| Messaging in an NFV Environment: Service Success Strategies Sponsored by: May 19, 2016
|
Messaging in an NFV Environment: Service Success Strategies
Sponsored by:
May 19, 2016
Today’s Speakers
Jim HodgesSenior Analyst
David Spann, VP Technology & Architecture, Xura
Agenda
• Xura’s Virtualized Messaging Strategy and Product Portfolio Overview
• Messaging in an NFV Environment: Survey Results
• Questions and Answers
3
|4 |
Market Leader in Voicemail, Messaging, Monetization, Enterprise
Top Tier Customer BaseExpansive Presence in over 350 Service Providers
Worldwide
Headquartered in Wakefield, MA,
USA
Ticker (NASDAQ): MESG
Who is Xura ?MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
350 Operators140 Countries6 Continents
Global Market Leader5
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|
Xura’s Product StrategyOSS / BSS
Operator Core Network (SS7 / IP)
ValueAdded Services
Access
Messaging Solutions
IMS Core
6
Xura provides solutions across all the layers of an operator network
MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES
||7
Digital Communications Portfolio in the Operator Network
Communication Solutions
Network Modernization
Network Security & Mgt
OSS / BSS
Operator Core Network (SS7 / IP)
ValueAdded Services
Access
Messaging Solutions
IMS Core
Access GN (SMS/MMS)
VVM
Web RTC / RCS API
IMS Enabler
Analytics
SpamShield
DiSC
XMS
Signalling Fraud Mgmt
SMS MMS VM RCS/IP
MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES
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XCS Platform OverviewMESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES
Xura
Com
mun
icati
ons S
uite
SMSC MMSC
Anti Spam & Fraud
Charging GW
Management
Analytics
OA&M
Provisioning
RCS API SMS/MMS API
IP Messaging
IP-SM GW
RCS Messaging
Presence
CAB
Common Message Store
Service Logic Bus
WebRTC GW Features• Flexible Messaging Layer• Layered Architecture• Multi-VAS applications• Enhanced Service Layer• Common OAM&P• Virtualized /Cloud Ready• Converged Address book• Common Message Store• Common Profile
Voicemail
||
Trend- Evolution of Network InfrastructureMESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES9
There have never been so many options to support network operator growth and evolution
Vision
Software only Private Cloud Cloud Service NFV
|
Orc
hest
ratio
n &
Man
agem
ent (
MAN
O)
NFV Infrastructure
SpamShield
VNFRCSVNF SMS
VNF MMSVNF VM
VNF
MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES10
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES11 |
Bare Metal Operator Services
NFV Environment
Steps to NFV Using VAS ServicesNFV
Management&
Orchestration
VNF Environment
RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
Where Should You Start? How Do You Move Them All?
12
NFV Management
&Orchestration
VNF Environment
NFV Environment
Bare Metal Operator Services
RCS
Voicemail
WebRTC GWIP-SM GW
MMSSMS
Voice TAS
Anti-SPAM
RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
HLR/HSS
PCRF
PCEF
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
Option - Staged Approach Starting with IP-SM Gateway
13
NFV Management
&Orchestration
VNF Environment
NFV Environment
Bare Metal Operator Services
IP-SM GW RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
Option - Augment with SMS/MMS14
NFV Management
&Orchestration
VNF Environment
NFV Environment
Bare Metal Operator Services
MMS
SMS
IP-SM GW RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
Option - Augment with IP Services15
NFV Management
&Orchestration
VNF Environment
NFV Environment
Bare Metal Operator Services
IP-SM GW
RCS
WebRTC GW
RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
Bare Metal Operator Services
Option - Start with Legacy Voicemail16
NFV Management
&Orchestration
VNF Environment
NFV Environment
Voicemail
Migration of Subscribers
RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
| MESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES|
Logical Staged Results17
NFV Management
&Orchestration
VNF Environment
NFV Environment
Bare Metal Operator Services
RCS
WebRTC GW
IP-SM GW
Voicemail
Voice TAS
MMS
SMS
Anti-SPAM
RCS
Voicemail
WebRTC GW
IP-SM GW
MMS
SMS
Voice TAS
Anti-SPAM
PCRF
HLR
HSS
PCEF
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We Wanted Answers to Your QuestionsMESSAGING IN AN NFV ENVIRONMENT: SERVICE SUCCESS STRATEGIES18
Openstack, Vmware or …. ?
Generic MANO provider or not?
Deploy onmy own?
Use a managed service provider?
Who’s committed
to NFV?
Who leads NFV- CIO, CTO?
Poll Question
Which of the following messaging services are you most likely to virtualize first?
• SMS
• MMS
• IP Messaging
• WebRTC
• RCS
• Voice Mail
• Spam/Fraud Messaging Control
• Control Plane Security
Virtualizing Messaging Services: A Heavy Reading Custom Survey
Virtualizing Messaging Solutions
21
Question: When does your company plan to migrate the following messaging services to an NFV-based virtualized platform and/or launch new virtualized services? (N=69-70).
Key Findings: • CSPs are very committed to virtualizing their messaging platforms. • Approximately 70% of respondents plan to virtualize some or all of their platforms within the next four years• Virtualization platform priorities in the 2016 timeframe are SMS (27%), followed by Spam/Fraud messaging
control (22%), then IP Messaging (Unified Communication) 21%. .
SMSMMS
IP messagingRCS
WebRTCVoicemail systems
Spam/fraud messaging controlControl plane security
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
27%
14%
21%
17%
16%
20%
22%
17%
20%
34%
39%
29%
30%
33%
26%
36%
33%
20%
26%
29%
28%
30%
28%
27%
20%
31%
14%
26%
26%
17%
25%
20%
In 2016 In 2017-2018 In 2019-2020 No plans to do this
Virtualizing Messaging Services: Technical Drivers
22
Question: What is the most important technical reason for using NFV to virtualize these services? (N=68-69)
Key Findings: • The most important technical drivers are Operational Efficiency Network Scale and Elasticity, Application
Consolidation and Enhanced Security.
SMS
MMS
IP messaging
RCS
WebRTC
Voicemail systems
Spam/fraud messaging control
Control plane security0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
34%
28%
30%
25%
28%
20%
17%
28%
46%
46%
40%
48%
43%
55%
32%
44%
3%
6%
13%
12%
12%
7%
38%
12%
18%
19%
16%
15%
16%
17%
13%
16%
Network scalability/elasticity Operational efficiency Security Application consolidation
Virtualizing Messaging Services: Business Drivers
23
What is the most important business reason for using NFV to virtualize these services? (N=66-69)
Key Findings:• The lead driver remains Service Agility and Flexibility• Other business drivers such as Hardware Related Opex Reduction and Capex Reduction also scored highly.
SMSMMS
IP messagingRCS
WebRTCVoicemail systems
Spam/fraud messaging controlControl plane security
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
18%
6%
10%
11%
6%
12%
16%
18%
19%
27%
28%
24%
22%
21%
27%
29%
24%
30%
22%
20%
23%
21%
16%
21%
25%
22%
28%
35%
35%
32%
28%
24%
9%
10%
10%
8%
10%
12%
13%
7%
5%
5%
2%
3%
4%
3%
0%
2%
Opex reduction (software) Opex reduction (hardware) Capex reduction Service agility & flexibility Enhanced CEMCompetitive pressure
Technical Implementation Challenges
24
What is the biggest technical challenge in migrating the following messaging services to NFV? (N=65-68).
Key Findings: • Product Interworking, Orchestration and Migration Complexity are the most formidable technical virtualization implementation
challenges
SMSMMS
IP messagingRCS
WebRTCVoicemail systems
Spam/fraud messaging controlControl plane security
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
36%24%24%24%24%22%
18%17%
14%23%
21%16%16%
27%22%
20%
9%15%
12%13%16%
12%6%
8%
12%11%
10%10%
12%7%
6%9%
2%2%
6%6%2%4%
21%17%
11%11%13%
16%18%
16%12%
12%
17%15%13%13%13%12%
16%17%
Product interworking/maturity Orchestration Survivability & failover Scale Security OSS/BSS integration Migration complexity
Orchestration Framework Support
25
Which cloud orchestration frameworks does your company want NFV virtualized messaging applications to support? (choose all that apply) (N=65-68)
Key Findings:There are a number of views on how to best implement an orchestration framework.
OpenStack – integrated in-housewith contractors (e.g., RedHat)OpenStack – from an integrator
(e.g., IBM, HPE, Oracle)OpenStack – from a vendor(e.g., Nokia, Cisco, Ericsson)
VMware
Microsoft Azure
Not sure / Undecided
0% 10% 20% 30% 40% 50% 60%
44%
41%
49%
42%
10%
4%
MANO Strategies
26
Which of the following best matches your company's MANO (management & orchestration) strategy for virtualized messaging solutions? (N=65-68)
Key Findings:Even though there is considerable support for leveraging a generic MANO orchestrator for virtualized messaging VNF, the predominant view of the respondents (55%) is that it likely be difficult to implement this approach.
Will use a single generic MANO orchestrator
Ideally would use one MANO orchestrator, but in practice that will be difficult
Will use multiple MANO orchestrators, as supplied by VNF vendors
We do not yet have a MANO strategy
0% 10% 20% 30% 40% 50% 60%
7%
55%
24%
14%
Support and Deployment Model
27
Which of the following best matches your company's preferred NFV messaging support and deployment model? (N=68)
Key Findings:Half of the respondents (50%) are willing to rely on a third party to manage data center resources while 47% prefer to keep these functions in house.
Will use in-house resources for managing the NFV environment and refer support issues to individual VNF vendors
Will use a third-party supplier to manage the NFV environment within our data centers (managed hosted) and refer support issues to individual VNF vendors
Will use a third-party supplier to manage the NFV environment outside of our data centers (cloud or hosted) and support the full solution as a managed service
0% 10% 20% 30% 40% 50% 60%
47%
50%
3%
Business Challenges
28
What is the biggest business challenge in migrating the following messaging services to NFV? (N=67-69)
Key Findings:• Cultural Challenges and Business Case definition are the top two business implementation challenges. We view
business case definition challenges as directly related to the opex and capex reduction business drivers.
SMSMMS
IP messaging
RCSWebRTC
Voicemail systemsSpam/fraud messaging control
Control plane security0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
46%
33%
31%
39%
34%
38%
39%
27%
37%
49%
51%
39%
45%
36%
35%
54%
12%
13%
15%
19%
15%
20%
19%
12%
5%
5%
3%
3%
6%
6%
7%
7%
Defining the business case Cultural challenge General company managementRegulatory compliance
Conclusion
• Virtualizing messaging solutions is a clear priority and already moving ahead.
• CSP top immediate virtualization platform priorities are SMS, Spam/Fraud messaging control, IP Messaging (Unified Communication).
• The lead technical drivers are Operational Efficiency, Network Scale and Elasticity. Application Consolidation and Enhanced Security.
• On the business side the lead driver remains Service Agility, but Capex and Opex reduction are now also important considerations.
Poll Question
Which challenge do you feel is the most difficult to move to an NFV environment for your organization?
• Technical issues (Migration, implementation of new platform),
• Cultural issues (which team runs the project? How to keep staff on existing platform motivated),
• Commercial issues (i.e. business case, financial costs of new platform)
||
Our Commitment to Network Function Virtualization (NFV)
31
We are …• Committed to NFV solution development in
portfolio• Actively engaged in designing products to
comply with NFV concepts and specifications
• Committed to integration with NFV relevant products (e.g. KVM, OpenStack, VNF Manager partners)
• Actively engaged to ensure that our solutions support proper cloud virtualization, management and elasticity
• Committed to integrating products with customer’s chosen MANO solution and reference architectures
CUSTOMER FORUM – DAY ONE
Thank-you
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