© 2012 Confidential The Future of Merchandising
© 2012 Confidential
The Future of Merchandising
© 2012 Confidential
Platform for aggregating and selling music merchandise on streaming music services, ticketing sites and mobile apps
• Universal merch database and API
• Provides single point of access for the market
Merchluv leverages existing marketplace infrastructure to accelerate revenue for all parties
Business model provides a revenue share of all transactions
Merchluv provides after-sale customer service
© 2012 Confidential
The OpportunityThe $2.2 billion U.S. merch supply chain is highly fragmented and ripe for a disruptive solution
No convenient way to buy merch when listening to streaming music or purchasing tickets online
Scattered on many sites, and separated from music consumption
No efficient way to sell merch in the context of streaming music 45 billion songs/videos are streamed monthly and no merch is presently sold against this engagement
Buying merch at live event merch tables has numerous issues Long lines, limited availability, often don’t accept credit cards
© 2012 Confidential
Universal database and API provides single point of access for entire merch marketplace• Embedded stores sell merch on streaming sites and apps• Full administrative access for merch vendors and
management• API for integration into other music services• Mobile application for selling merch via mobile apps
System is built, tested, and protected with filed patents
The Solution
© 2012 Confidential
Engage with Artist1
API
Universal merch
database
see merch2 buy 3
Artists & Managers
Merch Vendors
4 Transmit
merchluvsends order to vendor
Fulfill
vendor picks/packs/ships
5
product stock input
delivery to fan
Deliver6
T-shirt order
Music consumers listen to music on their favorite streaming site or artist app.
Merchluv presents relevant merch dynamically within the listening experience.
Streaming Store
How Merchluv Works
© 2012 Confidential
Streaming/ TicketingMerchStore
• See demo at:Merchluv.com
© 2012 Confidential
!
MobileMerchTable
Mobile merch table lets fans purchase via mobile apps.
© 2012 Confidential
Deliver merch directly to fans listening online
Fan listens to a song or looks for a ticket online
Fan clicks on “get merch” button
Fan explores online catalog and offers
Fan buys merch and provides dataConvert
Engage
Explore
Attract
Customer Funnel
© 2012 Confidential
Benefits for all partiesFans Merch Vendors
Artists / Managers Streaming/Ticketing Services
‣ Get access to merch while listening and exploring music online and mobile.
‣ Exclusive access to discounts and custom products.
‣ Sell merch via streaming sites and mobile merch table.
‣ Establish new retail distribution channels and customer relationships.
‣ Gather valuable fan data and analytics.
‣ Accelerated merch sales.
‣ New revenue stream.
‣ More customer engagement, analytics.
© 2012 Confidential
CompetitionTraditional merch tables at concerts and live eventsOnline web stores for individual artists
Merchluv competes by complementing these efforts:We sell merch at the greatest points of interest in the artist
When listening to streaming music online and mobileWhen purchasing tickets online
We aggregate and provide all merch for all artistsWe connect merch to social networks to increase the fanbase
© 2012 Confidential
Andy Young-CEO [email protected] of Tunipop, Inc.Business Development, IKON Office Solutions.Serial Entrepreneur - Emerge, PDF Zone, Tunipop. Six Sigma Blackbelt.
Management Team
David Kusek-Chairman / VP [email protected]/General Partner - Digital Cowboys Consulting.VP Berklee College of Music / CEO - Berkleemusic Online School.Co-author “The Future of Music”. Co-founder Tastemate.
Todd Siegel-VP Product [email protected] Founder, Product, and UX at the merch innovation marketplace .User Experience, Giga Information Group (Forrester Research).Product Strategist, Metanex, Inc. Co-founder Tastemate.
Butch Pocaro-VP Operations [email protected] and former COO, Tunipop, Inc.VP Operation and Technology for IKON’s, Digital ExpressVP Operations for R.R. Donnelley. Advisor Singapore Economic Development
© 2012 Confidential
Jordan HarbandSoftware Engineer, Web Apps - Revenue at Twitter. Director of Development & Technology, at MixMatchMusic
CEO BubbleupJimmy Buffett, Keith Urban, Toby Keith
Coleman Sisson
President Paid, Inc. VIP Celebrity Services, Aerosmith
Keith Garde
Directors / Advisors
Kevin KingCEO at MusicHype Advisor at Mobbase & MixMatchMusic
© 2012 Confidential
The is the fan data we collect
Which Fans buy merch?What do they buy?How much do they spend?What products are bundled?What products sell across brands, genres, geography?Which Fans share?What events to they attend?What other artists do they like?
© 2012 Confidential
Complete merch 360 solution• Universal aggregator of merchandise for digital sales
• Experienced team with track record of success
• Integrates with existing services
• Web, mobile app and API solutions
• A proven technology
• Enhances artist revenue streamsMerchluv is the future of music merchandising
Merchluv Summary