A RESEARCH PROJECT REPORT ONTO STUDY OF MARKETING OF FASHION
APPAREL IN INDIA
2013-2015
Submitted by:-Megha GoyalMBA 1ST YEARRoll No.- 1315070009
Under The Guidance Of :- Submitted to:-Mr. Abu Bashar Mr.Ganesh
KhannaH.O.D (MBA Department)
INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT,GREATER NOIDA
(U.P.) (Affiliated to UPTU University, Lucknow)
CONTENTS Page No. Chapter-1 Introduction1-33 Chapter-2
Objectives34 Chapter-3 Research Methodology35-36 Chapter-4 Analysis
Of Data37-51 Chapter-5 Hypothesis Testing52-53 Chapter-6 Findings54
Chapter-7 Conclusion55 Chapter-8 Recommendations56 Chapter-9
Bibliography57 Chapter-10 Annexures58-63
ACKNOWLEDGEMENT
I am extremely thankful to who helped and inspired me in giving
silhouette to the Present report work. My first thanks go to God.
During the period of my dissertation work, I got immense
cooperation in all respects of all concerned persons. I am also
grateful to Mr. Ganesh Khanna, Head of Dept, MBA Dept., for their
time-to-time suggestions and multidimensional cooperation. I am
unable to find suitable words to express my gratitude to other
faculties and INSTITUTE FOR INTEGRATED LEARNING IN
MANAGEMENT,GREATER NOIDA for their support and tireless guidance
during the course of my report. Without his guidance I would never
have been able to complete my report work.
(MEGHA GOYAL)
DECLARATION
I, undersigned, hereby declare that the project report written
and submitted by me, under the guidance of Mr.Abu Bashar is my
original work. The empirical and conclusion in this report are
based on the information collected by me during the training. I
have not copied from any other report submitted to this year on any
of the previous years.I undersigned that any such copy is liable to
be punished in a wet the University authorized deem fit.
CHAPTER-1INTRODUCTIONIndia is a country with an ancient clothing
design tradition, yet an emerging fashion industry. Though a
handful of designers existed prior to the 1980s, the late 80s and
the 1990s saw a spurt of growth. This was the result of increasing
exposure to global fashion and the economic boom after the economic
liberalization of the Indian economy in 1990. The following decades
firmly established fashion as an industry, across
India.HistoryPost-independence: Ethnic revival and Bollywood
fashion
History ofclothing in India, dates back of ancient times, yet
fashion in a new industry, as it was thetraditional Indian
clothingswith regional variations, be it sari,ghagra choliordhoti,
that remained popular till early decades ofpost-independenceIndia.A
common form of the Indian fashion originates from the Western
culture. Fashion includes a series of sequins and gold thread to
attract customers and apply a statement to the Indian fashion
community. A famous Indian fashion trademark isembroidery, a art of
sewing distinct thread patterns. A way to include the traditional
look and create a new fashion statement includes embroidery applied
to different dresses, skirts, shirts, and pants to reflect the
western culture influence as well as include theIndian tradition.
As a part of larger revival movement in the Indian textile
industry,Ritu Kumar, a Kolkata-based designer and textile
print-expert started working on reviving the traditionalhand block
printingtechniques of Bengal, and making it a part of the fashion
industry, established "ethnic chic".She opened her first boutique
in Delhi in 1966. In 1973, she first showcased
theZardoziembroideryin his garments, which had its origins in the
royal costumes dating back to theMughal era. This led to the
revival of this lost art. In timeembroiderybecame prominent feature
ofIndian weddingattires, and also one of the biggest fashion
exports.This was period of revival, where various organisations,
NGOs and indicuals were involved in reviving traditional Indian
techniques, in weaving, prining, dyeing or embroidery,
includingikat,patola(double-ikat),bandhani(tie & dye)
andshisha(mirror embroidery).An early trendsetter in fashion
wasBollywood(Hindi cinema), where costume designers likeBhanu
Athaiya, started experimenting with film fashion in the 1960s.
Athaiya started working on period costumes inSahib Bibi Aur
Ghulam(1962) andAmrapali(1966), though went on to introduce varied
trends throughTeesri Manzil(1966),Chalte Chalte(1976),Karz(1980)
andChandni(1989). These were soon followed by the mass market. Also
situations and themes in Indian cinema became westernised making
way for the display of diverse fashion. Over the years, popular
Bollywood trends have been theMadhubala'sAnarkali-look with kurtas
and churidars inMughal-e-Azam(1960), purple embroidered sari worn
byMadhuri Dixitin Hum Aapke Hain Koun...!(1994), toRani Mukherji's
short kurti-suits inBunty Aur Babli(2005),Veer Zaarasuits and
blouses fromParineeta. This comes besides various fashion
interpretation of the sari in films likeChandni(1989)
withSridevi,Main Hoon Naa(2004) withSushmita SenandDostana(2008)
withPriyanka Chopra, which became fashion trends.However, in the
recent decades, with increasing exposure to the West, its influence
is no longer as strong as in the previous decades,by the 2000s,
with rise inIndian diasporaaround the world and thenon-resident
Indians, Bollywood continues to exert far greater influence on the
fashion sensibilities amongst Indians around the world.
Post-1990s boom
By early 1980s, the first generation of Indian fashion designers
started cropping up, includingSatya Paul. However, it wasRohit
Khosla(19581994), who became a pioneer in fashion industry, when we
founded co-founded Ensemble" in 1987, withTarun Tahiliani, Abu
Jani-Sandeep Khosla and others. Though, the "Anarkali-style" has
been around ever since, it was first popularized
afterMughal-e-Azam(1969), it was Abu Jani-Sandeep Khosla, who
inspired by costumes of Mughal courtesans andMeena Kumari's
costumes inPakeezah(1975), introduced the
floor-lengthAnarkali-style ofchuridaar-kurtain 1988, which soon
became the Indian version of theball gown.In 1986,Ministry of
Textiles,Government of Indiaopened theNational Institute of Fashion
Technology(NIFT) in Delhi with the help of theFashion Institute of
Technology, New York. It played an important role in bringing in
locally trained fashion designers.By 2010, it had developed 15
branches across India, and smaller private fashion institutions had
also developed.Soon in 1990,economic liberalizationof theIndian
economytook place, which also propelled the fashion industry.In the
coming decade, fashion industry experienced a boom, both in terms
of volume and trends. DesignerSuneet Varma, inspired by
hiscorsetry-training in France, introduced indo-western, metal
breast plate, followed by the "Corset blouse" in 1992, made with
satin, polyester taffeta or stretch lace, it was designed to
replace the traditionalcholi, or Indian-blouseworn with a sari.In
the its early years, the 1980s, Indian designer largely focussed
onhaute couture, however in the next decade saw a growth in the
domestic retail industry, as well as an influx outsourced garment
business from the western countries. This meant better quality and
larger manufacturing facilities available locally. Together, these
reason spurred many Indian designers to start
theirprt--porter(ready-to-wear) lines."God-printed T-shirts" were
introduced byManish Arorain 1997, along with Indiankitschand street
art in saturated colours on to fashionwear.Another important
reinvention was made in 1998 by Monisha Jaisingh, who shortened the
traditional kurtato develop, thekurti, and became popular worldwide
as "Indian embroideredtunic".Also in the same year,Fashion Design
Council of Indiawas established, which later started theIndia
Fashion Weekin Delhi, to promote Indian designers and
manufacturers.In 2000, another Bollywood costume designer,Manish
Malhotrabecame an important influence on Indian fashion. Having
designed the trendy looks for actressesUrmila
MatondkarinRangeela(1995) andKarisma KapoorinRaja Hindustani(1996),
introduced the "cocktail sari" in 2000. Using pastel colours, and
fabrics like chiffon, satin or net, it revived the traditional sari
in a modern avatar. He was in turn inspired by the popular
Bollywood saris of the 1960s and the chiffon saris worn by actress
inYash Choprafilms, likeChandni(1989).This also started another era
of Bollywood fashion influence and its collaboration with leading
designers, besides leading actor and actresses occasionally walking
the ramp for some designers.By 2009, the Indian fashion industry,
despite the ongoing recession, was worth2.9
billion(US$46million).Also in the same year,Manish Arora, known for
his quirky-kitsch, became the first Indian designer to participate
in theParis Fashion Week.
Cities
DelhiandMumbaiare important centres of fashion designing and
manufacture in India, followed byKolkata,Bangaloreand other large
cities.
Fashion weeks
India Fashion Week(Delhi) Lakme Fashion Week(Mumbai) Bangalore
Fashion Week
Top Clothing Brands in India
Lilliput Kids: Lilliput is a leader in the organized market for
kids apparel in India with a presence across categories from
newborns to boys and girls up to age 10. (Source: IRIS Report,
2011) It has focused on the kids wear market since its inception
and have successfully established Lilliput as a leading brand among
consumers.
Park Avenue: The year 1986 saw the dawn of a new idea. Raymond
introduced Park Avenue to offer men Complete Wardrobe Dressing
Solutions.The name PARK AVENUE was influenced by an elite, high
street in Manhattan and is one of the most prestigious brands in
the Raymond Apparel Ltd. portfolio.Today Park Avenue is among
Indias leading Mens Ready Made Garment brand. It enjoyed the
Raymond Heritage and took the values of trust, integrity, quality
and excellence. Park Avenue launched Womens range in 2007 catering
to the need in the western formal wear segment. Innovation has been
the brands major strength. Park Avenue boosts of a wide
distribution network with presence in more than 580 The Raymond
Shops, 35 Exclusive Brand Stores, 6 Exclusive Woman brand stores
and more than 400 Multi-Brand Outlets. Park Avenue also enjoys its
presence in Large Format Stores Like Shoppers Stop, Lifestyle and
Central.
Duke: Every design of Duke is created with the need of customers
foremost in its mind it consider how it will fit its designs around
customers lifestyle.
Koutons: Koutons established its operations in garment
manufacturing and exports in early 1991. The Company moved up the
value chain from a garment manufacturer to a retailer by opening up
its own stores in 2002. The Company sells its garments through a
chain of Exclusive Brand Outlets called Koutons.
Lifestyle: Lifestyle International (P) Ltd, part of the
prestigious Dubai based Landmark Group, started its operations in
India with the launch of the first Lifestyle store in Chennai in
1999. Positioned as a youthful, stylish and a vibrant brand,
Lifestyle Departmental stores offers its customers not just the
ease of shopping but also an enjoyable shopping experience. Each
Lifestyle store brings together five concepts under one roof
Apparel, Footwear, Childrens Wear & Toys, Furniture & Home
Furnishings, Beauty & Fashion Accessories offering a
convenience of a one-stop shop and a wide choice of national &
international brands.
Lee: In 1995, Lee was the first international brand to be made
available to the Indian market, the first to have exclusive
outlets, the first to offer such a wide range in fits, fabrics and
styles. First casual brand to open exclusive store, First brand to
have a WAP site, giving customers virtually everything they need to
know about Lee: catalogues, downloads, contests, limited edition
stuff and giveaways to die for.
Gas: Since 1984 Grotto Spa has designed, manufactured and
distributed a total look of high-quality denim apparel for men and
women under the GAS label.GAS is a premium apparel brand with an
international feel fuelled by the idea of fashionable yet
functional and practical clothes for intelligent, discerning and
cosmopolitan people who look to clothing to express their own
personality for every occasion.
Jack & Jones was founded in 1989 and is one of Europes
leading producers of menswear. Jack & Jones is part of
Bestseller, a family-owned clothing company founded in Denmark in
1975. Today, more than 15,000 employees design, develop, sell and
market Bestsellers brands all over the world. Jack & Jones is a
jeans brand that makes it easy for fashion conscious men to create
their own personal style. In terms of design, the five lines,
Originals, Core, Premium, Vintage and Tech, have different target
groups and expressions.
NAMES OF CLOTHING COMPANIES IN INDIA
REALSOFT TECHNOLOGY
Company Description
Realsoft Technology is a multinational web/software/mobile app
development company. We are committed to deliver very high quality
services equipped with latest techniques and furnished with current
market strategies, focusing entirely on customer requirements. We
develop project in PHP Technology with CMS (Joomla, Magento,
Wordpress, OsCommerce). We are specialized in B2B websites,
portals, e-commerce websites, Real estate websites, Online MLM
Software, CMS, SEO, Mobile apps and many more dynamic big projects.
Realsoft Technology has started its tech voyage in the year 2008,
and is now one of the best software/website/mobile app development
companies in Punjab, India. Realsoft has over 4 years of offshore
and onsite software product development and deployment services for
the leading product companies and prestigious clients around the
globe. We build and implement product range that uses advanced and
cutting-edge technologies and open source frameworks that ensure
quick integration across multiple channels and systems, enhance the
orchestration capabilities and give a new dimension to user
experience. We are currently working with the team of more than 75
+ software engg. For Mobile Technology we are developing the mobile
applications on different mobile platforms like Android, Windows,
iphone etc. We offer efficient and cost effective solutions for big
companies, small companies and the individual looking for custom
web design and development. Our dedication, quality, affordable,
positive approach, timely service and 4 years experience set us
apart from other Web design, Development. Working Area:
1.E-Commerce Applications 2.CMS (Content Management System) 3.B2B
Applications 4.Web Portals 5.Real Estate Applications 6.MLM
Software (Binary, Matrix, Board, Generation, Growth, Compensation,
Australian Binary Plan etc) 7.Mobile Applications (Android, iphone,
Windows etc) 8.Windows Applications 9.WordPress applications
10.Joomla, Magento CMS 11.SEO (Search Engine Optimization) 12.Email
Marketing 13.Internet Marketing 14.Flash Solutions with websites
15.LOGO Designing 16.Brochure Designing 17.Website
Designing/Development 18.Custom Software 19.Website Content &
Article Writing 20.Web Hosting
A.G. ENTERPRISES
Company Description
A company that has established it's reputation in providing the
ultimate solutions for all Importers, Traders & Suppliers. Our
diversified range of products meet your requirements, both in
quality and price.
We are Manufacturing & Exporting of all kinds of Customized
Sports Balls & Sports Wear.
Rugby Ball, American Footballs, Aussie Rule Football, Soccer
Balls, Beach Volley Balls, Net Balls, Medicinal Balls, Tennis
Balls, Baseball, Softball, Hurling Ball, Promotional Balls, Boxing
Equipment, Cricket Equipment, Sports Wear like Cricket uniform,
Rugby Uniform, Basketball uniform, Soccer Uniform & all type of
Sports Accessories.
Benefits working with our Company 1. Direct Buying from
Manufacturer 2. Low Prices 3. Minimum Order Quantity 25 Pc/Set** 4.
100% Customized products 5. OEM Service 6. Worldwide Door Delivery
Service
TRIUMPH CORPORATION
Company Description
Triumph was founded in 2002 by two brothers Sanjay Rana and
Rahul Rana with a passion for Speed Skating when they were college
students. The company manufactures, imports, exports and
distributes quality Roller Sport Equipment and manufactures Custom
Team Sportswear. With humble beginnings the company now caters to
the needs of almost every sportsperson across the world.
Triumph Skates is part of Triumph World India a multinational
company which is into diversified businesses. Triumph Sportswear
was founded in 2002 for a simple reason to cater to the apparel
needs of over 500 skating and cricket clubs across the country.
Triumph now exports to over 30 countries.
Triumph also runs a non profit organization National Skating
School. The Mission Statement of NSS is to create a national
competitive program for the sport of skating that encourages the
creation of teams, clubs, and competitions across the country which
incorporates the excitement of National and International
competitive formats of Inline Speed Skating, Quad Speed Skating,
Artistic Skating and Roller Hockey used at the at RSFI Nationals
and FIRS World Skating Championships. During the year 2005 Triumph
Corporation has sponsored 2 international size banked tracks at
Pritamnagar Triumph Vellodrome Ahmedabad and DPS Triumph Vellodrome
Bopal.
Triumph Apparel manufactures Custom as well as stock Team
Apparel and is our latest venture. For over 3 years of research and
development of the latest in fabric technologies, stitching
patterns, design and print media for the sports of Cricket,
Football, Basketball, Cricket Tracksuits, Cricket Hats, Cricket
Caps, Cricket Helmets, Custom Basketball Apparel, Sublimated
Basketball Uniforms, Basketball Jersey, Basketball Shorts,
Basketball Shooting Shirts, Basketball Warm up Pants, Custom ice
Hockey Jerseys, Practice ice Hockey Jerseys, Ice Hockey Warm ups,
Ice Hockey Pants, Custom hockey apparel, Hockey T Shirts, Hockey
Shorts, Hockey Warm ups, Custom Running, Running Base Layer,
Running Jackets, Running Pants, Running T Shirts, Running Shorts,
Thermal Tops, Tights, Hockey Uniforms, Hockey, Bike, Running, Gym,
Yoga, Aerobics, Casual Sportswear, Corporate wear, Track Suits for
Teams, Schools, Clubs, Colleges, leagues, and Institutes.Triumph
has its World Headquarters in Ahmedabad India and its International
marketing office in Chicago-USA.
STELLAR CLOTHING COMPANY
Company Description
Stellar Clothing Company is a fashion oriented enterprise and
have emerged as a India's one of the leading Manufacturer,
Exporters, Wholesale Suppliers and sourcing Agent of knitted
garments and woven fashion garments like T-shirts, Polo T-shirts,
Custom T-shirt, Promotional T-shirt, Printed T shirts, Round neck
t-shirt, V-neck T-shirt, Slogan T-shirt, Tank Tops, Crew Neck T
shirts, Fitted T-shirts, Organic T shirts, Hooded T-shirt,
Sweatshirt, Pajamas, Singlets, Vests, Briefs, Boxer Briefs, Boxer
shorts, Night wear, Sports wear, Track suits, Caps etc. from
India.
Our best quality products & customer-oriented approach have
rewarded us an upward & steady pattern of growth where we are
registering 25% increase in our customer base every year.
Our Mission Our mission is to achieve wholesome customer
satisfaction through best quality products & services at
economical prices. We strive to make our products everyone's
preferred clothing solutions.
Realiance Clothing Company
Company Description
We Realiance Clothing Company Situated in tirupur India. The
manufacturer and exporter of knitted garmets. The company has more
than 50 skilled employes to meet buyer requirements. We working
closely to give 100% defect free garments.
RAVI EXPORTS
Company Description
We are a company dedicated to the manufacture and supply of
exquisite Hand Made Paper and its converted products. Some of the
papers that we work with are as follows: * Cotton Colored Paper *
Metallic Paper * Banana Paper * Crinkle Paper * Silk Paper*
Embroidered Paper * Lokta Paper * Tie and Dye Silk Papers *
Mulberry Paper* Tshasho Paper * Deckle Edged Paper * Jute Paper *
Sisal Paper * Leaf Imprint Paper * Leatherette Paper * Wool Paper *
Floral Inclusions Paper * Moonrock Paper * Batik Paper Some of the
speciality papers that we work with are as follows: * Silk Screen
Printed Papers * Hand Embroidered Papers * Beaded Handmade Papers *
Wood Hand Blocked Papers * Marble Handmade Papers * Machine
Embroidered Papers * Brush Painted Papers * Flock Printed Papers *
Foil Printed Papers * Embossed Papers * Dew Drop Printed Papers *
Rubber Printed Handmade Papers * Cutwork Handmade Papers. . . . . .
. And more * Tissue Banana Paper Our papers are suitable for
origami, collage, calligraphy, rubber stamping, paper arts, book
arts, decorative crafts or wrapping.
We are also manufacturing, Wine Bottle Bags, Wine Bottle Boxes,
Chocolate Boxes, Favor Bags, Favor Boxes, Scrapbooking Kits,
Handmade Paper Envelopes, Gift Bags, Promotional Bags, Handmade
Drawing Paper, Handmade Tissue Papers, Handmade Scroll Invitations,
Handmade Wedding Invitations, Handmade Paper Cards, Scroll Rods,
Handmade Paper Envelopes, Deckle Edged Envelopes, Wedding
Envelopes, Fabric Covered Envelopes,Paper Wine Bottle Bags, Single
Wine Bottle Bags, Double Wine Bottle Bags, Decorative Paper Wine
Bottle Bags, Recycled Paper Wine Bottle Bags, Eco Friendly Paper
Wine Bottle Bags, Handmade Drawing Papers,Eco Friendly Drawing
Papers, Recycled Drawing Paper, Deckle Edged Drawing Papers,
Drawing Papers, Cotton Drawing Papers, Cotton Rag Drawing Papers,
Handmade Paper for Lampshades, Handmade Paper for Lanterns,
Lampshade Paper, Lantern Papers, Recycled Paper for Lampshades,
Recycled Paper for Lanterns, Banana Fiber Handmade Paper for
Lampshades, Banana Fiber Handmade Papers, Oil Dipped Handmade
Papers, Lokta Handmade Papers, Silk Handmade Papers, Tsasho
Handmade Papers, Correspondence Stationery, handmade Paper
Stationery, Handmade Paper Correspondence Stationery, Stationery
Sets, Customized Stationery Sets, Recycled Paper Stationery, Eco
Friendly Paper Stationery, Logo Printed Paper Stationery, Printer
Compatible Handmade Copy Papers, Handmade Copy Papers, Copy Papers,
Recycled Copy Papers, Eco Friendly Copy Papers, Custom Made Copy
Papers, Logo Printed Copy Papers, Deckle Edged Copy Papers,
Handmade Paper Scroll Invitation, Paper Scroll Invitations, Scroll
Invitations, Scrolls, Custom Made Scroll Invitations, Custom
Printed Scroll Invitations, Boxed Scroll Invitations, Recycled
Paper Scroll Invitations, Eco Friendly Paper Scroll Invitations,
Recycled Paper Scroll Invitations, Scroll Rods, Plastic Scroll
Rods, Wood Scroll Rods, Brass Scroll Rods, Metallic Scroll Rods,
Gold Scroll Rods, Silver Scroll Rods, Scroll Rods in Metallic
Finishes, Custom Made Scroll Rods, Handmade Paper Tags, Paper Tags,
Recycled Paper Tags, Eco Friendly Paper Tags, Gift Tags, Custom
Made Paper Tags, Custom Printed Paper Tags, Hang Tags, Apparel
Tags, Clothing Tags, Jeans Tags, Paper tags for Apparel
manufacturers, Paper Tags for Clothing Manufacturers, Scrapbook
Papers, 12*12 Scrapbook Papers, 8.5*11 Scrapbook Papers, Handmade
Scrapbook Papers, Eco Friendly Scrapbook Papers, Recycled Scrapbook
Papers, Custom Made Scrapbook Papers, Kid theme Scrapbook Papers,
Printed Scrapbook Papers, Flock Printed Scrapbook Papers,
Embroidered Scrapbook Papers, Handmade Tissue Papers, Banana Fiber
Tissue Papers, Banana Fiber Papers, Recycled Tissue Papers Eco
Friendly Tissue Papers, Screen Printed Tissue Papers, Logo Printed
Tissue Papers, Custom Printed Tissue Papers, Screen Printed
Handmade Papers, Silk Screen Printed Handmade Papers, Printed
Handmade Papers, Silk Screen Prints on Han.
INTELLISENSE TECHNOLOGY
Company Description
Intellisense Technology, ( www.intellisensetechnology.ca ) as
the name suggests has an answer to all your E-commerce problems by
providing intelligent solutions. Where ever you are in any part of
the world, were here to build your Web sites and help you promote
your business. We not only build database web sites, but also
E-Commerce Sites, B2B, B2C, Job Portals as well as Web Hosting and
Domain Registration.Experienced Team Of Web Designers & Web
Developers Intellisense Technology often fits between big web
design "consultancies" with their large financial overheads and the
small, local companies that simply do not have the breadth of web
skills or experience to deliver all parts of a complex solution.
Our team of web project managers, designers and developers
specialized in the specification, design, programming, and hosting
of complex web sites and applications.
E-COMMERCE WEBSITES
Our affordable ecommerce website solutions are quick to
implement and allow us to have your website online and generating
revenue quickly.Online shopping is quickly becoming the number
premier online activity but online shopping is not simply limited
to CDs or cheap flights. Ecommerce is quickly becoming relevant to
a wide-range of businesses and products and because of its 24/7
nature can offer a new, worldwide audience access to your products
and services around the clock. All our ecommerce websites
incorporate a shopping cart which is both secure and simple to
use.
MULTI LEVEL MARKETING
Intellisense Technology has developed numerous Multilevel
Marketing software applications for multiple industries. Our
product is a complete solution, suitable for retail products,
wholesale applications and financial services. It is designed to
take care of all the multilevel marketing chain and its coherency
with accounting activities. # MLM PRODUCTS : MLM web sites MLM
software MLM affiliate software MLM genealogy software MLM binary
software MLM matrix software MLM presentations MLM products MLM
seminar presentation MLM business plan presentation MLM
advertisements MLM promotions Customized Enterprise Accounting MLM
Software Network Marketing MLM Software MLM Commission Tracking
Software MLM Application Software
REAL ESTATE PORTAL In Real estate portals with rich
functionalities for the private sellers, buyers and real estate
agents to list properties for sale or rent, search in the database,
show featured ads and many others. The private sellers can manage
their ads at any time through their personal administration space.
The product includes special functionalities for real estate agents
(to list and manage multiple ads) and affiliates (to earn
commissions from the earnings from property ads posted through
their links)
Mobile Applications Mobile software is designed to run on
handheld computers, personal digital assistants (PDAs), enterprise
digital assistants (EDAs), smartphones.Wireless is a very generic
term that may refer to numerous forms of non-wired transmission,
including AM and FM radio, TV, cellphones, portable phones and
wireless LANs. Various techniques are used to provide wireless
transmission, including infrared line of sight, cellular,
microwave, satellite, packet radio and spread spectrum.
Search Engine Optimization
Search Engine Optimization is the technique of optimizing a
website or webpage to enable the Search Engine spiders/robots to
easily read and understand the webpage content and consider it as
important for relevant keyword searches. Proper SEO not only helps
the webpage achieve visibility and natural SEO Ranking for the
relevant keywords, but it also creates branding and exposure for
your Online / Internet business and website.
QUTBI TRADING COMPANY PVT LTD
Company Description
We take immense pleasure to introduce Qutbi Trading Co. Pvt.
Ltd. [QTC] and make you aware of the company, products and
services.
Our Company Qutbi Trading Co. Pvt. Ltd. we is an integrated
Apparels and Garments marketing, distribution and export
company.
We source and market a wide range of Apparels and Garments
specializing in Stock Lot Branded and Non-Branded Children
Wear.
PATTAHN CLOTHING COMPANY
Company Description
We are exporters of textiles from India. Boys. Mens, childrens,
ladies item. And also we are doing stocklot of all type cotton
items.
SABINA INTERNATIONAL
Company Description
Sabina International, one of the most leading Leather goods
manufacturer based in India(Kanpur). The company was established
2002 with a target to serve our clients with best quality products
.Showing interest to this target the company has wide ranges of
leather Products like Saddles, Dog Articles, Breast Plates, Girls
Articles etc. We believe that quality is the key of any company
success, and satisfaction of customer leads to the growth of a
company. Here you will get all kinds of saddles, equestrian and
other leather goods with better quality at competitive prices. We
have also global presence in California (USA) and Dubai.
F S Clothing Company
Company Description
www.Onlinegarments.in was incorporated in the year 2005 with the
prime purpose of delivering standardized products to our customers.
We have attained an unprecedented position in the market due to our
the spirited efforts. We are engaged in the manufacturing of Indian
Traditional wear for women such as Kurtis, Salwar Suits, Sarees,
Womens Western Dresses, Ladies Tops, Tunics , Skirts , Leggings
etc. We also make Womens Casual Clothings like Ladies Tshirts and
Denim jeans for women.
Our other manufacturing unit is set up to manufacture mens wear
Such as Mens Shirts, Jeans & Tshirts. We are also manufacturer
Sleep wears for men and women. We manufacture Ladies Nighties in
wide range and patterns.
We source and supply Beach wears from India.
LEO INTERNATIONAL
Company Description
Leo International is one of India's leading Manufacturers and
Exporters since 1984 of Exclusive Designers Handmade Bullion
Embroideries. We also have an associated office in USA.
We are the pioneers in the field of Hand Embroideries and
exclusive manufacturers for Designer workshops, fashion
accessories, garment and accessories manufacturers, Home
Furnishing, Military Ceremonials, Trimming Companies wholesalers
and so on.
One stop source for custom made, exclusive designer choice trims
and fashion accessories; Hand Embroidered Crests\Emblem, Appliques,
Motifs, Buttons, Braids, Tassels etc for high fashion &
decoration.
Our innovation and qualitative creations of Fashion Accessories
and made ups include selective range of artistic Hand Embroidered
Belts, Purses, Hair Bands, Scarves, Caps, Vests and Jackets and so
on.
The items are Handcrafted and produced in different required
designs and patterns with the combination on different fabrics or
leather using various Beads (Glass, Wood, Imitation), Bullion,
Threads, Jute, Leather Bone, Metal & Sequences/Bugles or as per
any other specific requirement of the clients.
On the other hand, we also specialize in intricate three
dimensional hand embroidery of the ancient art hand-embroidered
products using intricate craftsmanship with the Bullion
Golden/Silver wires/silken threads related to the religious groups
such as,
Church Ecclesiastical/Vestment Embroideries: Various Ceremonial
Regalia, Vestment Outer, Banners, Wall Panels and other specialized
decoration.
Masonic Products: Shashes, Lodge Banners, Utility Boxes and
other accessories.
Jewish Prayers Products/Accessories: Challah covers, Cuppah,
Judia Bags, Passover Sets, Attrahs.
Christmas Tree Decorations: Various Christmas tree decoration
accessories and so on.
We can do embroideries on all kinds of fabrics, may be provided
by the individuals or we can also manage the same. All the jobs are
subscribed under strict quality control and are a perfection
masterpiece.
Our parent company S LAL ZARIWALA was established in 1950,
specializing in the 3D art of Bullion wire Hand Embroidery and
initially catering to the Indian Defense and paramilitary forces.
Eventually, the company started exporting in 1987 for the
Ceremonial military accessories and Uniform decorations. Finally
expanded in the International fashion world of finest Bullion
Crests /Handmade Trimmings and since we are the leaders in the
field.
Our products are exported over to USA, Japan, Italy, U.K.,
China, Hong Kong, Middle East and other parts of the Globe.
Located in USA, our associate office coordinates delivery
schedule, quality control and payments for our exclusive clients in
US and Canada. Established since 2006, goes by the name of Leo
Crafts Inc.
CAPITAL CLOTHING COMPANY
Company Description
Capital Clothing Company is a one-stop for your entire Textile
and garment sourcing requirements from India. We offer you quality
goods that fit and suit your requirements at prices that are
attractive and what more, we deliver them within necessary time
lines.The Capital Clothing Company works with high-qualified
professional who are dedicated to serve individuals and companies
in the search of different services or complete packagers in the
apparel industry.
We are a professionally managed company engaged in the field of
manufacturing, supplying and exporting of high quality knitted and
hosiery garments. We started with a zeal and determination to
redefine fashion in the industry. Standing on the grounds of style
and elegance, we offer knitted and hosiery garments that are
abreast of the changing international trends.
We combine marketing expertise and creative imagination to
deliver designer garments with unique textures, designs and colors.
Each garment is exclusively designed as per the changing fashion
trends that reflect fine craftsmanship and elegance that suit the
aesthetic tastes of our clients all across the globe. We serve our
customers with high quality of products along with a wide range of
variety of designs and fabrics.
LEAFS CLOTHING COMPANY
Company Description
We are supplying of high quality knitted garments. We started at
the year of 2003 with zeal and determination to redefine fashion in
the industry. We registered our company in 2009 as well as trade
mark of our products, the name of CIPHER and CORAL LEAF. We are
standing on the grounds of quality and style, we offer knitted and
hosiery garments that are abreast of the changing trends. We
combine marketing expertise and creative imagination to deliver
designer garments with unique textures, designs and colors. Each
garment is exclusively designed as per the fashion trends that
reflected fine craftsmanship and elegance that suit the aesthetic
tastes of or client's all over India. We serve our customers with
high quality of products along with a wide range of variety of
styles and fabrics.
BHAGWANJI & COMPANY
Company Description
Bringing forth tasty confectionery items including cream
biscuits, glucose biscuits, black mint candies & toffees,
lollipops, mint candies, mixed fruit candies and classy designer
sarees, embroidered sarees, jari sarees, etc....
About Us Kids love to relish candies, adults consume biscuits as
snacks and women wear sarees for it is the ultimate dress material
suitable for all purpose and for all occasions. Bhagwanji & Co.
is a noted manufacturer, exporter and supplier of variety of
confectionery items such as Biscuits, Candies and Toffees in
addition to an excellent collection of Sarees for women of all age
groups.
Our vast product ambit covers Glucose Biscuits, Cream Biscuits,
Maria Biscuits, Cream Cracker Biscuits, Wafers, Ginger Biscuits,
Black Mint Candies, Mixed Fruit Candies, Fruit Candies, Milk
Candies, Mix Fruit Lollipops, Milk Lollipops, Butter Lollipops,
Toffees and a series of Indian Sarees, Embroidered Sarees, Jari
Sarees, Designer Sarees, etc.
We hold the membership of Federation of Indian Export
Organizations (FIEO) and Indian-American Chamber of Commerce and
Industry (IACCI). Being an organization giving 100% thrust on
export, presently our products are well received in the Gulf,
countries in the African continent, American countries and several
other places across the globe.
Product Range Bhagwanji & Co. manufactures, exports and
suppliers a wide range of confectionery items and attractive sarees
in colorful designs and patterns. Our products include:
Biscuits: Glucose Biscuits, Cream Biscuits, Maria Biscuits,
Cream Craker Biscuits, Wafers, Ginger Biscuits, etc. Confectionery:
Black Mint Candies, Mixed Fruit Candies, Fruit Candies, Milk
Candies, Mix Fruit Lollipops, Milk Lollipops, Butter Lollipops,
Toffees, etc. Sarees: Indian Sarees, Embroidered Sarees, Jari
Sarees, Designer Sarees, etc.
Unmatched Quality We have a well-equipped in-house quality
inspection cell where every product is tested on various parameters
of quality by a team of experienced quality personnel. We use
genuine input materials which are sourced from reliable agents of
the industry.
Bhagwanji & Co. applies stringent quality test measures on
every product before giving approval for delivery to the end users.
The company also deals in world class dress materials for ladies
and various types of confectionery items made specially for kids
and adults. Our Infrastructure We are an organization striving to
achieve the apex of successs by supplying high quality products at
reasonable prices. On this regard, the work of cutting the
production cost is done through installing latest machines and
through optimum utilization of available resources. The workforce
of the company includes food experts, designers, quality analysts,
R&D staff, marketing executives, supervisors, amongst others.
Our capacious warehouse is the base of frequent delivery of
consignments even under emergency conditions.
JOS CLOTHING
Company Description
Exporters of Men's Clothing such as Mens Pure Silk Shirts ,Ties,
which primarily includes exclusive Silk Shirts & Ties. A
perfect combination of comfort and style, our range is designed as
per the current trend of the fashion industry. Leveraging on our
industry experience, we have been offering an exquisite range of
Men Neck Ties, Silk Shirt Exclusives, Exclusive Pure Silk Ties,
Silk Stripes Ties, Satin Polyester printed Ties, Pure Silk Solid
Ties, Printed Ties, Jacquard Stripes Ties and Jacquard Printed
Ties. Apart from these, we also engaged in supplying Dupion Silk
Shirts, Silk Stripes Shirts, Printed Silk Shirts and Plain Silk
Shirts. Our range is designed using high-quality fabrics which are
procured from authentic vendors, after a stringent quality check.
These clothes are appreciated for a number of features including
quality fabrics, color fastness, fine stitching and increased
strength. Marketed under the brand name J Peters, St. Peters , we
are extensively supplying Silk shirts and Ties In south India and
to a few Stores in U.A.E as well. In addition, our products of Silk
Shirts and ties are available in best retail stores in South
India.
With the support of our expert designers, we are able to design
a range, which caters to the needs of both domestic as well the
international market . Moreover, our products are available at
competitive rates, and are known to achieve maximum customer
satisfaction.
We are manufacturers of mens Pure silk shirts based in
bangalore, India, we can also make womens silk Shirts. We have an
extensive marketing reach in southindia, we have also export to
middle east and Greece, US,U.K, Sweden. We have our own
manufacturing base in bangalore, India.
Efello.com
Company Description
efello.com offering an excellent range of traditional Indian
clothes like Indian designer sarees, salwar kameez, party wear
salwar suit, designer wear anarkali suit, casual sarees, cotton
Salwars, cotton kurti, bridal sarees, etc. Buy the Apparels online
from Efello India's largest online shopping site and get access to
the best brands and products at discounted prices.
Swami Samarth Export
Company Description
We are exporters of fashion garments like shirts,t-shirts-round
neck & polo t-shirts in plane as well as printed. ready made
garments.We are also supply bed sheets(100% cotton) in plane as
well as flower printed patterns, pillow covers,cushion covers.We
also supply various types of towels(100% cotton) like-bath
towels,beach towels,hand towels,foot towels in all plane colors as
well as in design patterns.
Carp Company
Company Description
We Are One Of The Manufactures And Exporters Of Knitted And
Woven Garments From India.
We Make Garments, jeans etc..... Our Production Capacity Is Huge
And Can Supply Quality Goods On Time Schedule.
ABC EXPORTS COMPANY
Company Description
We are an apparel manufacturers and exporters from chennai,
India. we are strong in manufacturing mens, ladies and kids woven
and knitted garments according to buyers specifications and
requirementswe too have close contacts with embroidery, printing,
washing vendors and can handle any special process during sample
developments and in productionswe are working with minimum margins
inorder to build a longlasting business relationship with global
buyers by offering them our competitive quotes. we assure to
deliver our products ontime with AQL 2. 50 quality standard.
CHAPTER-2
OBJECTIVES
1. To the effectiveness of digital media in the marketing of
fashion apparel in India.
2. To understand the trend of demand os fashion apparel in
India.
3. To formulate/design sustainable strategies of fashion apparel
in India.
4. To suggest measures of fashion apparel in India.
CHAPTER-3
RESEARCH METHODOLOGY
Type Of Study:- Descriptive ResearchThe descriptive research
attempts to describe, explain and interpret conditions of the
present i.e. what is. The purpose of a descriptive research is to
examine a phenomenon that is occurring at a specific place(s) and
time. A descriptive research is concerned with conditions,
practices, structures, differences or relationships that exist,
opinions held, processes that are going on or trends that are
evident.
Sampling Design:- Simple Random SamplingA subset of a
statistical population in which each member of the subset has an
equal probability of being chosen. A simple random sample is meant
to be an unbiased representation of a group.
Sample Size:- 100 (On the basis of industrial rule of thumb
method)Industry rule of thumb: This technique is most often used
when some industry standards have been established.
Type Of Data:- Both Primary And SecondaryPrimary data are
originated by a researcher for the specific purpose of addressing
the problem in hand.Secondary data are data that have already been
collected for purpose other than the problem at hand.
Data Collection Instruments:-Primary: QuestionnaireSecondary:
Internet
Data Analysis:- SPSS 16.0 is used.
CHAPTER-4ANALYSIS OF DATA
occupation of respondent
FrequencyPercentValid PercentCumulative Percent
Validgovernment employee22.02.02.0
private employee99.09.011.0
self employed1010.010.021.0
Student7070.070.091.0
Housewife99.09.0100.0
Total100100.0100.0
From the above table, it is observed that most of the
respondents are students i.e. 70%.
purchase inspiration
FrequencyPercentValid PercentCumulative Percent
ValidFriends4848.048.048.0
Family2121.021.069.0
celebrities1111.011.080.0
magazines2020.020.0100.0
Total100100.0100.0
From the above table, it is observed that 48% respondents are
inspired for purchase by friends.
number of purchase during period
FrequencyPercentValid PercentCumulative Percent
Valid1-5 times per year1717.017.017.0
5-10 times per year1717.017.034.0
once a month3737.037.071.0
2-3 times a month2929.029.0100.0
Total100100.0100.0
From the above table, it is observed that 37% respondents are
purchase once a month.
purchasing period
FrequencyPercentValid PercentCumulative Percent
ValidSpring44.04.04.0
Summer2222.022.026.0
Winter1212.012.038.0
no differences between these periods6262.062.0100.0
Total100100.0100.0
From the above table, it is observed that 62% respondents do not
feel any differences between these periods.
total expenditure
FrequencyPercentValid PercentCumulative Percent
Validless thna 50055.05.05.0
500-10002222.022.027.0
1000-15003737.037.064.0
more than 15003636.036.0100.0
Total100100.0100.0
From the above table, it is observed that 36% respondents spend
more than 1500.
respondent purchasing online
FrequencyPercentValid PercentCumulative Percent
Valid0%,never buy online4040.040.040.0
less than 10%3434.034.074.0
from 11% to 30%2424.024.098.0
from 31% to 50%22.02.0100.0
Total100100.0100.0
From the above table, it is observed that 34% respondents
purchase online.
2 main criterias when purchase cloths
FrequencyPercentValid PercentCumulative Percent
Validquality and price1212.012.012.0
quality and comfort2020.020.032.0
quality and brand2323.023.055.0
comfort and brand2525.025.080.0
price and comfort1111.011.091.0
price and brand99.09.0100.0
Total100100.0100.0
From the above table, it is observed that 25% respondents see
comfort and brand when purchase cloths.
habit of purchase
FrequencyPercentValid PercentCumulative Percent
Validplanned3333.033.033.0
spur of the moment3636.036.069.0
either3131.031.0100.0
Total100100.0100.0
From the above table, it is observed that 36% respondents
purchases usually spur of the moment.
accessories purchase by respondent
FrequencyPercentValid PercentCumulative Percent
Validno never1414.014.014.0
sometimes4141.041.055.0
quite often2323.023.078.0
all the time2222.022.0100.0
Total100100.0100.0
From the above table, it is observed that 41% respondents buy a
matching outfit item.
respondent behaviour while sales
FrequencyPercentValid PercentCumulative Percent
Validless than 10%3636.036.036.0
from 11% to 30%3131.031.067.0
from 31% to 50%2828.028.095.0
more than 50%55.05.0100.0
Total100100.0100.0
From the above table, it is observed that 36% respondents buy
clothes when on sales.
shopping behavior
FrequencyPercentValid PercentCumulative Percent
Validalone66.06.06.0
family4646.046.052.0
friends4646.046.098.0
colleagues22.02.0100.0
Total100100.0100.0
From the above table, it is observed that 46% respondents shop
with family and friends.
celebrities fashion labels
FrequencyPercentValid PercentCumulative Percent
Validyes3232.032.032.0
somewhat2323.023.055.0
no4545.045.0100.0
Total100100.0100.0
From the above table, it is observed that 45% respondents are
not interested by celebrities fashion labels.
loyalty towards shopping
FrequencyPercentValid PercentCumulative Percent
Validalways return to same shop1818.018.018.0
try new shops5959.059.077.0
go to shops where there are special offers1515.015.092.0
other88.08.0100.0
Total100100.0100.0
From the above table, it is observed that 59% respondents try
new shops while shopping for clothes.
encouragement towards new fashion and style
FrequencyPercentValid PercentCumulative Percent
Validfriend's suggestion2525.025.025.0
family suggestion1818.018.043.0
partner suggestion1717.017.060.0
a life changing event4040.040.0100.0
Total100100.0100.0
From the above table, it is observed that 40% respondents
encourage to try out new fashion and style by a life changing
event
shopping for apparel for yourself
FrequencyPercentValid PercentCumulative Percent
Validonce a month or less4343.043.043.0
2-3 times a month4242.042.085.0
more than 3 times a month1515.015.0100.0
Total100100.0100.0
From the above table, it is observed that 43% respondents shop
once a month for apparel for themselves.
CHAPTER-5
HYPOTHESIS TESTING
H0: At the time of sales customers do not purchase matching
outfit item.
H1: At the time of sales customers purchase matching outfit
item.
Applying chi square test:
accessories purchase by respondent * respondent behaviour while
sales Crosstabulation
Count
respondent behaviour while salesTotal
less than 10%from 11% to 30%from 31% to 50%more than 50%
accessories purchase by respondentno never1013014
sometimes14168341
quite often8410123
all the time4107122
Total3631285100
Chi-Square Tests
ValuedfAsymp. Sig. (2-sided)
Pearson Chi-Square17.671a9.039
Likelihood Ratio18.6919.028
Linear-by-Linear Association4.8381.028
N of Valid Cases100
a. 6 cells (37.5%) have expected count less than 5. The minimum
expected count is .70.
From the above table, it is observed that the calculated value
is more than the table value of chi square so the null hypothesis
is rejected and the alternative hypothesis is accepted.
CHAPTER-6
FINDINGS
1. 70% respondents are student.2. 48% respondents are inspired
for purchase by friends.3. 37% respondents are purchase once a
month.4. 62% respondents do not feel any differences between these
periods.5. 36% respondents spend more than 1500.6. 34% respondents
purchase online.7. 25% respondents see comfort and brand when
purchase cloths.8. 36% respondents purchases usually spur of the
moment.9. 41% respondents buy a matching outfit item.10. 36%
respondents buy clothes when on sales.11. 46% respondents shop with
family and friends.12. 45% respondents are not interested by
celebrities fashion labels.13. 59% respondents try new shops while
shopping for clothes.14. 40% respondents encourage to try out new
fashion and style by a life changing event.15. 43% respondents shop
once a month for apparel for themselves.16. The calculated value is
more than the table value of chi square so the null hypothesis is
rejected and the alternative hypothesis is accepted.
CHAPTER-7
CONCLUSION
So till now Indian clothing had functional (protection and
adornment), socio-cultural (social structure,values,sacred) roots
to itself which has become an identity of the people.
Communities use clothing and external symbols to preserve their
identities among the mass: as indicators of social status, martial
status, origin, wealth, religion.
CHAPTER-8
RECOMMENDATIONS
1. To overcome the problem of opposite of ergonomics.2. Provide
protection to textile workers.3. Work environment .4. To improve
the digital marketing strategies.
CHAPTER-9
BIBLIOGRAPHY
1.
file:///D:/research%20project/A%20taste%20for%20sustainable%20fashion%20in%20India%20%20%20The%20Ethical%20Fashion%20Source.htm2.
file:///D:/research%20project/Apparel%20industry%20%20Ergonomics%20for%20improving%20productivity%20%20%20Garments,%20Fashion%20&%20Retail%20%20%20Features%20%20%20The%20ITJ.htm3.
file:///D:/research%20project/Changing%20Consumer%20Trends%20in%20India%20-%20Blog%20by%20Venu%20Nair%20%20%20ETRetail.com.htm4.
file:///D:/research%20project/Clothing%20in%20India%20-%20Wikipedia,%20the%20free%20encyclopedia.htm5.
file:///D:/research%20project/Fashion%20in%20India%20-%20Wikipedia,%20the%20free%20encyclopedia.htm6.
file:///D:/research%20project/Fashion%20Shopping%20Questionnaire%20-%20Market%20Research%20Survey.htm7.
file:///D:/research%20project/Names%20Of%20Clothing%20Companies,%20India%20Names%20Of%20Clothing%20Companies%20Suppliers%20Directory%20on%20Alibaba.com.htm8.
file:///D:/research%20project/Top%20Clothing%20Brands%20in%20India%20%20%20Brands%20-%20Priyanka%20Blog%20Thoughts.htm
CHAPTER-10
ANNEXURES
QUESTIONNAIREI, MEGHA GOYAL student of MBA 2nd semester working
on a research project A STUDY OF MARKETING APPAREL IN INDIA. I
request you to kindly spare your valuable time to respond the
following questions.The information provided by you would be used
for academic purposes and kept strictly confidential.
PERSONAL DETAILS:Name
Mr./Mrs./Miss__________________________Address_______________________________________________________________________________Phone
No. __________________________________Email
______________________________________Occupation(a) Government
Employee (b) Private Employee(c) Self Employed (d) Student(e)
Housewife
Q1.Where do you usually take inspiration for new
purchases?FriendsFamilyCelebritiesMagazines
Q2.How often do you purchase a new item of clothing/accessory
(bags etc)?1-5 times per year5-10 times per yearOnce a month2-3
times a month
Q3.What would be the period of the year you spend the most on
clothing and accessories?SpringSummerWinterNo difeference between
these periods
Q4.How much would you usually spend per month on clothing and
accessories?Less than 500500-10001000-1500More than 1500
Q5.What is the percentage of clothing and accessories purchases
that you buy online?0%,Never buy onlineLess than 10%From 11% to
30%From 31% to 50%
Q6.What are your 2 main criterias when purchasing
clothing?QualityPriceComfortBrand
Q7.Are your purchases usually planned or spur of the
moment?PlannedSpur of the momentEither
Q8.When purchasing a new item, do buy a matching outfit item?
(shoes, hat, bag, coat)No neverSometimesQuite oftenAll the time
Q9.What percentage of the clothes you buy are bought when on
sales?Less than 10%From 11% to 30%From 31% to 50%More than 50%
Q10.Who do you mainly shop with?AloneFamilyFriendsColleagues
Q11.Are you interested by celebrities fashion
labels?YesSomewhatNo
Q12.When shopping for clothes, do you:
Always return to same shopTry new shopsGo to shops where there
are special offersOther
Q13.What would encourage you to try out new fashion and
style?Friends suggestionFamily suggestionPartner suggestionA life
changing event
Q14.How often do you shop for apparel for yourself?Once a month
or less2-3 times a monthMore than 3 times a month
CHI SQUARE TABLE