Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013
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Membership and Social Media
Phyllis Shurn-Hannah, Northeast Region FSDCurtis Midkiff, SHRM
Director of Social EngagementMay 23, 2013
Social Media Marketing
ITS ALL ABOUT T.R.U.S.T
The Ultimate Goal of Social Media Marketing
1. Current Members2. Volunteer Leaders
3. Prospective Members
POTENTIAL AMBASSADORS
What would you like them to do?Talk...talk...talk.....
WHEN do you want them to talk?
Why?
T = Transform R = Recognize
U = Unexpected S = Sustain
T = Tell
How do you get T.R.U.S.T?
Transform the Relationship
T = Transform
Current Relationship -- Transactional
Recognize the journey...
R = Recognize
Recognize the journey...
R = Recognize
The HR Professionals Journey1. networking2. job seeking
3. sense of community
Current Relationship -- Transactional
Provide the Unexpected via social media
U = Unexpected
What do your members and prospective members expect from
you?
Expectations
My Unexpected Vacation
1. Starbuck’s Cards2. Other gift cards
3. Member of the Month Awards4. Social Bring A Member5. Creative Compliments
Suggestions
Sustain Communications with Members and Prospective
Members
S = Sustain
Current Relationship -- Transactional
A Little Relationship Advice
How often do you communicate with your students and
instructors?
S = Sustain
Current Relationship -- Transactional
A Little Relationship Advice
1. Encouraging Emails
2. Text Messages3. Additional Information
4. How is your stay?
Now that you have transformed the relationship tell them what you would like them to do....
T = Tell
1. Post to LinkedIn Groups2. Send tweets about SHRM
3. Post updates via Instagram4. Member Testimonials for Social
6. YouTube testimonials
T = Transform R = Recognize
U = Unexpected S = Sustain
T = Tell
T.R.U.S.T Recap
Questions?
31
THANK YOU FOR ALL THAT YOU DO!!
[email protected]@shrm.org
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