Memories of a Design Thinker

Silvia MihailescuHead of Marketing, AdsWizz

Memories of a Design Thinker

Background

IBM Japan’s case for growth

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OUTCOME

4,500 IBM sellers commit to the transformation of IBM Japan.

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Smarter Selling Academy Gain foundational knowledge and confidence.

Smarter Selling Academy Get inspired, learn from clients, experts and leaders.

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Smarter Selling Academy Deepening expertise, change behaviors.

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OUTCOME

Each sales teams commits to delivering two new deals.

How can we scale this?

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How can we ensure that sellers stick to the new behaviors?

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IBM StudioTokyo

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What is an IBM Studio?

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Collocated, autonomous, cross-functional, dedicated teamscoming together to rapidly develop digital solutions.

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In 2011, Corporate Marketing & Communications began experimenting with small, dedicated agile teams.

In 2012, in partnership with the CIO, we opened the IBM Studios as an incubator of new digital experiences for critical IBM programs.

January 2014,IBM Studio Tokyo opens.

A flexible placewith a scrum table and a collaborative space

The MethodAgile methods, pragmatic strategy and design thinking

Agile means choosing…

Success over perfection

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

Design Thinking

Empathize

Define

Ideate

Prototype

Test

The Outcome3 apps, customized and deployed in 3 countries

How did we make this happen?

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Defining and ideatingas a team

The right culture,the right time

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Rapidly Prototyping

Empathizing and partnering with users

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Testing, engaging and keeping it realwith users

Regular Communications,Demos, Trainings

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Reminding ourselves that everything we build needs to scale

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TransparencyTrust

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Executive Management full support

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Navigating corporate Politics

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Taking Retrospectivesseriously

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Actively trying to make the team stronger, increase collaboration, bring new ideas

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どうもありがとう Domo arigato

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