Meijer Logo 2C.pdf Meijer Logo 2C.eps Minimum Space The width of the meijer “r” indicates the minimum clear space around the logo. Meijer Logo Standards The Meijer logo is a registered trademark of Meijer Inc. For the integrity and consistency of the Meijer Brand it should be presented following the guidelines shown here. 2 Color Logo Whenever possible use the 2 color logo on a white, or lightest color background available that is closest to white. Colors The Meijer Red and Blue anchor the brand. Depending on the usage the logo colors should adhere to these values. Questions & approvals on use of the Meijer logo can be directed to Meijer Advertising Creative Department. C 0 M 95 Y 100 K 0 HEX dd1321 R 221 G 19 B 33 PANTONE 485 C C 100 M 66 Y 0 K 0 HEX 0a4d8c R 10 G 77 B 140 PANTONE 286 C Incorrect Usage DO NOT attempt to recreate the logo type. DO NOT distort or skew the logo in any way. DO NOT modify the logo’s approved colors. DO NOT use individual elements of the logo for creative effects. DO NOT flip or rotate the logo off it’s axis. DO NOT bevel, dimensionalize, add a glow, drop shadow, or outline to the logo. DO NOT use the logo as part of a headline. 1 Color Logo Use only when limited in colors. 1 st option - Pantone 485 C. 2 nd option - Black. Reverse Logo Use in reverse only when white background cannot be made available and background is dark enough to clearly define entire logo.