t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More MEMORIAL HERMANN HEALTH SYSTEM: MULTIPLE AUDIENCES, MULTIPLE SITES, ONE UNIFIED MESSAGE. An integrated health system, Memorial Hermann Health System is known for world-class clinical expertise, patient-centered care, and leading-edge technology and innovation. The system, with its exceptional medical staff and more than 20,000 employees, serves to advance health in Southeast Texas and the Greater Houston community. Memorial Hermann’s 12 hospitals include three hospitals in the Texas Medical Center.
Memorial Hermann Health System: Multiple Audiences, Multiple Sites, One Unified Message
Jun 17, 2015
“Prior to our purchasing Ektron some five years ago, pretty much everything had to go through the IT organization, IT had outsourced the website to a third party, and so content update requests went to them and then the third party. Essentially, a bottle-neck within a bottle-neck. Our CIO gave me the task of bringing the website in-house using a content management system. As our budget was relatively small, I first started looking for open source solutions. But as I continued my research I discovered Ektron and priced the value, and found it to be the most cost-effective solution.”
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MEMORIAL HERMANN HEALTH SYSTEM: MULTIPLE AUDIENCES,
MULTIPLE SITES, ONE UNIFIED MESSAGE. An integrated health
system, Memorial Hermann Health System is known for
world-class clinical expertise, patient-centered care, and
leading-edge technology and innovation. The system, with its
exceptional medical staff and more than 20,000 employees,
serves to advance health in Southeast Texas and the Greater
Houston community. Memorial Hermann’s 12 hospitals include
three hospitals in the Texas Medical Center.
t
Follow Us @Ektron or Visit ektron.com/CaseStudiesTo Learn More
“ I first started looking for open source solutions. But as I
continued my research I discovered Ektron and priced the
value, and found it to be the most cost-effective solution. ”
“ We needed to have a website solution that would allow
us to break up our unique offerings for those audiences and
allow us to provide a unified, coherent view of everything
we do. ”
Kevin Kelly, Manager of Online Marketing, Memorial Hermann Health System
t
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• Re-architect 13 sites to make them more user-friendly and unify that architecture across Memorial Hermann properties.
Break out offerings into sub-sites
Reduce the number of templates from 200 templates to more manageable number
GOALS
“ We basically redesigned all 13 websites using Ektron’s multisite functionality,” says Kelly “ With Ektron, we can keep all of our content in one place with a single login to access it all.“
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Ektron Smart Forms allow Memorial Hermann’s marketing personnel to make updates to the website without IT aid and help site managers maintain consistency and branding across every page.
Marketing now in control of over 90 percent of site content
Memorialhermann.org loads an average 20% faster
21,000% increase in visitors who used Search
An average increase of 7,500+ additional site visitors per month
RESULTS
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Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NHWorldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees
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