MEMORANDUM TO: Cone Maddox, Dargan/Whitington & Maddox, Inc. FROM: Michael Starke, PMD DATE: March 19, 2015 SUBJECT: Preliminary Market Assessment – Acworth PMA PMD Advisory Services, LLC (PMD) has completed the preliminary market analysis for the Acworth Preliminary Market Area (PMA). This memo presents the findings of the preliminary analysis for independent living, assisted living, and dementia care. This preliminary analysis was conducted without the benefit of a site visit to the market area and is based on secondary data sources and information obtained from state licensure websites, community websites, NIC Map, and telephone interviews. If this project moves to the next level of analysis (a complete market analysis with visits to competitors) final results may differ. Methodology Definition of the PMA. The Preliminary Market Area (PMA) which would produce about 70% of the residents for the proposed Acworth community was based upon input received from Cone Maddox, analysis of drive times from the site, and PMD’s experience in similar markets. Demographic Overview. PMD conducted a review of the key demographic characteristics and trends in the PMA as they relate to all target market households. Overview of Existing and Planned Competition. Basic competitor information was obtained from public and private sources, competitor websites, and telephone interviews. PMD did not conduct on-site visits to competitors for this preliminary analysis. If this
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MEMORANDUM · living and assisted living dementia care community on a site located in Acworth, Georgia. The concept for this community is in the preliminary stages with further planning
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Age 75+ 31,966 24,000 26,955 33,111 24,224 28,067 1,145 0.72
Age 65+ 42,841 31,275 33,872 44,642 31,699 35,407 1,801 0.84
Median Home Value All Households 194,192 145,404 170,333 205,341 147,800 176,945 11,149 1.15
Age 75+ 192,223 150,087 191,693 202,287 158,488 201,787 10,064 1.05
Median Net Worth All Age Households 76,896 45,377 52,637 80,311 47,114 56,614 3,415 0.89
Age 75+ 227,068 113,083 120,203 237,813 115,029 122,910 10,745 0.95
Senior Market Profile
Acworth PMA Acworth,GA
Page 3 of 13Current and Projection Year Estimates
2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Change 2014 - 2019Market Area Population*AA%Number20142010 *AA%Number
Change 2010 - 20142019Age
Total 548,541 569,668 598,586 21,127 1.0 28,918 1.0
Under 25 195,265 198541.2 202,454 3276.2 0.4 3912.8 0.4
25 to 34 71,521 70865.5 70,708 -655.5 -0.2 -157.5 0.0
35 to 44 84,161 80944.4 77,750 -3216.6 -1.0 -3194.4 -0.8
45 to 49 45,295 44396.3 42,658 -898.7 -0.5 -1738.3 -0.8
50 to 54 40,755 43138.8 44,352 2383.8 1.5 1213.2 0.6
55 to 59 33,646 38011.6 42,724 4365.6 3.2 4712.4 2.5
60 to 64 28,365 32176.2 37,227 3811.2 3.4 5050.8 3.1
65 to 69 18,344 24158.2 30,834 5814.2 7.9 6675.8 5.5
70 to 74 11,896 15355.6 22,250 3459.6 7.3 6894.4 9.0
75 to 79 8,388 9866.9 13,427 1478.9 4.4 3560.1 7.2
80 to 84 5,774 6324.5 7,532 550.5 2.4 1207.5 3.8
85 and older 5,131 5889.2 6,672 758.2 3.7 782.8 2.7
Median age 35.8 36.7 38.1 0.9 0.6 1.4 0.8
Female Total 279,191 289,627 304,345 10,436 0.9 14,718 1.0
Under 25 95,295 96891.2 98,989 1596.2 0.4 2097.8 0.4
25 to 34 35,817 34917.5 34,058 -899.5 -0.6 -859.5 -0.5
35 to 44 43,194 41439 39,589 -1755 -1.0 -1850 -0.9
45 to 49 23462.1 22946.7 21940.1 -515.5 -0.5 -1006.5 -0.9
50 to 54 20829.9 22216.2 23056.4 1386.3 1.7 840.2 0.8
55 to 59 17664 19735.5 22220.9 2071.4 2.9 2485.4 2.5
60 to 64 14,919 16958.9 19,515 2039.9 3.4 2556.1 3.0
65 to 69 9,571 12828.1 16,513 3257.1 8.5 3684.9 5.7
70 to 74 6451.5 8250 12066.4 1798.5 7.0 3816.4 9.3
75 to 79 4828.6 5575.2 7453.3 746.6 3.9 1878.1 6.7
80 to 84 3522 3800.7 4450 278.7 2.0 649.2 3.4
85 and older 3637.9 4068.1 4494.4 430.2 3.0 426.3 2.1
Median age 32.0 33.3 0.0 1.3 1.0 -33.3 -20.0
Male Total 269,350 280041.2 294241.3 10691.2 1.0 14200.1 1.0
Under 25 99,970 101649.9 103,465 1679.9 0.4 1815.1 0.4
25 to 34 35,704 35947.9 36,650 243.9 0.2 702.1 0.4
35 to 44 40,967 39505.4 38,161 -1461.6 -0.9 -1344.4 -0.7
45 to 49 21832.8 21449.6 20717.5 -383.2 -0.4 -732.1 -0.7
50 to 54 19925.2 20922.7 21295.4 997.5 1.3 372.7 0.4
55 to 59 15982 18276.1 20502.7 2294.1 3.6 2226.6 2.4
60 to 64 13,446 15217.3 17,712 1771.3 3.3 2494.7 3.3
65 to 69 8,774 11330.1 14,321 2556.1 7.3 2990.9 5.3
70 to 74 5444.7 7105.6 10183.5 1660.9 7.6 3077.9 8.7
75 to 79 3559.6 4291.7 5974 732.1 5.1 1682.3 7.8
80 to 84 2251.6 2523.8 3081.8 272.2 3.0 558 4.4
85 and older 1493 1821.1 2177.8 328 5.5 356.7 3.9
Median age 30.0 30.6 32.0 0.6 0.5 1.4 0.9
Senior Market Profile
Acworth PMA Acworth,GAPopulation / Age / Sex
2010 2014 2019census current projection
Page 4 of 13
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Age 2019 Number *AA%2010 2014 Number *AA%Market Area Households Change 2014 - 2019Change 2010 - 2014
Total 197,286 205,782 216,765 8,496 1.1 10,983 1.1
Under 25 8,382 7,964 7,729 -418 -1.2 -235 -0.6
25 to 34 31,395 30,571 28,892 -824 -0.7 -1,679 -1.1
35 to 44 44,355 42,510 40,746 -1,845 -1.0 -1,764 -0.8
45 to 49 24,737 24,914 24,481 177 0.2 -433 -0.3
50 to 54 22,686 22,848 22,488 162 0.2 -360 -0.3
55 to 59 19,858 22,254 24,920 2,396 3.0 2,666 2.4
60 to 64 15,692 17,586 19,687 1,894 3.0 2,101 2.4
65 to 69 11,451 14,835 19,662 3,384 7.4 4,827 6.5
70 to 74 6,912 8,897 11,747 1,985 7.2 2,850 6.4
75 to 79 5,169 5,868 7,457 699 3.4 1,589 5.4
80 to 84 3,645 4,082 5,134 437 3.0 1,052 5.2
85 and older 3,004 3,453 3,822 449 3.7 369 2.1
Median age 35.8 36.7 38.1 0.9 0.6 1.4 0.8
Household Income (for all HH)Total 207,925 219,181 11,256 1.1
Less than 15 21,026 21,464 438 0.4
15 to <25 19,976 20,301 325 0.3
25 to <35 20,161 21,004 843 0.8
35 to <50 28,745 29,617 872 0.6
50 to <60 16007.9 16637.7 629.7 0.8
60 to <75 20377.1 21246.4 869.2 0.9
75 to <100 26383.9 27682.8 1298.8 1.0
100 to <125 17615.6 19015 1399.4 1.6
125 to <150 12467.3 13435.4 968.1 1.6
150 to <200 13600 14906.9 1306.9 1.9
200 and over 11,565 13,870 2,305 4.0
HH Income byPercentageTotal 207,925 219,181 11,256 1.1
Less than 15 10.1 9.8 -0.3 -0.6
15 to <25 9.6 9.3 -0.3 -0.6
25 to <35 9.7 9.6 -0.1 -0.2
35 to<50 13.8 13.5 -0.3 -0.4
50 to <60 7.7 7.6 -0.1 -0.3
60 to<75 9.8 9.7 -0.1 -0.2
75 to<100 12.7 12.6 -0.1 -0.2
100 to<125 8.5 8.7 0.2 0.5
125 to<150 6 6.1 0.1 0.3
150 to <200 6.5 6.8 0.3 0.9
200 and over 5.6 6.3 0.7 2.5
Senior Market Profile
Acworth PMA Acworth,GA
Page 5 of 13Household Income2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Household Income (000's Dollars)
Totals by Age of Householder60-6455-59Under 45Total
55+ HHLDS
45+ HHLDS45-54
78,275126,87917,58822,25248,60381,044207,925Total
8,78312,2001,5311,9643,4188,82521,026Less than 15
8,60311,8041,4381,8573,2008,17219,97615 to <25
7,78210,7591,2081,5532,9779,40220,16125 to <35
11,55316,7852,1162,7005,23111,96028,74535 to <50
6,4519,8461,2621,5963,3956,16216,00850 to <60
7,62212,8861,8962,4035,2647,49120,37760 to <75
8,80815,6082,3432,9486,80010,77626,38475 to <100
5,70310,8671,6082,0155,1646,74817,616100 to <125
4,1788,3031,3241,6564,1254,16412,467125 to <150
4,7929,4061,4531,8114,6144,19413,600150 to <200
4,0008,4151,4091,7494,4153,15011,565200 and over
53,74762,38269,80269,08978,00453,51058,779Median Income
79,89290,73299,44398,474108,18775,63284,846Mean Income
Household Income (000's Dollars) 85+80-8470-7465-69 HHLDSHHLDS75-79
65+ 75+
13,60737,7663,4534,0825,8688,89714,835Total
2,6825,2219007321,0329651,559Less than 15
2,6185,2417537471,0669901,58015 to <25
2,1594,9675816429031,0391,71025 to <35
2,3266,6084897271,0661,5742,61435 to <50
9813,5661833194629481,57550 to <60
9003,2501912824108551,45460 to <75
8093,4521452653909581,64175 to <100
4152,0241001281855881,011100 to <125
2661,1526182123327558125 to <150
3041,48136104157422729150 to <200
147804165474231404200 and over
31,96642,84126,29133,75434,25848,85649,742Median Income
45,28259,74436,98847,92148,25266,95268,278Mean Income
Senior Market Profile
Acworth PMA Acworth,GA
Page 6 of 13Current Age / Income
2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Household Income (000's Dollars)
Totals by Age of Householder
60-6455-59Under 45Total HHLDSHHLDS45-54
45+ 55+
93,978141,81419,68624,92147,83777,367219,180Total
10,12513,2981,6172,0803,1738,16721,464Less than 15
9,87412,8541,5141,9572,9807,44720,30115 to <25
9,25412,1131,3101,6862,8598,89021,00425 to <35
13,58918,4602,2312,8544,87111,15729,61735 to <50
7,69210,8651,3541,7163,1737,06316,63850 to <60
9,07114,1832,0892,6505,1125,77321,24660 to <75
10,65917,2992,6213,3006,64010,38427,68375 to <100
7,08712,2841,8622,3385,1976,73119,015100 to <125
5,1609,3471,5521,9414,1874,08813,435125 to <150
5,97910,6691,7042,1254,6904,23814,907150 to <200
5,48810,4421,8322,2744,9543,42913,870200 and over
55,39163,50873,04772,26681,58954,28060,400Median Income
83,43293,636105,382104,296113,67978,41988,337Mean Income
75-79 HHLDS HHLDS65-69 70-74 80-84 85+Household Income
(000's Dollars)
65+ 75+
16,66348,6043,8225,1357,45611,74819,661Total
3,1566,3639718951,2751,2241,972Less than 15
3,0686,3488139001,2931,2381,97815 to <25
2,5996,2036537871,1221,3402,19825 to <35
2,8658,3825369161,3562,0303,37335 to <50
1,2274,5942034075941,2362,05950 to <60
1,1184,2532133605251,1401,94660 to <75
1,0684,6681693565311,3052,24675 to <100
5562,8121201762568211,421100 to <125
3631,61373115173459791125 to <150
4142,077431442185931,037150 to <200
2291,2912779113362640200 and over
33,11144,64226,93034,82235,42050,34051,501Median Income
47,82063,38438,74350,09250,53870,05271,708Mean Income
Senior Market Profile
Acworth PMA Acworth,GA
Page 7 of 13Projection Age / Income
2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Totals by Age of Householder85+80-8470-7465-69
75+ HHLDS
65+ HHLDS75-79by Income by Age of Householder
2014 Households with 2+ ADLs
1,2291,960610323296316415Total
26934715958523444Less than 15
2463251335954354415 to <25
1982831025145374825 to <35
198327865854567335 to <50
80158322523344450 to <60
77148342221304160 to <75
67147262120344675 to <100
3786181092128100 to <125
245211761216125 to <150
22576881520150 to <200
1130344811200 and over
31,96142,83626,27533,82434,33348,92949,795Median Income
42,64151,90537,14647,60948,54366,88567,935Mean Income
75-7965+
HHLDS75+
HHLDS65-69 70-74 80-84 85+2019 Households with 2+ ADLsby Income by Age of Householder
1,4562,424675406375415553Total
30640417171644355Less than 15
2793791437165445615 to <25
2333421156256476225 to <35
236403957368729535 to <50
98200363230445850 to <60
93188382926405560 to <75
85194302827466375 to <100
481172114132940100 to <125
316913991622125 to <150
3080811112129150 to <200
17485661318200 and over
33,08944,61827,08734,83935,66250,45551,379Median Income
45,08455,44238,99549,74950,99270,20171,639Mean Income
Senior Market Profile
Acworth PMA Acworth,GA
Page 8 of 13ADLs Age / Income2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Totals by Age of Householder75-79
65+ HHLDS
75+ HHLDS65-69 70-74 80-84 85+
2014 HHlds w/Dementia and 1+ ADLsby Income by Age of Householder
606930272180154143181Total
1301657132271619Less than 15
120155593328161915 to <25
98136462824172125 to <35
99156393228253235 to <50
4074141412151950 to <60
3870151211141860 to <75
3368111210152075 to <100
1940865912100 to <125
122454357125 to <150
122835479150 to <200
51412245200 and over
32,03042,85026,30433,92934,16748,80049,531Median Income
42,95851,66236,74947,89148,16067,22068,510Mean Income
75-7965+
HHLDS75+
HHLDS65-69 70-74 80-84 85+
2019 Households with 1+ ADLsby Income by Age of Householder
7251,155302224199190240Total
1501947739342024Less than 15
137181643934202415 to <25
116165523430222725 to <35
118192424036334135 to <50
5095161816202550 to <60
4789171614182460 to <75
4391131614212775 to <100
255510871317100 to <125
1633655710125 to <150
15383661013150 to <200
82223368200 and over
33,09944,67426,92335,00035,83350,00051,600Median Income
45,30654,97638,51049,50050,90070,15872,168Mean Income
Senior Market Profile
Acworth PMA Acworth,GA
Page 9 of 13Dementia Age / Income2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
HOME VALUE 2019 Number *AA%2014Home Value and Wealth Change 2014 - 2019
Total Owner Units 10,309 12,813 2,504 4.9
Less than $50,000 635 746 111 3.5
$50,000 to $99,999 788 833 45 1.1
$100,000 to $149,999 1,787 2,003 216 2.4
$150,000 to $199,999 2,302 2,738 436 3.8
$200,000 to $249,999 1,486 1,880 394 5.3
$250,000 to $299,999 1,177 1,458 281 4.8
$300,000 to $399,999 1,067 1,508 441 8.3
$400,000 to $499,999 459 701 242 10.5
$500,000 to $749,999 451 647 196 8.7
$750,000 to $999,999 80 175 95 23.8
$1,000,000 and over 77 124 47 12.2
Median Value ** 192,223 202,287 10,064 1.0
Age 75+ HouseholdsBy Percentage of TotalLess than $50,000 6.2 5.8 -0.4 -1.3
$50,000 to $99,999 7.6 6.5 -1.1 -2.9
$100,000 to $149,999 17.3 15.6 -1.7 -2.0
$150,000 to $199,999 22.3 21.4 -0.9 -0.8
$200,000 to $249,999 14.4 14.7 0.3 0.4
$250,000 to $299,999 11.4 11.4 0 0.0
$300,000 to $399,999 10.4 11.8 1.4 2.7
$400,000 to $499,999 4.5 5.5 1 4.4
$500,000 to $749,999 4.4 5 0.6 2.7
$750,000 to $999,999 0.8 1.4 0.6 15.0
$1,000,000 and over 0.7 1 0.3 8.6
Households2014 2019
75+ Households Household Wealth
4.53,00116,31213,311TOTAL
3.14573,4322,975Less than $25,000
3.867424357$25,000 to $49,999
4.3126716590$50,000 to $74,999
4.3103580477$75,000 to $99,999
4.52031,109906$100,000 to $149,999
4.64052,1581,753$150,000 to $249,999
5.06783,4032,725$250,000 to $499,000
5.33521,6741,322$500,000 to $749,000
4.2160914754$750,000 to $999,999
6.24501,9021,452$1,000,000 and over
0.910,745237,813227,068Age 75+ Median Net Worth
Senior Market Profile
Acworth PMA Acworth,GA
Page 10 of 13Home Value and Wealth - Age 75+ Households2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
HOME VALUE 2019 Number *AA%2014Home Value and Wealth Change 2014 - 2019
Total Owner Units 146727 154,154 7,427 1.0Less than $50,000 6,443 6,241 -202 -0.6$50,000 to $99,999 11,719 10,493 -1,226 -2.1$100,000 to $149,999 25,996 24,626 -1,370 -1.1$150,000 to $199,999 33,043 33,262 219 0.1$200,000 to $249,999 21495.8 22971 1,475 1.4$250,000 to $299,999 17027.3 17863.3 836 1.0$300,000 to $399,999 15513.4 18503.8 2,990 3.9$400,000 to $499,999 6747.2 8704.4 1,957 5.8$500,000 to $749,999 6512.1 7881.5 1,369 4.2$750,000 to $999,999 1141.8 2120 978 17.1$1,000,000 and over 1088.4 1488 400 7.3Median Value ** 194,192 205,341 11,149 1.1
All HouseholdsBy Percentage of TotalLess than $50,000 4.4 4 -0.4 -1.8$50,000 to $99,999 8 6.8 -1.2 -3.0$100,000 to $149,999 17.7 16 -1.7 -1.9$150,000 to $199,999 22.5 21.6 -0.9 -0.8$200,000 to $249,999 14.7 14.9 0.2 0.3$250,000 to $299,999 11.6 11.6 0 0.0$300,000 to $399,999 10.6 12 1.4 2.6$400,000 to $499,999 4.6 5.6 1 4.3$500,000 to $749,999 4.4 5.1 0.7 3.2$750,000 to $999,999 0.8 1.4 0.6 15.0$1,000,000 and over 0.7 1 0.3 8.6
Households2014 2019
All Households Household Wealth
1.111,080215,692204,612TOTAL
0.93,53883,20479,666Less than $25,000
0.741912,63912,220$25,000 to $49,999
0.841410,2259,811$50,000 to $74,999
0.83388,3698,031$75,000 to $99,999
1.064313,88113,238$100,000 to $149,999
1.095319,27218,319$150,000 to $249,999
1.21,50226,53125,029$250,000 to $499,000
1.481412,53411,720$500,000 to $749,000
1.55577,8317,274$750,000 to $999,999
2.01,90221,20619,304$1,000,000 and over
0.93,41680,31176,896Median Net Worth
Senior Market Profile
Acworth PMA Acworth,GA
Page 11 of 13 Home Value and Wealth - All Households2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
POPULATION * 2019Change 2010 - 2014
Number *AA%2010 2014 Number *AA%Market Area Population Change 2014 - 2019
Total AmIn/AlNat Pop. 1803.1 1972.2 2,209 169 2.3 237 2.4AmIn/AlNat Age 65 - 69 31 38 55 7 5.6 17 8.9AmIn/AlNat Age 70 - 74 20 32 49 12 15.0 17 10.6AmIn/AlNat Age 75 - 79 10 13 19 3 7.5 6 9.2AmIn/AlNat Age 80 - 84 12 15 24 3 6.3 9 12.0AmIn/AlNat Age 85 and older 4 6 13 2 12.5 7 23.3Median AmIn/AlNat Age 32.7 32.3 35.4 0 -0.3 3 1.9
Total Asian Pop. 23496.8 25833.7 29,193 2,337 2.5 3,359 2.6Asian Population Age 65 - 69 571 821 1,160 250 10.9 339 8.3Asian Population Age 70 - 74 370 525 881 155 10.5 356 13.6Asian Population Age 75 - 79 236 313 498 77 8.2 185 11.8Asian Population Age 80 - 84 124 136 188 12 2.4 52 7.6Asian Population Age and older 87 124 156 37 10.6 32 5.2Median Asian Age 35.5 36.1 37.2 1 0.4 1 0.6
Total Black Population 94213.5 101255.2 111,482 7,042 1.9 10,227 2.0Black Population Age 65 - 69 1,497 2,076 2,963 579 9.7 887 8.5Black Population Age 70 - 74 988 1,274 2,029 286 7.2 755 11.9Black Population Age 75 - 79 618 765 1,125 147 5.9 360 9.4Black Population Age 80 - 84 390 452 580 62 4.0 128 5.7Black Population Age 85 and older 391 480 589 89 5.7 109 4.5Median Black Age 30.2 31.2 33 1 0.8 2 1.2
Total Pacific Islander Pop. 299.7 394.4 532 95 7.9 138 7.0PI Population Age 65 - 69 2 5 8 3 37.5 3 12.0PI Population Age 70 - 74 5 10 17 5 25.0 7 14.0PI Population Age 75 - 79 2 4 9 2 25.0 5 25.0PI Population Age 80 - 84 0 1 3 1 1.0 2 40.0PI Population Age 85 and older 0 0 2 0 1.0 2 0.0Median PI Age 30.2 29.4 33.5 -1 -0.7 4 2.8
Total White Pop. 387671.8 393715.8 400,842 6,044 0.4 7,126 0.4White Population Age 65-69 15,931 20,759 25,889 4,828 7.6 5,130 4.9White Population Age 70-74 10,317 13,222 18,723 2,905 7.0 5,501 8.3White Population Age 75-79 7,386 8,598 11,481 1,212 4.1 2,883 6.7White Population Age 80-84 5,170 5,635 6,604 465 2.2 969 3.4White Population Age 85 and older 4,593 5,221 5,819 628 3.4 598 2.3Median White Age 39.3 40.8 43 2 1.0 2 1.1
Total Hispanic Pop. 63750 72657 85,309 8,907 3.5 12,652 3.5Hispanic Population Age 65-69 568 869 1,415 301 13.2 546 12.6Hispanic Population Age 70-74 405 606 1,135 201 12.4 529 17.5Hispanic Population Age 75-79 237 310 535 73 7.7 225 14.5Hispanic Population Age 80-84 154 198 302 44 7.1 104 10.5Hispanic Population Age 85 and older 140 176 245 36 6.4 69 7.8Median Hispanic Age 25.7 26.4 27.4
* "Other Race" and "2 or More Races" counts are not included, therefore totals by race will not sum to Total Population.
Senior Market Profile
Acworth PMA Acworth,GA
Page 12 of 13Population Age 65+ by Race and Hispanic Origin2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
Market Area Geography
State County Tract Block Group Zip Code
Market Area selection type: List of zip codes
13 30008 Marietta, GA
13 30060 Marietta, GA
13 30062 Marietta, GA
13 30064 Marietta, GA
13 30066 Marietta, GA
13 30067 Marietta, GA
13 30068 Marietta, GA
13 30101 Acworth, GA
13 30102 Acworth, GA
13 30121 Cartersville, GA
13 30137 Emerson, GA
13 30144 Kennesaw, GA
13 30152 Kennesaw, GA
13 30189 Woodstock, GA
Senior Market Profile
Acworth PMA Acworth,GA 2010 2014 2019census current projection
Copyright 2015 by PMD Advisory Services, LLC Version: 1.0 Source: PMDAS and The Nielsen Company
ATTACHMENT 2
Spend Down Tables
Accum Assets Age 75+ Interest Actual Medical & Total Monthly Monthly Required to be Median Net Worth Proceeds
Spend Down Model Inputs Note: The 2009 Overview of Assisted Living reports the5.00% Annual Monthly Fee and Personal Expense Increase average length of stay in assisted living at 28.3 months.
$35,000 Annual Household Income Minimum Threshold3.50% Annual Income Increase
Assisted Living Spend Down Analysis
Typical Owner Household Resident Spend Down Profile
Acworth PMA
Accum Assets Age 75+ Interest Actual Medical & Total Monthly Monthly Required to be Median Net Worth Proceeds
Spend Down Model Inputs Note: The 2009 Overview of Assisted Living reports the5.00% Annual Monthly Fee and Personal Expense Increase average length of stay in assisted living at 28.3 months.
$60,000 Annual Household Income Minimum Threshold3.50% Annual Income Increase
Acworth PMADementia Care Spend Down Analysis
Typical Owner Household Resident Spend Down Profile