Membership CA/HI Chapter Conference 2014. Why Membership? Unrestricted Revenue PipelineInfluence.

Membership

CA/HI Chapter Conference 2014

Why Membership?

UnrestrictedRevenue

PipelineInfluence

Key Elements of a Membership Program

Case for SupportMembership

Communications Strategy

High Retention Acquisition Investment

Foundation

What’s Our Value Proposition?

• What problem are we seeking to solve?• What solutions do we put forward?• What is our competitive edge?• What engaging role does the member play?

Why Retention Matters• It costs more to acquire than to retain • Cost to acquire is 6-7 times higher than it is to

retain a donor• If we could improve retention by 5%, we could

increase overall revenue by more than 20%

The road to retention…• Starts with a timely thank you • A proper welcome – the welcome series• Provide local stories and campaigns• Bring them in for the long haul – monthly

giving

Investing in Acquisition • Not just about membership, it’s an investment

in our volunteer and influence pipeline • Provides funding to chapters via rebates • Must have a strong foundation in place to

sustain growth year over year• Doesn’t happen overnight

Member Life CycleThank You &

Benefits

Monthly Giving Invite

Additional Gifts

Renewals & Push

Chapter’s Critical Role in Membership

Education

Cultivation Growth

Approaches to Bring in New Members

• Making the case at every chapter meeting• Member discounts at events or local retailers• Member-Get-A-Member Campaigns• Member appreciation – at events, shout-outs,

emails

HQ Resources• ChapterNet • Membership Team– Christian Snyder – [email protected]– Nancy Eiring – [email protected]

Thank You!Nancy [email protected]