Merton Industries

Presented by:Amanda Walton

Distribution Channels: Direct Distribution- Manufacturers sell directly to

retailers. Usually has established sales offices Wholesale and Retail Consolidation- retailers combine

purchases with other retailers or wholesalers to get a discounted price for quantity

Forward Integration into Retailing- Manufacturers hold their own retail stores

Residential Carpet and Rug Replacement marketing issues

Market share after the 1980’s mergers, bankruptcies and acquisitions. Carpet and rug has maintained the largest market share.

Privately held manufacturer for residential segment of the carpet market.

Currently distributes its line through 7 wholesalers throughout the US. Wholesalers supply over 4,000 retailers.

Current marketing strategies: Ads in shelter magazines and newspapers.

Suzanne’s proposition paper on distribution channel.