivisionofDMGTPlc.,owneroftheDailyMail,MetroUKanddozensofdigitalconsumerbrands,uniquelyreaching52millionpeopleeachmonth.
Ourassociatedcompaniesinclude….
BycirculaVon,DailyMailistheUK’sno.2newspaper;MetroistheUK’sno.3newspaper
MetroUKreaches3.5millionreaderseachweekdaywith25%+owningsmartphones
MailOnlineispredictedtoovertakeNYTimesastheworld’sbiggestnewswebsitein2011
WhatwearelookingforGAMES
‐ Casualandsocialgamesforamainstreamaudience‐ NewIPorpreviouslysuccessfulgamesforiOS,AndroidandRIM‐ Populargenresare:casual,sport,celebrity,music,strategy,urban
LIFESTYLEAPPS
‐Appstomakelifeeasyandfunfor18‐45year‐oldurbanaudiences‐ Populargenresare:transport/travel,entertainment,music,celebrity,goingout
Publishingmilestonestodate:
54 applications launched in 2009/2010
2+ million downloads
across platforms
#1 App store rankings in
Games, Travel, News,
Property
Whatcanwedotogether?MetroAppspartnerswithIndieDevelopers,Brands,AgenciesandPublishersbypursuingnewandinnovaVvebusinessmodels.Herearesomeofthewaysinwhichwecanworktogether:
Full-Service Publishing full publishing deal
including design, testing, PR and marketing
UK Licensing impactful UK-only
marketing campaigns with self-publishing developers,
brands or publishers
Portfolio Maximization re launch existing games/apps with revised revenue
models (freemium, ad-funded, sponsored)
Marketing Partnerships cross-promotional
partnerships with brands and publishers
Development Partnerships
co-invest in developing new gaming/app IP
OurpromoBonalchannels Print ads in national UK media
including Metro and Daily Mail
Premium banners on DMGT owned websites: reach 50 million unique
monthly users
Strong relationships with Apple, Google, Nokia,
Microsoft and RIM to get apps featured in US/UK
Access to millions of smartphone users
worldwide who have already downloaded
Metro Apps
Social Media marketing using
Facebook/Twitter/Youtube
Access to US based PR and
marketing resources
Pitch games to consumer press and
top blogs (Pocketgamer, TouchArcade)
Promotions with OpenFeint / Free App
Of The Day
Exampleassets:internalmarke0ngchannels
Banner ads on Metro.co.uk (3m daily uniques)
Half-page interactive ad
In-app advertising (350k users) Metro Newsletter (70k readers)
20x3 ads in Metro & Daily Mail (3.5m + 4m daily readers)
Social promotions (Facebook, Twitter, Youtube)
Exampleassets:externalmarke0ngchannels
PR
OpenFeint promotion
OpenFeint featuring
Apple featuring
iAds + AdMob
Interested?Getintouch!
apps.metro.co.uk Facebook.com/MetroApps YouTube.com/MetroApps TwiHer.com/MetroApps
Contact
RenateNyborgHeadofBusinessDevelopmentA&NMobile&[email protected]+442077528415
Address
A&NMobile&TVNorthcliffeHouse2DerryStreetLondonW85TTNearesttube:HighStreetKensington