Metamorphosis of Forest Cluster

Metamorphosis of Forest Cluster

Juha Mäkimattila

15.11.2011

Source: EFI Research Report 14

”THE TARGET IS TO DOUBLE THE VALUE OF FOREST CLUSTER PRODUCTS AND SERVICES BY 2030. AT LEAST HALF OF THE VALUE WILL

COME FROM NEW PRODUCTS AND SERVICES”

Forest Industry about 100 years ago

Forest industry today ”…double the value from 2006…”

Change Drivers

E-media

7 7

5% penetration one

year after launch

(iPad only)

?

Years after product launch

Tablets

Source: The New York Times; U.S. Census Bureau; “A Critical Examination of Adoption Rates”, Hannemyr; “New Economy Handbook”, Hall and Khan; Forrester Research; ComScore; Facebook; Google; AccuraCast Knowledge

New Technology is adopted quickly

Running out of Oil

CO2

New Pilots

”…half of the value will come from new products and services…”

Bio Wax

Bio Fuels

New Timber Solutions

Composite materials

New Packaging solutions

Smart Packaging

Biochemical for Health and Beauty

Some Other New Applications

What else?

Wooden City - or sustainable biosociety?

Biomass raw materials

Biomass - not only wood fiber

Nanocelluloses – a Class of Nanomaterials

Variety of micro- and nanofibrillar celluloses

Processing Refining Tailoring

Non-wood crop residues Industrial Pulps Wood, harvesting residues

Industrial sidestreams,

wastesWood Biorefining by-products

Cellulose nanomaterials

Step change/breakthrough product properties

Novel products

To The Bioeconomic Cluster

”…double the value…”

Strategic Objectives by 2015

Forestcluster Ltd becomes “Bioeconomic-cluster Ltd” by 2013 and has a strong and acknowledged position in biomass -centric research by 2015

Strategic Action 2 Systematic screening of purposeful partners for knowledge, research and ownership

Strategic Action 1 Systematic steering of research themes to cover wider biomass discipline

Strategic Action 3 Systematic development of research management and clusters operating practices to manage global networks and novel research fields

“Bioeconomiccluster Ltd“

2013

Forestcluster Ldt

2012

2015

Time

Value Creating Chain Biomass in its all forms New opportunities

27

Examples of potential partners

Thank You!

www.forestcluster.fi

”…goal is to establish in Finland a successful, constantly developing (forest) cluster,

whose products and services are among the most sought after in the world. This will pave the way for a sustainable biosociety...”