Meghan Callahan's Trade Book Review

Read this First: The Executive’s Guide to New Media- from Blogs to Social Networks

By: Ron Ploof

Presentation by Meghan Callahan

All About Ron!

• 25-years in high-tech business

• One of the earliest podcasters

• Founder of OC New Media, LLC

Ron Amok! Blog

What can we learn from this book?

• Companies fall into 2 categories:

• Those embracing online conversations

• Those ignoring them

What did we learn from this book?

• “Advertising resembles a squirrel climbing a greased pole. With enough time and effort he’ll eventually get to where he wants to go, but it’ll take more time and effort than he planned”

The Power of Influence

• Businesses want access to vast audiences for minimal cost

• Businesses bombard the press with releases every day and the press can’t keep up

• Businesses and content providers overwhelm customers with messages

What was a surprise?

• 3 Core Principles of a Wikipedia Article

• Neutral Point of View

• Verifiability

• No original research

What was a surprise?

• Admit that you’ve lost control.

• “The only remaining control you have over your brand is how you react to what others are saying about it”

What do we want to learn more about?

• 3 Groups in Companies relating to New Media:

• The “Get-Its”

• The Running with Scissors People

• The Traditionals

Conclusion: Read This Book!

• Puts abstract ideas into tangible stories

• Highlights the most important concepts in Social Media for the PR Pro

• Broken down into broad rules so it is easy to transfer into your specific business

Contact Me!

• Phone: 404-538-4205

• Email: [email protected]

• Twitter: @meghanc99

• Linkedin:http://www.linkedin.com/in/meghancallahan