Method

methodexpansion concepts presented by versa corp.

good afternoon!

presentation outline

•methodology •new product preview•target market •promotion mix•questions•happy hour?

methodology

methodology

quick information....•method was founded by high school friends Eric Ryan and Adam Lowry

•born in 1999 based on Ryan and Lowry’s quest for fresh snow

•privately held corporation, started mainly on raised capital from friends and family members - now one of the hottest companies in the industry

people against dirty....

methodology

•are people against toxic chemicals•people against polluting our land•people against animal testing•people who love the concept of home•people who enjoy effective, safe, and becoming socially responsible

safety...

methodology

•home is more than a box, it is our second and third skin•why spray your skin with harsh toxic cleaners?

all method products are non-toxic, and safe for use around children, animals, and even you!

environmental responsibility...

methodology

method products are made from 100% biodegradable ingredients; additionally the bottle is recyclable as well

method products are never tested on animals

design...

methodology

method prides itself as having the most unique packagingg in the home care industry.

most packaging is designed by world renowned artist Karim Rashid

packaging is simple, and generally has little copy to not confuse the consumer

scent...

methodology

method products are unique as they smell like nature - not chemicals!

when using method, you will never smell bleach or chlorine, instead you’ll smell cucumber, ylang-ylang, green tea, eucalyptus, or lavender.

product expansion

hi, um versa, we need your help....

laundry expansion

team versa was chosen by method to explore the possibilities of a new, unique laundry product that would fit into its brand identity, as well as put them ahead of any other home care company in the world.

mommy...look!!! the dryer sheet is magic!!!!!!

laundry expansion

we present to you the “Magic Dryer Sheet” also known as The Softener Infused Disappearing Dryer Cloth. A totally unique product that will change the face of the laundry and the home care industry!

what is so magic about this dryer sheet??? - It simply disappears into thin air!!

product 411

laundry expansion

•sold in boxes of 50•sold through existing chain of distributers (push method)•unique fragrances to correspond with method laundry detergent

•fresh air•water lilly•sweet water•naked

•all organic, biodegradable ingredients

target country

target country

+

= hello canada!

why canada?

target country

•free market economy•rapid economic growth•32.7 million population•76% of population urbanized•69% within 15-64 age group•gdp of 1.165 trillion canadian•exchange rate of .85 us per $1 cd•low unemployment rate

why canada?

target country

•consumer expenditures growth •personal income growth•disposable income growth•international trade important •low taxes/tariffs

projected sales

target country

Market ShareWorst Case

Best Case

Year 14%

10%

Year 26%

14%

SalesWorst Case

Best Case$1.19 Million$2.98 Million

$1.79 Million$3.58 Million

ProfitsWorst Case

Best Case $95,200$238,400

$142,200$286,400

the promotion mix

promotion mix

45%

25%

20%

10%

eco-friendlyconvenience seekersinnovatorsbandwagon

Segmentation

product

promotion mix

•simple, informative packaging•distribution

place...

promotion mix

•sold at existing method retailers

price...

promotion mix

•flexible, cost-plus pricing •estimated price of C$7.25

promotion strategy...

promotion mix

•advertising in canadian magazines•canadian house and home•canadian living•women’s space•women & environments intl

print campaign - aida analysis

promotion mix

•attention•interest•desire•action

questions?