Memorial Hermann: Dwight Howard 360, presented by Nicole Rose

Member Meeting 1June 22, 2016Chicago

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Memorial HermannNicole Rose

Dwight Howard 360

Dwight Howard 360

Opportunity

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• Dwight Howard Sponsorship • How do we use social media to amplify this?

Idea

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• Use 360 video and Google Cardboard to create an immersive experience for our pediatric patients

Concept

• Create 2 videos 1. 360 video tour of Houston Rockets facility 2. Surprise video at Children’s Memorial

Hermann Hospital

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Development

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• Testing, Testing, Testing

Challenge

• Working with a celebrity and other brands

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Execution

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• Video Shoot @ Children’s Hospital

Video Launch

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https://youtu.be/54NFfToTsrQ https://youtu.be/UpGIsatH1O4

360 Video Tour Surprise Video

Social Delivery

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• Twitter, Facebook, Instagram

Celebrity Share

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Other Shares

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Results

• 858,434 Video Views • 105,052 Engagements on MH channels

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Q&A

Questions?

Nicole Rose Manager, Social Media Marketing and Videography

Memorial Hermann Health System [email protected]

713-242-4708

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Member Meeting 1June 22, 2016Chicago

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