MEMBER ENGAGEMENT SURVEY RESULTS [Church Name] For more than 70 years, Gallup has been developing instruments that measure the "unmeasurable." Gallup has created tools that accurately measure the soft numbers — including customer and employee engagement and other former intangibles — that are key to business success. Over a decade ago, Gallup confronted the challenge of measuring another unmeasurable — spiritual engagement. Through extensive research on the subject, Gallup has designed an instrument — the Member Engagement Survey (ME 25 TM ) — that measures the spiritual health of churches. What Gallup found is that engagement drives spiritual commitment, which has an impact on specific spiritual health outcomes. When purposefully addressed, engagement translates into positive outcomes both inside and outside the local faith community. Gallup research has shown that engaged members are: • 10 times as likely to invite someone to participate in their church • three times as likely to say they are extremely satisfied with their lives • likely to spend more than two hours per week serving and helping others in their communities • likely to give three times more to their faith communities annually The ME 25 gets to the heart of a church's engagement and spiritual commitment, giving congregations a clear indication of their spiritual health. [Month Year] This document contains proprietary research, copyrighted materials, and literary property of Gallup, Inc. It is for the guidance of your faith organization's leaders only and is not to be copied, quoted, published, or divulged to others outside of your organization. Gallup ® and Gallup ME 25 TM items are Gallup proprietary information and are protected by law. You may not administer a survey with the ME 25 TM items or reproduce them without written consent from Gallup.
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MEMBER ENGAGEMENT SURVEY RESULTS
[Church Name]
For more than 70 years, Gallup has been developing instruments that measure the "unmeasurable." Galluphas created tools that accurately measure the soft numbers — including customer and employee engagementand other former intangibles — that are key to business success.
Over a decade ago, Gallup confronted the challenge of measuring another unmeasurable — spiritualengagement. Through extensive research on the subject, Gallup has designed an instrument — the MemberEngagement Survey (ME25TM
) — that measures the spiritual health of churches.
What Gallup found is that engagement drives spiritual commitment, which has an impact on specific spiritualhealth outcomes. When purposefully addressed, engagement translates into positive outcomes both inside andoutside the local faith community.
Gallup research has shown that engaged members are:
• 10 times as likely to invite someone to participate in their church
• three times as likely to say they are extremely satisfied with their lives
• likely to spend more than two hours per week serving and helping others in their communities
• likely to give three times more to their faith communities annually
The ME25 gets to the heart of a church's engagement and spiritual commitment, giving congregations a clearindication of their spiritual health.
[Month Year]
This document contains proprietary research, copyrighted materials, and literary property of Gallup, Inc.It is for the guidance of your faith organization's leaders only and is not to be copied, quoted, published, ordivulged to others outside of your organization. Gallup® and Gallup ME25TM
items are Gallup proprietaryinformation and are protected by law. You may not administer a survey with the ME25TM
items orreproduce them without written consent from Gallup.
Gallup ME25TM
| Member Engagement Survey Results
[Church Name]
INTRODUCTION TO THE GALLUP ME25TM
WHAT THE ME25
MEASURESThe ME25 consists of 25 items: nine items that measure individual spiritual commitment, 12 that measuremember engagement, and four outcome items about life satisfaction, inviting, serving, and giving. TheSpiritual Commitment items are individual and personal, while the Engagement items indicate howstrongly one feels a sense of belonging within the church. Members who are highly engaged are more likelyto give more money to their churches, and to volunteer more hours per week to help and serve others. Theyare also more likely to invite others to participate and to be more satisfied with their lives. The same is trueof members who are more spiritually committed.
MEMBERENGAGEMENT
Items ME11 through ME22 measure how engaged members are in the life of the church. Engagement isdivided into four areas, each building upon the other in a hierarchy of engagement.
The first area is "What do I get?" and includes items ME11 and ME12. It is important that these twoitems receive high scores because they form the base on the engagement hierarchy. The base must bestrong if the rest of the pyramid is to stand.
•
The second level is "What do I give?" and includes items ME13 through ME16.•The third level is "Do I belong?" and includes items ME17 through ME20.•The top of the pyramid is "How can we grow?" and includes items ME21 and ME22.•
It is natural for new members to look to fulfill their engagement needs at the bottom of the pyramid. Asmembers move toward greater engagement, they want to fulfill their needs toward the top of the pyramid.However, there is interplay between the items at various levels, and individuals identify and prioritize theirneeds on different levels of the pyramid as their engagement changes. From the church perspective, theEngagement items are the most actionable items on the survey, and steps taken to improve scores on theseitems will have a positive impact on spiritual commitment as well.
SPIRITUALCOMMITMENT
The real "bottom line" of a church is producing spiritually committed individuals. Items ME02 throughME10 measure a person's spiritual commitment, in terms of both attitudes and behaviors. Members of achurch with high scores on spiritual commitment and low scores on member engagement have limited waysto express and live out their spirituality in the midst of their church. If the church increases the level ofengagement among these individuals, it will unleash a powerhouse of potential for fulfilling its mission.Likewise, a church of highly engaged yet moderately committed members would do well to focus on thebasics of expectations and meeting spiritual needs to increase the commitment level of its members,thereby dramatically increasing its potential.
OUTCOMES Items ME01, ME23, ME24, and ME25 are the measurable outcomes of life satisfaction, inviting, serving,and giving. Strong engagement and commitment are more likely to lead to high scores on these four items;weaker engagement and commitment are more likely to lead to low scores.
DEMOGRAPHICS Following the ME25, respondents are asked a variety of demographic questions. A summary of theresponses is included at the end of the report, and the responses are labeled D1 through D7.
CONCLUSION Strong churches produce spiritually mature individuals whose lives have a positive influence on our societyand world. However, you can manage only what you can measure. The ME25 provides your church with asystem to measure its progress so that you can manage your church with greater care and clarity — in orderto create positive change in people's lives. At Gallup, it is our pleasure to be your partner in this endeavor.
The Member Engagement Index is a macro-level indicator of a church's health that allows church leaders to track
engagement levels. This analysis identifies the percentage of members who are engaged, not engaged, and actively
disengaged based on their responses to the ME25 survey.
EngagedThese members are loyal andhave a strong psychologicalconnection to their church. Theyare more spiritually committed,more likely to invite friends,family members, and coworkersto church events, and give moreboth financially and incommitment of time.
Not EngagedThese members may attendregularly, but they are notpsychologically connected totheir church. Their connection tothe church is more social thanspiritual. They give moderatelybut not sacrificially, and theymay do a minimal amount ofvolunteering in the community.They are less likely to inviteothers and more likely to leave.
Actively DisengagedThese members usually show uponly once or twice a year, if atall. They are on the membershiprolls, and can tell you whatchurch they belong to — but maynot be able to name the pastor.However, they may also beregular in their attendance. Ifthat's the case, they arephysically present butpsychologically absent. They areunhappy with their church andinsist on sharing thatunhappiness with just abouteveryone.
D2How long have youbeen a member ofthis congregation?
Less than 1 year1 to less than 3 years3 to less than 5 years
5 to less than 10 years10 years or more
9%
8%
10%
16%
57%
18% 11%19% 12%14% 11%17% 18%32% 48%
D3 What is your age?
18 - 2425 – 3435 – 4445 – 5455 – 6465 – 74
75+
2%
4%
11%
11%
23%
24%
25%
20% 7%24% 11%17% 17%16% 22%14% 19%6% 14%4% 10%
D4What is yourgender?
MaleFemale
44%
56%42% 41%58% 59%
D5What is yourmarital status?
SingleSingle, but living with someone as a couple
MarriedSeparatedDivorcedWidowed
6%
2%
72%
0%
7%
13%
32% 15%1% 2%
57% 69%1% 1%5% 6%4% 7%
D6
What is the highestlevel of educationyou havecompleted?
Less than high school graduateHigh school graduate
Some collegeTrade, technical, or vocational training
College graduatePost-graduate work or degree
0%
1%
13%
3%
36%
47%
1% 4%7% 12%
23% 21%6% 7%
39% 33%24% 23%
D7
What is your totalannual householdincome, beforetaxes?
Under $10,000$10,000 to less than $20,000$20,000 to less than $30,000$30,000 to less than $40,000$40,000 to less than $60,000$60,000 to less than $75,000
The preceding pages provide a summary of member responses to the Gallup ME25 survey.
SCORING The survey statements were rated on a scale that required a response from among sixresponse categories:
Strongly DisagreeExtremely Dissatisfied
Strongly AgreeExtremely Satisfied
Does Not Applyor Don't Know
1 2 3 4 5 6
The statement or dimension averages are based on a 5-point scale, with "1" being thelowest possible average and "5" being the highest average. "Does Not Apply" or"Don''t Know" responses are not scored.
The Gallup ME25 survey includes Member Engagement, Spiritual Commitment, Outcomes, and Demographic items. Notethe following term definitions:
GRANDMEAN ENGAGEMENT The average, on a 5-point scale, across Member Engagement items.
GRANDMEAN COMMITMENT The average, on a 5-point scale, across Spiritual Commitment items.
MEMBER ENGAGEMENT The 12 items that Gallup has found to consistently link to outcomes.
TOP BOX The percentage of "5" (Strongly Agree/Extremely Satisfied) responses.
ENGAGEMENT SCORES The average Top Box response percentages for statements measuring each stage of theengagement hierarchy.
GALLUP FAITH 50TH
PERCENTILEThe score in Gallup's faith database above which 50% of all faith communities scored.
GALLUP FAITH 75TH
PERCENTILEThe score in Gallup's faith database above which 25% of all faith communities scored.