Member of the Morris Media Network - Skirt! Magazine · Member of the Morris Media Network 07.2016 ... TESTIMONI ALS: THE POWER OF ... April The Smart Issue Women at Work March 7

Member of the Morris Media Network

07.2016

January The Refresh Issue February It Takes Two Issue March The Happiness Issue April The Smart Issue May The Escape Issue June/July The Summer Issue

August The Bold Issue September The Oxygen Issue October The Big Issue November The #Yummy Issue December The Make It Merry Issue

“Women don’t just read this magazine—they pore over it, reading the ads as closely as

they do the articles.” Christy Cone, M.D., Owner, AesthetiSpa Cosmetic Skin & Laser Center

SPECIAL EDITORIAL

W H Y Y O U R B U S I N E S S N E E D S S K I R T ! M A G A Z I N E

07.2016

HE’S SO ORIGINALSKIRT! STYLE SKIRT! HOME PROFILESMAKE US SMILE

1 Henrietta Street, First Floor, Charleston, SC 29403 [P] 843.958.0027 [F] 843.958.0029skirt.com

READER PROFILE Women between the age of 25 and 65 with a median household income of $100-$150K. 80% are college-educated.

MAGAZINE PROFILE30,000 Average Monthly Print Run

90,000 Estimated Monthly Readership

80% Larger in Size Than Other Magazines (Larger Ads = Higher Visibility)

TARGET AUDIENCEWritten by women, for women, skirt! is a uniquely targeted niche publication aimed at attracting and retaining affl uent/infl uential readers and advertisers. Our brand loyalists are educated, motivated women.

UNIQUE CONTENTskirt! is a free monthly publication that is so much more than just eye candy; it is readable art. For more than 20 years, we have celebrated women’s accomplishments, thus building strong bonds with our readers. WIN-WINWe offer readers and advertisers a monthly “meeting place” where strong journalistic content and bold visual artistry provides a truly soulful experience. skirt! attracts LOYAL READERS + LOYAL ADVERTISERS, translating into long-term economic success.

T E S T I M O N I A L S : T H E P O W E R O F A D V E R T I S I N G I N S K I R T !


07.2016

“We’ve gotten so many compliments on our skirt! ads, as well as new patients mentioning that’s where they saw it. It’s been great feedback for us. We even had a patient ask about advertising with skirt! and if we saw results—of course the answer was yes! Robin Washington Park West Dentistry

“As a new home furnishings store we have enjoyed working with skirt! to grow our business. We have fun with our ad space and have received a great reaction from our target market. Women come into the store quite often and mention that they have seen our ad. skirt! also reaches out to see if we have products that might work with their monthly theme and features them in the content pages which creates more visibility and buzz for the store! Lauren Still Lyndon Leigh

“I’ve worked with skirt! for the past three years and have been very pleased with the results. The skirt! team takes the basic layout I provide and creates eye-catching ads ready for print. After looking into other print publications for advertising, I would rank skirt! among the highest of similar style publications in Charleston in terms of readership, circulation, and overall interest. I would de�nitely recommend skirt! for advertising to any locally driven business.” Mark Bastian Charleston Estate Sales

“To say that our experience with skirt! has been excellent would be an understatement!” Carrie King Vixen Vodka

“Our relationship with skirt! has been terri�c. The staff has been very supportive in the opening of our business and instrumental in the development of our target audience.”Jeff and Steve 34 West

“When I introduce myself as owning Pate Properties Inc, people invariably say, ‘I saw your ad in skirt! I love it.’ Whether it is a theme-based institutional ad for Pate Properties or an ad highlighting a particular real estate listing, I receive phone calls and compliments with every issue...I advertise in skirt! every month because I believe it works.”Melaina C. Pate Pate Properties

“As a local nonpro�t, our advertising budget is traditionally slim & every dollar counts. For many years, skirt! magazine has been on our short list of publications. The clients & audience of the C4W are working women and we know the readers of skirt! align with our mission— to create more economic success for women in South Carolina!”Leigh Ann Garrett Center For Women

“It’s no secret that where you allocate your advertising dollars has a huge impact on the success of your business. Having advertised in skirt! for many years, we could not be happier with the response from patients—current and new—as well as the support of the skirt! staff. One of our largest advertising referrals, hearing a patient say ‘I saw it in skirt! ,’ is no strange occurrence at DLCC.” Jennie Fiechtl Dermatology & Laser Center of Charleston

“We get comments all the time from customers that have seen our ad in skirt! Most of them say skirt! is their “go to” for �nding newly opened boutiques, restaurants, etc... We love advertising in skirt! ”Wesley Kennedy Henry & Eva

07.2016

November: Food Insert (2015)

S P E C I A L A D V E R T I S I N G O P P O R T U N I T I E S

February:The “I Do” Wedding Book(2015)

June/July:Special Double Issue

The skirt! Girls’ Guide to Summer

(2015)

December: The Give Book (2015)


April: Women at Work2015 Professional Women’s Guide

skirt! special sections allow advertisers to highlight products and services that our readers will love.

RATES & SIZESPrices are net. Prices quoted are per issue.

skirt! is published monthly and distributed throughout the met-ropolitan Charleston area. We reserve the right to edit or reject material which may be deemed unsuitable for our publication.

Digital Ad Specs All provided camera-ready ads must be 300dpi saved as a PDF or JPG in CMYK format with 30% dot gain. Files saved as RGB will not be accepted. Please make sure all fonts are embed-ded or outlined to prevent font problems.

Submit Ad Materials and/or camera ready ads to the assigned account executive in accordance with deadlines dates below.

Frequency & Contract Terms Frequency discounts are available on a 3 month, 6 month and 12 month basis. In order to receive the 12x multiple insertion rate, ads must appear in consecutive issues.

Payment Completed credit application or payment is due up front for all first-time advertisers. Regular accounts have the option to be invoiced (with approved credit application) or pay by credit card (with signed authorization on file). Payment is due upon receipt of invoice.

Make Good Policy Errors in ads must be reported within 2 weeks of publication. At that time, any errors on the part of skirt! will be considered for a make-good by the publisher. skirt! is not responsible for errors overlooked by advertisers after an ad has been approved.

Early Termination A short rate will be charged for early termina-tion of any advertising contracts.

Contact Our Sales Staff: 843.958.0028.


07.2016

2 0 1 6 R a t e s • s i z e s • g u i d e l i n e s • t h e m e s

Full Pg $2075 $1870 $1665 $1415 9.75 x 15.625 (no bleed) FP Trim Size: 10.75 x 16.875 • FP Bleed Size:11 x 17.125 (1/8 inch bleed included)

Dbl Pg Sp $3330 $2990 $2665 $2545 20.5 x 15.625 (no bleed) Dbl Pg Spread trim: 21.5 x 16.875 • 2 page bleed: 21.75 x 17.125 (1/8 inch bleed included)

Premium Placement Fee: $400 (minimum 6x commitment)

1/2 Pg $1120 $1015 $900 $750 9.75 x 7.625 (H) 4.75 x 15.625 (V)

1/3 Pg $800 $710 $630 $570 4.75 x 10.5 (V)

1/4 Pg $640 $570 $505 $455 4.75 x 7.625 (V)

1/6 Pg $485 $445 $385 $355 4.75 x 4.75 (SQ)

1x 3x 6x 12x Size

Jan. The Refresh Issue Dec. 4 Dec. 11

Feb. It Takes Two Issue “I Do” Wedding Book Jan. 4 Jan. 15

March The Happiness Issue Feb. 5 Feb. 15

April The Smart Issue Women at Work March 7 March 17

May The Escape Issue April 4 April 15

*June/July The Summer Issue May 6 May 16

Aug. The Bold Issue July 1 July 15

Sept. The Oxygen Issue Health and Wellness Professionals Aug. 3 Aug. 15

Oct. The Big Issue Sept. 2 Sept. 16

Nov. The #Yummy Issue Oct. 3 Oct. 14

Dec. The Make It Merry Issue Holiday Give Book Nov. 4 Nov.11

Issue Theme Advertising Opportunity Ad Materials Space Reservation & Camera Ready Ads

* Subject to special pricing.

W H Y Y O U R B U S I N E S S N E E D S S K I R T . C O M

07.2016


SKIRT.COM Monthly Page Views: 23,55057% desktop35% mobile6% tabletUnique Visitors: 5,41018-24 - 16%25-34 - 31%35-44 - 21%45-54 - 16%55+ - 16%Monthly Page Views, Unique Visitors and Blog Veiws: 4,800Opt-in subscribers: 5,100*(Based off a 6 month Average) Google Analytics)

“We don’t have a choice on whether we do social media,

the question is how well we do it.”

Erik Qualman

SOCIAL MEDIA FOLLOWERS*

INSTAGRAM 6,542

FACEBOOK 2,078

TWITTER 15,663

RATES & SPECSDisplay Ad $150/month: (250 x 400)Sponsored Blog Post$350 350 words AND 4-6 imagesSponsored Newsletter Content$35060 words AND 1 image (120 x 181)Eblast$500: (640 x 1000) MaxSocial PromotionsGiveaways and Event Promotion: $250 (Includes 2 posts AND Cross-promotion) Giveaways: 1 announcement AND 1 winnerEvent promotion: 1 week out AND 1 day of

MATERIALS All Materials are due 10 days prior to post date for builds and 5 for camera ready. No exceptions. Files Submitted after the deadline are not guaranteed to post on time and will still be charged.

All submissions must be 72dpi and sized according to specs. Hyperlinks must be provided or will not be included.We reserve the right to edit when necessary.

07.2016

S A Y H E L L O T O S K I R T . C O M ’ S BEAUTY, HEALTH AND FITNESS CALENDAR

S K I R T !

CALENDAR

OPTIONSAnnual Basic Listing $1200 includes:

4 Events Per MonthTitleDate & TimeLocationWebsiteCost

Annual Premium Listing $1800Basic plus:

Unlimited EventsEvent description2 Images Instructor Name (� tness only)

Presenting Sponsor $400/MonthChoice of BannerSocial media tags on calendar promotional posts


Day, Week and Monthly Views

Rollover Views and Direct Links

Reoccurring Events Option

All Content is Sharable

LIST VIEW PREMIUM OPTION

MONTHLY VIEW WITH PREMIUM ROLLOVER

You can always find skirt! in major grocery stores throughout the Lowcountry: Publix, Bi-Lo, Harris Teeter, Whole Foods and Earth Fare.

DowntownCaviar & BananasDoubleTree by Hilton

Historic DistrictCollege of Charleston*MUSC*Ralph H. Johnson VA

Medical Center*Hominy GrillCharleston Visitor CenterChildren’s Museum

of the LowcountryCharleston PlaceHampton Inn

Historic DistrictKing St.*Broad St.*Meeting St.*East Bay St.*Roper Hospital*Ted’s ButcherblockKudu Coffee & Craft BeerEast Bay DeliStarbucks*Rite Aid Pharmacy*Comfort Inn CharlestonCharleston County

Public LibraryCharleston Tea Co.Holiday Inn Express

CharlestonSugar BakeshopCourtyard Marriott

Historic DistrictHistoric Charleston

City MarketHoliday Inn Express

Charleston DowntownCourtyard Marriott

WaterfrontHoliday Inn Charleston

RiverviewCity MarinaJoseph P. Riley, Jr. ParkGibbes Museum of ArtECO FitnessFleet LandingFrancis Marion HotelStella Nova SalonThe Restoration on KingWelcome Center

Mount PleasantBelle Hall Shopping Center*Boone Hall FarmsMount Pleasant Towne Centre*East Shore Athletic ClubMUSC*Zinn Rug GalleryWando Crossing

Shopping CenterMount Pleasant

Visitor CenterCharleston Harbor Resort

& MarinaHampton Inn Patriots PointBest Western Patriots PointQuality Inn & Suites

Patriots PointRunaway Bay ApartmentsMount Pleasant

Senior CenterAmericana Car WashCollective Coffee Co.Planet FitnessBoone Hall FarmsSanti’s CinebarreStarbucks*Mount Pleasant Old Village*Shem Creek*GDCBrookgreen Shopping

CenterMt. Pleasant OB/GYNEast Cooper Medical

Center*AffordablesBaskin-RobbinsBoulevard DinerAndolini’sPage’s Okra GrillRoyall Ace HardwareCeladonSteel City PizzaThe Mustard SeedThe Shoppes at BrickyardBoone Hall PlantationCharleston Bagel Co.Germain DermatologyThe Market at Oakland

Shopping Center*Roper Hospital*East Shore Athletic ClubBagel Nation, Dunes West*

West AshleyRed Top Welcome CenterPivotal FitnessGDCSt. Andrews Family FitnessCarolina GirlsJewish Community CenterRoper Hospital Charlie Hall Blvd.*South Windermere

Shopping Center*East Shore Athletic ClubAvondale*Bluerose CafeConsign CharlestonCharleston Crab HouseCirque Salon StudiosCharleston

Gastroenterology Specialists

Charleston Breast CenterAshley Towne CenterKickin Chicken

North CharlestonPark Circle*Nason Medical Center*Tanger Outlets* Dorchester Square

Shopping Center*East Bay DeliNorth Charleston LibraryCharleston Air Force Base*Crab ShackGuilty PleasuresCharleston Animal SocietyTrident HospitalPalmetto Primary CareMUSC Specialty CareTrident Technical College

James Island/Folly BeachGold’s GymLost Dog CaféFolly Beach City HallAvocet PropertiesTides HotelTerrace Plaza

Shopping Center*James Isl. Shopping Center*Bagel NationSweetwater Café Black Bean Co.Rita’s Seaside Grille

IOP/Sullivan’s Isl.Poe’s TavernAlmost PinkIsland Surf ShopBoardwalk InnMorgan Creek GrillHome Team BBQ Daniel IslandWasabi Ali BabaBerkeley County LibraryFamily Circle StadiumBlackbaud StadiumDaniel Island Grille

John’s Island/Kiawah

St. John’s Yacht HarborCottage Aroma BellaWild OliveThe Southern GeneralRosebank FarmsBeachwalker RentalsRed’s Ice HouseStono Market

& Tomato ShedThe SanctuaryFresh�elds Village* Kiawah Island EntranceAce HardwareCraveBohicket MarinaGDCChez FishSunrise BistroAngel Oak Restaurant

SummervillePivotal FitnessTrident Health System*Charleston

Gastroenterology Center

Tomlinson’sDorchester County LibraryYMCAAlex’s RestaurantThe Eclectic ChefThe Mustard Seed Berkeley County Library Moncks Corner/Goose CreekDelta PharmacySantee Cooper PowerRoper Hospital*Trident Technical CollegeMUSC*Trident Health System*Tricounty RadiologyNaval Weapons StationBerkeley County Library*

*Multiple locations

If you would like to have skirt! delivered to your business, please call 843.958.0028.


07.2016

2 0 1 6 D I S T R I B U T I O N

SKIRT! IS PROUDLY DISTRIBUTED AT MORE THAN 600 LOCATIONS, INCLUDING:

Member of the Morris Media Network - Skirt! Magazine · Member of the Morris Media Network 07.2016 ... TESTIMONI ALS: THE POWER OF ... April The Smart Issue Women at Work March 7

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