Membership Growth Online Summit 2017 - Day 2: The Digital Education Tools That Keep Your Members Coming Back for More

Wild Apricot Expert Webinar


The Digital Education Tools That Keep Your

Members Coming Back For More

Presented by

Rebecca PetersenDirector of NonprofitReady.org

Summit Webinar 2


Donald CowperStory ApricotContent Manager

Your Wild Apricot Hosts

Rano GhoshInvictus Apricot

Membership Coach


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Your Presenter

Rebecca PetersenDirector of NonprofitReady.org

The Digital Education Tools That Keep Your Members

Coming Back for More

Associations & Membership Organizations Play a Vital Role Across Industry

Why we join membership organizations

How it (used) to work(s)

Today

Getting to Know You

Poll time!

How many members or subscribers do you

have?

● 1-500

● 501-1,000

● 1,001-5,000

● 5,001, -9,999

● Over 10,000

How do members primarily interact with

your organization?

● In-person events (seminars, conferences, etc)

● Online live events such as webinars, live video broadcast

● Online learning (courses/seminars)

● Social media groups (LinkedIn, Facebook, Twitter, other)

● Publications (print or online)

Which one of these modes do your

members prefer to participate in?






Which one of these modes is the most

effective for your members? (can be your

impression or data)






Preparing for the next generation of members

The reason young professionals do not join [an association], they say, is

because they did not know about the association. Or if they knew about

the association, they did not know it was for them. Most often young

professionals think the association is for their manager or their manager’s

manager. Or if they did know the association was for them, they did not

join because they did not see value. And this is the key, value

--Amanda Kaiser , Smooth The Path

The Millennial Rationale:

Red herring or real?

Digital Design & Engagement for All

Engagement (R)evolution?

“Technology-Based” Learning (TBL)

TBL refers to structured opportunities to learn via all electronic technology,

including the Internet, intranets, video conferencing, Internet conferencing,

webcasts, webinars, E-learning, and computer-based instruction.

Also known as digital learning, eLearning, online learning.

Survey Respondents

Top 3 Public/social benefit (21%), human services (18%),

education (17%)

Source: NTEN and Cornerstone OnDemand Foundation Survey, 2016

27% Budget between $1-5m

Top 3 CEO/ED (22%), Program (19%), Finance/Admin/HR (13%)

75%Of nonprofit organizations polled have offered some form of technology-based

learning at least once to staff or volunteers associated with their organization

in the last 12 months.

Source: NTEN and Cornerstone OnDemand Foundation Survey, 2016

The most common technology based applications for learning

Top 3 Most Effective Modes:

1.Virtual Coaching

2. Hybrid and Blended Learning

3. Microlearning

3 Least Effective Modes:

1. MOOCs

2. Simulation Games

3. Webinars and Video Broadcasts

The greatest benefits of TBL

Vignettes Placing TBL in context

The Individual Member Story (NTEN)

(I had a) lot of opportunities to think deeply about what I

actually want out of my career as a whole, my place in this

industry, and the shape of my job at my current org.

Kristy Hayter

Covenant House Vancouver

Member of NTEN, participated in 2016 Nonprofit Technology

Professional Certificate

“”

NTEN: Course engagement approach

The Individual Member Story

(I had a) lot of opportunities to think deeply about what I

actually want out of my career as a whole, my place in this

industry, and the shape of my job at my current org.

Kristy Hayter

Covenant House Vancouver

Member of NTEN, participated in 2016 Nonprofit Technology

Professional Certificate

“”

The Individual Member Story

● Able to participate from anywhere, anytime

● Affordable (no travel or in-person costs)

● Shared key takeaways with her whole team

● Gained perspective for her organization and her role in it

● Promoted after certificate

● Ambassador for the certificate program

Case Study: Bootstrap your learningAmerican Evaluation Association

Just because a solution works at other organizations

doesn’t mean that it will work at yours.

Sophia Guevara

American Evaluation Association

“”

Case Study: Bootstrap your learningAmerican Evaluation Association

● Freeconferencepro to record audio training and

hosted by Amazon

● Created a Blogger site as landing page

● Engaged learners through offering prizes and

encouraged participants to connect with each other.

Sophia Guevara



● Query your learning audience

● Understand their motivation

● Use tools that increase findability and help your

audience share

Take Aways

Don’t:

● Measure impact by revenue and scale alone

Do:

● Seek consistency over intensity (engagement)

● Design with member outcomes in mind (engagement)

● Member needs should align with your association goals and needs

Building

Capacity

Barriers to expanding technology based learning

Opportunities

Develop A Conceptual Framework for Engagement and Learning

NonprofitReady.org

Building Consistency

#advancedcommonsense

Your Why

Stakeholders

Outcome

Scope + Scale

Tactics

Bespoke Tech

Proceed Carefully

Discussion

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Wild Apricot Academy

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#1 Membership Management Software

Provider

wildapricot.com


The Digital Education Tools That Keep Your

Members Coming Back For More

Presented by

Rebecca PetersenDirector of [email protected]

Summit Webinar 2

THE

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