South Africa surpassed UAE to land the #3 rank in the MENA markets Top 10 app destinations in MENA CPI premium - iOS over Android % share of installs by country kenya 6% 59% kuwait nigeria 8% bahrain 5% 6% 3% saudi arabia 47% 5% iraq 2% south africa 7% THE STATE OF APP DOWNLOADS & MONETIZATION insights Share and growth of app categories CPI trends across app categories by OS ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average. Share of app installs Growth: % change over Q2 2015 MENA / NOVEMBER 2015 x= cost of an android app install Insights are based on InMobi's network data for Q3 2015 egypt UAE shopping & lifestyle others m-Commerce ranking in the country kuwait saudi arabia egypt technology social & communication shopping & lifestyle games travel bahrain saudi arabia south africa 3.3x 1.3x .8x .7x game -21% 51% 58% shopping & lifestyle 27% social & communication 7% travel 4% 1 67% 1 43% 2 11% 3 -24% -32% South Africa commands the highest premi- um for iOS installs this season Countries in MENA lead the m-Commerce app installs this season Travel category grew by over 50% to Rank #3 in Q3 CPIs are yet to mature in MENA, as users are still discovering apps across categories Share & rank of m-Commerce app installs across top 10 app destinations 50% technology 2% iOS Premium egypt 4% www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi turkey UAE bahrain 4% 3 UAE .7x 200 160 120 80 40 20 10 0 Q1-2015 Q2-2015 Q3-2015 400 300 200 100 80 40 20 0 Q1-2015 Q2-2015 Q3-2015
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South Africa surpassed UAE to land the #3 rank in the MENA marketsTop 10 app destinations in MENA
CPI premium - iOS over Android
% share of installs by country
kenya6%
59%
kuwait
nigeria
8%
bahrain5%
6%
3%
saudi arabia47%
5%
iraq2%
south africa7%
THE STATE OFAPP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
MENA / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
egypt UAE
shopping & lifestyle others m-Commerce ranking in the country
kuwait saudi arabia egypt technologysocial & communicationshopping & lifestylegames travelbahrain saudi arabiasouth africa
3.3x
1.3x
.8x .7x
game
-21%
51%
58%
shopping & lifestyle 27%
social & communication
7%travel
4%
1
67%
1
43%
2
11%
3
-24%
-32%
South Africa commands the highest premi-um for iOS installs this season
Countries in MENA lead the m-Commerce app installs this season
Travel category grew by over 50% to Rank #3 in Q3
CPIs are yet to mature in MENA, as users are still discovering apps across categories
Share & rank of m-Commerce app installs across top 10 app destinations
50%technology 2%
iOS
Prem
ium
egypt4%
www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi
turkey
UAE
bahrain
4%
3
UAE
.7x
200
160
120
80
40
20
10
0Q1-2015 Q2-2015 Q3-2015
400
300
200
100
80
40
20
0Q1-2015 Q2-2015 Q3-2015
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