Members Learn, Chambers Earn!
Members Learn,Chambers Earn!
Cathi Hight, The Retention Specialist
President of Hight Performance GroupThe nation’s member retention specialistDeveloper of the Member Retention Kit and the
soon-to-be-released A New Approach to Tiered Membership (Feb. ‘15)
National instructor for the U.S. Chamber’s Institute for Organization Management
Previously was Vice President of Operations for the Chamber of Commerce of Hawaii
Serves on the Member Engagement Council, at the Austin Chamber
Is a member of the: Association of Chamber of Commerce Executives (ACCE) American Society of Association Executives (ASAE) Austin Chamber Texas Society of Association Executives (TSAE)
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Mike Brazier, Chamber Consultant, ej4 LLC
Provides eLearning solutions for chambers and associations
ACCE Lifetime Achievement Award Winner for Membership Sales
Previously was Vice President of Membership for the Greater Kansas City Chamber of Commerce and Director of Membership for the Chamber of Commerce of Huntsville/Madison County
Vice President of Brazier International Trucks
Served on the Membership Development Board for ACCE
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What’s on the Agenda? It’s About the “Bottom Line” What Every Chamber Wants The Challenges of Member Engagement eLearning Meets More Members’ Needs ej4 Takes eLearning to the Next Level ej4 Benefits Chambers of Commerce Q & A Where Do You Go From Here?
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It’s About the Bottom LineWhat every Business wants:
And so do YOU!5Members Learn, Chambers
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What Every Chamber Wants
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The Challenges of
Member Engagement
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Not All Members Want the Same Benefits
Employees have diverse needs (Sales, Service, Operations)
eLearning Meets More Members’
Needs
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Instructor-led is an expensive, single event that needed an effective way to make it more impactful and specific
* Plus the added headaches of travel & being out of the office
Traditional Alone Doesn’t WorkLearning needs to be quick, easy,& build performance
eLearning can be long, dull & considered too “generic”, with little effect on the employee’s actual job
Think about the “old” 3-hour PowerPoint's with voice-over. Yawn.
The old style of eLearning
doesn’t work anymore
Serves a wider audiencetopics. . . time zones. . . multiple locations. . . Devices
Offered on-demand and less costly than onsite training
The Pros of eLearning
ej4 takes eLearning to the next level
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ej4 was born from the need to build eLearning tools that worked. Immediately. 15Members Learn, Chambers
Earn!
A brief moment in ej4 history
What We Offer• Off-the-shelf eLearning• Custom eLearning• Business Book Summaries • Webinar Solutions • Technology Platform • Consulting Services
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We Offer Relevant Topics
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#1:Make it short & easy to understand
Hey, there.
This is short & easy to understand.
OUR RULES for Effective eLearning
#2: Make a measurable impact
OUR RULES for Effective eLearning
#3: Must be engaging, to be effective
OUR RULES for Effective eLearning
Off-the-shelf eLearning • Average less than 10 minutes• Cloud-based & completely mobile• Proven instructional design
standards
Choose ONLY the courses that fit your needs
Custom eLearning
Level 2: Customize Our Content with Your Message
Level 3: Completely Custom Courses
Communicate YOUR message anywhere, anytime, on any device with video
- Video Creation Tool
• Create, share & track your own video learning
• Start from scratch and/or use ej4 courses• Social & collaborative learning platform
Record & edit your own videos with Thinkzoom powered by ej4
Book Summaries• Digital 8-page executive summaries• Reduce information overload & stress• Leadership, Productivity, Sales + More
Consulting Services
• Multi-modal program development• Trainers Guide/Student materials• Train the Trainer services• Assessments /Issue Identification
Content Mapping, Pilot Programs & More
Webinar Services• Complete content-creation partnership • We handle all the technical
requirements• Event recording, editing & archiving
ej4 Benefits Chambers of Commerce
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Top Reasons for Chambers to Create Custom
eLearning
Chambers Use Our Tools to Create Custom eLearning Tell your story
Tell your members’ stories
Create a virtual New Member Orientation
Share tips on leveraging Chamber resources
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ExpandLeadership
Development Offer course to YPs Include them in the
Leadership program Support workforce
development and succession planning for members
Provide training to volunteers or your staff
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Chambers Earn Non-Dues Revenue
Sell new ej4 subscriptions (various levels)o Monthly optiono Tiered Dues benefito Sponsored benefit
Sell marketing promos to members Sell recurring memberships Sell custom training (with ej4 support)
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You Earn Ongoing Non-Dues Revenue
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Subscription Pricing
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• The Chambers that take the per company option receive 30% of the revenue generated
• Chambers above 1500 members - $325 per company with 10 employees or less - annual license for unlimited use for up to 10 users
• Chambers at 1000 members and below - $250 per company with 10 employees or less - annual license for unlimited use for up to 10 users
• Option for Chambers to purchase an annual license for the entire library so they can give the videos for free or charge whatever price they wish.
NO RISK to Offer a New Benefit
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What Our Clients Say
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• “We have had a 90% increase in self enrollment because our employees find the videos casual and fun. It gives them just what they need to improve”. Jay Remond, Sales & Marketing Technology Support Coordinator, Hillyard Inc.
• https://ej4.thinkzoom.com/share/43i5k
• “It started as a subscription service for our members and has grown much larger than we imagined. The revenue generated supports the entire association and allows for creation of addition programming, which benefits our members.” Cory Hayes, Director of Education, SouthWest Association.
• https://ej4.thinkzoom.com/share/5iy08
Your Turn…Questions? Comments?
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Webinar Summary Economic conditions, time poverty and
technology impact engagement and retention
Our old methods and benefits must change for us to remain relevant
Serving members virtually creates “on demand” value for members, maximizes your staff resources and creates non-dues revenue
ej4 provides eLearning solutions that meet your members’ professional and workforce development needs that’s convenient for them
The Chamber can use these tools for staff development, marketing, and generate $$$!
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Let’s Keep Talking
Michael Brazier, Chamber [email protected]
www.ej4.com
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How Can We Help Your Performance?
• Onsite staff training and Board retreats• Strategic planning• Benchmarking and operational evaluations• Membership surveys & focus groups• Membership development workbooks• Webinars and articles• Conference presentations and workshops• Check out our web site:
www.hightperformance.com• Contact us at (512) 354-7219 or at
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