Membership Matters

Membership MattersModerator – Jatinder SinghPanelists – PDG Vijay Jalan & PDG Rajendra H. Rai15 April 2016

SESSION PLAN OBJECTIVES Objectives• Membership Trends• Minimum Standards for Clubs• “I” for membership-PDG Vijay Jalan• Club invoice• Case study- PDG Rajendra Rai

Rotary: An International Organization

International Zones 34Countries & Geog. areas 220Districts 535Clubs 35,165Rotarians 12,26,800Rotaract Clubs 8,700+Interact Clubs 19,000+Rotary Community Corps 8,600+

MEMBERSHIP- SOUTH ASIACOUNTRY CLUBS ROTARIANSINDIA 3,510 137,272PAKISTAN 165 2,945BANGLADESH 308 8,760SRI LANKA 75 2,030NEPAL 94 3,440AFGHANISTAN 3 55BHUTAN 1 12MALDIVES 1 39TOTAL 4,155 154,580

MEMBERSHIP

Districts Clubs Rotarians Women

World 535 35,165 12,26,790 253,125

South Asia 42 4,155 154,580 15,100

Percent 7.8% 11.8% 12.6% 5.96%

USA 95,045Brazil 13,178India 12,850Korea 11,527Canada 7,681

Country

Women Members

Worldwide

253,125

S. Asia represents 5.96% of total women Rotarians worldwide. Women comprise 9.78% of Rotarians in South Asia; world average 20.63%.

MEMBERSHIP-WOMEN

Rotary Fact

Age 29 & Younger

1%Age 30-39

9%Age 40-4920%

Age 50-5927%

Age 60-6925% Age 70 & Older

18%

Worldwide Age

Detailed Breakdown of Age Demographics

Rotary Fact70% of Rotarians worldwide are over the age

of 50!

Age 29 & Younger

1%Age 30-39

9%Age 40-4920%

Age 50-5927%

Age 60-6925% Age 70 & Older

18%

Worldwide Age

Why Membership MattersMost donors are membersDeclining membership = fewer donors

Fewer donors = Bigger contributions required to avoid funding shortfalls

Unfunded or poorlyfunded programs and projects = Reduced public image

Low(er) public image = Reduced interest in joining,and declining membership

Membership

Public Image

Foundation Giving and Programs

MINIMUM STANDARDS-CLUBS• Pays percapita dues to RI• Meets regularly• Subscribes to a Rotary magazine• Implements Service Projects• Receives visit of DG, AG or an RI Officer• Acts as per RI Constitution & Bylaws• Timely updation of membership list• Resolves club disputes in an amicable manner• Maintains cooperative relations with District• No litigation against RI

MEET OUR PANELIST- PDG Vijay Jalan (District 3140)

• Several professional and Rotary achievements.

• Over 30 years experience in international trade, marketing and business management.

• DG 2011-12.

Managing DirectorIntercargo

I

Indispensability

Interact

Inculcate

Impress

InductInform

ImbibeInvolve

Identify

Interest Invite

The Only Allowable I in Rotary

THANK YOU PDG Vijay!

CLUB INVOICE

CLUB INVOICE

CLUB INVOICE

• 30 Days

• 120 Days

• Unreported Club officers

• E-mail addresses, E-SARs

TIMELINES

… as of 1 January 2016

Dues payable upon receipt of the SAR

Dues not paid

Reminders sent to club

Dues not paid

Club terminated

Jun

Dec Jul

Jan

1 May 2017

1 Nov 2016

Jun

Dec

Apr

Oct

Mar

Sep

Feb

AugJuly 2016

Jan 2017

May

Nov

4 Months

Update membership data regularly!!

OUTSTANDING CLUB DUES

• Clubs which do not pay the dues within four months get terminated.

• Clubs will then have five months to fulfill the following reinstatement requirements:

REINSTATEMENT REQUIREMENTS

• Pay all outstanding financial obligations at the time of termination.

• Pay all membership dues that continue to accrue thereafter.

• Pay a $30 per member reinstatement fee.

• Reinstatement application.

TERMINATION

After 150 days from the termination date, clubs are permanently terminated and cannot be reinstated.

CLUB INVOICE

How to receive a correct invoice?

• Update membership data by 1 July & 1 January

CLUB INVOICE

Where to find the club invoice?

• Notification sent by email

• Available in My Rotary

MY ROTARY – MANAGE – CLUB ADMINISTRATION

MY ROTARY – MANAGE – CLUB ADMINISTRATION

MY ROTARY – MANAGE – CLUB ADMINISTRATION

CLUB INVOICE

How to pay the Invoice?Through Demand Draft / At Par Cheque. Drawn in favor of ‘Rotary International South Asia office’ payable at New Delhi.

NEFT/RTGS to the virtual account given in the Invoice

USD28+1.5COL Levy+ST.

Prorata dues, membership reporting.

MEET OUR PANELIST- PDG Rajendra Rai (District 3190)

• Several professional and Rotary achievements.

• Over 30 years experience in international marketing and business management.

• DG 2007-08. Director Fouress

Engineering

A World Class District –A case study

Presenter: Rtn Rajendra Rai , RC Designate – Zone 5Based on inputs from Rtn Dr. Sameer Hariani, Rtn.Jeetendra Aneja and Rtn. Radhakrishna P.M. of RI District 3190Date: 15th April 2016

• RID 319 was carved out of RID 318 in 1977 and rechristened as RID 3190 in 1984.• Geographically a compact District covering 8 Revenue Districts ,major center Bangalore.• A city Centric District with 64 Clubs out of 95

clubs ( as of 1st July ) within the city of Bangalore and

only 31 clubs outside Bangalore.

RID 3190 – A brief history

RID 3190 – A Vibrant District

The significant Rotary Projects of RID 3190 Karunashraya, a hospice for the terminally ill Cancer patients. Rotary TTK Blood bank, the largest blood Bank in Karnataka 4 Rotary / Rotary supported Eye Hospitals - 6000 Cataract surgeries per year. 650 heart surgeries every year for poor children below 14. Over 2000 Artificial limbs given annually- totally tally over 20000. 5 Rotary run/ Rotary supported Nephrology centers –Dialysis to 100 patients a day. Around 20 Rotary Administered Schools in the District.

RID 3190 one of the Toppers in TRF Contributions & ProgramsTotal Contributions since 1977:$ 9.05 Mn AKS: 3Major Donors: 308No of PHFs: 5024 Projects MG / GG: 501Per capita Contribution to TRF-2007-08- $ 196 (India highest)2008-09- $ 111, 2009-10- $ 140, 2011-12 - $ 153, 2013-14- $ 263, 2015-16 - $ 292

MEMBERSHIP GROWTH IN 3190

RID 3190 1st Jul 2011

1st Jul 2013

1st Jul 2013

1st Jul 2014

1st Jul 2015

Growth in the last

five years

Clubs 85 86 89 89 95 10 (11.76%)

Members 3216 3220 3342 3428 3868 652 (20.27%)

1st Jul 2011 1st Jul 2013 1st Jul 2013 1st Jul 2014 1st Jul 2015 0

500

1000

1500

2000

2500

3000

3500

4000

4500

Series1Clubs Members

Why Membership MattersMost donors are membersDeclining membership = fewer donors

Fewer donors = Bigger contributions required to avoid funding shortfalls

Unfunded or poorlyfunded programs and projects = Reduced public image

Low(er) public image = Reduced interest in joining,and declining membership

Membership

Public Image

Foundation Giving and Programs

DG Nagesh’s Vision for the World class District

To be World No 1 in Membership Growth

To be World No 1 in TRF Contribution

Slogan was :

We are making History! We are making

RI District 3190 A WORLD CLASS DISTRICTWe are going to soar high!

Goals DG Nagesh set for the District

Growth through External Extension50 clubs to be installed+1000 Nos to be added.

Internal Growth+1000 Nos including Women

membership by +250Total Growth +2000

Strategy adopted for meeting his Membership Goals• Took a decision that Membership Growth &

Extension are to be the prime objectives for the year.

• Made a strong team for the key thrust area of membership with 5 District Directors – 2 for Internal Extension, 2 for External Extension and 1 for Women in Rotary

• Started planning and meeting Presidents and Key Members of District Team informally on a monthly basis 6 months before start of the year.

• At every stage stressed on our aim to be World No. 1 in Membership .

Prepared a map of RID 3190 and Identified the most potential areas for Extension

Prepared a map of our District and highlighted the most potential areas for formation

Innovative steps to trigger Growth through Extension

• Shared the District map with identified places with the Membership Team and Presidents and asked them for their inputs.

• Invited senior Rotarians to volunteer as GSR for such clubs identified in the list. When conceived , the initial list had 62 potential clubs now the list has reached 105 potential clubs.

• Developed a unique reporting mechanism based on thrust areas where on entering the data for that month, it immediately highlights the strengths & weaknesses

of the clubs.

Objectives & Strategy for internal Growth

Objectives:• To ensure that the clubs get strengthened

through increased membership.• To ensure good attendance, successful

project implementation and long term sustainability of clubs.

• Better gender diversity.Strategy - 40: 30 Formula

• Target of minimum membership of 40 for City clubs and 30 for rural clubs or outside city clubs.

Identification of the clubs for 40:30 implementation

As of 1st July 2015

Total number of clubs 95

Number Strength

Clubs identified for 40:30 scheme 49 1125

Identified city clubs 34 839

Identified rural clubs 15 286

GAVE CLUBS SIX MONTHS TO STRATEGISE:• Appoint a Membership Committee.• Adopt 40:30 scheme as club Goal and target

to achieve by GOV.• Invite District Team to speak at the club

meetings.• Have personal meetings with club members to

instill importance of Membership. • Identify the target audience.• By 1st July 2015 have a database of all

prospective members.• Recognize Membership performers at all

major Club events.

GAVE SIX MONTHS TO PROMOTE :• Write personally to leading personalities known

to the members (Chambers, IT Companies , leading professionals and businessmen in the community).

• Developed contact list from mobile phones of existing members to scout for prospective members.

• Interact with Past Rotaractors and Rotary Alumni and invite them to join Rotary.

• Interact with parents of Interactors , RYLA participants and beneficiaries of service projects and invite them to join Rotary.

• Standee at Prime Locations & Malls. • Hoardings at Major Traffic Junctions and in

BMTC Buses .

GAVE CLUBS SIX MONTHS TO RECONNECT

• Get data of Past Rotarians who left the club since 2010.

• Past Partners in their Service Projects.• Form a team  of Senior Rotarians to study the

data and form a modified list (eliminating unwanted, very old, deceased or Transferred cases).

• Write emails to each one of them, inviting them to participate in Rotary’s programs .

• Share this data with other Clubs to invite them to rejoin in case they left because of geographical reasons .

• During Club/District Programs, invite them for an interaction with DG/District Officers.

ACTIONS TAKEN• Membership team visited all the clubs to Spread

the Vision and Goals of the DG .• DG made special motivational visits ( GMV) to

weaker clubs.• Every quarter, organized “Membership

Fortnight”.• “Gift Rotary to your Friend” program launched –

asking members to recommend friends from Mobile contacts .

• Membership development seminar held in September attended by 70% of the clubs Presidents and CMCs.

• At least 4 club orientations and Pre-induction talks were conducted for every new club Chartered.

Hoardings to promote Rotary to attract members

25 Hoardings and 20 banners in BMTC buses to Promote Rotary

Strategies adapted by successful clubs for Internal Growth

Each one get one

Classification- available

profession

Satellite clubs

Presenting Rotary to Industry

associations

Personalizing the projects with stakeholders

Focus on women members

including Anns

Public image and service

activities

RESULTS SO FAREXTERNAL EXTENSION

TARGET- 50 NEW CLUBS• CHARTERS RECEIVED – 25

• CHARTER UNDER PROCESS – 5• CLUBS UNDER FORMATION- 20 NEW MEMBERS ADDED- 891

INTERNAL GROWTH• 669 NEW MEMBERS ADDED

• 257 NEW WOMEN MEMBERS ADDED ( 296 in July)

TOTAL NEW MEMBERS

1560

Onwards ….

RID 3190 is world no 1 in Membership Growth

as of 1st April but

The Mission is on till the target is achieved !

WORLD CLASS MEMBERSHIP DEVELOPMENT TEAM

Rtn.Dr. Sameer Hariani, Rtn. Srinivasmurthy,Rtn. Dr. Radhakrishna ,Rtn. Jeetendra Aneja and Rtn. Lochana Ashok Kumar-

Led by DG. Flt. Lt. K.P. Nagesh

THANK YOU PDG Rai!

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