8/9/2019 Memo to Providers 5 http://slidepdf.com/reader/full/memo-to-providers-5 1/5 FCEFLA NEWS PRODUCT PROMOTION-MARKETING AND SALES FOR THE INTERNET AGE Willy Loman would roll over in his grave, God bless him where ever he is Clearly the Internet is providing a whole new way of bringing products to market that promise to vastly improve how merchandise and services are presented to mass markets on an individual basis. Willy Loman, the old drummer of yore, who died with his product suitcase in hand and his slide projector strapped to his back as he was knocking on yet one more door, is passing into history as sales forces the world over seize on a mind boggling new tool to get the message out and get the sales moving a lot faster. It's called II or Interactive Internet. Several techniques of II have been highly successful in product presentation: • one on one interactive widescreen conversations allow a very up close and personal sales presentation superior in many ways to actually being there not to mention avoiding bad breath, cheap shaving lotion, expensive travel and bad food • much larger audiences eg convention seminars where groups of 1500-2000 are common with the option of having the actual product on display in one two or 30 sites at one time as the webcast is presented--a Q&A typically follows a presentation Go to Meeting-$50/mo--a site where one on one intimate contact enables product examination, questions, demos, etc. http://www.gotomeeting.com/fec/images/pdf/GoToTraining_1080group_How_to_Market_Training.pdf PGI--interactive meeting software--$40/mo http://pgibettermeetings.com/web-conference/online- meeting.php?source_code=C28356_BU13383_CL4228_052010&campaign+DG10C053&cid=40415&browser_tzo=240 IBM LOTUS LIVE INTERACTIVE--2 way wide screen conferences or small or large group--ideal way to demo product https://www.lotuslive.com/en/campaigns/sesimple.php Web X--$60/mo--demo your product on your phone screen http://www.webex.com/
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PRODUCT PROMOTION-MARKETING AND SALES FOR THE INTERNET AGE
Willy Loman would roll over in his grave, God bless him where ever he isClearly the Internet is providing a whole new way of bringing products to market that promise to vastly improve howmerchandise and services are presented to mass markets on an individual basis. Willy Loman, the old drummer of yore, whodied with his product suitcase in hand and his slide projector strapped to his back as he was knocking on yet one more door,is passing into history as sales forces the world over seize on a mind boggling new tool to get the message out and get thesales moving a lot faster. It's called II or Interactive Internet.
Several techniques of II have been highly successful in product presentation:• one on one interactive widescreen conversations allow a very up close and personal sales presentation superior in
many ways to actually being there not to mention avoiding bad breath, cheap shaving lotion, expensive travel andbad food• much larger audiences eg convention seminars where groups of 1500-2000 are common with the option of having
the actual product on display in one two or 30 sites at one time as the webcast is presented--a Q&A typically followsa presentation
Go to Meeting-$50/mo--a site where one on one intimate contact enables product examination, questions, demos, etc.http://www.gotomeeting.com/fec/images/pdf/GoToTraining_1080group_How_to_Market_Training.pdf
IBM LOTUS LIVE INTERACTIVE--2 way wide screen conferences or small or large group--ideal way to demo producthttps://www.lotuslive.com/en/campaigns/sesimple.php
Web X--$60/mo--demo your product on your phone screenhttp://www.webex.com/
NFPPG NORTH FLORIDA PRODUCT PROMOTION GROUPdelivering the hard sell for your construction products/services to designers/spec writers/wholesalers and the retail tradeat trade shows--corporate environments--media outlets--networking circuitsservices include:▪