Melbourne Geek Nights Human Centred Design Presentation

When I talk about Human Centred Design

Dr. Simon Lawry

What I talk about

I’m here to talk to you about talking about design.

So…. design hey… You design tables? Posters?

Random Person:

Uh…. No… I’m a human centred designer

Me:

… Random Person:

One of the hardest things about design is explaining it to others.

Business Design Strategic Design

Strategic Service Design Service Design

Customer Experience Design User Experience Design

Human Centred Design

Business DesignStrategic Design

Strategic Service DesignService Design

Customer Experience DesignUser Experience Design

Human Centred Design

Business DesignStrategic Design

Strategic Service DesignService Design

Customer Experience DesignUser Experience Design

How might we help others understand what we do and why it is valuable?

How might we help others understand what we do and why it is valuable?

Roles

Designer as translatortranslator

This is a real problem that I faced with an early client.

“Why do you need to do research?”

3 Phase Design Model

Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)

The D*School

Problem Solution

PROBLEM SPACE SOLUTION SPACE

PROBLEM SPACE SOLUTION SPACE

Problem

PROBLEM SPACE SOLUTION SPACE

Problem

PROBLEM SPACE SOLUTION SPACE

Problem

PROBLEM SPACE SOLUTION SPACE

Problem

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACT

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACT

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

Solution

So what’s different about what we do then?

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight

Opportunity

Concepts

Problem SolutionSolution

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight

Opportunity

Concepts

Problem SolutionSolutionFixing

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

Take Advantage

SolutionSolution

Opportunity

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityRESEARCH

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity DESIGN

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityEXISTING

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity NEW

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

Communicating clearly about design, is as important as the design itself.

How do you talk about what you do?

@simonlawry [email protected] au.linkedin.com/in/simonlawry