Metrics of digital marketing

Metrics of

Digital Marketing

By Pushkar

Types of Metrics in Digital

Marketing

Web

Media

Social Media

Creative

Technology

WEB

Website

WAP / Mobile - Site

Micro -Site

•The percentage of visitors who view the site & immediately leave the by closing the browser/tab or typing in a new urlBounce Rate

•The total number of individual visitors to your site during a specific period of timeUnique Visitors

•The total number time spent by visitors on the website.Time on site

Most/Least preferred pages

Return Visits

•The percentage of visitors who view site for their mobile phones or tabletsTraffic by device

•A comparison of the pages on your site that receive the most and least traffic

•The return visit rate is the percentage of visits from visitors who have visited the website before

Landing Page

Bounce rate

Exit rate

Conversion rate

Lead to conversion rate

Landing Page

A Head Line

A secondary Head Line

To the point copy

Form to Capture Details

Strong Call to action

Minimum links on the page

Call to action – above the scroll

Key thinks to remember while creating a landing

page.

MEDIA

Media

Impressions: One view or display of an ad. Ad reports records the

total impressions per ad.

Cost per lead – CPL : Total cost of generating one lead for an

entire campaign.

Cost per click – CPC : Cost per click program where advertisers

pay each time a user clicks on the ad or link.

Click Through Rate – CTR : The click-through rate is the number of

times a click is made on the advertisement divided by the total

impressions.

Click Per Impression – CPM : Cost per thousand impressions.

Cost Per Acquisition – CPA : Is an online advertising pricing model,

where the advertiser pays for each specified action. Purchase,

registration.

Cost Per Visit – CPV : The cost of driving individual visits to the web

site.

SOCIAL MEDIA

Engagement: The ratio of likes+comments+shares received over the

fan base of the page over a fixed period of time.

Post Virality: The Ratio of likes+comments+shares received on a page

post divided by the no. of people to whom the post has reached over

a period of time.

People Talking About: This metric is a sum of likes+comments+sharesreceived on the PAGE + the number of new fans acquired on the

PAGE over a period of time

Post Reach: Each post published on the page reaches an X no. of fans on the page out of it’s Total Fan base.

CREATIVE

User analytics: Tell you things like which pages users have viewed the

most, which call-to-action buttons they’ve clicked, and how many tasks

they’ve performed while using your product.

Banners: The main purpose for creating a banner, knowledge of

different sizes and innovations to be done for them.

Promoted posts: Need to have less than 20% of text, or the post is

considered as a spam.

E-mailers: Need to focus on the Open rate & Bounce rate of the

previous mailers. And implement them

TECHNOLOGY

Coding: Also know as programming or development of a website. This is also an important metric. The no of lines written for a page, determines the rank of the page.

Page name: Also know as html file name, should contain only letters, digits, and underscores—no spaces, punctuation, or special characters.

GA code: It’s one of the most important metrics. It help us monitor visitors, results of marketing campaign, optimise website, evaluate traffic .

Page rank: It is a metric which Google uses to determine the importance of a web page. Highest ranked pages are the pages with the most links leading to them. PageRank has

an significant impact on websites Google rankings.

SEO: Internet is made up of content in the form of words, images & video’s. An search engine helps user to search answers or content. The process of increasing visibility of a

website or a web page is called as SEO.

Inbound link: Also know as back link is one of a metric to find out how popular a website is. Inbound links brings traffic to your web site from other web sites which also increases

web site ranking in the search engine. Better search engine ranking brings a lot of

hits/traffic on to the web site.

Compatibility: Bowser, Platform & Device play a key role in determining the website visits / bounce rate.

THE END