AS PRESENTED BY ROD SCOTT Rotary Club of Kirkcaldy Membership
Membership
Dec 24, 2014
Presentation given to The Rotary Club of Kirkcaldy on Tuesday 18th August 2009
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AS PRESENTED BY ROD SCOTT
Rotary Club of Kirkcaldy
Membership
Age Statistics
5945
6555
1997 2008
AVERAGE AGE AVERAGE JOINING AGE
0
5,000
10,000
15,000
20,000
30-40 40-50 50-60 60-70 70-80 80+
Age Profile of Members 2008
0
5,000
10,000
15,000
20,000
30-40 40-50 50-60 60-70 70-80 80+
Age Profile of Members 2018
0
5,000
10,000
15,000
20,000
30-40 40-50 50-60 60-70 70-80 80+
Age Profile of Members 2028
64,206 62,02455,410
38,900
21,800
1990 1998 2008 2018 2028
-3%-
11%
-33%
-36%
RIBI Membership
•Men and women in business and professions
•Aged 30-55
• Interested in voluntary work
TARGET AUDIENCE
WHAT DO THEY CURRENTLY THINK
ABOUT ROTARY?
Low awareness Confusing Time & commitment Inflexible Distant… intimidating ‘But Rotary does a lot of
good charity work…’
But not rejected for these reasons
What do they currently think about ROTARIANS?
Male 65+ years old Retired, or soon-to-
retire ‘Old in mind’ Stuffy, slightly elitist …but helpful“A 60-70 year old man who isn’t much fun… a bit like the less-fun granddad”
“ROTARY ISN’T FOR ME…
IT’S FOR MY
DAD”
WHAT ARE RIBI DOING TO
OVERCOME THE BARRIERS?
SHOW more Rotarians aged 30-55
FOCUS on the great things they do
COMMUNICATE the passion and dedication
Allow the target market to IDENTIFY with
them
TESTIMONIALS
SURPRISE them
What Can We Do?
Find out what our existing members think about our club
Determine what can we do to make the club more attractive to existing and new members
Promote and publicise club activitiesMake membership of Rotary Club of
Kirkcaldy something young business men and women aspire to
The Future of Rotary is in Our Hands
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