MERCEDES-BENZ

……by MANISH GHOSH

ABOUT THE

COMPANY

Mercedes-Benz ranked among the top global premium car brand.

Founded by Karl Benz on June 28 , 1926.

Mercedes-Benz has its headquarters in Stuttgart , Germany.

Leader in luxury automobiles , buses , coaches & trucks.

Multinational division of the German manufacturer Daimler AG.

HISTORY OF

Mercedes-Benz traces its origins to Karl Benz creation of the first petrol powered car patented in January , 1886.

The first Mercedes-Benz brand name vehicles were produced in 1926.

Throughout the 1930s Mercedes-Benz produced the 770 model , a car driven by ADOLF HITLER. It was a Bullet proof car.

It’s a never ending battle of making your cars better & also trying to be better yourself. -----KARL BENZ

SOME ANTIQUE MODELS

SOME NEW MODELS

UPCOMING MODEL

LOGO SAYS IT ALL

The ‘ three-pointed star’ is better recognized around the world than the Christian Cross.

THE MERCEDES CUSTOMER

Median Income : $99K Well-Educated. Percentage of male is more , though with the new

models coming Mercedes-Benz drawing the attraction of women.

Tech-friendly. Very loyal to the Mercedes brand. DRIVING- A PASSION. Work hard & Play hard.

SPORTS: FORMULA ONE

WHY MERCEDES??

•Extensive range of vehicles •Outstanding cost-efficiency

•Class leading safety

•Strong residual values

•Expertise and flexibility

REASONS FOR CHOOSING MERCEDES

EXCLUISIVITYASSURED QUALITYAUTHENTICITYRELIABILITY

WORLD MARKET

COMPARISON

21%

3%

2%

12%

4%

2%10%5%

6%

13%

2%

8%

10%

4%

Sales

BMWNISSANACURAHONDALAND-ROVERJAGUARMERCEDES BENZFORDLEXUSTOYOTABENTLEYOTHERAUDIPORSCHE

A CULTURAL & SOCIAL ICON