Traffic Ticket™ Get up to 6 times the response of traditional programs Brought to you by:
Traffic Ticket™Get up to 6 times the response
of traditional programs
Brought to you by:
Traffic Ticket™ is…Driving Retail Traffic “On Steroids”
Imagine if…
You just ran a promotion expecting 16,000 customers and 178,500 showed up!
Traffic Tickets receive up to 35% response rate when distributed!
Attract Customers • Increase Sales
Drive consumers to retail locations
Increase sales
Improve brand awareness at point-of-sale
Acquire and retain customers
Sell product/brand, launch new products/services, seasonal promotions, branch openings, trade shows
Effective anywhere you need to drive customer traffic
Traffic Ticket™ Innovative marketing tool.
Traffic Ticket™ Overview
The TrafficTicket System is your Ticket to the Highest Traffic levels You Can Imagine! Response rates to 35% have been reported.
It’s NOT a Scratch-Off, It’s NOT a Match-n-Win…It’s Interactive Consumer Promotion Technology.
Tell Consumers electronically, visually what they’ve won -- but only after they come to your point-of-sale display!
Everyone’s a winner Traffic Tickets are distributed to consumers
through direct mail, inserts or handed to consumers in-store and at marketing events
Customer has to come into the retail store find the sponsor’s POS display to insert their game ticket and see what premium, prize, or discount they’ve won
The game piece activates a light on the display which indicates which one of the four premiums/prizes/discounts they’ve won
Turnkey service includes premiums, production, distribution & fulfillment.
Traffic Ticket™ How it works
INCREDIBLE RESPONSE RATES: High Frequent Visit i.e. Grocery Stores ( 10%-35%) Medium Frequent Visit i.e. Banks (10%-25%) Low Frequent Visit i.e. Auto Dealers ( 2%-5%)
VALUE Consider you have to mail only one time to get these response rates, while old worn out tactics like flat mailers & scratch off type promotions you will have to mail 5 to 10 times more to get the same results.
SATISFACTION More than 95% of those who have used the Traffic Ticket system say they will use it again and are Extremely Satisfied with their Results.
COMPARE To Scratch Off Promotions 1%-3% or FSI’s 1%
Traffic Ticket™ Features & Benefits
Traffic Ticket™ Applications
Traffic Tickets fill the need
that businesses have had forever…
ATTRACT ATTENTION & DRIVE TRAFFIC!
B2B: Trade Shows and Tabletop Shows Open House/New Product Invitations Seminar or Event Attendance Appointment Generation
B2C: Retail Stores Headquarters & Malls Grocery &
Convenience Stores Gas Stations Car Dealerships Banks Restaurants & Fast
Food Sporting Events,
School Events, Golf Courses
Hotels & Motels Real Estate
Traffic Tickets™
Traffic Ticket™
Prizes Grand Prize Provided by Retailer
Drawn from all
redeemed tickets
1st place 8 Day/7 Night
Pre Paid Resort Week1% of
tickets
2nd place $50 Hotel Card4% of
tickets
3rd place $30 Dinner & Movie Card 92% of tickets
4th place $15 Movie Card 3% of
tickets
8 day/7 night pre-paid
RESORT WEEK
Traffic Ticket™ PrizesQuality Prizes Backed & administered by 3rd partyTo ensure that prizes are administered with the highest integrity, funds are escrowed with, and administered by an independent third party, national title & insurance company.
Dedicated Toll Free Service Line for customers to
call for questions or to check status of their prize.
Includes custom website with FAQ and other
pertinent program information
8 day/7 night pre-paid
RESORT WEEK
Package Pricing Includes Decoder(s), Tickets/Mailer & Prizes
Traffic Ticket™ Package Pricing
Traffic Ticket Quantity
3" X 8" Traffic Ticket
8 1/2" X 11“Traffic Ticket
1,000 $3.13 $3.97
5,000 $2.77 $3.41
10,000 $2.36 $3.02
25,000 $1.59 $1.77
50,000 $1.30 $1.45
100,000 $1.14 $1.22
*250,000 $1.08 $1.15
*500,000 $1.01 $1.12
*1,000,000 $1.00 $1.11
*2,500,000 $0.98 $1.09
*Qualify for branded & customized prize packages.
Traffic Ticket™ Branded PrizesBranded Prizes & Check Stubs 250,000+ ordersImage Branding + Additional ROI
Your logo branded prizes included at no add’l cost with 250,000+ quantity
orders
Re-introduce your brand 30 – 60 days after sale with customized check
Traffic Ticket™ Prize Package BreakdownTraffic Ticket
Quantity6%
Response
Qty8 day/7 night
Paid Resort Weeks
Qty $50 Hotel
Cards
Qty$30 Dinner & Movie Cards
Qty $15 Movie
Cards
1,000 60 1 3 55 2
5,000 300 3 12 276 9
10,000 600 6 24 552 18
25,000 1,500 15 60 1,380 45
50,000 3,000 30 120 2,760 90
100,000 6,000 60 240 5,520 180
250,000 15,000 150 600 13,800 450
500,000 30,000 300 1,200 27,600 900
1,000,000 60,000 600 2,400 55,200 1,800
2,500,000 150,000 1,500 6,000 138,000 4,500
Traffic Ticket™ Pricing Assumptions Customer traffic tickets/mailers/handouts are printed in full color.
One (1) custom decoder machine per 1000 Traffic tickets purchased
Prize packages are based on estimated 6% response levels
Every participant wins a prize
All prizes, except Grand Prize, are included in package pricing
Pricing does not include distribution costs; Client responsible for customer mailing and distribution
Client responsible for purchasing additional prizes if actual response levels exceed 6%. Overnight fulfillment available.
Traffic Ticket™ Ala Carte Prizes Pricing 8 Day/7 Night Pre Paid Resort Week Price: $280 ea
$50 Hotel Card Price: $15 ea
$30 Dinner & Movie Card Price: $4 ea
$15 Movie Card Price: $3 ea
NOTE: Overnight prize fulfillment is available. Traffic Ticket ala carte prize pricing is available for 30 days from ship date. Prizes are not returnable.
Traffic Ticket™ Prizes How can we you offer these prices? Reimbursement programs have long relied on “breakage”
Works like insurance. Everyone pays, Not everyone redeems
Studies show reimbursements motivate purchases but are rarely redeemed due to lack of time
Average redemption rates run between 2% and 40%
Traffic Ticket™ Customization Available
Ask for a custom quote to meet your needs
Green Giant In-Store Vendor Event
Objective Increase SalesBuild brand loyalty
Strategy In-store promotion. Traffic Tickets were handed to shoppers inside 750 grocery stores. Consumers were motivated to find the special display to see what they’d won.
Results 35% response. That’s 350,000 out of every million shoppers found the special display, played the game, and purchased product.
Sales were up 200% and remained at that level for 9-weeks following the event which proved brand shifting.
Objective New customer acquisition
Strategy Direct mail campaign. Traffic Tickets were mailed to 800,000 households surrounding 300 branches.
Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Just over 22% response!
Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.
AmSouth Bank Direct Mail 22% Response
Objective Attract new customers during grand openings
Strategy Traffic Tickets were mailed to households surrounding participating locations
Results Client’s best response rate before this promotion was 4%. This program consistently generated between 12% and 16% response rates every time it ran.
McDonald’s & Chevron Grand Opening Direct Mail
• Used to introduce Target guests to their new Guest Cards, and increase awareness and participation in their ‘Treat Seats’ program
• TrafficTickets Game Pieces were handed out at select store locations when a patron entered the store
• Asked to complete a ‘short form’ Credit Application and get the chance to see what they’ve won
• This promotion generated 3 times the number of applicants as their previous ‘personal greeter’ program!
Target In-store
Norwest Banks Grand Opening 20% Response Door to Door Objective: Norwest built a new financial facility in a medium size town in Iowa. They needed a tactic to bring in customers to this new facility during the grand opening event.
Results: They distributed our mailer style ticket to residence in the town and received over 20% response where the customer had to bring The Traffic Ticket’s into the bank and talk to a customer service person and then they would decode the ticket and see what they won. Their goal for increased new accounts exceeded all expectations and they felt that the one on one 5 minute contact with the customer was invaluable to relationship building.
Objective Retain market share
Strategy Counter attack incoming competition within a specific regional market. Traffic Tickets were mailed to 500,000 households surrounding the stores.
Results 32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game.
The program was completely funded by vendor participation.
And this promotion was credited for 100% market share retention.
Safeway Safeway Combat new Combat new competitioncompetitionDirect Mail Direct Mail 32 Response32 Response
Leslie's Swimming Pool Supplies
450 store locations in the United States. Over 3 million pieces distributed
Strong spring competition required big splash at the beginning of the swimming pool season. Traffic Ticket inserted into a special event tab (catalog)Distributed via the mail sent to pool owners Clients (agency) created the event theme, prizes,
catalog & Traffic Ticket design.
The event was their biggest success ever. The stores experienced blockbuster traffic & sales.
Leslie's Swimming Pool Supplies