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© MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.
OMMA CHICAGO | ART & SCIENCE OF DIGITAL ADVERTISING
VIRTUAL REALITY AND THE NEXT SHOPPING EXPERIENCE | KEEPING IT REAL
27/OCTOBERMATT DENTEN, EXECUTIVE CREATIVE DIRECTOR MELISSA HAMILTON, DIRECTOR OF INTEGRATED
PRODUCTION
Melissa Hamilton
Mention Sapient Nitro's vRetail?
Jason Alan Snyder
Consider this background...you can pull out the brand
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KEEPING IT REAL
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MATT DENTEN MELISSA HAMILTON
EXECUTIVE CREATIVE DIRECTOR
DIRECTOR INTEGRATED PRODUCTION & TECHNOLOGY
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PREDICTING THE FUTURE
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TRADITIONALLY, AGENCIES HAD ONE OPPORTUNITY FOR PERFECT DELIVERY.
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TIME
TECH
NO
LOG
Y
> COMPLEXITY
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EXPERIENTIAL IS STILL ABOUT MAKING ONE
SHOT TO GET IT RIGHT
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AND FOR SHOPPERS SOME THINGS HAVEN’T REALLY CHANGED
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ADVERTISING IS FAKEEXPERIENCES ARE REAL
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VR MAKES
THE REAL FAKE
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THE EXPERIENCE ITSELF IS REAL
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WE WANT IT TO BE REAL
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ADVERTISING VS. ART THE INTENT TO
PERSUADE
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ALTERING REALITY
IS PERSUASION
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VR IS OUR CHANCE TO GET IT RIGHT
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IS THIS THE END?
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VALUE HUMAN INTERACTION OVER TECH INNOVATIONS
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EXPERIENCE IS WHATCONNECTS US ALL
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technologists, engineers, fabricators,
producers, studio, compliance,
retail space designer
EXPERIENCE IS THE PRODUCT
IF A BRAND IS A METAPHOR FOR A STORY…
strategists, art directors, copywriters,
visual designers
STORY TELLER
S
TELLING THAT STORY IN REAL-TIME, LEVERAGING THE LINKAGES BETWEEN THE CUSTOMER, THEIR INTERESTS,
THEIR AGENTS AND THE ECONOMIC OPPORTUNITY
FOR THE BRAND.STORY MAKER
S
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MAKE SOMETHINGMAKING ANYTHINGINSPIRES EVERYTHING
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© MOMENTUM WORLDWIDE 2014: IN CONFIDENCE. THIS DOCUMENT MAY NOT BE DISTRIBUTED OR COPIED WITHOUT PRIOR CONSENT.
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