Messaging Voice Data Network & Roaming VAS & Marketing
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Messaging Voice DataNetwork & Roaming
VAS& Marketing
MESSAGING 04Messaging Hub 04SMS:
SMSC 06Bulk SMSC 08
USSD:USSDC 10USSD Tails 11USSD Push 12
MMSС / MMS Transcoding 14Device Management System 16VOICE 18Call Completion System:
Missed Calls Alert 18Voicemail 18Pay4Me 18Promised Payment 19Notify Call 19Callback an Undefined 19Voice Call Auto CallBack 19
RoamingAutoCallBack 21Call Filtering:
Call Screening 22mVPN 24
IVR Portal 26Outbound IVR 27Softswitch 28
NETWORK & ROAMING 30Control of SIM cards and equipment:
EIR 30CEIR 32LBS 33M2M Platform 34OTA 36
Mobile Number Portability:MNP-SRF 37MNP Orchestrator 38
Gateways:WAP Gateway 39SS7 Firewall 40SMPP Firewall 42IM-SSF 43CAMEL Gateway 44
Roaming platforms:Roaming Billing 45Steering of Roaming 46Welcome SMS / Bon Voyage 48
DATA 49Wi-Fi Hotspot Portal 49Data&Media Gateway 50DPI Platform 53
VAS & MARKETING 54Campaign Management: 54
IMEI Charging / EIR Bonus 54ERP Interaction 54Business Intelligence 55
Customer Value ManagemenT 56Subscriber Control 58LiveScreen 59Content Provider Access 60VoiceChanger 62SMS2Voice 63Virtual Numbers 64
Content
Svyazcom is a Russian software company developing VAS solutions for mobile network operators. Established in 2006, the company has grown in three areas of technology: VAS software solutions, mobile applications & social networking. On one hand, the company’s portfolio is formed from solutions for messaging (e. g. SMSC, USSDC, MMSC), voice (e. g. IVR, VoiceMail), and data services (e. g. DPI, PayByClick), which serve a total of 300 million subscribers. On the other hand, Svyazcom has a few mobile social networks of its own (Galaxy, PWorlds).
The company’s products are designed with an idea of bringing its clients an increase of the average revenue per subscriber and being of assistance in developing subscribers’ loyalty. Svyazcom solutions are used for implementing basic services, for running additional value added services, and have the following areas of application:
Messaging
Voice services
Processing and analysis of signal and internet traffic
Infrastructure components of a mobile network
Social networking
Entertainment
In every field Svyazcom has created highly competitive products that demonstrate numerous price/performance advantages:
Maximum throughput and productivity
High fault-tolerance
Easy integration with any third party solutions
Scalability
Minimal integration period
Affordability
The company provides a full range of services, such as technical support 24/7, preparation of a product for an installation, adapting it to the network’s infrastructure, commissioning, updating versions, and training personnel.
In order to keep up with mobile technology tendencies, Svyazcom holds an annual summit on VAS industry trends with the participation of representatives of mobile operators.
The company team consists of a few dozen mobile communications professionals. Svyazcom continuously recruits and trains new employees.
The company is based in Krasnoyarsk, Russia.
The Svyazcom company aims to meet all modern trends, which may be useful to our clients. We are pleased to announce that all our products are ready to deployment in virtual infrastructure. There are supported the following technologies:
Clouds: OpenStack Telco Cloud
Deployment on virtual machines VMWare VirtualBox KVM etc.
For support of life cycle and software deployment in a cloud the VNF Manager of own development is used.
About SvyazcomSvyazcom is a Russian software company developing VAS solutions for service providers, MNOs, and telecom regulators. Established in 2005, the company has grown in three areas of technology: VAS software solutions, mobile applications & social networking. Since 2019, work with state-level customers has been added to these areas. In particular, Svyazcom has developed such products as MNP to support number portability and CEIR to combat counterfeit and stolen devices.On one hand, the company’s portfolio is formed from solutions for messaging (e. g. SMSC, USSDC, MMSC), voice (e. g. IVR, VoiceMail), and data services (e. g. DPI, PayByClick), which serve a total of 300 million subscribers. On the other hand, Svyazcom has a few mobile social networks of its own (Galaxy, PWorlds).The company’s products are designed with an idea of bringing its clients an increase of the average revenue per subscriber and being of assistance in developing subscribers’ loyalty. Svyazcom solutions are used for implementing basic services, for running additional value added services, and have the following areas of application: Messaging Voice services Processing and analysis of signal and internet traffic Infrastructure components of a mobile network Social networking Entertainment
In every field Svyazcom has created highly competitive products that demonstrate numerous price/performance advantages:
Maximum throughput and productivity High fault-tolerance Easy integration with any third party solutions Scalability Minimal integration period Affordability
The company provides a full range of services, such as technical support 24/7, preparation of a product for an installation, adapting it to the network’s infrastructure, commissioning, updating versions, and training personnel.In order to keep up with mobile technology tendencies, Svyazcom holds an annual summit on VAS industry trends with the participation of representatives of mobile operators.The company team consists of a few dozen mobile communications professionals. Svyazcom continuously recruits and trains new employees. The company is based in Krasnoyarsk, Russia.
The Svyazcom company aims to meet all modern trends, which may be useful to our clients. We are pleased to announce that all our products are ready to deployment in virtual infrastructure. There are supported the following technologies: Clouds:
OpenStack Telco Cloud
Deployment on virtual machines: VMWare, VirtualBox, KVM, etc.
For support of life cycle and software deployment in a cloud the VNF Manager of own development is used.
Our clients
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The SC.Messaging Hub platform is designed to route messages between any applications, systems, and subscribers. The platform is able to choose the most suitable delivery channel by taking into account many parameters.
Key features
A messaging system for any sender and receiver
Conversion of messages accordingto the interfaces and protocol versions of the sender and receiver Automatic routing and traffic distributionbased on various criteria:
Time-based Sender-based Based on the price of the deliverychannel
Based on the reason for failureof the previous delivery attempt
Based on the channels or channelgroups limits
Based on the subscriber number(considering MNP)
Based on a predefined load distributionbetween channels
Based on channel priority
Based on the desired channel specifiedin the message
Based on the channel coverage by theMNOs, as well as on the receiver's MNO
Setting up retry schedules separately foreach type of delivery channels (SS7, SMPP, Viber, etc.) Fight against unwanted network traffic:
Mechanisms for detecting and blockingspam (checking text with patterns and / or regular expressions)
Black and white lists for each incomingconnection
Validation of messages Validation of the sender's numberor the Viber service name
Control the number of sent messages foreach connection using quotas Applying throttling rules for both incomingand outbound traffic Delayed delivery of messages Manage queues for sending messages(size control, cleaning) Flexible settings for modifying receiverand sender numbers Ability to use the platform itself for massmailings CDR formation Providing detailed statistics and reports
In addition to delivering messages received from incoming connections, the platform supports the processing of responses from subscribers to those messages that were delivered by the Messaging Hub platform (Two-Way messaging).
The platform provides web interface for the administrator and client’s web interface.The user interface allows to do mass mailings with the help of the platform itself. The following objects can be configured for this purpose: Receiver lists Receiver black lists Message templates Parameters of mailings
All the standard features are available for managing mailings: start, pause, restart, stop, etc. In addition to regular mailings, the platform allows you to perform automatic mailings according to pre-configured schedules.
The customers of the Messaging Hub may be: SMS centers SMS hubs SMPP applications Viber services
Android applications (via Google Push) iOS applications (via Google Push) any application integrated usingdocumented protocol (a custom protocol based on HTTP/JSON/XML/TLV can be developed to order)
The following integration protocols are supported: MAP SMPP Viber API Google Push API (Google CloudMessaging)
FTP SMTP Several protocols based on HTTP, JSON,XML, TLV including those supporting batch sending
The solution could be deployed both at MNO and at an independent participant of telecommunication market.
SC.Messaging Hub
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Benefits & advantages Support for various versions of SMPPand MAP protocols
Powerful channel-enumeratingcapabilities
Prioritization of all traffic on the basis of –the main traffic and advertising mailings
Supporting of various scenarios for MNPrealization (SRI, ENUM, MNP DB)
It is possible to extend the message-processing logic to meet the requirements of the customer
The platform scales well to achieve therequired performance
The flexible independent buffer settingsfor each connection
Multifunction reports in the administrator'sand user’s web interfaces — both for maintenance purposes and for mutual settlements
Notifications and reports on the useof quotas and statistics are sent to users
Variables can be used in templates andmessage texts
Viber API is fully supported (image,button and URL in message, etc.)
SC.Messaging Hub
SMPP Router
...
Router / Sender / Scheduler
Back Throttling
SMPPViber SS7 Google Push
HTTP interfaces
Security
Front Throttling
Black & White Lists
Antispam
Number Modi�cation
Quota Control
CDR Generator
...Architecture
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A modern and reliable software and hardware complex with a cluster-based fail-safe structure and high bandwidth for transferring SMS and USSD messages over cellular mobile communication networks.
The versatility of the solution used in the creation of SC.SMSC facilitates installing and configuring the system for the custom needs of the MNO.
The system architecture is oriented toward integration with any systems of third party manufacturers installed in the customer’s cellular network. Therefore, the product of Svyazcom is aimed at the expansion of the MNO’s existing technical capabilities, allowing a quantitative and qualitative increase in the network bandwidth in relation to transfer of SMS messages without losing the prior investments.
Key features
Short Message System
Benefits & advantages ReliabilitySC.SMSC has a modular architecture. The modules are combined by a single internal messaging protocol and placed on Linux servers. The minimum configuration uses 2 servers running in the load sharing
(Active-Active) mode. All modules are duplicated on the servers. If the failure of any module is detected, the routing rules between the platform modules are automatically adjusted. Thus, the failure of some elements does not result in the degradation of the provided service.
Bandwidth and scalabilityTo increase performance, the platform architecture supports horizontal scaling by increasing the number of clusters/servers joined by a single internal routing system to distribute the load more equally. The multi-modularity and
flexible configuration of interactions between modules allow for many different scaling options. The platform divides the processing of both SS7 and SMPP traffic. The SMSC throughput is only slightly dependent on the database's performance.
SMS reception from GSM (MAP GSM Phase 2+), CDMA (IS-41) and IMS/RCS (SIP) subscribers SMS delivery to GSM (MAP GSM Phase 2+), CDMA (IS-41) and IMS/RCS (SIP)subscribers SMS exchange with external services and content providers (SMPP 3.4) Short or anonymous number support Support for long/segmented messages Generation and sending of delivery notifications Reception and sending of USSD, support for USSD dialogs, coordination of USSD processing with any business logic, USSD-like service support for CDMA subscribers CDR file formation
Cooperation with prepaid billing using various protocols:
CAMEL Diameter
through SQL queries
MNP support
Set of SMS Extra services:
Flash SMS Inbound SMS message redirection to other subscribers or external services (Email)
Black/white lists for subscribers (individual configuration of reception or sending restrictions from selected subscribers/services)
Delayed delivery (SMS Calendar) SMS Nickname SMS Autoreply
SMS Signature SMS Secret (password-protected SMS messages)
Copy2Email (copying inbound/outbound SMS messages to Email)
Individual mailing lists (sending SMS messages to several recipients at once)
Support for the Collect SMS service (SMS sending at the expense of the recipient in case of insufficient balance of the subscriber’s personal account) Message transliteration Multilingual messages generated by SMSC itself Support for SMS messages in binary format MoreMessagesToSend support Review and clearing of SMS sent but not delivered yet
Generation of text and special delivery reports by several customizable criteria Capability of using various recipient number conversion masks depending on the location of the sending subscriber (location determined by router number) Detection of the subscriber’s LAC/Cell ID, uploading this information to the CDR Scan code support (Optional) Use of an internal programminglanguage to customize the logic:
Message routing Modification, deletion or additionof message parameters
Message billing
SC.SMSС
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The practical performance of a one server solution depends on the conditions of the operator's network, and is usually at least 2,000 SMS/sec. When the platform is placed in a virtual environment, the capacity of one node can reach 50,000 SMS/sec.
IntegrationThe use of the standard SMPP 3.4 protocol allows integrating SC.SMSC with various applications, including third party applications.
UniquenessIn any configuration, SC.SMSC, in addition to providing independent SMS delivery and reception status, can be used concurrently with the MNO’s existing SMS centers, retaining the current numbers of SMS centers and all functionalities of the existing equipment. This option is convenient for a quick improvement of the performance of existing equipment with minimum additional service and configuration, which can significantly reduce the MNO’s costs of improvement of short message reception/delivery services.The cluster-based organization of the solution allows the load to be flexibly distributed among the SC.SMSC servers, which, in addition to high performance and fail safety, provides capabilities for “blurred” installation of the solution on the MNO network with a geographically distributed network and weakly connected segments while keeping a single SMSC number for all subscribers.
Built-in network diagnostics mechanisms allow for flexible regulation of bandwidth depending on the network load, which is important on critical days (holidays). Thus an MNO may select the priority traffic type (voice or SMS) by delaying the delivery of low priority messages (delivery reports, low-budget subscribers) for the most effective use of network resources while maintaining the company’s image in relation to VIP subscribers.
Try before you buyAn important advantage of Svyazcom is its readiness to demonstrate its SMSC in action. Our unique offer is a 4-week preinstallation of SC.SMSC in the MNO’s network, which allows the customer to make a realistic assessment of the technical potential of this hardware and software complex, as well as the high economic and commercial efficiency of purchasing it.
Another unique offer is the free box version of the platform, SC.Free SMSC. It is a virtual machine with pre-installed SMSC ready for integration and use.
GSM SS7WORLD
NETWORK
BSSBSC
MSCCDR
Diameter
SQL
SMPP 3.4 SMPP 3.4
SS7/Sigtran
HTTP HTTP
Administrator’sweb interface
Operator’sweb interface subscribers
Content providers
Billing SC.SMSC/USSDC
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Solution for bulk SMS messaging
Bulk SMS messaging is well known as an effective, cheap, and versatile notification tool with various goals: from the promotion of products and services to notification of emergencies.The SC.Bulk SMSC is a software and hardware complex designed for bulk messaging. Svyazcom’s solution allows the MNO to provide the service to external partners on beneficial terms in any areas requiring communication with customers (content providers, banks, shops, advertising agencies, emergency services, etc.)
The platform facilitates the organization of bulk SMS messaging sessions, SMS notification, interactive surveys and polls, and execution of various advertising and marketing campaigns. The system is operated, both by the customer and the administrator, via the web interface.
Creation and management of bulk messaging sessions Partner connections management (SMPP 3.4) SMS delivery to GSM (MAP GSM Phase 2+), CDMA (IS-41) and IMS/RCS (SIP) subscribers Use of multiple source GT on a singlenode Short or anonymous number support Support for long/segmented messages
Multi-user platform management web interface with different access levels (administrator, operator, moderator, customer) Contact grouping (import of subscriber lists from text files or a supported external system) Formation of recipient lists Moderation of bulk messaging sessions Flexible configuration of anti-spam filters Message traffic management (overload protection, flexible mechanisms for adjustment of the channel bandwidth for each external partner)
Detailed statistics by messaging session, final reports, export of reports via web interface Work logging Messaging session history Various pricing plans for bulk messaging sessions (sale of SMS message packages, connection to billing accounts, etc.) Automatically calculated partner compensation for SMPP transit
Integration with various billing systems (with postpaid through formation of CDR files, with prepaid billing using CAMEL or Diameter protocols of SQL queries) MNP support
Message transliteration Multilingual messages generated by SMSC itself Support for SMS messages in binary format MoreMessagesToSend support Delayed delivery
Partner grouping by region/country Capability for integration with USSD portalcreation and management system Analysis of TLV tags for routing purposes Detection of the subscriber’s LAC/Cell ID, uploading this information to the CDR And many other features
Key features
Additional functions
SC.Bulk SMSC
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Possible installation with functionality limited to bulk messaging session creation and management (without SMS transit and SMPP connection management)
High performance and fail safety Modular architecture with scaling possibilities Convenient web interface that facilitates configuring the required parameters of bulk messaging sessions
Capability of managing the entire traffic of messages passing through the system Multilingual user interfaces Easy integration into the MNO’s network
Benefits & advantages
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GSM SS7WORLD
NETWORK
Administrator’sweb interface
Client’sweb interface Subscribers
Content providers and other applications
BSSBSC
MSC
Billing
CDR
DiameterCAMEL
SQL
HTTPHTTP
SMPP 3.4 SMPP 3.4
SS7/Sigtran
SC.Bulk SMSC
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A reliable and flexible platform for transmitting, processing and recording USSD messages. The versatility of the solution used in the creation of SC.USSDC allows installing and configuring the system for the custom needs of the MNO. The system architecture is oriented toward integration with any systems of third party manufacturers
installed in the customer’s cellular network. Therefore, the Svyazcom product is aimed at the expansion of the MNO’s existing technical facilities, allowing a quantitative and qualitative increase in the network bandwidth in relation to the transfer of USSD messages.
Key features
USSD Message Exchange Center
Benefits & advantages In addition to supporting the basic functions of USSD messages, the SC.USSDC has the following advantages: Support for USSD dialogs (surveys and polls, interactive advertising). The dialog can be initiated either by the subscriber or by the MNO (USSD Phase II) Availability of a useful tool for the creation of dynamic interactive USSD menus Implementation of USSD-like service for CDMA networks Message transliteration Support for flexible charging schemes Easy integration with billing systemsof various manufacturers (prepaid and postpaid systems) Fail-safe architecture with the option of dynamic load balancing
Reception and processing of USSD messages using any business logic Outbound notification, including USSD Push Use of USSD to transport the application’s WAP traffic
CDR file generation for traffic billing Support for SMPP 3.4 protocol with flexible configuration of message routing to external client applications Multilingual user interfaces
Additional capabilities for modification of USSD message parameters Administrator web interface with the possibility of delimiting access to system control
Logging and statistics collection
GSM SS7WORLD
NETWORK
Administrator’sweb interface
Operator’sweb interface
subscribers
Content providers
BSSBSC
MSC
Billing
CDR
Diameter
SQL
HTTPHTTP
SMPP 3.4 SMPP 3.4
SS7/Sigtran
SC.USSDC
SC.USSDC
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Adding advertising messages at the end of USSD responses from various services in the MNO network will help deliver information to subscribers in a reliable and effective way. The platform supports both regular USSDs and complex dialogs (USSD menu).
The following integration options are supported:
1. Working independently of the mainUSSD centerOnly certain requests are routed to the platform (for example, only balance requests). The platform will form the response text and add the advertising information to it. In addition to advertising messages, the platform supports configuration for generating the text of the main response.
2. Working as a proxy for the main USSDcenterThe platform requests the balance through a USSD-MO query to the existing USSD center of the MNO in the same way as if done by the subscriber. The received response is supplemented with advertising information according to the required parameters and is sent to the subscriber.
3. Integration with SC.USSDCThe platform receives only those responses from USSDC that need to be supplemented by adding an advertising ending; such responses are processed and sent back to USSDC for subsequent sending to subscribers.
Modification of USSD messagetexts. The following parameters can be considered:1. USSD query text (prefix). Thus, the
advertising endings from USSD cervices can be differentiated
2. Subscriber number. The number canbe used to target advertising messages. You can enter specific texts for individual subscribers, or set up advertising for individual regions, tariffs, etc.
3. Advertising message validity period4. Time of day specified for each
advertising message
5. Total length of the modified USSDresponse (limitation of USSD response length)
6. History of ad displays per subscriber(e. g. an advertisement should not be displayed more than once per day)
7. Encoding (you can define 2 versions ofthe text — for 7-bit and UCS2)
8. Black and white lists for each USSDservice
9. Other parameters can be implementedon the customer’s request
Support for USSD dialogs (USSD menu)Conventional responses are converted into interactive USSD, and the subscriber can respond and thus navigate through the USSD menu. In addition to navigating through menus, USSD requests can be made from the subscriber's number, and provisioning requests can be sent to other MNO's systems to activate services for the subscriber. The USSD menu is configured in the platform web interface.
Collecting statistics and generatingreports
Key features
Convenient solution to modify USSD message texts
Integration into the MNO’s network
SC.USSD Tails
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Key features
USSD Notifications Sending System with Dialog Capability
Creation both simple USSD messagesand complicated menus. The structure and text of the USSD menu are formed using a special constructor in the web interface of the platform USSD Push messaging and menusending to subscriber lists:
Import and export lists of telephonenumbers from the file (CSV, Excel) or from the external database
Targeting according to differentparameters: • subscriber region• mobile device operating system• volume of data traffic consumed• number of SMS• ARPU and many other features Simultaneous carrying out of manydifferent marketing campaigns
Capability to launch messagingscenario as per query from external system
Implementation of USSD servicestogether with other MNO's systems or with SMPP applications of service providers Modification of USSD responses:
Adding advertisements to the trafficof own USSD service
Adding advertisements to the trafficof the external USSD service. Platform intercepts USSD responses to subscribers from different services and adds advertising endings to them
System evenly distributes advertisingendings over specified subscriber segments. The frequency of advertising messages per subscriber is accurately controlled
Modification parameters:• Advertising message validity period• Total length of the modified
USSD response (limitation of USSD response length)
• History of ad displays per subscriber(e. g. an advertisement should not be displayed more than once per day)
• Other parameters on the customer’srequest
Conversion of service USSD responseinto USSD dialogue to continue talking to a subscriber, for example, with the purpose of survey and offering some services
Processing of subscriber responseson USSD Push using any business logic (data transfer to the billing system, etc.)
Black/white lists separately for eachUSSD number Fully functional API Multilingual user interfaces Flexible control of the system’s operationthrough the administrator web interface Monitoring, statistics collection andreports submission for conducted messaging and advertisement campaigns, platform loading MNP support
The USSD technology is supported by most of telephone models, about 98 %. Thus, it perfectly suits to arrange interactive cooperation between MNO subscribers and various service applications.The purpose of the SC.USSD Push software & hardware complex is bulk USSD push messaging and adding advertising at the end of USSD responses from various services in the MNO’s network. The platform supports both regular USSD messages and complex dialogs (USSD menus).
Besides USSD traffic proxying of the existing systems in the MNO's network, SC.USSD Push can work as a fully functional USSD center with the USSD menu portal, where MNO can transfer USSD services as per its wish. It allows to release regular USSDC and USSD portal licenses, or to fully replace them with the USSD Push system.
SC.USSD Push
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Benefits & advantages Can fully replace such systems as USSDCand USSD Portal, or to supplement them by adding advertisement and messaging functions Allows to add advertising endingsto the existing USSD services without modification
Allows to transfer a subscriber fromown menu to the external USSD menu Representation of each subitem displayingquantity in the reports Support of various protocols (SMPP,MAP, SIGTRAN, HTTP, SOAP, DB query, Diameter) with flexible logic of their use
Integration scheme
MSCBackEnd FrontEnd
Other systemsin MNO’s network
BillingMNO’sservices
MNO’sUSSD centers
SQL
SMPPSMPP,MAP
HTTP,HTTPS,SOAP,Diameter
HTTP,HTTPS,SOAP,Diameter
HTTP HTTP
SC.USSD Push
SigtranSS7
Web interface
Subscribers
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Key features
Multimedia Message Exchange and Storage System
Benefits & advantages Message delivery according to prioritiesSupport for large messages (up to 2 MB) Support all actual versions (5.3.0, 5.4.0,5.5.0, 5.6.0, 5.8.0, 5.10.0, 6.3.0, 6.4.0, 6.5.0, 6.6.0, 6.8.0) and schemes of MM7 protocol Capability of using MSCF for messagerouting (MM10) Capability of using an internal WAP-GW Capability of using an internal Emailgateway (support for MMS reception and delivery to Email using SMTP protocol)
Capability for online billing of messagesevents using the Diameter or CAMEL protocol Capability of using its own Legacy systemor integration with third-party systems Storage of the message archive for eachsubscriber over a long period Functional condition in case of temporaryunavailability of the message archive Capability for integration with IMS Core(for easy integration with MMS Hub and delivery of messages to IMS subscribers)
The SC.MMS Transcoding platformor a system of other manufacturer can be used to adapt MMS Smooth integration into the MNO’snetwork This function allows several MMS centers of different manufacturers to operate over the network of an MNO. Consequently, integration of new MMS equipment will not cause problems for the delivery of old messages
Message reception, storage, and delivery(including repeated delivery, delayed delivery, and priority delivery). Use of MM1/MM3/MM4/MM7 and SIP/MSRP protocols Routing and address translation MNP support MMS message redirecting (unconditional,from specified numbers, by time)
Automatic response to inbound MMSmessages Black and white lists (configurationof inbound MMS filtering) Capability for configurable messagemodification on the fly For example, when messages areredirected, or automatically replied to, redirection information may be added to their content (header or body)
MMS sending by subscriber groups User web interface (subscriber dashboard) Welcome MMS sendingSpecial welcome message sent to a subscriber after MMS configuration. Can be used, for instance, to check whether the configuration is correct, and to demonstrate the operation of the service Platform monitoring, statistics collection,and logging
Detailed information about processedMMS Support of delayed message delivery APIs for managing subscriber profiles andfor Welcome-MMS ordering
This is a hardware and software complex that provides multimedia message exchange in the MNO’s network. Additionally, some extended capabilities are offered to subscribers using MMS: message archive, redirecting, filtering by subscriber lists, MMS autoreply, service management via subscriber dashboard, etc.
This solution can be transparently integrated into the MNO’s network and does not require changes to the subscriber terminal and SIM card software.
SC.MMSC / Transcoding
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Multifunctional user web interface (subscriber dashboard)
SC.Transcoding functionality
Archive of received and sent messages A subscriber can create MMS recipientgroups and send messages to them
User folder creation and MMS groupingby folder (manual and automatic, according to user specified rules)
Messages can be sent from the archive(without using the phone) Automatic replies can be set up forincoming MMS messages
Subscriber customizable black and whitelists
Format conversion of images, audio andvideo files (MMS content) Scaling of images and videos according tothe maximum size supported by the terminal Conversion without format changingto maximum reduce of the MMS size supported by a subscriber terminal Adjustment of SMIL MMS format Deletion of content which is not supportedby a subscriber device, if the content can not be converted into a supported format; subscriber notification about the deleted content
The platform supports all content formats popular in MMS:
Images: JPEG, BMP, PNG, GIF, animatedGIF Audio: AMR-NB, MP3, WAV PCM Video: 3GPP (H.263), 3GPP2 (H.263),MP4 (H.263, MPEG4), AVI (MPEG4), MPEG (MPEG1)
The following formats are also supported as initial ones: WBMP, AAC, MIDI, H.264 and others.
Another operators
ContentprovidersEmail
MSCF
Subscribers
Operator’s network
SMSC
IMS subscribers
Billing
IMS Core
Provisioning
SC.MMSC
SRF
Another operators
MMS Hub
MM4(SMTP)
Legacysystem
MM4(SMTP)
MM3(SMTP)
MM10
HTTPSOAP
MAP
SIP
SIP
SIP
Noti�cations(SMPP)
MM7(HTTP)
MM1(HTTP)
CDRDiameter
MM1 SIP-based
WAPGateway
Transcoding
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Sometimes it is difficult for subscribers to untangle the phone settings to use additional services, such as MMS or mobile internet. The reasons are the lack of time to study the instructions or the lack of knowledge about the mobile phone functions.
SC.SMS-Settings platform configures the mobile devices automatically. Auto settings will be sent immediately after a new device appears in the network. Thus, subscribers can use the MNO’s services without any obstacles. Settings could be also sent by the command from MNO's external systems or by means of manual subscriber's ordering via SMS, USSD, IVR.
In addition to the settings sent to the terminals, the platform can be used as a marketing research tool — the system stores information about many parameters of mobile devices. These data allow to create unique offers to subscribers.
SC.SMS-Settings complex can be installed in the minimum configuration which does not require integration with the MNO's signaling network (in this case, integration with the MNO’s SMSC via SMPP protocol will be required). The solution virtualization is also supported.
Different ways to send the settingsto the subscriber:
Automatic sending upon detectionof a new MSISDN-IMEI-IMSI bundle in the network
On command from the billing system(provisioning), e. g. when the service is activated
In response to a SMS/USSD commandfrom a subscriber (settings request). The command may be also sent automatically by the application on the SIM card
On command from the platform’s webinterface
On a provisioning command fromany other system in the MNO’s network (e. g. a subscriber calls the subscriber support service and requests to set up his phone)
Bulk delivery of settings is possibleover a certain subscriber lists formed using the database of SMS-Settings or otherwise
Support for various types of settings Basic: WAP, MMS, Internet via3G/GPRS, Internet for Java applications, Internet for the browser without using a WAP gateway
Optional: VPN, SyncML, Videostreaming, Email, SMTP, POP3, IMAP, PoC (Push-to-Talk), OMA DM Account setting, Wi-Fi
Forming of not only SMS messages withsettings, but also information messages (Welcome SMS, Welcome MMS, manual setting instructions, etc.) Updating the device database with userparameters Generation of statistical reports aboutplatform operation, on the base of subscriber devices
Setting groups of subscribers: Nested groups (two levels)are supported
Group belonging can influenceon settings and notification generation. Group mechanism allows to divide subscribers by macro regions, billing plans, their device settings
It is possible to perform bulkmessaging
Monthly updates of the database withtelephone models — DB contains data for not less than 97 % of MNO's subscriber devices
Support for different techniquesof new subscriber detection:
Processing CheckIMEI events fromthe MNO’s switching equipment. For this purpose, the SC.EIR platform is included into installation. The quickest method
Processing of CDR files received fromthe MNO’s switching equipment
Reception of information from otherequipment in the MNO’s network (e. g., from HLR or EIR). Development of new interworking interfaces is possible
SMS from the platform canbe independently delivered, thus, allowing to save on regular SMSC licenses. For this purpose, the delivery package includes the SC.SMSC platform MMSC Provisioning
Key features
Remote configuration of services on mobile devices
DMS / SC.SMS-Settings™
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Benefits & advantages Easy configuration of data transferservices and a sequential increase in the number of users of such services Reliability and scalability Regular database updates with variousdevice models and parameters As a marketing tool,the SC.SMS-Settings system increases analytic capabilities and allows to solve the following tasks:
tracking of the popularity of phonesmanufacturers and models
targeted promotion of services creation of new services basedon subscribers preferences
and many other features Wide opportunities for sendingauto settings:
MSISDN list, IMSI list, IMSI-MSISDNlist, IMEI/IMEISV list could be assigned as recipients
For each messaging it is possibleto indicate the service, for which setting, start time, messaging rate, and allowed messaging time are sent
View statistics on messaging
More than 120 device parameters whichcould be used during report generation and in the rules for auto setting generation:
basic parameters (device type, housingtype, dimensions, weight, etc.)
supported settings SIM card parameters supported technologies for datatransfer and their parameters (including bands)
screen parameters video camera parameters operation system parameters memory parameters and many other
SC.SMS-Settings™
MMSC
Other system(provisioning)
Billing(uploading
CDR from MSC)
Delivering settingson terminals
Sendingsettings
Receiving SMS/USSDcommands
Optional
Web interface
MSC, HLR,сеть SS7
SMSC
HTTP HTTP
Sigtran
NFS/FTP FTP/HTTP/SQL
SMPP
SC.SMS-Settings™
MMSC
Other system(provisioning)
Billing(uploading
CDR from MSC)
Delivering settingson terminals
Sendingsettings
Receiving SMS/USSDcommands
Optional
Web interface
MSC, HLR,сеть SS7
SMSC
HTTP HTTP
Sigtran
NFS/FTP FTP/HTTP/SQL
SMPP
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Sometimes subscribers can not establish connection with each other, for example, if a subscriber is busy or not available, misses a call or does not have sufficient funds to make a call.The SC.SmartConnect™ platform provides the following services to ensure the connection of subscribers in mentioned situations: Voice mail Notifications about a subscriber appearing in the network and about missed calls Various options of call back Calls at the expense of the call recipient Promised payment and more
Often there are problems which prevent subscribers from reaching each other. For instance, a subscriber may miss the call, be busy or unavailable. It may happen that the calling subscriber has insufficient funds. SC.SmartConnect™ is a solution designed to stimulate voice traffic in such cases.The functionality of this system facilitates forming and delivering various SMS notifications, implements voice mail features, and allows calling at the expense of the callee or using the Promised Payment service.When performing the voicemail functions, SC.SmartConnect™ will independently record voice messages, store them, notify the recipient of an incoming message, and provide an IVR interface for playback.The system has a modular architecture and is easily scalable according to the customer’s requests.
Key features
Voicemail + MCA + CallBack an Undefined + Voice Call Auto CallBack + Pay4Me + Notify Call
Collection of information about missed calls, subscriber availability in the network, and subscriber status (line busy/free) Package of MCA (Missed Call Alert) services:
“Missed call” service. SMS notification about calls missed by Subscriber B
“Now available” service. SMSnotifications about the appearance in the network subscribers which previously were unreachable
“Now available” block. The prohibitionon sending notifications about the appearance in the network
“Line free” service. SMS notificationabout the previously busy subscriber becoming free again
Package of VM services (Voicemail): Voice message recording and storage.Noise detection support
Voicemail box with flexible logic forold messages replacement
Voice message playback is possible either by a call to the short number corresponding to the message or through the IVR menu of the mailbox.Visual Voicemail support
SMS notification of the subscriber about a new message received in the mailbox, the mailbox being full or nearly full, message storage time expiry, or access to their mailbox through the web interface
SMS notification of the subscriber about his message having been played back
Management of voice greetings through the IVR menu
Delivery of voice messages by MMS(Voice2MMS) or to Email
Personal greetings management: capability of recording the user’s own greetings on the answering machine and setting playback rules
Automatic deletion of old messages Pay4Me services package:
Outbound call with insufficient funds on the subscriber’s personal account. Subscriber A may be paid for by the call recipient, if he/she is a subscriber of the same MNO. The callee will be notified of this and can to refuse
SMS notification of subscribersof other MNOs. A subscriber cannot call at the expense of another MNO’s subscriber; however, it is possible to send an SMS notification asking them to call back or use Notify Call service
Formation of CDR records according to which the call recipients are billed instead of the subscribers who make the call
Promised Payment services package:
Balance crediting on trust without breaking the call
Various options to choose the top-up amount (voice menu entry, SMS/USSD commands, dynamic amount setting, etc.)
Cooperation with the billing system within the service
SMS notification to Subscriber A about the status of the Promised Payment request
Call Completion / SC.SmartConnect™
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Notify Call. This service is madeas an alternative way of notifying subscribers signed up for the MCA and the Promised Payment services. If notification of called party B is required the Beep Call service can generate a fake call in the way as it was originated from the number of party A. In this case connection is not established, but the called party will see a real a missed call on his/her mobile phone’s screen. Unlike SMS notifications this service provokes more call backs The CallBack an Undefined service allows subscribers to order a call back to hidden numbers. Subscriber requests can be received in various formats, such as SMS, USSD, IVR. A subscriber (service requester) can hide the phone number realizing a call back or leave it visible
The Voice Call Auto CallBack service allows to order an automatic call back if a call recipient is busy or out of network. During a call to such subscriber’s number a proposition to order the service is played. After the request is accepted the platform starts tracking the status of the subscriber who was tried to connect with. As soon as the subscriber is available (not busy), the platform initializes the request processing and makes a call back. The procedure of dialing and switching to a subscriber is flexibly configurable. The platform also can send the proposition to benefit from the USSD Push service. The service requester is informed about the request status by SMS IVR. Any voice menu logic implementation with accordance of customer requirements MNP support Multilingual user interfaces (SMS/USSD/IVR/Web)
Configuration of SMS notifications Adjustment of SMS notification texts without interrupting the operation of the service
Either the service number or the caller number may be indicated as the sender number
Adjustable logic of handling the calling line identification restriction
MNO’s and subscriber’s black and white lists for SMS notifications
Adjustable logic for group or single missed call notifications
Different delivery modes at different times (day/night)
Adjustable period for storage of missed call information
Parental control: SMS notification copied to the second number
Adding advertisements at the end of SMS notifications. Flexible configuration of simultaneous use of several advertising messages
Provisioning interface for profile management Subscriber-side services management through SMS/USSD/IVR/Web Wide opportunities for combination and options for the use of services:
Default subscriber profile can be used Voicemail facilitates the creation of several service classes to use the service. They can be used to create a flexible pricing policy and stimulate connection of additional services. Two service classes are configured in the system by default: 1. Dynamic voicemail (with
minimum capabilities)2. Static voicemail (full
configuration capabilities and extended message storage period)
Benefits & advantages Performance and reliability — the system tested heavy loads 10+ million processed events daily An internal SMSC can be included in the installation package to save the MNO’s legacy SMSC Voice routing possible using either ISUP or SIP Call signaling can be transferred using ISUP, SIP-I, SIP-T, MAP, INAP and CAMEL protocols
Either E1 or SIGTRAN channels can be used for connection to the SS7 network Wide set of functions with possible improvements according to the Customer’s requirements Documented HTTP interface to manage the voice engine allowing the MNO to establish new voice services based on the solution
The solution is characterized by high reliability: Failure of a single node does not cause the provision of services to be stopped or significantly delayed All system components are redundant The performance reserve of the system is at least 50 % of the planned load
The system includes backup tools. Both full and incremental backup are possible Backup copying does not interrupt the system's operation A set of spare parts is supplied together with the proposed solution
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Integration scheme In the minimum configuration, the system is installed on 2 dedicated servers. The servers are connected to a fail-safe cluster.SMSC integration is optional.
IVR(optional)
SCP SS7 gateway
Monitoring & StatisticsPostpaidbilling
Prepaidbilling
SC.SmartConnect™
SNMPCDR
SIP/ISUP CAMEL/INAP MAP
SMPP
SMSC
CAMELDiameterProvisioning
HTTPXML Provisioning
MSC
MM7
MMSC
Administrator’sweb interface
Call Completion / SC.SmartConnect™
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Auto callback platform for subscribers in roaming
The subscribers are offered an opportunity to save money while roaming, which results in higher subscriber loyalty According to the subscriber’s request the platform realizes either an automatic Callback or a Roaming Callback, the classical version of the service The convenience of the service promotes higher traffic and higher ARPU by including subscribers who otherwise would not have been able to make their calls
Zones are managed through the platform web interface SIP and CAMEL support MNP support The subscriber’s language can be determined, and information messages can be made in their native language Integration with various billing systems
Key features
Benefits & advantages
In some cases, the outbound call rates while roaming are somewhat higher than the inbound call rates. Using the Callback technology, MNOs may reduce their subscribers’ costs and, consequently, improve their loyalty.
The proposed solution is designed for the automatic provision of the callback service to roaming subscribers. All foreign regions are divided into zones right down to a MNO. A zone tag is used in billing as well as for a prohibition or permission to use the service.
In order to provide the service, the platform intercepts the call and, without picking up, plays a notification, and then drops the call. After that, calls are made to both subscribers (the customer who ordered the service and the recipient); if they both pick up, a connection is established between them, and the call is billed.
The platform uses the Intelligent Network protocols (IN CAMEL/INAP).
Automatic callback without need for request; the service covers all inbound calls while roaming. The subscriber needs to connect the service to be able to use it Reception of service connection/disconnection requests (SMS/USSD commands, HTTP provisioning) Reception of callback requests (SMS/USSD commands): even if the service is not connected, the subscriber may use it by manually sending a request (classic Roaming Callback)
Management of IN subscriber triggers in HLR when the service is connected or disconnected Flexible request processing:
SMS notification of subscribers about the status of their requests
Notification of subscribers about registering in the network of a non-recommended MNO
Management of acceptable groups of directions both for Subscriber A and Subscriber B. The direction sign is recorded in the call details
The logic for postpaid and prepaid subscribers may vary
Multilingual user interfaces Work logging, monitoring, and statistics collection
Multi-user platform management web interface with different access levels (administrator, operator)
SC.RoamingAutoCallback
SC.RoamingAutoCallback
MSC/VLR SMSC/USSDС
SMPP
HLR
MAP SIP CAMEL
CAMEL HTTP CDRHTTP
Administrator’sweb interface Billing
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This platform is intended for filtering and redirection of inbound and outbound voice calls and SMS by using black and white lists of telephone numbers. To solve these tasks the platform processes signaling traffic (CAMEL, INAP, MAP, ISUP). Platform features allow to use it for implementation of different business cases:
1. Filtering services for ordinary subscribers
2. Filtering services for corporate customers
3. MNO's network protection from malicious calls from external networks
Key features
Black and white lists for voice calls and SMS
Voice calls and SMS filtration Inbound and outbound traffic processing For each item on the black or white list itis possible to indicate its action schedule
Calls and SMS forwarding (including byschedule and in roaming)
Customizing SMS-notifications to respondto blocked inbound SMS and calls
Customizing call dropping codeto respond to a blocked voice call — individually for each rule
Establishment of subscriber numbergroups to be used in lists
Browsing the list of blocked calls andmessages
Platform administrator web interface MNP support
Additional functions for subscriberservice:
Recording and loading of own voicegreeting for blocked subscribers
Service management by a subscribervia SMS/USSD, via web interface or via mobile application (iOS, Android, Windows Phone)
Sending SMS notification for serviceusers
Additional functions for corporate solution: Corporate web interface for servicemanagement by client's representative
Using filtration lists of different levels:corporate, group, personal
Automatic loading of a corporatenumber list from billing
Additional functions for the MNO'ssolution (external calls filtration):
Deeper analysis of incoming signalingtraffic
Wider opportunities for rulesconfiguration
Automatic loading of blocked numberlists from other systems (for example, from the fraud detection system)
Collection of external incoming trafficstatistics with possible aggregation based on incoming trunk, MNO, etc.
SC.Call Screening
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Integration scheme Any logic to combine black and whitelists, as per customer's request Capability to add individual numbers,all hidden numbers and all numbers to the list Own high-performance implementationof signal stack Capability to playback a voice greetingin a pre-answer state Additional advantages of subscriberand corporate solutions:
Operates in roaming All foreign numbers and all shortnumbers can be added to a list (the specific list of these numbers is controlled by the platform administrator)
Capability to add INGW functionsto the platform to combine operation of several IN-services
Additional advantages of the MNO'ssolution:
Automatic blocking option for sometypes of unwanted traffic (for example, Beep Call) from external networks
Administrator notifications aboutsignificant changes in blocking statistics
Easy upgradeability up to SS7/SMSFirewall
Benefits & advantages
HTTP
HTTPFTP/HTTP
CAMEL/DiameterSNMP SOAP CDR ASN.1
SIP/ISUP CAMEL MAP
MSCMSC
SMPP
SMSCMobile
applications
Personal cabinet
Servicesubscription management
SC.Call Screening
Fraud detectionsystem
Prepaid billing
Postpaid billingMonitoring & statistics
HLR
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The SC.mVPN platform is a set of tools for voice calls and messages management. This platform features allow to merge mobile terminals into a virtua phone network — VPN. A lot of convenient functions are available to the subscribers within this network. This service could be realized both for corporate and individual clients.
Key features
Combining mobile terminals into a single virtual phone network
Black and white lists creation for filteringand redirection of voice calls and SMS messages Creation of an activity schedule for eachitem on the list (day of the week, time of the day) Establishment of subscriber numbergroups to be used in lists Browsing the list of blocked callsand messages Arranging short numbers for subscribers,who do not belong to mVPN, for easy outbound calls Configuration of answering machinesfor inbound calls: for blocked numbers, at the beginning of voice recording, for all calls, etc. Besides standard variants, the SC.mVPN platform allows subscribers to record it through IVR, to load own voice message, to form it out of text (TTS) Customizing notifications in response to blocked SMS or calls Sending SMS notifications for serviceusers Export and storage of subscriber'scontact book
Phone conversation recording withoutquality loss:
The service is fully implemented withinthe resources of the MNO’s network and does not require any software on the subscriber’s phone
Recording start: instantly, on the DTMFcommand, when a button is pressed in the mobile application
Recordings management canbe performed using the mobile application, SMS/USSD commands or from the Web/WAP interface
The subscriber’s recordings maybe kept in cloud
Various audio file retrieval mechanismscan be implemented (downloading, sending to Email, playback using the IVR menu)
Additional service options for corporateclients:
Voice menu creation for variouspurposes: answering machine for call distribution, reading advertisement information, arrangement of call center operation
Call forwarding to pool numbers:in turn as per number list, simultaneous dialing to a list of numbers
Support for internal (short) subscribernumbers. Short numbers could be used for calls inside VPN, as well as an extension number for call forwarding by the answering machine
Support of various level black andwhite lists: organization lists, subscriber group lists, personal lists
SMS messaging by groups Corporate phone network administratorinterface
Multilingual user interfaces Work logging and statistics collection Platform administrator web interface Service management through an iOS,AndroidOS, Windows Phone application
SC.mVPN
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Integration schemeBenefits & advantages For MNOs:
Easy to set up and use the servicefor corporate customers
Operates in roaming
MNP support
Support for custom greetings
Flexible configuration of call andSMS filtration rules
Partial service provision, basedon packages
High fault resistance
Easy integration with various systemsin the MNO’s network
Branding of the web interface and servicemanagement applications
For customers:
Easy to use the communications controltool
Organization of an easy-to-use co-workercommunication system (short numbers)
Cost optimization
IVR
Diameter,CAMEL CDR
SNMP, SSH, TELNET, HTTP, OCI
S SS7 gatewayCPSMSC
SMPP
SMPP
HTTP
USSD GW
HTTP(provisioning)
SMTP
SIP/ISUP CAMEL/INAP MAP
MSCMSC/HLR
User 1 User 2 Non-VPN user
VPN group
(optional)
Web server
Billing or other system
(personal cabinet)Internet gateway or SSO
SC.mVPN
Prepaidbilling
Postpaidbilling
Monitoring & statistics
server
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Voice portals are used for solving various tasks: Provision of voice services (including interactive ones) Service management by a subscriber and others Ordering of various content Greater effectiveness through routine activity automatization(outgoing ringing, telemarketing), etc.
The SC.IVR Portal platform is a set of easy-to-use tools for voice portal management. This solution can be useful both for MNOs and content providers. Support of modern (and classical) technologies and protocols ensures easy integration into customer's networks and into the networks of their partners. Flexibility and convenience in logic setting will speed up releasing new services to the market.
Key features
IVR portal management system
Benefits & advantages
Simultaneous functioning of any numberof IVR portals The visual portal CMS allows monitoringeach menu item Capability to send queries to externalsystems (content provider applications, billing, etc.) when choosing the particular menu item — HTTP, SOAP, SMPP, SQL Support of SIP, SIP-I, SIP-T, ISUPprotocols for voice transfer Support of all popular sound codecs:PCM, MP3, AMR, G.729 Annex A,B, G.711 A-law, µ-law, OGG Work with DTMF signals (recognition,playback, removal, DTMF Relay) Capability to integrate with CPA, SDP,IN platform and MNO's billing as per CAP/INAP, Diameter, RADIUS protocols
Support of various billing scenarios: Premium class billing based on accesstime
Premium class billing basedon one minute of connection cost
Event-based premium class billing Event-based premium class billing withgranting rights to use services within certain period (subscription)
Support of the Advice of Charge (AoC)function Flexible interaction with external providersof voice services:
It is possible to arrange for subscribersan access to a content of IVR platforms made by other suppliers
Allocation of a separate branch(branches) in the IVR portal for filling by content provider employees
Providing to a partner an accessto the IVR portal through the web interface to make settings and receive its reporting
SMS notification of subscribers Multilingual user interfaces
Support of several methods to work withDTMF: inband, outband (RFC 2833), SIP Info No limits on voice menu nesting levels
Access to each sub-menu through a directnumber MNP support
SIP/ISUP
MAP
CDR
...
SIP
MSC
HLR SMSC
SMPP or MAPCAMEL
SDP/CPA
SOAP, HTTP,SMPP, SQL
HTTP
HTTP
CP N
CP 1
Diameter,CAMEL
IN platformSubscribers
Prepaid billing Postpaid billing
(content directory administration)
(content synchronization)
SC.IVR Portal
SC.IVR Portal
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Platform for automatic calls to subscribers on a list and playback of a voice message to them. The message can be the introduction to an IVR menu. Based on subscriber actions in this menu, data can be sent to external systems. For example, this function can be used for surveys or polls, or the subscriber can be offered a new service which is immediately connected upon the subscriber’s confirmation.
Key features
Voice platform for promotions and management services
Benefits & advantages
Bulk voice notification of the subscriber base to provide information about certain events or advertise products and services Automated creation of simple IVR menus The IVR menus can be tested before being launched for mass notification
Import of the subscriber list from a file or external subsystem Different notification start options (manual, scheduled) Management of bulk voice notification parameters (schedule, intensity, etc.)
Web interface with access control Collection of statistics for each bulk calling campaign separately (Optional) Platform resources can be provided as services: the customer can be given access to resources, within
which they may create and launch their advertising campaigns. The customers can only see their own campaigns, the platform administrator can see all of them
High performance and fail safety Scalability Flexible adjustment of bulk notification parameters Combination of an easy service connection mechanism with voice notification Ease of use. Interaction with the platform is performed through a convenient web interface Capabilities for personalization of outbound notifications Capability for integration with the MNO language base and multilingual support Conservation of call center resources Easy integration into the MNO’s network
SC.Outbound IVR
MSCHTTP
SIP
SQLHTTP
Web interface
Billing
Logic
DatabaseVoice platform
Integration scheme
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SC.Outbound IVR
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SIP Internet telephony is popular among companies of all sizes and allows for significant savings on communication expenses. Especially when the business involves mass calling and consulting (call centers), or frequent negotiations over the phone.Despite the fact that SIP telephony is often perceived as a competitor to more traditional telecommunication operators, MNOs can also provide services like these to clients.
This provides the following advantages: These clients are able to use the real numbers of MNOs to receive and/or make SIP calls Better call communication quality for subscribers of the same MNO, compared withthe use of third-party SIP services Support for a single billing plan for SIP and cellular telephony clients, which can be usefulfor corporate clients
Key features
SIP telephony for MNO customers
Authentication and registration of SIPclients Receiving and making calls bothto clients of the platform, and to any external subscribers SIP Messaging:
from external SIP clients to platformusers
from SIP subscribers of the platformto external SIP clients
between SIP subscribers of theplatform
DTMF support (recognition, playback,delete, DTMF Relay) Mass calling management:
A pool of numbers is allocatedto a client that are substituted for the number A when making outgoing calls
The SIP client from which a callis made, and the called number, are selected automatically
The status of subscriber B (online,busy, unavailable) is determined before dialing to optimize the order of calls
Client’s personal cabinet: Setting up groups of numbers Setting up black and white lists Setting up routing rules forthe incoming calls of platform users
Setting up forwarding rules betweenSIP clients of the same platform users
Listening to records of conversations Viewing active sessions Viewing statistics and detailsof received services
Configuring and initiating bulk calling
Restrictions for clients: Maximum number of simultaneoussessions
Maximum amount of traffic(minutes per day)
Other restrictions accordingto MNO preferences
Sending Email notifications to clientson the amount of used traffic CDR formation Online billing by using the Diameterprotocol. Separate APIs for MNOs and clients
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SC.Softswitch
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Benefits & advantages All routing rules are configured by clientsin the web interface (knowledge of scripting languages is not required) The platform can record conversationsif voice traffic is processed through it (operation in RTP Proxy mode). Recorded conversations can be saved:
For all calls of client Only for calls of specified SIP clients
Support for DID routing Ability to route calls to a specific switch Support for easy removal of the SIPtraffic dump by a specific customer Support for NAT operation
SIP phone 1 SIP phone 2 SIP phone N
Web server
Monitoring Billing Email server
SIP server
SIP SIP/SIP-I MAP
SMTPCDRSNMP
Email gateway
SC.SoftswitchAdministrator’sweb interface
Personal cabinet
SBC
MNO network
MSC
HTTP
HTTP
Internet
Integration scheme
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Subscriber and terminal registration and control system
SC.EIRThe SC.EIR (Equipment Identity Register) platform is a software and hardware suite for the registration of subscribers and their terminals immediately after they appear on the network. To perform these functions, the platform is integrated with MNO switching equipment and processes CheckIMEI queries from it.The main purpose of such systems is to block devices on the black list from operating on the network. The SC.EIR platform supports this function and noticeably extends it. Support for the required lists (IMEI, IMSI, MSISDN, their bundles, etc.). Logic of their useis adjusted according to the required blocking and unblocking cases Synchronization of lists with Central EIR (CEIR) or other databases Outgoing API to transfer IMSI status to other MNO systems (for example, for partialblocking) Sending notifications to subscribers
Moreover, EIR can be used for the following purposes: Storing device change history for each subscriber Detecting a new subscriber/terminal immediately after it appears on the network Tracking various events (device change, device model change, etc.) for particularsubscribers Sending triggers on tracked events to external systems
These options allow considerably extending and optimizing the functionality of other MNO systems and even implementing new B2B and B2C services. Let's consider some examples.If EIR is integrated with a DMS system: DMS registers new subscribers or device changes immediately after their registrationin the network and automatically sends them automatic data transfer configuration settings. This significantly increases the infiltration of such services and decreases the load on the subscriber service and SMSC It also makes it possible to no longer rely on specialized software on SIM cards forautomatic configuration requests
In DMS, it is possible to accumulate and structure data on devices of the entire MNOsubscriber base. It allows to get extended set of analytic reports for business development
Upon integration with the SC.Campaign Management platform, you can conduct marketing campaigns based on automatic service activation for subscribers who meet certain requirements (use of a promo device, change to nonpromo device, etc.). Available functions are provided below in the SC.Campaign Management platform description (EIR Bonus module description).Upon integration with the subscriber event monitoring system (see the SC.Subscriber Control platform description below), device change events can be tracked.In cooperation with the M2M platform the problem of control over the legal usage of devices can be solved (the optional EIR M2M module should be installed). Since special rates are often offered for M2M SIM cards, users can abuse an operator's confidence by using these SIM cards with other devices. The EIR M2M module instantly detects such a situation and informs the M2M platform about it. The module supports several modes for sending events to the M2M platform: IMSI list tracking:
An event is sent every time it is detected An event is sent if no events on this IMSI took place within a given period before thetime of detection
Bundles tracking and sending an event if: IMSI changed a device IMSI changed a device model IMSI appeared on the network with an IMEI different from the initial one IMSI appeared on the network with an IMEI that does not coincide with the previousone
Receipt of CheckIMEI events over MAP,S13 (Diameter) and other protocols Response generation to switchingequipment (whitelisted/greylisted/blacklisted)
Detection of new IMEI-IMSI-MSISDNtriplets on the network Loading IMSI-MSISDN lists from billing(if necessary)
Support for various tracking lists Generation of queries to externalsystems when new triplets or an event on the tracking list is detected
Ability to delete detections. Automaticdeletion of outdated detections Preparation of IMEI-IMSI-MSISDNtriplets cache upon initial startup
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Key features
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Benefits & advantages Operation modesThe SC.EIR platform has two operation modes.1. Operation in the EIR emulator mode. The
platform first always replies ‘whitelisted’ to switching equipment and then performs all other functions. Its main function is to quickly detect a device on the network corresponding to certain conditions and to generate triggers to external systems.
2. Real EIR operating mode. The mainfunction here is to not to admit unauthorized equipment in the network. Integration with CEIR can also be performed for this function. If a device is registered in the network, further additional checks are performed.
In both these modes, it is possible to proxy CheckIMEI traffic to another system in the MNO network.High productivityOur company has installations with the following maximum productivity:
Storage of 200 million unique triplets Receipt of 10000 CheckIMEI/second Ability to send up to 1000 triggers persecond to external systems Receipt of files or HTTP queries frombilling with updated IMSI-MSISDN bundles in the amount of not more than half of the subscriber base a day
Productivity can be linearly increased by horizontal scaling of the system.
Unique solutionIn addition to standard options, the SC.EIR platform has the following additional benefits:
The registration event processing logic,both for the real EIR and EIR emulator, is rather flexible for adjustments based upon customer requirements
The creation of a database on allsubscribers and their terminals as well as keeping it up to date for further processing, analysis, and report generation
Fast detection of new IMEI-IMSI-MSISDN triplets appearing on the network (up to 10 seconds after their appearance)
Ability to use the platform in manyregions, where each EIR processes local subscriber detections and sends detected subscribers from other regions to their home EIR Ability to receive CheckIMEI events overa number of protocols: MAP, S13 (Diameter), SOAP, HTTP, SMPP Ability to perform integration via MAPprotocol both over SS7 network and through SIGTRAN Ability to supplement tripletsby subscriber location
Integration and extension optionsSC.EIR can be easily integrated with the solutions of any vendor. The platform also has a module structure allowing deploying separate system program components on dedicated hardware for scaling purposes to increase the degree of performance and integration with the MNO's network.Options for functionality extension are as follows:
Installation of the EIR M2M module Redesigning of interfaces to externalsystems to send them triggers Extension by functions of theSC.SMS-Settings platform (DMS system) Extension by functions of the SC.LBSplatform (Location Based Services) Extension by functions of theSC.Welcome SMS platform
SMPP FTPHTTP/SOAP
MAP S13(Diameter)
SC.EIR
Various external systems in the MNO’s network
2G/3G/4G switching equipment of various vendors
...
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Key features
Benefits & advantages
SC.CEIRCentral database for terminal accounting and control
The SC.CEIR platform ensures control and accounting of subscribers and their terminals in several MNO networks as per communication regulatory authority requirements. SC.CEIR is integrated with MNOs’ EIR systems and synchronizes different list sets with them, including IMEI and IMEI-IMSI, IMEI-MSISDN, and others necessary to check IMEI during query processing. Additionally, various rules for equipment admission to the MNO network are applied to these lists, such as Black list/Grey list/VIP list. The number of lists in different configurations is practically unlimited. The SC.CEIR platform can be integrated with the IMEI Database of the GSM Association to receive a list of allocated models (TAC) and to exchange black list.
The SC.CEIR platform can be used as a solution to track the usage of certain terminal models or the presence of equipment with suspicious parameters in the network.The main goal of implementing such a system in the country is to prevent phone theft, reduce the number of counterfeit devices, and protect against illegal imports. SC.CEIR can also be used to accomplish financial goals, such as an improving the accounting quality and more control of the subscriber base and mobile device market, increased tax and duties collection, etc.
Main features: Required list support (black, white, grey)and their synchronization with MNOs' EIRs Integration with the GSMA IMEI DBto receive officially allocated TAC lists and synchronize with the world-wide IMEI black list Integration with other informationsystems that might bring about changes to the lists: customs house, device registration web portal (perhaps a part of CEIR), law enforcement authorities, other systems
API for external information systems.Can be used to create a public portal to check devices and provide workplaces in external information systems (call centers, customs house, subscriber servicing offices, etc.) Public web portal to check and registerdevices Interfaces or workplaces for employeesof various organizations (customs house, law enforcement authorities, etc.) IMEI classification according to the lists.It is conducted when new IMEIs are added to the database and also upon API queries
Generation of various analytic reports Preparation for the first launch(generation of the exclusion list together MNOs' EIRs)
Optional features: Collection of registration eventprocessing results from MNO’s EIRs Provision of additional information aboutdevices (device parameters DB is updated on a regular basis)
Support for registration paymentscenarios:
Integration of payment systems withthe platform
Integration with MNO billing systems Ensuring activities to reduce the quantityof counterfeit mobile devices, GSM gateways, etc. in the country
Can be adjusted and redesigned as pera wide range of requirements Capable of executing EIR functions(registration query processing)
Support for various scenarios to combatIMEI duplicates Support for various scenarios to combatSIM boxes (GSM gateways)
Analytics and interfaces for variousservices can be amended with a database of device parameters, including a device image
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The SC.LBS complex collects information about the location of subscribers and organizes the messaging in certain geographic zones. In addition, the platform provides aggregated data of mobile network subscribers: gender, age, ARPU, roaming usage, tariff plan, costs of SMS or voice communication, etc. The received data help operators and content providers to quickly create new services or improve existing ones.
Information about marketing profile of subscribers and translocations history is available in the platform web interface. Flexible policy of access to functions of the web interface allows to use it both for administrative purposes and for operation of MNO’s partners.
Key features
Information about the current geographic coordinates of a mobile terminal
Benefits & advantages Easy and simple connection to externalapplications of content and service providers via flexible API (HTTP) Emergency and/or advertisement bulkSMS campaigns Possibility for the operator and serviceproviders to send SMS and/or MMS messages to subscribers in chosen areas
Adjustable network load High-speed performance Works on GSM/UMTS networks Integration with Geographic InformationSystems New services based on geolocation canincrease voice, SMS and data usage
Accumulation and storage of actualinformation about subscribers’ locations
From VLR using MAP-requests Processing CDRs and VLR protocols From application on a mobile devicewith GPS/GLONASS support
Ability to find location of a specificsubscriber without pre-gathering information
API for getting location data Request on the location of specificsubscribers (now or at a specified time in the past)
Request all subscribers in chosenlocation area
The data includes the most recent timeof a subscriber's activity
Enhanced capabilities to provide services Possibility to send SMS and MMSto subscriber's specific location
Supplement subscribers' requeststo the content providers by information about their location
Transit SMS and MMS messagesfrom content providers, in response to subscribers’ requests.
Hiding subscriber's MSISDN frompartners for security purposes
SMPP, MM7 support
Log operations and monitoring Operator's black and white lists CDR file generation
SC.LBS
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CPE device management means initialdevice initialization and its subsequent configuring Support of most management protocols:
OMA-DM OneM2M LWM2M over SMS or TCP/IP MQTT TR-069 SNMP AT commands over SMS or TCP/IP
Bulk activities with devices are availablefor customers and MNO Device parameter monitoring, collectionand maintenance of device parameter values for the subsequent analysis
Customer's web interface allowsto do the following:
Receive information about own devices Manage own devices Browse an event detailed log for eachdevice
Browse statistical reports for devicesor device groups
Browse monitoring pages andconfigure rules for notification forming
Web interface of MNO's employees allowsto do the following:
Browse statistics: general, basedon customers or device groups
Receive information about customers'devices
Block/unblock SIM cards of M2Mdevices
Manage tariff plans and customers'services
Configure CPE parameter transferinto other systems (HTTP/SOAP)
Provision of detailed reportingto customers and a platform's administrator Notifications about events — settingof periodical notifications (by SMS, Email, via web interface) when parameter values exceed thresholds, when parameters are changed Joint device management — separationof rights between several ACS servers for management, CPE monitoring Provision of additional servicesto customers based on M2M device location monitoring CDR formation
Key features
Control over the SIM cards in any hardware
The SC.M2M Platform allows remote management of SIM cards in any equipment, as well as doing basic operation for this equipment control and management in case if certain protocols are supported by this equipment. The proposed solution for M2M device management consists of ACS (auto-configuration server) for CPE (customer premises equipment) working in the mobile network (2G/3G/4G) or in IOT networks (LoRaWAN, ZigBee, Z-Wave, etc.).
System features allow customers and MNO to optimize management, costs and prevent non-intended use of devices.
SC.M2M Platform
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Benefits & advantages Numerous options for manualand automatic CPE configuration:
Software/firmware upgrade, defaultreset
Software/firmware backup, softwareversion identification
Device reset All mistakes clearing Network access configuration Permission/prohibition of individualfunctions (for example, Wi-Fi)
Configuration of safety parameters Configuration saving and restorefrom backup
Saving/restore from backup for dataof a mobile terminal (SMS, address book)
Use of PIN-codes and passwordson the devices
SIM card blocking Huge list of controlled CPE parameters:
SIM card parameters: ICCID, MSISDN,IMSI, status
Radio network parameters: radio signallevel, wireless networks status
Location parameters: registrationnetwork, Cell ID, built-in GPS/Glonass receiver data
Hardware parameters: battery status,Firmware version, etc.
Software parameters: currentprocesses, software version, etc.
Information about services rendered:IP, APN, transferred data volume, SMS number, remaining packets, etc.
And much more
Management by customers and MNO canbe configured using the events mechanism. For example: data traffic volume is calculated by device group: when it goes over threshold value, then working mode is changed (if this rule is set by the customer) or an option in the billing plan is switched off (if this rule is set by the MNO) Capacity to extend the standardse of CPE management commands CPE Proxy support Automatic loading of the customer's M2Mterminal list from billing Capacity to integrate with other ACSand M2M systems Easy administration system System fault tolerance and highperformance
SMSC
Billing Any external system
Other M2M platforms
SC.M2M Platform
Usual subscribers
Provisioning
GGSN
M2Mdevices
M2Mdevices
M2Mdevices
CPE Proxy
SOAP/HTTPCDR
IoT Gateway
Integration scheme
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SC.OTA
Reading and exchanging any SIM cardfiles (remote file management, RFM). Actions are limited only by the rights issued by SIM card vendors. Examples:
IMSI change SPN change (MNO name) Update/clear network lists whereit is allowed/not allowed to register
DSTK update SMSC number update
JavaCard applet management (remoteapplication management, RAM), including list review, and applet installation and removal OTA campaigns, including sendingany set of RFM and/or RAM command sequences to a subscriber list Sending commands by trigger fromanother MNO system. Integration over any documented protocol, typically HTTP/SOAP
Applet operations. Dependingon applet functionality and integration with other MNO systems, it allows for the implementation of a number of various cases. Examples:
"Live balance" service implementation Servicing STK/DSTK menu commands(subscriber actions in the menu are delivered to the platform as an SMS/USSD command)
Interactive campaigns mailing (see theSC.LiveScreen platform description below for details)
All necessary settings are controlledon the web interface:
SIM card vendors SIM card profiles SIM toolkit applications and securityparameters
Groups of subscribers and SIM cards Black lists Campaign management (commandlist and parameters, schedule setting, launch)
Management of external sourcesto launch tasks
Review of operation history andcampaign statistics
Ability to launch OTA tasks by externalcommand Work with any SIM and USIM(for 3G and above), supporting ОТА GSM 03.48 specification Work experience with custom multiprofileSIM cards
SIM cards are a necessary component to arrange MNO communication with subscribers. It contains all the data needed to ensure proper and secure exchange. Sometimes these data must be updated.
OTA platforms are designed for this purpose. SMS is used as the transmission protocol for operations with SIM cards. In addition to data management, OTA technology also ensures interactions with subscribers via SIM cards.
Key features
Benefits & advantages
Remote SIM card data management
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Ensure and support MNP processes
Key features
Benefits & advantages
HLRGMSC
MSC NMSC 1
Provisioning
SNMP
Sync
SRF
Systems in operator’snetwork
SC.MNP-SRF Statistics
Operator’s monitoring
Operator’ssignaling network
All information required for routingis received from the main database of ported subscriber numbers (the MNP-SRF database is updated along with the updates to the main database) Local service of SendRoutingInfo queryfrom all MSCs of an MNO operating MNP-SRF in its network:
Reception of all SRIs for voice calls Reception of all SRIs for SMS Processing of SRI queries andresponse to them with a routing number (MSRN)
Operation as a self-sufficient and singleprofile database.SC.MNP-SRF does not requireconstant connection with the general ported number database to process SRI calls. This functionality is especially relevant for the MNOs providing service at large territories, as it significantly reduces the risk of losing the communications channel between the ported number database and other remote nodes involved in the MNP processes
Statistics collection. The basic listof statistical reports on the platform is as follows:
Number of ported subscribers by donorand recipient MNOs
Number of active subscribersby portability
Number of provisioning queriesfor subscriber profile change
Total number of SRI queries Total number of SRI queries relatedto voice calls
Total number of SRI queries relatedto SMS sending
The SC.MNP-SRF platform is a hardware and software complex capable of reducing overhead costs while increasing the reliability of MNP processes in relation to voice, SMS, and MMS traffic.
SC.MNP-SRF
Support for MAP GSM and IS41 CDMAprotocols Configurability of various SRI processingscenarios Capability to activate SMS Firewallfunctions
Support for all necessary traffic types Proxy operation: platform can receiveall other traffic while processing only the traffic addressed to the platform and sending all other traffic unchanged to the HLR37
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Key features
GUI for support of MNP processes
Benefits & advantages
Creation of requests for inbound mobilenumber porting:
Entering ported number by operator An automatic inquiry regarding thenumber porting possibility is sent to the Central ported numbers database (CPNDB)
Entering temporary number by operator The subscriber details are receivedfrom the billing system under the temporary number
The documents required for porting areattached to the request (scanned porting applications, service agreement, etc.)
Automatic processing of a requestfor inbound porting:
A request to CPNDB is formed basedon the data entered by the MNO
Waiting for a confirmation of requestcorrectness from the donor MNO
Waiting for the number porting Replacement of the temporary numberon the subscriber’s SIM card with the ported number
Establishment of new routing forinbound/outbound calls and SMS
Notification of the subscriber aboutthe successful porting
Automatic processing of a requestfor outbound porting:
A porting request is received fromthe CPNDB
The subscriber's details are verified(if necessary, the scanned documents can be checked manually)
The subscriber's debt is checked The possibility of number portingis confirmed
The number is deactivated whenthe porting time comes
Verification of subscriber data Suspension of service at debt detection Cancellation of erroneous porting Interfaces that allow a subscriberto identify the MNO to which the number belongs (SMS/USSD, web interface)
Number porting is a complex process that involves many participants. Number porting service gives subscribers greater freedom in the operator choice. The operator, in its turn, receives an opportunity to improve its market position by attracting new subscribers.
The SC.MNP Orchestrator platform automates the processing of subscribers’ requests for (inbound or outbound) number porting. Web interface allows to create a request and to track its processing.
SC.MNP Orchestrator
The processing of number portingrequests is accelerated Easy to use: all operations for creationof number porting request and tracking of its status are realized through a user-friendly web interface Possibility to inform the subscriber bothby SMS and Email
SMSC
HTTP(S)SMPP
API,SQLPorting online
SOAP
SOAP,SFTP
SRF
CPNDB(Central ported numbers database)
Web interface
Billing
SC.MNP Orchestrator
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Key features
Subscriber access to WAP resources
Benefits & advantages
The software & hardware complex which is intended to arrange an access for 2G/3G/4G network subscribers to WAP/HTTP/MMS resources.
Additionally, SC.WAP Gateway can work as DPI, i. e. to conduct analysis, modification and filtration of transmitted traffic.
High productivity. Depending on hardwarethe following options could be supported:
From 1000 to 5000 simultaneousqueries
From 1 million to 50 millionof simultaneous customer sessions
Statistics grouping by GGSN, APN,regions Configurable logic for customer sessionmanagement Easy integration with other platformsin the MNO’s network
Processing of customer queriesas per WAP/HTTP(S)/MM1 protocols Support of WAP protocol versions1.1, 1.2, 1.2.1, 1.3, 2.0 Conversion of WAP queries into HTTPformat, conversion of HTTP responses into WAP Customer session managementas per RADIUS traffic data RADIUS traffic proxying API to receive MSISDN subscriberas per his IP address CDR formation Web interface for operation logic settingand statistical report generation SSL support IPv6 support
DPI functions: Query processing by script (Lua) Testing mode support (separate scriptsare used for test and commercial traffic)
Prohibition/permission for accessto the resource
URL analysis using regularexpressions
Receipt and analysis of the HTTPheader
Receipt and analysis of any sessionRADIUS attribute (there could be IMEI, IMSI, MSISDN, SGSN IP, GGSN IP, Client IP and other parameters)
HTTP method analysis Changing values of HTTP header,URL query
WAP 1.1, 1.2, 1.2.1, 1.3
MMSC
WAP 2.0 users ААА server
CDR
SС.WAP Gateway
usersWeb & CLIinterfaces
Statistics &details
Sessionsdatabase
RADIUSserver
DPI moduleWSP module HTTP-proxy
Internet
Integration scheme
SC.WAP Gateway
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Key features
Empowering standard switching equipment
Vulnerability in the SS7 protocol stack could lead to disclosure of subscriber's personal data and key communication services malfunctions. Since changes in the existing MNO's infrastructure are a very complex and labor-intensive process, and protocol revision is not envisaged in the nearest future, SS7 Firewall is used to protect the network.
The SC.SS7 Firewall platform expands capabilities of standard switching equipment and prevents intervention into mobile communication network operation. Due to various rules for SS7 traffic analysis and filtration, this platform ensures protection from security threats from outside (from other networks). Unwanted or fraud traffic is detected automatically. About threats on a network it is reported in real time.
SC.SS7 Firewall collects detailed statistics about system loading and the structure of analyzed data.
Besides protection of MNO's equipment and subscribers, platform performance capabilities allow to facilitate balancing and traffic transfer between mobile network components, as well as significantly speed up new services deployment.
It is possible to install the platform only with SMS traffic control functions. Such version is called SC.SMS Firewall.
Flexible logic of MAP, CAP queriesanalysis External ISUP traffic control (informationcollection, call modification and blocking with indication of any possible dropping causes) Fulfilment of active network queriesto other blocks of the MNO's signaling network. Typically, these requests are sent towards HLR to identify MSC/VLR that provides the service to the subscriber and the current subscriber state Identification and blocking of cloneSIM cards in roaming
Collection of detailed statistics aboutSS7 traffic:
On ISUP calls On SMS traffic On CAP traffic
Implementation of some HLR functions: Protection against a SIM card activitymonitoring by other operators
SRI queries processing Easy-to-use interfaces for SS7 trafficprocessing, which allow to individually solve MNO's needs in analysis, monitoring and modification of SS7 traffic Constant recording of transit SS7 trafficfor its further analysis Simultaneous work with many STPs(Signal Transfer Point)
Capability to connect simultaneously2G/3G networks and IMT-MC networks (CDMA2000) Flexible routing conditions for SS7 traffic(for example, to organize simultaneous operation of several SMSCs and smooth traffic transfer between them). When choosing a route, it could be necessary to consider the following parameters, such as Global Title, Point Code, SSN, MAP operation code, sender and receiver numbers in the message body (Optional) Use of an internalprogramming language to customize the logic:
Message routing Modification, deletion or additionof message parameters
Message billing
Functions for the SC.SMS Firewallinstallation variant:
External SMS traffic control(information collection, identifying spam mailing sessions and blocking them on the fly)
Identifying and blocking of maliciousSMS traffic of various types (SMS-Flooding, SMS-Spoofing, SMS-Smishing)
Modification of the SMSTP-Reply-Path flag on the fly. Flag is issued by a telephone, which sends SMS and tells that is it necessary to answer for received SMS through SMSC of the message sender
Other processing as per MNO's wish
SC.SS7 Firewall
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Benefits & advantages
Integration scheme
Flexible configuration of filteringparameters. Capability to process only SMS traffic (including outcoming) Transparent performance and easeof implementation leaving the internal structure of the operator mostly unchanged System fault tolerance and highperformance
Capability to work both in 2G/3Gnetworks, and in CDMA The SC.SS7 Firewall platform ensureseasy integration of several SMS centers and transfer to a new solution The platform can operate in a virtualenvironment
The solution presupposes two techniques for integration into the MNO’s network: 1. Routing of SS7 traffic at the
МТРЗ (РС) levels 2. Integration into the communications
channel (SIGTRAN, G.703 Е1 SL, G.703 Е1 HSL)
SC.SS7 Firewall
MAP,CAP, ISUP
MAP
MAP, ISUP
SNMP FTP
HLR
MSC/VLRs
STP/ITP
SS7 network MAP, CAP
MAP, CAP, ISUP
Monitoring Statistics
(upload �le counters)
PLMNsof national MNOs
Transitcommunication
node
PLMNsof foreign MNOs
PLMNof MNO the owner of SS7 Firewall
Other SS7 nodes ofof MNO
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Key features
The platform allows you to protect subscribers and equipment of the mobile network against unwanted and fraudulent SMS traffic coming from various applications using the SMPP protocol.
The platform is an SMPP router with advanced functionality for analyzing message fields and blocking messages based on the results of such analysis. In addition, this solution allows you to modify SMPP traffic messages and collect statistics.
Routing short message between SMPPconnections Blocking messages matching thespecified conditions with a capability to send to the sender a response containing the specified error code Message modification Generating reports on blocked messages Providing information about installedSMPP connections Creating CDR, including for blockedmessages
Message routing capabilities: Routing from many or all connectionsto one connection (SMPP Firewall is used as a gateway in front of CPA) Routing from/to one and the sameconnection (verification of all CPA traffic by using a loop through the SMPP Firewall) Routing messages from manyconnections to many connections as a conventional SMPP router
In addition to the numerous message attributes, the following factors can also be taken into account in the routing:
Checking the presence of a pre-request(to prevent unwanted mailings from content providers) Selecting a connection for multi-linkconnections (load balancing)
Message blocking capabilities:1. A list of filter rule groups is assigned
to each route. The rules inside them are checked in the order they follow. Each filter rule can contain the following components:
Number A mask Number B mask SMS template
2. If the message matches the rule, theaction specified in this rule is performed. Actions can be as follows:
OK (give the road) DROP (reject) OK+DROP (the platform confirms thatthe message is accepted, but in fact it is rejected)
SMPP ERROR (the platform respondsand includes the specified SMPP error in its message)
Capabilities of messages modification: Converting A-numbers and B-numbers Converting text Converting SERVICE, DCS, PROTOCOLfields Forced lifetime of a message TLV removal TLV addition Replacing text with a regular expression Transliteration of text Text re-encoding Converting submit_sm into data_sm Converting data_sm into submit_sm UDH removal
SMPP router with powerful filtering capabilities
SC.SMPP Firewall
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Key features
The platform SC.IM-SSF allows MNOs to organize the interface between mobile legacy operator's networks (2G/3G/4G) and services and applications in the IMS network. Hence, the system gives subscribers a possibility to use in IMS familiar CAMEL/INAP services, developed for GSM networks. If in the IMS network there are fixed subscribers, they will also receive an access to IN-based services: online billing, short numbering (virtual РВХ), free-phone service (8 800), etc.Software suite SC.IM-SSF expands MNO's capacities while:
launching new IMS-based services in the existing networks launching new 4G networks FMC concept implementation
SC.IM-SSF allows MNOs who have businesses related to mobile communication and Internet fixed broadband access to build seamless (from the services point of view) networks with maximum convenience for subscribers. For example, this solution allows to accept voice calls and messages via Internet, and not through a mobile network, when smartphone is registered in the subscriber's home Wi-Fi network.SC.IM-SSF could act as reverse IM-SSF or IM-SCF.
Support of SIP, MAP, CAP, INAP,Diameter protocols Intellectual routing of IN traffic betweenseveral SCFs Interaction with the MRF Controllerto organize conference calls, answering machines, IVR and so on Capability for CAMEL/INAP messagemodification
Work logging, statistics collection,possibility to take traces on various call parameters, platform operation monitoring Interaction with billing for postpaidand prepaid billing Capability to build separate IN serviceson the platform
S-CSCF MRFC
STP
IMS network
Mobile network
MAP/CAP
Ro/Rf
HSS
SCP 1SCP 1
SCP
Sh/Si ISC
Mr
MSC
SС.IM-SSF
Billing
Benefits & advantages Virtualization function supportCapability to be launched at customer's virtual machines.
Flexible API-interfaceSC.IM-SSF provides the API for configuring and creation of IN services, which were not initially planned in the platform functionality.
Easy integrationDue to use of standard protocols, SC.IM-SSF could be integrated with MNO's various equipment and service applications, including those from third-party manufacturers.
ScalabilityModule architecture ensures manifold opportunities for solution scalability.
IP Multimedia subsystem Service Switching Function
Integration scheme
SC.IM-SSF
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The SC.CAMEL Gateway system is designed to organize simultaneous operation of various CAMEL/INAP-applications and IN services within one IN-trigger. The platform is the link between the operator's switching hardware and other systems that support CAMEL Application Part (CAP).
Integrating SC.CAMEL Gateway into the operator's network allows expanding the number of services provided to subscribers. The solution can be used to address a multitude of network needs such as Virtual Private Network, Real-time billing system, Service Control Point (SCP) Gateway and others.
BillingMSCs
SC.CAMEL Gateway API
CAP
SCP 1
CAP
SCP 2
CAP
SCP 3 . . .
CAP
Externalapplication
Key features
IN platform for intelligent services organization
Benefits & advantages CAMEL Phase 1-3 and INAP CS1, CS1+, CS2 protocols supported E1 and/or SIGTRAN M3UA can be used as a SS7 carrier Extensive possibilities to customize routing Possibility to create new IN services Easy integration with any 3rd party system High productivity Horizontal scaling Wide range of administrative tools
Use the platform’s API to: Customize the platform's settings Create and customize your own IN services
IN-traffic intelligent routing between MSC and several SCPs CAMEL-proxy mode (CAMEL Gateway node works transparently with operator’s SCP)
Possibility to modify CAMEL protocol messages Possibility to create sets of IN services for a particular subscriber or group of subscribers
Specialized API for creation of customized IN services Log operations and collect statistics
Service provisioning for prepaid subscribers in guest and home networks
SC.CAMEL Gateway
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The platform is designed for rapid exchange and processing of file streams during roaming (DCH (Data Clearing House) functions) and exchange or management of financial data associated with roaming (FCH (Financial Clearing House) functions).
The main result is that TAP, RAP and NRTRDE files are transferred to the appropriate systems. The platform also generates and sends notifications about failures or errors, thus preventing delays when charging TAP files.
The solution meets GSMA official documents such as BA.11, BA.19, BA.61, TD.91, TD.92, TD.93, TD.17, TD.24, TD.27, TD.32, TD.35, TD.37 and TD.57.
DCH Functions
Control settlements with roaming partners
FCH Functions
Benefits & advantages
RTDR processing and transit Invoicing
Support for version control of settings When certain events are detected whileprocessing roaming files, the system generates and sends out various fault and error notifications (via SMS, Email, etc.) Detection of problems and errorsduring the interaction between different MNOs (errors in the configuration of communication equipment, errors in routing). Sending notifications to the administrator
The platform web interface has optionsto discuss the detected problems with partners Support for file rollbacks, re-downloadsand re-uploads Support for combining partial GPRSrecords
Web interface is used to configure all platform operation parameters and also for monitoring and receiving reports.
File transit, generation and conversionto the desired format:
CDR processing TAP processing and generation RAP processing and generation NRTRDE transit and generation Creation of file copies in the desiredformat for additional receivers
Tariffs and billing management IOT check Repricing
SC.Roaming Billing
MNO the owner ofRoaming Billing
MSC, GGSNetc. Billing systems
accumulation
Other MNOs and clearing hubs
analysis andcorrection
TAP RAPTAP
CDR
RAP TAP RTDR RTDR NRTRDE
RTD
RTA
P
NRT
RDE
TAP
SC.Roaming Billing
NRTRDE
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Key features
Forced registering in a roaming partner's network
Managing registrations in 2G/3Gnetworks using the SS7 MAP protocol and in 4G networks using the Diameter protocol. During the choice of action, the platform can distinguish the following situations:
Initial subscriber registration in thecountry
Manual registration Reregistration in a network wherea subscriber was already successfully registered
Reregistration in another network of thesame MNO
Support for dynamic traffic distributionbetween roaming partners
Configuring reasons for registrationrefusal. Support for the specification of one or more reasons for each rule to notify the network of the refusal Border Roaming. An internal subscribercan be prohibited from registering in the networks of specified VLR border roaming partners for a certain time White lists where steering is notperformed:
IMSI Network nodes
A separate schedule that canbe established for each registration rule
Configure IMSI groups for their usein rules and allocate test groups or users of a separate tariff Process TAP or NRTRDE files to makecalculations and monitor the fulfillment of obligations to partners Provision of online statistics:
Quantity of missed and rejectedqueries for each type of network (2G/3G/4G)
Current data transfer speed in eachsignaling link
Statistics for additional services (BonVoyage, Welcome SMS, correction of short and long number dials)
Steering reports: Network report: statistics for successfulregistrations by networks (MNOs)
Traffic report: statistics for allregistration attempts by countries and networks
Roamer report: number of roamersin each network by countries, networks, and subscriber groups
Report on unknown nodes: numberof subscriber registration queries from each network node unknown to the platform
KPI report Report on additional servicesimplemented on the platform
Steering of Roaming is a technology designed to help MNOs make the decision which operator/partner network to use for subscribers in roaming. As a rule, such a choice is conditioned by the desire to take advantage of the most beneficial interoperator tariffs, fulfill bilateral agreements with partners, and ensure subscribers are receiving quality communication services. By intercepting signaling traffic during subscriber registration, SC.Steering of Roaming platform allows or prohibits connection based on adopted rules. The parameters used by the system to make decisions are set through the web interface:
The list of preferred, non-preferred, and prohibited MNOs or desirable distributionof registrations among networks External MNO numbers or network nodes ranges Numbers or IMSI ranges of own subscribers Rule function schedule Network type (2G/3G or 4G) Timers and counters to limit steering use And others
Registration control on guest networks increases the loyalty of your subscribers. For example, to avoid the accumulation of large debts among prepaid subscribers, SC.Steering of Roaming can be used for guest registration exclusively on networks supporting real-time billing.Since all registration events pass through the platform, it can be amended by a number of functions to turn it into a full roaming platform:
Bon Voyage service Welcome SMS service (under the condition of routing alien subscriber registrationsat the home network to the platform) Correction of short number dials by alien network subscribers
Correction of national prefixes to international prefixes in long number dials
SC.Steering of Roaming
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Benefits & advantages Registration control on all requirednetworks (2G/3G/4G)
Flexible accounting for all aspectsof subscriber registration history (control over large number of timers and counters)
All rules and books of reference arecustomized via the web interface
Automatic update of reference booksby information from RAEX (IR.21 and IR.85 documents)
Ability to transfer registration events intothe Bon Voyage system
The ability to implement a numberof other services on the platform for roamers, both incoming and outgoing
Visited Network
MME
VLR
Home Network
STP
DEA/DRA
LTEDiameter
SGSN
2G/3GSS7 MAP
SC.Steering of Roaming
HLR
HSS
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Easy integration with other MNO’s systems Redundancy and scaling capabilities Increased efficiency with roamers through availability of detailed statistics and messaging
Enhanced subscriber loyalty The platform may include the SC.SMSC to realize independent SMS delivery from the platform which ensures savings on the regular SMSC licenses
SMS notifications for roamers
The SC.Welcome SMS platform makes roaming services more transparent and understandable to subscribers. Platform tracks the registration of the following roamers:1. Its own subscribers in the guest networks or in other macro-region of MNO (if the network
is divided into macro-regions) – Bon Voyage service2. Subscribers from other networks – Welcome SMS service
Upon successful registration, a notification with useful information about the local network: tariff plans, promotions and services. This allows subscribers to calculate their costs optimally. Offering favorable service use conditions the MNO can increase subscribers’ loyalty.The platform supports notification by using various channels: SMS, mobile application, web browser. All types of notifications, which are available to the subscriber, can be sent simultaneously, otherwise, one specific type can be selected.
Functions within the Bon Voyage service:
Sending of a greeting message with information about the network of location upon the registration of a proper subscriber in other network
Generation of notifications dependingon subscriber parameters (ARPU level, postpaid/prepaid, set of active services)
Detection of the registration networkchange
Generation of reports about subscribers in roaming according to countries and operators
Sending messages to subscribers in a particular zone or network
Possibility for individual disconnection of a subscriber from notifications
Functions within the Welcome SMS service:
Notifications to other MNO’ssubscribers upon their registration in the home network.
Generation of reports about guest subscribers according to countries and operators
Precise zone configuration. A zone may include a country part or several countries Black lists of number series and network codes Configurable period of sending repeatednotifications Multi-language notifications
Multi-user web interface for workingwith a platform with different access levels (administrator, operator)
Collection of statistics and generationof reports about the volume and structure of the roaming traffic Storage of the registrations history
Key features
Benefits & advantages
SC.Welcome SMS / Bon Voyage
SMSC
MSC/VLRFor Welcome SMS
HLRFor Bon Voyage
Statistics Monitoring
SMPPSC.Welcome SMS
FTP
HTTP(S)
SNMPAdministrator’sweb interface
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Wi-Fi helps mobile network operators to expand their coverage while reducing the load on their own networks without additional costs. In addition, MNO's Wi-Fi equipment allows any organization to provide Internet access for its visitors. SС.Wi-Fi Hotspot Portal provides functionality to perform authorization, collect statistics and configure the layout of the welcome pages used when accessing the Wi-Fi network. This solution is suitable for cafes, train stations, hotels, transport companies and any other organizations. There are personal accounts for users to work independently and
a web-based administration interface for MNO's employees who can monitor the operability of Wi-Fi portals across all organizations, as well as get summary statistics.How it worksA visitor to the organization enters the settings of his/her device and selects an access point Wi-Fi integrated with the Wi-Fi Hotspot Portal. After launching the browser, the visitor is redirected to the Wi-Fi portal page. Then the visitor goes through the authorization process, following the prompts on the welcome page. After that, he/she gets access to the Internet.
Key features
An authorization platform for Wi-Fi networks
Benefits & advantages
There are various ways to authorizevisitors accessing the Wi-Fi network:
SMS code. Advertising texts can beadded to messages with a code
If devices do not support cellularcommunication, it is possible to print coupons with codes from the personal account
Other methods can also beimplemented (social networks, EAP-SIM…)
Easy-to-use personal accountsfor customers:
Customized authorization page design:logos, colors, banners. The design can be common for all Wi-Fi access points allocated to the customer or individual for each access point
Configuring the validity periodfor authorization codes
Black list of MAC addressesfor rejecting authorization
Manual disconnection of specificvisitors by phone numbers
Collecting feedback from visitors.Moderating user feedback before publication
Redirecting authorized visitorsto the specified URL
Grouping Wi-Fi access pointsby geographic or other attributes specified by the customer
Ad slots for video or still images.Flexible settings for impressions based on device characteristics, schedules, etc.
Multilingual authorization portal Setting up access to various sectionsof personal accounts Configuring statistics and reports in fullcompliance with customer requirements Administrator's web interfacefor managing the platform's clients
Fast deployment of Wi-Fi portalson MNO's equipment Easy-to-use personal accounts for clientorganizations providing also flexible authorization portals
Collection and provision of statisticson the operation of a Wi-Fi network in real time Additional revenue from embeddedadvertising content
Penetration into new niche markets andexpansion of the customer base
SC.Wi-Fi Hotspot Portal
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Traffic accounting by IP direction and IP subnetworks Classify IP direction by traffic type:
incoming outgoing bidirectional
Keep track of maximum traffic limit per subscriber, according to the account balance Allow/deny access to IP directions, for example allow subscriber to access the operator's web site, even with in-sufficient funds in subscriber’s account Blocking traffic between subscriber's subnetworks, if they are not connected to PDSN/GPRS networks, in order to avoid data traffic loops between PDSN/GPRS equipment and router Generate billing information for postpaid accounting systems according to operator's requirements Interaction with billing system duringan internet session, for debt prevention
This system measures billing of WAP and internet traffic depending on content of data, in contrast to standard billing methods, which are based on volumes of consumed data traffic.
Installation of such a system will enable a mobile operator to set different tariffs for various media and content downloaded by the subscriber even if different content is the same size in bytes.
SC.DMG can also be used for subscriber’s authentication in such services as Web service, Push to Talk, IMS, SyncML, etc.
The platform consists of two subsystems which can be used independently:
1. SC.DMG_IP2. SC.DMG_HTTP
Key features of SC.DMG_IP subsystem
Tariffing and processing WAP/HTTP/Internet traffic
GPRS GGSN
Operator’sbilling system
ManagingIP directions
Internet gateway
Subscriber’sInternet tra�c
Gom GomGi
Gi
Gi
Gi
CDR, SQL, Diameter
Operator’s IP network
RADIUS server RADIUS server
SC.DMG_IPSC.DMG_IP
SC.Data&Media Gateway
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51
Key features of SC.DMG_HTTP subsystem
Manage billing information for all requestsfor file downloads via HTTP, WAP gateway Maintain database of subscriber's MSISDN compliance with current IP address, using Radius Accounting Generate billing information for postpaid accounting systems according to operator's requirements
Billing information about HTTP/WAP subscriber's requests consists of many fields, allowing very flexible traffic tariffing. It can also include various standard and non-standard fields from RADIUS packages received from GGSN Prompt interaction with billing system — enforces limit for file downloads according to the account balance
Adding MSISDN field into HTTP headers for specific domains Generating an information message to subscriber before redirecting to any paid resource Proxy for RADIUS Accounting traffic from GGSN
API for receiving a subscriber's IP address from an external system, and replying with the subscriber's IP address and MSISDN Easy service provider connections Building online database with subscriber's MSISDN and current IP using Radius Accounting information from GPRS equipment
SC.DMG_HTTP
Gom
Gi
TCP redirect
TCP redirect
RADIUSAccounting
RADIUSAccounting
RADIUSAccounting
(Proxy)
GPRSGGSN
WAPgateway
CDRRADIUS
AccountingServer
Real-timebilling
Router-2
Rout
er-1
Inte
rnet
gat
eway
51
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Benefits & advantages
Implementation results
Increased ARPU by means of VAS Capability for content providers to quickly join operator’s WAP/Internet CPA Subscribers enter the zone of premium-rate services with ease Lack of problems that arise from information interchange by means of SMS and USSD Guarantee enhancement of charging a subscriber only for services rendered Higher subscriber loyalty Simple relationships with content providers Stimulation of internet traffic growth
The billing methods used in the SC.DMG system simplify the process of receiving mobile content to an elementary two-step operation: (i) upon selection of a multimedia object by a subscriber and (ii) its download. This results in simplicity and convenience of content delivery for the operator’s subscribers
Any melody, picture or game downloads from a WAP or WEB site directly into a mobile phone without sending any SMS, which means that the internet session will not be interrupted Possibility for a mobile operator to fully control the process of delivery of mobile content to its subscribers, thus, bringing the operator’s service quality to a higher level
Online data collection and registration of all HTTP/WAP traffic events allows for setting flexible content tariffs (that can be simply changed according to operator’s and content provider’s desire) Failover architecture allows switching to reserve components in real time
SC.DMG_IP SC.DMG_HTTP
CDR CDR DBDB
Router
Billing system
GPRSGGSN INTERNET
SC.Data&Media Gateway
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We offer you SC.Deep Packet Inspection (SC.DPI), a highly efficient and reliable solution. The platform performs in-depth analysis of Internet users’ traffic in the networks of both MNOs and ISPs, and can selectively manage the data flow of each subscriber based on this analysis.
The functionality of the platform combines the two major approaches of DPI systems: Per-subscriber with different bandwidth and download limits applied to different types of subscriber traffic (priorities or QoS by traffic types or directions, depending on the pricing plan) Per-servicewith general limits for each traffic type which are applied to the entire data flow through the platform (maximum proportion of the platform’s bandwidth)
SC.DPI
Gom
Gi
Gom
Gi
Gom
Gi
1 Gb Ethernet
RADIUS
RADIUSAccounting
(Proxy)
3GGGSN
4GGGSN
2GGGSN
CDRRADIUS
AccountingServer
Real-timebilling
Administrator’sweb interface
Personalcabinet Provisioning
Rout
er
Web server
Inte
rnet
gat
eway
Engine
HTTP HTTP
FTP Diameteror SQL
HTTP
BRAS
Key features
Benefits & advantages
Implementation results
Deep analysis of internet traffic
Creating tariff policy which distributes operator’s resources according to different levels of subscribers’ abilities to pay Increase network data throughput by prioritizing various traffic types and through dynamic traffic control during network congestion
Increase in revenues from internet access services Opportunity to quickly fulfill requirements of law enforcement agencies by blocking particular internet resources
Easy integration with available MNO equipment and external systems providing VAS Support of various pricing systems Solution scalability Capability to process the traffic of the subscribers of 2G, 3G, and 4G networks, as well as regular users
Broad report formation capabilities Subscriber dashboard designed in the company’s corporate style Support for the blocking of malicious traffic Capability to display targeted advertisements on the dashboard
Traffic analysis at various levels (from network to application) Traffic shaping (by traffic type, by time, by direction, etc.) — total and for sub-scribers of different pricing plans
Traffic blocking: specific (for individual resources, e. g. by link), by traffic type (for individual subscribers or subscriber segments), by time Subscriber redirection when zero balance is reached
Support of the means for bilateral interaction of an MNO with users:
DPI Toolbar: dynamic menu displayed in an internet browser
Additional popup forms, windows, and banners
Collection of statistics on aggregate transmitted and blocked traffic Subscriber dashboard Administrator web interface
BRAS (Broadband Remote Access Server) routes the traffic of a digital subscriber line access multiplexor (DSLAM) or switch in the ISP network.
SC.Deep Packet Inspection
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Telecommunication companies handle a huge amount of data about their subscribers. These data should be analyzed in detail and structured regularly to allow for a systematic vision of subscribers' behavior in real time. Such a comprehensive vision includes an understanding of subscriber habits, modes and methods of their use of services, preferences and interests.The implementation in the MNO’s business processes of various bonus systems increases loyalty and reduces subscriber churn. The SC.Campaign Management platform is to manage promotional campaigns, discounts and bonuses which are automatically provided to subscribers in certain conditions. Events information which is relevant for participation in the campaign can be received by the platform from various systems in the MNO’s network. Interaction with external systems is based on standard protocols enabling easy solution integration into the third parties systems. The adaptation to the peculiarities of certain systems is also possible. The tool for targeted marketing programs allows you to manage a subscriber base, for example, to introduce a new tariff policy by stimulating in a choice of tariff plans.
All settings are adjusted via the web interface: Creation of a campaign and adjustment of its parameters:
Conditions of a bonus and a pre-bonus assignment (can include several steps) Conditions of bonus withdrawal Texts of SMS notifications to subscribers Possibility of refusal to participate in the campaign Effective period Priority (for cases of a subscriber participation in several campaigns)
Parameters of interaction with external systems Management of reference books (black and white lists, etc.)
Web interface also allows to view the history of platform interaction with billing or other systems, the current status and history of each subscriber, a list of participants.
Key features
End-to-end bonus campaign management solution
Abilities to implement the bonus programs and bonus campaigns depend on which systems the platform SC.Campaign Management is integrated with. In any case, billing integration is required for the following:1. Management of a tariff, services and
packets of subscribers2. (Optional) Get subscriber data (ARPU,
payments etc.)3. (Optional) Provisioning interface for
adding of subscribers to campaign
IMEI Charging / EIR BonusInteraction with the EIR provides the following benefits: Campaigns for subscribers who use thespecific devices (IMEI list) Campaigns for subscribers who use thespecific device models (TAC list) Joint campaigns with partners(distributors of communication devices) Automatic generation of a campaignparticipants list
Immediate detection of a SIM cardinsertion into the device involved in the campaign Immediate detection of a device or devicemodel change Identification of the region of subscriber’slocation
ERP InteractionAlso, this platform version can be integrated into the IT system of a communication devices distributor (such as an accounting program in communications service provider’s shops). Such compatibility provides the following benefits: Automatic replenishment of promoteddevices lists as soon as the devices are sold Minimization of the errors in collaborationwith partners Easy increase of partners number
SC.Campaign Management
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Interaction with an HLR and an unified payment system (UPS) enables bonuses based on the following parameters: User activity (how much is spent minutes,SMS, Mbytes) The amount accruals to the subscriber’saccount for the period Subscriber’s lifetime
When interacting with billing system or UPS, list of program participants can be formed:
1. By SMS/USSD commands fromsubscribers
2. By provisioning commands from theoperator systems (e.g. billing system)
The SC.Campaign Management receives payment information and other data from the UPS and billing system and this information is used to send commands about accrual of bonuses to a billing system and SMS notifications to subscribers.At the customer’s discretion, the system may monitor the use of bonuses by a subscriber and form events for the billing system after the bonuses are used up.
Business Intelligence Collection, clearing, storage andconsolidation of data from various MNO systems Support for various interfaces for loadingdata, sending alerts and control actions Creation of target samples andrecommendations for targeting Calculation of remuneration andbonuses, depending on subscriber activity: consumption of services, top ups, lifetime in the network. Providing bonuses for using certain types of devices (tablets, smartphones) Analysis of interactions betweensubscribers, identification of communities based on communications Forecasting subscriber behavior Identification of common factors for crossselling Campaign development templates.1-click selection of specific groups of clients, and working with them based on a predetermined algorithm that keeps time consumption to a minimum
Common features for all versions of the platform installation: Simultaneous carrying out of manydifferent campaigns The logic can consider the subscriberparticipation in other campaigns, as well as the history of subscriber’s participation in the current campaign Validation of each campaign stepcorrectness before its launch Automatic requests sending to thebilling system for the connection and disconnection of bonuses in various conditions. Throttling settings and retry mechanism can be used to send commands to the billing system Anti-fraud mechanisms Accrual of bonuses using a list uploadedby the MNO Configuring of campaign geographicregions Black lists to exclude participationof specified subscribers in campaigns SMS notifications to subscribers aboutthe process of bonus connecting (or disconnecting) Multifunctional web interface to controlthe platform with the possibility of access restriction Collection of detailed statistics aboutsystem operation. Reports can be run according to schedule and sent by email
Basic set of reports: MSISDN or IMEI details Campaign participants:
Number of participants broken downby bonus programs and bonus types
Number of participants broken downby reporting periods, with indication of the percentage of participants change between periods
Number and percentage of subscribers who refused the bonus program, broken down by programs and bonus types The number of new participants Total amount of provided and unspentbonus units Bonus processing errors Average ARPU for participatingsubscribers and % of change between the reporting periods can be displayed Summary report on campaigns
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Customer Value Management
Platform SC.CVM is designed and suitable for creating campaigns to promote communication provider services. The creation of the campaigns motivate the clients by offering them services at the very right moment. This is possible thanks to analysis of the clients’ behavior and clearance to their events, which are generated in the cellular network. For instance, when the client is trying out a new smartphone in a dealer center. At this moment he or she receives a proposition of «the Internet for free», if he or she chooses to buy this brand cell phone.
SC.CVM helps marketologisits to computerize the contact with the subscribers and achieve maximal conversion from the selected target group. This is a unique complex proposal that combines a firmware part and services of Svyazcom specialists who supervise and analyze CVM campaigns. We propose this platform on the PaaS model.
Key features
Types of campaigns supported by the solution
Subscriber base analysis. Detectinga group of subscribers, who are potentially ready to use services more actively or on the contrary are tend to churn
Creation of CVM campaigns and loyaltycampaigns for different segments via web-interface.
Different communication channels support
CVM programs revenue position forecast Hypothesis quick testing CVM campaign control and it’saccomplish efficiency analysis
CVM campaign modernization to boostrevenue positions
CVM campaign effectiveness report Integration support with current CRMor DWH solutions of the operator
Subscribers churn countermeasures Personal billing plan promotion The Operator extra services promotion Top-up stimulation
Brand smartphone promotion The Operator applications promotion Subscribers’ training/encouragementprograms to consume services
Boost of subscribers to increase his/herlevel of costs
Multilevel campaigns with constantfeedback
SС.CVM
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Integration scheme
DB
SC.CVMXML, HTML,Dump files...
Subscribertargeting module
Campaigncreation module
Feedback & analyticsData Source Communication
Channels
Billing,CDR layer,DWH,CRM,...
SMPP, SMTP,Web services...
SMSC,USSD,IVR,Email,...
IN / Billing PaymentGateway Provisioning
Service activation and bonus application on subcribers
Benefits & advantages Increased communication efficiency with Real TimeThe subscriber is offered new services at the very moment when the subscriber most needs them (in real time) based on subscriber consumption patterns with similar needs and the behavior of the subscriber.
Quick launch of CVM campaignsQuick launch of campaigns based on file data exchange with further deeper integration into the network of the telecom operator. Integration of the platform can be carried out in parallel with the implementation of the project using the file exchange method. The average installation time for a solution is 2-4 months. Development and launch of a new campaign takes only 5-15 minutes.
Ability to choose various communication methodsThe platform makes it easy to integrate with external communication systems with subscribers both provided by Svyazcom (USSD targeted tails, SMSC, Messaging Hub, etc.), as well as with solutions of other companies.
Flexibility in choosing options for campaigningThe platform contains more than 300 different criteria for identifying and segmenting subscriber groups for conducting marketing campaigns, including segmentation by geographical feature, by the type of telephone used, by the history of top-ups and expenses for current services.
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Today, financial institutions frequently interact with their clients via mobile networks. Sales, client servicing, and verification are often executed remotely, via a call center operator or mobile app. However, this greatly increases chances to implement various fraud schemes both related to these institutions and their clients. Typical example: a client changes his number, but his bank receives this information only after a certain time period and thus continues to send various information messages to the old number.
The SC.Subscriber Control platform is intended to decrease the risk level of such fraud during remote servicing via mobile telecommunication networks. The platform accepts requests from clients for service event monitoring for IMSI or MSISDN and then informs them about relevant events in real time. Data collection is executed in close interaction with a number of MNO systems: billing, EIR, HLR, VLR, SMSC, database of infected devices, etc.
Key features
Benefits & advantages
B2B platform for subscriber event tracking
Integration with client informationsystems over various protocols (HTTP/SOAP, FTP, etc.) Receipt of client queries with MSISDNs,upon which it is necessary to track Removal or changing of the object beingtracked Informing clients about eventson MSISDNs being watched by the SC.Subscriber Control platform. List of tracked events depends on the list of integrated systems and their capabilities. For example:
Setting an administrative block Removing an administrative block Final blocking
Call forwarding activation Call forwarding deactivation The fact of call forwarding Call Forward Busy (CFB) activation Call Forward Busy (CFB) deactivation Call Forwarding on Mobile SubscriberNot Reachable (CFNRC) activation Call Forwarding on Mobile SubscriberNot Reachable (CFNRC) deactivation Call Forwarding on No Reply (CFNRY)activation Call Forwarding on No Reply (CFNRY)deactivation Call Forward Unconditional (CFU)activation
Call Forward Unconditional (CFU)deactivation Subscriber change of terminal (IMEIchange) IMSI change MSISDN change Number porting to another network(MNP Port Out) Number owner change SMS forwarding activation Identifying terminal on the listof infected devices Registration of the subscribertelephone in another country (with the indication of the country)
CDR generation for MNO (for costclearing with system clients)
Tracking only events required by theclient
Ability to add new protocols forintegration with B2B clients
Ability to expand the list of trackedevents
SC.Subscriber Control
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The SC.LiveScreen solution consists of a VAS platform for campaign management and Java applet installed on subscribers' SIM cards. The use of the VAS platform in combination with an applet on the SIM card is an efficient tool for informing and interacting with subscribers, which has certain advantages over other means (MT SMS and USSD Push).
The applet can receive messages which it will display on the screen of the subscriber's
telephone upon the advent of different events. These messages can be longer than traditional SMS, they will not occupy SMS memory, and are removed automatically when no longer relevant. Interactivity is a new feature — the displayed advertising/informative message (teaser) can be used to send SMS/USSD, make a call, and open specific links in the browser. In combination with the capabilities of the VAS platform, which allows management of simultaneous campaigns, collection of statistical data and generation of reports, it is a powerful marketing tool.
Key features
Live interaction with subscribers
Benefits & advantages In addition to Push SMS, alternativemeans of teaser delivery are supported:
Flash SMS ESMS USSD Push A widget for smartphones
Subscriber activity analysis within activecampaigns:
How many times the teaser was shown(automatically)
How many times the subscriber viewedthe teaser in the applet menu
How many times each button waspressed in the teaser
Teaser deactivation and removal events Plugin support allows modificationof SIM applet operation logic without running OTA campaigns Works in roaming
The capability of scenario launch basedon a command from an external system (such as from billing) Automatic removal of teasers fromthe telephone Capability of interaction with otherapplets
Campaign management functionality includes: Plugin management on SIM cards withthe applet (download, removal) Individually for each campaign:
Indication of subscriber segment Setting up interaction scenarios Text entry and other teaserconfigurations
Setting up campaign validity period Start/pause/stop/re-start
View of each subscriber's history View of statistics
The Java applet enables the following: Receiving a plugin from the platform(transport — SMS) and its installation on a SIM card Deactivating the plugin Monitoring phone events Displaying the teaser after arrival of Pushmessage from the platform Displaying the teaser after a certaintelephone event (Active Screen) Sending USSD message afterthe subscriber presses a certain button on the teaser Viewing active offers with DSTK menu
The following events may serve as triggers for displaying Active Screen: Turning on the phone (registrationin the network) Start of an outbound voice call(to an international number, short number, or to a specific number) Ending/interruption of a voice call Outbound SMS/MMS Internet browser closing Replacement of the phone model Subscriber's registration for roaming Subscriber's registration in home networkafter roaming Any activity on the terminal(button pressing, unlocking, etc.)
The following actions may be executed on the phone's screen after buttons and menu items are pressed: Opening of the next teaser Sending of an SMS to a service number Sending of USSD commands Call initiation (for instance, to theIVR service) Opening of a given link in the browser Opening of the window for textor telephone number entry Opening of the menu with interactiveitems which launch their own scenarios or commands Opening of the next teaser Closing of the teaser window
SC.LiveScreen
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The SC.Content Provider Access (SC.CPA) platform is a reliable, flexible system for managing the interaction between operators and content providers. The solution is made for: Easy and simple connection establishment, service rules adjustment Setup of logic for processing subscribers’ requests Organizing of MT-services’ logic Accounting and control of all processes and services rendered Generating billing information on paid services Helpdesk and support (subscribers, content providers)
The platform consists of four subsystems: CPA_DMG — flexible tariffing of the WAP/Internet traffic CPA_MMS — MMS content control CPA_SMPP — management and control of SMPP connections between partner’s equipment and operator’s SMSC/USSDC CPA_Voice — arrangement of flexible tariffing for voice services (IVR, RBT)
SC.Content Provider Access allows for partners to connect to the mobile operator’s network via standard protocols, and at the same time controls the network’s load, preventing unauthorized access and unwanted actions.
Key features
Platform for organizing interaction with content providers
Single interface for connection setup Support various connection protocols:SMPP 3.4, SMTP, MM7, WAP/HTTP(S), Diameter, CAMEL Routing and filtering messages between operator’s systems Support different methods of order and delivery of content Tariffing of messages and WAP/HTTPtraffic A full range of scenarios of interaction with subscribers: a single order, subscription to a service, Pure MT messaging, check of connected services status, refusal of subscription
Configuring of rules of the distribution of income between a MNO and a content provider Management of short numbers and URL Management of keywords for short numbers Possibility to modify HTTP headersfor specific domain names IVR support Support of RBT services Black and white lists to allow/deny subscribers’ access to services Supporting short and anonymous addresses in content providers’ and subscribers’ messages
Inform subscribers about various eventswhen using services, for example:
Activating or deactivating Incorrect command End of subscription to the service
Interaction with prepaid and postpaid billing systems for tariffing VAS services MNP support Support of service test mode Spam & antifraud control and protection Administrative web interface Web interface for managing content providers’ services Log operations and collect statistics
Generation of a wide range of reports, including ones about the schedule in the context of:
Short numbers Content providers Number of unique users Other parameters on MNO’s request
Fault tolerance
SC.Content Provider Access
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Benefits & advantages
Implementation results
Increase in VAS service consumption and thus increase in ARPU Easy and simple partner connection establishment Transparent relationship between VAS providers and the operator
Decrease of load in operator’s network ontransport level Subscribers pay for exactly what they get Increase of subscribers’ loyalty
UniversalityOne of the features is that this solution can be installed and adjusted according to the operator’s requirements
ReliabilityThe platform automatically distributes the load on the system and ensures the security of information thanks to the modular structure and duplication principles
Transparent connectionSC.CPA is focused on the simplest installation and maintenance. Running the platform doesn’t affect other operator’s equipment. The platform can be easily integrated with any billing system
Flexible tariffingThe platform supports all common billing scenarios which allows content providers to choose the most appropriate tariff for the promotion of services
Billing options: a one-time payment and a subscriber fee. Supported tariff types: standard Happy hours Try & Buy
Several standard and preferential tariffs can exist simultaneously for one service. SC.CPA automatically checks the data and ensures the absence of simultaneous implementation of different tariffs.When various tariff schemes are implemented, the platform allows to configure individual settings for MO and MT messages.Billing options used by the platform simplify and reduce the process of a mobile content or a service obtaining. The debit without a service has been provided is impossible. The system has implemented mechanisms that allow both real time and postpaid billing. Both schemes can be combined.
Extensive possibilities for message routingThe routing rules of MMS/SMS/USSD can be changed by the platform’s administrator and also edited by the monitoring system, tracing duplicate components. Both GSM and CDMA subscribers’ messages can be routed
Process service controlSC.CPA brings online data gathering and events registration to a new level. The system monitors and prevents unauthorized bulk messaging from partners.Options of methods of the distribution of income between a MNO and a content provider: Fixed scheme of income distribution Differentiated scheme of income distribution at the level of a short number or a group of numbers Differentiated scheme of income distribution at the level of a content provider Scheme of income distribution for premium projects
Ease of control for content providersA content provider is able to do the following actions through the web interface: Manage the services: select the transport, billing rules, status, test service settings, etc. View services' statistics Apply for a short number or URL redundancy
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Wide range of voice changes for rotation Use of a background sound, e. g. “in an airport”, “outdoors”, “in a bar”, etc. Automatic SMS notifications to subscribers with invitation to join the service
Easy installation and extended integration abilities:
ISUP, SIP for voice transfer Use of ISUP through E1 or SIGTRAN Easy integration with any billing system
Custom integration according to mobile operator's requirements
Highly scalable Different phone applications for: iOS, Android, J2ME, Symbian
SC.VoiceChanger is designed for entertainment and gives a subscriber an ability to change his or her voice online. That provides the subscriber with a wide range of ways to play jokes on friends.
Those installations that Svyazcom has already done show penetration up to 5 – 7% among subscribers and therefore bring network operators high extra income.
Key features
Changing the caller's voice in real-time
Benefits & advantages
The subscriber's voice is changed in real time Numerous voice transformations
Access via IVR or phone application (brand apps development available) Demo voices available
Branded apps for mobile phones with user-friendly interface SMS notifications Various statistics
You can listen to a demo of a changed voice and make a call directly from the application.
Call friendCall friend
FemaleFemale ToonToon ChipmunkChipmunk
EchoEcho AlienAlien DragonDragon
MaleMaleHeliumHelium
Select voice:Select voice:
VillainVillain
SC.VoiceChanger
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This service facilitates delivering text messages to any number, landline or mobile, with said messages read out to the recipient using an intelligent text-to-speech engine.
SC.SMS2Voice expands the capabilities of SMS and adds the subscribers of landline networks to the audience. Sending SMS messages remains as easy as it ever was.
Benefits & advantages
Key features
System for short message delivery in spoken form
Delivery of voice messages to landline numbers and mobile subscribers, including other operators The subscriber can re-listento the message and number from which it was sent Flexible adjustment of the scheduleof repeated deliveries Message queue management Flood protection for the platform and recipients
Ability to provide corporate clientswith bulk delivery of voice messages Text-to-speech transformation is available for the Russian and English languages; implementation for other languages is possible Voice message delivery can be performed using ISUP or SIP protocols
Reception and transformation of the message text to speech Delivery of voice transformed messages to subscribers (dialing, playing) Notification of the subscriber about whether the message was delivered successfully SMS text analysis and modification,e. g. for obscene language blocking Transformation of the number to which the message is sent for correct delivery Flexible schedule of repeated deliveries
Management of the message queue performed by the administrator Subscriber profile management by the billing system Capability to generate estimated CDR information for the billing system Capability for integration with real-time billing via CAMEL or Diameter protocols or SQL queries Collection of statistics, logging, and monitoring of the system’s operation
SC.SMS2Voice
Corelogic
HTT
P in
terf
ace
(pro
visi
onin
g)
SMSC SMSCN
MSC MSCN
SMPP SMPP
WAV store
Database
Text-to-speechengine
HTTP
ISUP/SIP
Voice server
SMPP router
ISUP/SIP
. . .
. . .
ExternalApplication
SC.SMS2Voice
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The Svyazcom company introduces the SC.Virtual Numbers platform. This solution allows providing additional virtual numbers not only to subscribers of the home network but to subscribers of other networks as well.
These virtual numbers can be used for both making and receiving phone calls, and for sending and receiving SMS messages. Furthermore, subscribers can get new phone numbers without leaving their home or office, with no need to get a new SIM card.
Key features
Additional numbers have never been more real. Without new SIM cards
Provide virtual numbers for home subscribers and for subscribers of external networks. The number could be chosen automatically or manually by the subscriber Process outgoing calls and SMS sent from virtual numbersA prefix has to be dialed before the number. The platform removes the prefix and replaces the number of the caller with the virtual number. The primary number will not appear to the called subscriber
IVR-portal for making outgoing calls from external network virtual numbers. Paid service can be managed by content-providers Processing incoming calls and SMSIn order to identify that a call or SMS was sent to a virtual number, a prefix has to be added to the calling number. If the subscriber uses several virtual numbers, the prefix can help determine which one Number reservationAfter turning off a virtual number, it can be reserved by the operator for a certain period of time. During this period the number can be restored by the same subscriber
SMS notifications to subscribersProviding service information, such as expiration date, or on/off notifications. Notifications can be in several languages Managing service via SMS or USSD Administrative web interface
Benefits & advantages Subscribers don't need to buy any additional SIM cards Possibility to provide this service for external network subscribers Increase in subscriber's loyalty
Increasing incoming calls from external networks Possibility for a subscriber to use multiple virtual numbers
Easily manage user's virtual numbers Simple integration with any billing system
SC.Virtual Numbers
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45A Mira st., 3rd floor, Krasnoyarsk, 660049, Russiatel/fax: +7 (391) 227-74-03email: [email protected]© Svyazcom, 2022Download catalog
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