Leveraging Advanced Facebook Advertising 10.09.15 SOCIAL MEDIA @sarahndippity
Leveraging Advanced Facebook Advertising
10.09.15
SOCIAL MEDIA
@sarahndippity
AD EVOLUTIONFacebook first launched advertising in 2005
Revenue reached $8.4 billion in 2015
Ads became dynamic and cost effective
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Interest Based Targeting
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Advertising Options
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UTM Codes
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Building Website Click Ads
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General Targeting Options
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Specific Targeting Options
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Specific Targeting Options
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Dayparting
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Launch Ads
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Reporting: Ads Manager
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Reporting: Google Analytics
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Progressive Ad Objectives
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Offer Claim Ads
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Local Awareness Ads
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Video View Ads
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Convert Customers
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Conversion Pixels
1. Custom Audience Pixels
2. Conversion Tracking Pixels@sarahndippity
1. Custom Audience Pixels
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Types of Audiences
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Website Traffic
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Website Traffic
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Create Ad Just For Them
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Lookalike Audiences
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Building a Lookalike
Optimize for Similarity
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2. Conversion Tracking Pixels
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Types of Conversion Tracking
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Lead Generation PixelGenerate More Newsletter
Email Signups
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Create Lead Generation Ad
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A Lead Generation Ad
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Conversion Reporting
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Conversion Reporting
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Audience Insights
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Audience Insights: Demographic
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Audience Insights: Location
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New Custom Audience PixelOne Pixel To Track Them All
Build Custom Audiences from your website
Optimize ads for
conversions
Track conversions back to ads
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Dark Posts
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Unpublished (Dark) Post AdsWhy Use Them?
Customize Targeting
Split Test Ads
Avoid Spamming
Discover New Prospects
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Creating a Dark PostUsing Power Editor
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Creating a Dark PostUsing Power Editor
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Creating a Dark PostUsing Power Editor
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Creating a Dark Post Ad
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Creating a Dark Post Ad
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Key TakeawaysCombine different objectivesExperiment with ads
Identify your audience
Track ROI
Continue to refine
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