December 19 2009 Drapers 13 INDICATOR MEN’S FOOTWEAR Drapers spoke to 50 independents about their men’s contemporary footwear business for the week ending December 5. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers CONTEMPORARY H by Hudson was the stand-out brand this week for men’s contemporary footwear retailers, as its fashion- led heritage styles proved a hit with shoppers. Boots were selling better against last year for 63% of indies, while Lyle & Scott footwear is storming through its first season, making it onto the best-selling brands list TOP 10 Best-selling brands of the week 1 H by Hudson 2 Timberland 3 Fly London 4 Base London 5 Converse 6 G-Star 7 Camper 8 Replay 9 Skechers 10 Lyle & Scott TOP 5 Best-selling categories of the week 1 Fashion-led workwear boots 2 Vulcanised pumps 3 Contemporary formal shoes 4 Trainers 5 Plimsolls TOP 5 Best-selling leather footwear brands of the week 1 H by Hudson 2 Ted Baker 3 Base London 4 Fly London 5 Jeffery-West Quickfire questions How do you think Christmas trading will fare compared with last year? Better 48% Same 28% Worse 24% Which footwear brand has had the best sell-through so far this autumn? 1 H by Hudson 2 Fly London 3 Timberland 4 Replay 5 Ted Baker How have sales of boots fared compared with this time last year? Better 61% Same 36% Worse 3% Which is your best-selling boot style? 1 Fashion-led work styles 2 Biker 3 Heritage work styles 4 Chelsea 5 Lace-up ankle To catch up with the latest menswear news, visit www.drapersonline.com/ news/menswear There’s an increase in sales of formal styles at this time of year as it’s party season Ali Reza-Din, owner of Nikku Morganti in King’s Lynn, Norfolk Making an impact: Lyle & Scott Stepping ahead: H by Hudson a hit Rugged heritage: Timberland of men’s footwear indies’ autumn 09 buy is made up of boots 57 % The bias for boots has left a gap for shoes and there’s been a swing towards loafers Simon Marsh, owner of Rift in Chiswick, west London of sales at men’s footwear indies are made up of casual styles 43 % 00% Better 00% Same 00% Worse Fashion in figures 57% Better 11% Same 32% Worse Total week’s takings Average spend DATE: week ending December 5 2009 -3% Year-on-year change £8,280 average: What were the total sales in your store this week? What was the average spend per customer in your store this week? Date:week ending December 5 2009 Average: £82.39 How does your week’s business compare with this time last year?